iRobot (NASDAQ:IRBT) (NASDAQ: IRBT) is a consumer robotics company best known for its Roomba robotic vacuum cleaners and Braava robotic mops. The company’s products combine autonomous navigation, smart sensors and app-based connectivity to clean floors with minimal user intervention. In addition to its flagship cleaning robots, iRobot offers a portfolio of accessories and replacement parts, as well as software updates and cloud services to enhance device performance and user experience.
Founded in 1990 by MIT roboticists Rodney Brooks, Helen Greiner and Colin Angle, iRobot began as a research project before spinning off as a standalone company in 1998. The company went public in 2005, expanding its consumer robotics line and investing in in-house research and development to advance mapping, object recognition and artificial intelligence capabilities. While iRobot initially served both consumer and defense markets—with robots like the PackBot used for military and first-responder applications—it has since refocused exclusively on home robotics.
Headquartered in Bedford, Massachusetts, iRobot sells its products through a combination of direct online channels, major retail partners and e-commerce platforms. Its devices are available in over 50 countries, with particularly strong market penetration in North America, Western Europe and parts of Asia Pacific. By localizing software features, providing multi-language support and establishing regional service centers, iRobot aims to maintain consistent customer support and product performance worldwide.
Colin Angle, one of the company’s original founders, serves as chairman, president and chief executive officer. Under his leadership, iRobot has pursued strategic partnerships with technology companies to integrate voice assistants and smart-home ecosystems into its products. As a pioneer in household robotics, iRobot continues to invest in next-generation sensors, machine learning and navigation technologies to drive future product innovation.
