Johnny Hecker
Chief Revenue Officer and EVP of Operations at Consensus Cloud Solutions
On the one hand, you can manage that administrative burden and some of these, some of these, imaging centers or radiology centers, or if you think about other verticals that are, or sub, sub verticals that are, you know, high or very reliant on, on referrals, like infusion management or those kind of things, they have, like, dozens of people sitting there sometimes just keying in data. So that's a, that's a cost driver, on the one hand, where they can, where, you know, that drives demand, where they can reduce the cost. On the, on the other hand, the acceleration of processing those referrals faster really drives top line for them. So you have a, basically a, a, you know, a double benefit driving top line, getting the referral faster. One of our customers calls it the, the race to yes, right?