Rakuten (OTCMKTS:RKUNY) Group, Inc. is a Japan-based technology and internet services company founded in 1997 by Hiroshi Mikitani, who continues to serve as chairman and chief executive officer. The company operates a broad ecosystem of businesses spanning e-commerce, fintech, communications, digital content, travel, and other online services. Rakuten says its global ecosystem includes more than 70 businesses.
Its principal businesses include Rakuten Ichiba, an online shopping marketplace; Rakuten Travel, a lodging and travel-booking service; and digital advertising and content offerings. Rakuten also provides financial services through businesses including Rakuten Card, Rakuten Bank, and Rakuten Securities. In telecommunications, Rakuten Mobile operates a mobile network and related communications services in Japan.
Rakuten primarily serves consumers and businesses in Japan while maintaining international operations and partnerships across e-commerce, fintech, digital content, and communications.
RKUNY represents Rakuten Group’s sponsored Level I American Depositary Receipts (ADRs), with each ADR representing one ordinary share. Investors can also trade Rakuten’s ordinary shares over the counter in the United States under the ticker RKUNF. Rakuten established its sponsored ADR program in 2013 to broaden access for U.S. investors.
