Xponential Fitness (NYSE:XPOF) is a franchisor of boutique fitness and wellness brands. The company provides franchisees with brand concepts, operating systems, training, marketing support, technology and other resources intended to help them develop and operate fitness studios.
Its portfolio has included brands such as Club Pilates, CycleBar, StretchLab, YogaSix, Pure Barre, AKT, Rumble and BFT, along with wellness-focused concepts including Lindora. These businesses offer services such as Pilates, indoor cycling, assisted stretching, yoga, barre, dance-based workouts, boxing-inspired fitness, strength training and wellness programs.
Founded in 2017, Xponential Fitness is based in Irvine, California. Its franchise network serves customers in the United States and selected international markets. The company’s growth strategy is primarily based on expanding its portfolio of boutique fitness brands and supporting franchise locations operated by independent business owners.
