Booking (NASDAQ:BKNG) is a global online travel and restaurant reservation company headquartered in Norwalk, Connecticut. Through its digital platforms, the company helps consumers search for, compare and reserve accommodations, flights, rental cars, vacation packages, attractions and restaurant reservations.
Its portfolio includes Booking.com, Priceline, Agoda, KAYAK, OpenTable, Rentalcars.com and the travel metasearch brands Momondo and Cheapflights. Booking.com is primarily known for lodging reservations, while Priceline focuses on travel deals, Agoda serves customers across international markets with a strong presence in Asia, KAYAK and its related brands provide travel search and comparison services, and OpenTable operates a restaurant reservation platform.
The company was founded in 1997 as Priceline.com and was later renamed The Priceline Group before adopting the Booking Holdings name in 2018. Its platforms serve travelers, accommodation providers, airlines, car rental companies, restaurants and other travel-related businesses across numerous countries and regions worldwide.
Glenn Fogel has served as Booking Holdings’ chief executive officer since 2016 and became chief executive officer and president in 2017. The company continues to focus on expanding its global travel marketplace, improving digital booking tools and supporting partners through technology and related services.
