Apple (NASDAQ:AAPL) is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.
Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud. The company also provides payment and financial services through Apple Pay and related products. Its devices and services are integrated through a broader ecosystem intended to support customer use across multiple Apple products.
Founded in 1976, Apple serves consumers, businesses, educational institutions and government customers worldwide. The company sells products and services through its retail and online stores, third-party retailers, mobile carriers and other distribution partners across the Americas, Europe, Greater China, Japan and the Asia-Pacific region.
Apple is headquartered in Cupertino, California. Tim Cook has served as the company’s chief executive officer since 2011, following Steve Jobs. Apple’s shares trade on the Nasdaq under the symbol AAPL.
