AppFolio Q4 2025 Earnings Report

AppFolio EPS Results

• Actual EPS: $1.39
• Consensus EPS: $1.22
• Beat/Miss: Beat by +$0.17
• One Year Ago EPS: $0.92

AppFolio Revenue Results

• Actual Revenue: $248.19 million
• Expected Revenue: $246.56 million
• Beat/Miss: Beat by +$1.63 million
• YoY Revenue Growth: +21.70%

AppFolio Announcement Details

• Quarter: Q4 2025
• Date: 1/29/2026
• Time: After Market Closes
• Conference Call Date: Thursday, January 29, 2026
• Conference Call Time: 5:00PM ET

AppFolio (NASDAQ:APPF) is a Santa Barbara–based provider of cloud-based software solutions for the property management and legal industries. Founded in 2006 by former software executives, the company went public on the NASDAQ under the symbol APPF in 2015. Its original offering, AppFolio Property Manager, automates accounting, marketing, leasing, and maintenance functions for residential, commercial, student housing, and community association managers.

In 2019, AppFolio expanded its portfolio with the acquisition of MyCase, a web-based legal practice management platform for small to mid-size law firms. The combined suite delivers end-to-end solutions for online payments, e-signatures, client portals, and reporting. AppFolio’s mobile applications and cloud infrastructure enable remote access and real-time collaboration across multiple properties or legal practices.

AppFolio primarily serves markets across the United States and Canada, supporting a broad range of clients from independent property managers and small law offices to larger multi-state firms and publicly traded real estate investment trusts. By catering to diverse segments within real estate and legal services, the company helps organizations modernize administrative and operational workflows.

Under the leadership of President and CEO Thomas J. Egan, who succeeded co-founder Klaus Schauser, AppFolio continues to invest in customer-driven innovation. The company leverages emerging technologies such as artificial intelligence and machine learning to enhance efficiency, deliver actionable insights, and improve the overall user experience for its network of property and legal professionals.

AppFolio Q4 2025 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: AppFolio reported strong results with Q4 revenue of $248M (+22% YoY) and full-year revenue of $951M (+20% YoY)$1.1–$1.12B with non-GAAP operating margin of 25.5%–27.5%.
• Positive Sentiment: Platform adoption accelerated as units under management rose to 9.4 million (≈+8% YoY) from 22,096 customers, adding over 500,000 units in H2 2025 and with Plus/Max premium tiers exceeding 25% adoption.
• Positive Sentiment: Management emphasized its AI-native strategy—including Realm‑X Performers, Realm‑X Flows, and partner integrations (e.g., Genesis, Second Nature)—claiming rapid customer adoption (98% using one or more AI capabilities) and positioning AppFolio as a unifying platform for property managers.
• Neutral Sentiment: Cost dynamics were mixed—cost of revenue rose to 36% due to payments mix, data center spend for AI, and a $15M bonus over‑attainment that reduced full‑year non‑GAAP margin to 24.7% (26.3% excluding the bonus); headcount increased 4% to 1,702 as investments continue.

Presentation

[Operator]

Good afternoon, and thank you for standing by, and welcome to AppFolio, Inc.'s fourth quarter and full year 2025 financial results conference call. Please be advised, today's conference is being recorded, and a replay will be available on AppFolio's Investor Relations website. I would now like to hand the conference over to Lori Barker, Investor Relations.

[Lori Barker, Head of Investor Relations at AppFolio]

Thank you. Good afternoon, everyone. I'm Lori Barker, Investor Relations for AppFolio, and I'd like to thank you for joining us today as we report AppFolio's fourth quarter and full year 2025 financial results. With me on the call today are Shane Trigg, AppFolio's President and CEO, and Tim Eaton, AppFolio CFO. This call is simultaneously being webcast on the Investor Relations section of our website at appfolioinc.com. Before we get started, I would like to remind everyone of AppFolio's Safe Harbor policy. Comments made during this conference call and webcast contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are subject to risks and uncertainties. Any statement that refers to expectations, projections, or other characterizations of future events, including financial projections, future market conditions, business performance, or future product enhancements or development, is a forward-looking statement.

[Lori Barker, Head of Investor Relations at AppFolio]

AppFolio's actual future results could differ materially from those expressed in such forward-looking statements for any reason, including those listed in our SEC filings. AppFolio assumes no obligation to update any such forward-looking statements except as required by law. For greater detail about risks and uncertainties, please see our SEC filings, including our Form 10-K for the fiscal year ended December 31, 2024, which was filed with the SEC on February 6, 2025. In addition, this call includes non-GAAP financial measures. Reconciliation of these non-GAAP financial measures with the most directly comparable GAAP measures are included in our fourth quarter earnings release posted on the Investor Relations section of our website. With that, I will turn the call over to Shane Trigg. Shane, please go ahead.

[Shane Trigg, President and CEO at AppFolio]

Thanks, Lori, and welcome to everyone joining us today. Our fourth quarter caps off a year of AI-powered innovation and accelerating unit growth at AppFolio. Fourth quarter revenue reached $248 million, a 22% year-over-year increase, while non-GAAP operating margin was 24.9%. For the full-year, revenue was $951 million, representing 20% year-over-year growth, and non-GAAP operating margin was 24.7%. Our focus on new business grew our units on platform to 9.4 million. Our strong financial performance earned us recognition on Forbes' America's Most Successful Mid-Cap Companies and Time Magazine's America's Growth Leaders. While these accolades are never the primary goal, they validate our strategy and the momentum we have as a business. As we look ahead, our new property management benchmark report suggests professionals are entering 2026 with confidence.

[Shane Trigg, President and CEO at AppFolio]

While 81% of managers feel positive and 77% expect to increase unit counts, up from 65% a year ago, this optimism is tempered by a persistent performance gap. Rising operating costs and pressure on occupancy rates continue to challenge the bottom line. Operators are turning to technology, but half of AI users in the industry report they cannot rely on the AI features embedded in their core property management systems. By contrast, 98% of AppFolio's customers are already actively using one or more AI capabilities included in our performance platform. A drive to unlock better performance is shaping how operators approach technology. 45% of survey respondents say they plan to consolidate their software solutions, underscoring the value of a unified platform that reduces fragmentation and delivers a cohesive experience. AppFolio is uniquely positioned to lead this transition.

[Shane Trigg, President and CEO at AppFolio]

Our AI-native performance platform reimagines the traditional PMS by unifying the systems of record, action, and growth. By embedding agentic AI directly into daily operations, we enable our customers to evolve from property managers to performance managers. To maximize this opportunity, we organize our efforts around three strategic, durable pillars, starting with Differentiate to Win. This pillar defines how we leverage our unique value to secure our advantage and, more importantly, the advantage of our customers. Last quarter at Future, our flagship industry event, we introduced our first three Realm-X Performers. With Performers, we've moved beyond traditional automation to agentic, goal-driven AI that transforms the performance of our customers' business. Demand for our agentic AI capabilities has translated into rapid adoption across the platform. With the transition from Smart Maintenance to Realm-X Maintenance Performer largely complete and leasing performers seeing accelerated adoption that outpaces our previous generation of leasing tools.

[Shane Trigg, President and CEO at AppFolio]

Because these tools are built directly into the workflows they rely on, customers can rapidly realize performance gains. We continue to introduce new workflows through Realm-X Flows that allow customers to codify and automate more aspects of their business, such as rent recovery. As we expand the capabilities of AppFolio's Stack... We're bringing partners directly into the user experience, allowing Realm-X Flows to trigger actions within integrations, such as our new rent recovery partner, Genesis. By supporting these integrations, our system of action becomes a single pane of glass, where customers can manage complex operations and partner integrations in one place, ensuring they never have to leave AppFolio to get the experience and value they expect. An example of this orchestration in practice is AppFolio customer Advanced Management Company, which is reshaping their workflows and achieving exceptional outcomes across 12,000 multifamily units throughout Southern California.

[Shane Trigg, President and CEO at AppFolio]

Since switching to AppFolio in 2023, they've adopted many of our AI-native features, from Realm-X Messages and Realm-X Flows to FolioGuard Smart Insure and FolioScreen Trusted Renter, and are currently in the process of implementing our Realm-X Leasing Performer across their entire portfolio. According to Danielle Holloway McCarthy, President, quote, "Before, we were relying on nine separate systems to manage our properties, which made it impossible to deliver a truly seamless resident experience. AppFolio's AI-native platform changed all of that. By consolidating our data and automating our core workflows, we freed up our teams to focus instead on creating meaningful connections with our residents. With a unified system, we're not just improving productivity, we're building an environment where everyone can thrive," end quote. This focus on thriving through technology leads directly into our second strategic pillar, Deliver Performance Efficiently.

[Shane Trigg, President and CEO at AppFolio]

We continue to win in the market, expanding the value we deliver to our existing customers while effectively capturing new market share. In fact, in the second half of 2025 alone, we added over 500,000 units onto our platform. Adoption of our premium tiers, Plus and Max, has exceeded 25%, which speaks to our growing success with both SMB and upmarket customers. At the same time, we're extending the power of AppFolio through our system of growth, helping property managers grow and protect their business, while giving their residents and investors access to services within one unified experience. With Resident Onboarding Lift, co-created with Second Nature, we've delivered a seamless move-in experience that activates resident services and drives new revenue opportunities.

[Shane Trigg, President and CEO at AppFolio]

Our newest service within Resident Onboarding Lift is Group Rate Internet, allowing property managers to offer their residents fully managed, high-speed internet at an attractive rate. Resident Onboarding Lift and our other products and services connect back to one goal, delivering measurable performance to our customers. We recently asked new customers who switched to AppFolio about their experience. 96% said switching to AppFolio has improved their overall business performance. 94% said AppFolio has improved their resident satisfaction. Outcomes like these directly contribute to strengthening our position as the preferred platform in real estate. AppFolio has been named the overall leader on the G2 Grid, recognition based on the feedback of our customers and their first-hand experiences with our platform. We make sure customers can grow their businesses alongside AppFolio because we win when our customers win. Our third strategic pillar is Great People and Culture.

[Shane Trigg, President and CEO at AppFolio]

Our vision is to power the future of real estate, and our people are the catalyst that makes this possible. Earlier this month, we presented AppFolio's strategic priorities to our employees at AppFolio Kickoff 2026 and acknowledged the start of our 20th year in business. During the event, we had a chance to hear from AppFolio customers about the impact our technology has on their businesses and lives. One of those customers, Joe Remsen, President of Charlotte-based T.R. Lawing Realty, managing nearly 3,000 units on Plus, had this to say, quote, "We could not do what we do without AppFolio. The reliable platform, with its support, innovativeness, and ability to make our lives easier, truly allows us to do our jobs, be more professional, productive, and transparent, and provide the five-star customer service our owners and residents expect," end quote.

[Shane Trigg, President and CEO at AppFolio]

Joe's experience is a powerful reminder of why we do what we do. At the end of the day, the innovation we deliver is in service of customers like him, and it's the dedication of our great people and culture that brings our deep customer partnerships to life. 2026 marks another defining moment for AppFolio. When I joined in 2020, we set a goal to reach $1 billion in revenue. This year, we're poised to hit that milestone. It's a testament to what's possible when we stay focused on our customers, deliver industry-leading innovation, and maintain operational discipline. With the right vision, strategy, and team in place, we'll continue to inspire customers to choose and grow with us. I'll now turn the call over to Tim for more detail on AppFolio's financial results.

[Tim Eaton, CFO at AppFolio]

Thank you, Shane. We ended 2025 on a high note, rounding out a successful year marked by strong revenue and unit growth. We are well-positioned to continue delivering customer performance through our investments in areas such as AI and the resident experience. I'm pleased to report in the fourth quarter, we delivered revenue of $248 million, growing 22% year-over-year. Full-year revenue was $951 million, 20% growth year-over-year. Core revenue, which we are renaming to subscription services revenue going forward, was $56 million in the fourth quarter, a 17% year-over-year increase, driven by winning new customers, growth in total units under management, and more customers choosing our plus and max premium tiers.

[Tim Eaton, CFO at AppFolio]

At the end of the quarter, we managed approximately 9.4 million units from 22,096 customers, compared to 8.7 million units from 20,784 customers a year ago. This represents an 8% increase in units and a 6% increase in customers. For the full year, subscription services revenue was $211 million, representing 17% growth year-over-year. Fourth quarter revenue from value-added services grew 20% year-over-year to $185 million. This increase reflects greater use and adoption of our FolioGuard risk mitigation services, FolioScreen offerings, and online payments, as well as growth in units under management. Resident Onboarding Lift, through our Second Nature partnership, and LiveEasy are also beginning to contribute to value-added services.

[Tim Eaton, CFO at AppFolio]

Full year value-added services revenue was $722 million, representing 19% growth year-over-year. In the fourth quarter, non-GAAP operating margin was 24.9%, compared to 20.2% last year. Full year non-GAAP operating margin was 24.7%, compared to 25.2% last year. This full year decline was primarily due to the performance levels we attained under our 2025 corporate incentive plan, which resulted in an additional expense of $15 million, or 1.6% of revenue. Excluding the impact of this over-attainment, full year non-GAAP operating margin was 26.3% of revenue. Cost of revenue, exclusive of depreciation and amortization in the fourth quarter, was 36% of revenue, compared to 37% last year.

[Tim Eaton, CFO at AppFolio]

For the full year, cost of revenue increased from 35% to 36%, driven primarily by payments mix, additional data center spend to support our customers' growing usage of our AI product capabilities, and the additional expense from the 2025 bonus plan over-attainment. As a percent of revenue in the fourth quarter, combined sales and marketing, R&D, and G&A expense was 38%, compared to 41% last year. For the full year, scale and operational efficiencies offset the impact of the bonus plan over-attainment, and operating expenses as a percent of revenue were 38% comparable to 2024. We exited the quarter with 1,702 employees, an increase of 4% from the fourth quarter of 2024. This reflects growth in most functional areas as we continue to invest in innovation and sales capacity.

[Tim Eaton, CFO at AppFolio]

Now, turning to our 2026 financial outlook. Our 2026 guidance for annual revenue is $1.1 billion-$1.12 billion, for a full year midpoint growth rate of 17%, fueled by adoption of our premium tier offerings, growth in new business units, and increasing adoption of our products and services, including AI native performers and new resident services. We anticipate 2026 revenue seasonality to be mostly consistent with 2025. We expect to deliver non-GAAP operating margin between 25.5% and 27.5%. Cost of revenue, exclusive of depreciation and amortization, is expected to be relatively flat as a percentage of revenue compared to 2025. Diluted weighted average shares outstanding is anticipated to be between 36 and 37 million for the full year.

[Tim Eaton, CFO at AppFolio]

I am proud of our 2025 results, made possible by the relentless focus on innovation and execution by our team. We are acquiring, growing, and retaining customers, and our investments in AI and the resident experience are translating into meaningful performance outcomes for our customers. We are well positioned for success in 2026 as we continue to deliver on our mission of building the platform where real estate comes to do business. Thanks to all of you for your support and interest in AppFolio. Operator, this concludes today's call.

[Operator]

Thank you for participating in today's conference. You may now disconnect.

Participants

Executives

• Lori Barker, Head of Investor Relations
• Shane Trigg, President and CEO
• Tim Eaton, CFO