Canadian Tire Q4 2025 Earnings Report

Canadian Tire EPS Results

• Actual EPS: C$4.47
• Consensus EPS: N/A
• Beat/Miss: N/A
• One Year Ago EPS: N/A

Canadian Tire Revenue Results

• Actual Revenue: $4.55 billion
• Expected Revenue: N/A
• Beat/Miss: N/A
• YoY Revenue Growth: N/A

Canadian Tire Announcement Details

• Quarter: Q4 2025
• Date: 2/19/2026
• Time: Before Market Opens
• Conference Call Date: Thursday, February 19, 2026
• Conference Call Time: 8:00AM ET

Canadian Tire (TSE:CTC), (TSX: CTC.A) (TSX: CTC) or 'CTC', is a group of companies that includes a Retail segment, a Financial Services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening divisions. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. The Retail segment also includes Mark's, a leading source for casual and industrial wear; Pro Hockey Life, a hockey specialty store catering to elite players; and SportChek, Hockey Experts, Sports Experts and Atmosphere, which offer the best active wear brands. The Company's 1,700 retail and gasoline outlets are supported and strengthened by CTC's Financial Services division and the tens of thousands of people employed across Canada and around the world by CTC and its local dealers, franchisees and petroleum retailers.

Canadian Tire Q4 2025 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: CTC reported a strong FY2025 with retail sales and revenue up ~5%, profitability +14% and EPS rising 19% to CAD 13.77, while Q4 normalized IBT grew 33% and normalized EPS rose 38% to CAD 4.47.
• Positive Sentiment: Triangle Rewards and personalization drove meaningful demand — active members grew 6% to 9.8M and personalized offers generated about CAD 300 million of incremental sales, with Petro‑Canada‑linked members spending ~10% more.
• Positive Sentiment: Retail fundamentals improved: normalized retail gross margin (ex‑petroleum) rose 118 bps to 35.4%, aided by the David rollout and dealer margin sharing, and restructuring savings of CAD 30M in Q4 (on track to ~CAD 100M) helped SG&A leverage.
• Negative Sentiment: Results were boosted by a 53rd retail week that added approximately CAD 287 million of sales and ~CAD 40 million of IBT, while corporate inventory rose ~8% (dealer +5%), creating a one‑time tailwind and potential near‑term inventory risk.
• Neutral Sentiment: Management reiterated the True North transformation (store refreshes, AI “Mosaic” with Microsoft, targeted partnerships like RBC/WestJet/Tim’s), CapEx guidance of CAD 500–550M for 2026, and continued share repurchases — strategic upside if execution continues but with multi‑quarter/ execution risk.

Presentation

[Operator]

Thank you for standing by. My name is Livia, and I'll be your conference operator for today. Welcome to the Canadian Tire Corporation earnings call. All lines have been placed on mute to prevent any background noise. Following today's presentation, there will be a question-and-answer period. If you would like to ask a question, simply press star one one on your telephone keypad. To withdraw your question, please press star one one again. Now I will pass along to Karen Keyes, Head of Investor Relations for Canadian Tire Corporation. Karen?

[Karen Keyes, Head of Investor Relations at Canadian Tire Corporation]

Thank you, Livia. Good morning, everyone. Welcome to Canadian Tire Corporation's fourth quarter and full year 2025 results conference call. With me today are our President and CEO, Greg Hicks, and Executive Vice President and CFO, Darren Myers. Before we begin, I'd like to remind you that today's discussion contains information that may constitute forward-looking information within the meaning of applicable securities laws, including management's current expectations regarding future events and the company's True North strategy. Although the company believes that the forward-looking information in today's discussion is based on information, estimates, and assumptions that are reasonable, such information is necessarily subject to a number of risks, uncertainties, and other factors that could cause actual results to differ materially from those expressed or implied in such forward-looking information.

[Karen Keyes, Head of Investor Relations at Canadian Tire Corporation]

For information on these material risks, uncertainties, factors, and assumptions, please see the company's MD&A available on our website and filed on SEDAR+. The company does not undertake to update any forward-looking information, whether written or oral, except as is required by applicable laws. I would also highlight that our discussion today will focus mainly on the normalized results of the business on a continuing operations basis. Within our financial results, Helly Hansen has been presented as discontinued operations since the sale of the business completed on May 31, 2025. To help you bridge the results to reported numbers, please consult slides 5 and 6 of our quarterly earnings deck, which can be found on our website.

[Karen Keyes, Head of Investor Relations at Canadian Tire Corporation]

By way of a reminder, we would also highlight that the fourth quarter and full year 2025 results include one additional week of retail operations compared to the fourth quarter and full year 2024 results. With the exception of comparable sales growth, comparisons include the additional week in 2025. After our remarks today, the team will be happy to take your questions. We will try and get in as many questions as possible this morning, but we ask that you limit your time to one question plus a follow-up before cycling back into the queue. And we welcome you to contact Investor Relations if we don't get through all the questions today. And with that, I'll hand the call over to Greg. Greg?

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Thank you, Karen, and good morning, everyone. For about a year since the March launch of True North, I've spoken frequently about CTC's twin tasks: performing our business while transforming our company. As we look back on 2025, I am immensely proud of the accomplishments of our team. We got the business moving sharply in the right direction and performed at levels that put us among the best of our North American peers, achieving some of our strongest retail sales and profitability in recent memory. Fiscal year retail sales and revenue were up 5%, profitability grew 14%, and EPS increased 19% to CAD 13.77. And while those numbers benefited from an extra week, annual comp retail sales were up 4%, exceeding 4% in 3 of 4 quarters, in a year that saw both tailwinds and headwinds.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

All banners contributed, with Sport Chek up 6%, and Mark's and CTR each up close to 4% for the year. Triangle Rewards tied everything together, driving traffic to banner stores and sites, with membership up and active registered members growing 6% to 9.8 million. We saw increased uptake on personalized offers, which drove about CAD 300 million in incremental sales. Throughout the year, we resonated with customers who remained resilient but discerning. And at a time when we'd all agree it meant more to be Canadian, it meant more to be Canadian Tire. Through the wintry weather, the rise of patriotic purchasing, the rush for stripes blankets, the tariff threats, the consumer pivot to value, Canadians consistently named us their most trusted retailer, and we gained meaningful market share. As we performed, we also transformed.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Our first year of transformation included significant organizational change, a new operating model, and major strategic advances. Now, in 2026, we are building momentum for long-term value creation. Before I come back to that and highlight some of the key initiatives and metrics to watch for this year, I'll turn it over to Darren to walk through our fourth quarter results and our perspective on 2026. As I do, I'll simply say, while we're clear-eyed about our operating environment and the inevitable ups and downs of retail, we've got nice momentum and detailed plans to deliver True North. Over to Darren.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

Thank you, Greg, and good morning, everyone. Q4 was an exceptionally strong finish to the year across all banners. We executed well while continuing to build momentum in our True North transformation. Strong retail performance, lower finance costs, and stable financial services results led to 33% growth in normalized IBT. Normalized earnings per share increased 38% year-over-year to CAD 4.47, supported by improved retail profitability and ongoing share repurchases. Let me take you through the quarter, starting with retail. As Karen noted, our results reflect the 53-week year for retail compared to a 52-week period in 2024. The 53rd week, which benefited from favorable weather-related demand, contributed positively to results. We estimate the extra week generated CAD 287 million of retail sales, excluding petroleum, and approximately CAD 40 million of IBT in 2025.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

All in, retail revenue and sales grew close to 9% and more than 10% excluding petroleum. Underlying 13-week quarter performance was exceptional, with comp sales up 4.2%, with all banners and regions growing. Key contributors included strong in-stock positions to meet weather-driven demand, successful Black Friday promotions across our banners, and a meaningful contribution from loyalty sales with increased loyalty engagement and more active members. Looking at sales on a banner-by-banner basis, at CTR, comparable sales grew 2.7%. Seasonal and Garden led the way with double-digit growth, supported by an early start to winter, which pulled forward sales in categories like snowblowers, shovels, and ice melt. We also saw good sell-through of Christmas trees and decor, along with healthy toy sales. Winter footwear in categories like ice fishing also contributed good growth in Playing.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

Automotive posted its 22nd quarter of consecutive growth, driven by strength in sales of batteries, wipers, and tires. Sport Chek had an incredible quarter with comp sales up 9.5%. Fan gear demand surged with the Blue Jays postseason run and the early lead up to World Cup. Outerwear performed strongly, helped by favorable weather. Finally, we continue to gain traction on winning with athletes in categories such as hockey. Mark's had a strong quarter, with comparable sales up 7.2% year-on-year. Workwear and industrial footwear sales were growth standouts this quarter, while traffic continued to be up at Bigger, Better, Bolder stores. Our first Triple B store in Quebec contributed to strong sales in the province, while leveraging Triangle promotional tools helped drive record Black Friday and e-commerce sales. We're pleased with our progress in managing our gross margin throughout 2025.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

In Q4, normalized retail gross margin rate, excluding petroleum, was up 118 basis points to 35.4%. CTR and Sport Chek margins benefited from overall mix dynamics, which included lower promotional intensity in the prior year. Ongoing benefits from our David implementation and improved margin sharing with our dealers also contributed to CTR margin performance. Our SG&A rate as a percentage of revenue, excluding petroleum, improved 40 basis points, as increased operating discipline and higher revenue contributed to modest leverage. We realized CAD 30 million in restructuring savings in the quarter, in line with expectations. Restructuring savings and higher vacancies partially offset higher volume-related costs, as well as increase in True North IT investments, real estate expenses, and variable compensation. Bringing it all together, we delivered strong operational results in our retail business.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

Normalized retail EBITDA increased 19% to CAD 557 million, and normalized retail IBT grew 49% to CAD 242 million. Corporate inventory ended the quarter up 8%, primarily driven by CTR and Sport Chek, with improved aging and increased newness in the assortment as we support high growth- higher growth levels. At CTR, dealer inventory was up 5%. Moving to financial services. 2025 was a year of investment to set the bank up for long-term growth and resilience. Credit card sales in Q4 increased 3.9%, as we continued to deepen engagement with cardholders. GAR grew 2.5%, driven by higher average account balances, while active accounts increased modestly in the back of increased cardholder acquisition. We continue to leverage loyalty issuance as a tool to engage cardholders and drive retail sales.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

eCTM issuance to cardholders increased more than 12% to CAD 329 million over the course of 2025, reflecting deeper integration with retail. Gross margin dollars at CTFS increased 11% as a result of higher revenue and lower net impairment losses. Normalized IBT was up 3%, driven by the increase in gross margin, which more than offset higher SG&A as we continued to invest in the business. Overall risk metrics remained stable. PD2+ improved slightly, finishing the year at 3.5%, down 11 basis points. The net write-off rate was 7.2%, up 13 basis points year-over-year, but stable versus last quarter. Portfolio stability saw the allowance remain relatively unchanged. With an increase in the ending receivable balance to CAD 7.7 billion, the allowance rate ended the quarter at 12%.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

While economic recovery remains uneven across the country, we have continued to see stable trends. As always, we keep a close eye on the environment and are prepared to act should we see any meaningful change. Let me provide some color on what we're seeing so far in Q1 and how we're thinking about 2026. Despite ongoing geopolitical uncertainty, inflation and continued mortgage renewals, Canadian consumers have remained resilient. Q1 is off to a good start, with winter weather driving sales in late January and into February, in what is normally our smallest and least discretionary quarter. Keep in mind, though, that we're comping very favorable weather last February, as well as a strong end to March, which is always the biggest month of the quarter. Turning to the year as a whole, at CTR, we continue to buy for growth in 2026.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

However, it's worth noting that we will be cycling tough weather comps along with the strong patriotic purchasing in the first half of 2025. At Sport Chek, we expect events like the Olympics and World Cup to help us sustain momentum in the first half, while the rollout of Triple B stores in Quebec and Ontario will continue to be key to sales growth at Mark's. Our North Star retail gross margin rate of 35%+ remains a good long-term anchor. Our 2025 results demonstrate that through disciplined execution, we can balance value to customers while delivering results above that level. The rollout of David to Sport Chek and Mark's in late 2026, along with the continued optimization of CTR, will help underpin our gross margin rate, notwithstanding, we will always have some quarter-to-quarter variation.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

At retail, although we continue to see inflation and are advancing targeted investments, including in AI, we remain focused on managing the rate of OpEx growth. At the bank, we don't expect the same profitability headwind we saw in 2025, but ongoing investments will create some pressure on SG&A rate and profitability in the first half. Finally, we remain committed to a balanced approach to capital allocation, investing in the business for long-term value while also giving back to our shareholders. For 2025, our return on invested capital improved to 11%. 2025 operating CapEx came in below our range at CAD 502 million due to tighter project discipline and timing. We expect CapEx in a range of CAD 500 million-CAD 550 million in 2026. Finally, we continue to repurchase shares under our 2026 share repurchase intention.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

In 2025, we supported EPS with over CAD 440 million in share repurchases, reducing share count by about 5%. In summary, 2025 was a strong year, built on a new operating model, tighter execution, and a clear strategic direction. We intend to carry that discipline and momentum into 2026. We look forward to updating you further at our Q1 results call in May. With that, I'll hand things back to Greg.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Thanks, Darren. Following a strong year, our job is not only to celebrate but to demonstrate that our progress is durable. While we continue to detail the specifics of our initiatives, I want to start at a slightly higher altitude. I want to describe what we're building because it's fundamental to the success of True North. In a new era of retail and a world of global mega competitors, we are setting a path that is uniquely our own. By rapidly building a new go-to-market approach, predicated on a retail system of unique assets that nobody can match, we are digging a moat. Our retail system starts with the highest consumer trust in Canada. It connects our banners, brands, and partnerships together through the engagement and privileged data of Triangle Rewards.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

It elevates our insights and actions through new technologies and tools like AI, and it moves us from individual banners selling products to a retail enterprise ready to serve the big and small occasions of Canadian life. That's what we mean when we call it a retail system. By extension, I'd encourage you to think about the initiatives in our four strategic cornerstones, not in isolation, but as part of a larger plan. You can expect us to put those puzzle pieces together more tightly through our actions and commentary in 2026. Our Retail Forward cornerstone is fundamentally about growing core retail sales. We've seen the results in 2025, but we're also reshaping the customer experience. We continue to drive new store concepts and store refreshes, with 52 last year and approximately 70 planned for 2026.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

We're strengthening our investments at Mark's with bigger store concepts that are attracting new and younger customers, expanding assortments, and elevating brand experiences. Sport Chek's refreshes and new format stores are lifting already outstanding NPS and reinforcing its position as a top destination for leading brands. Likewise, we're growing our e-commerce performance at twice the rate of brick-and-mortar. On the hypothesis, the future of retail is about lowering friction for customers however they shop, in person, from home, or in combination. We have rolled out faster fulfillment options, easier transactions, and contextual AI search. And as we have ramped up same-day delivery, related NPS scores have been remarkable and among the best that we track. Retail Forward also includes retail fundamentals. Darren spoke about David and our surgical work to balance sales and margin, but I want to highlight how that has shown up for customers.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Last year, we adjusted tens of thousands of prices based on deeper and deeper insights. Some moved up, others down. By Q4, year-over-year improvements in our consumer price value perception were industry-leading, with perceptions of our regular pricing up a staggering 15 points. As you think about Retail Forward, think of it as a portfolio of strategies meant to change the way Canadian consumers experience CTC, our stores, digital convenience, prices, value, brands, and all the factors that help us balance sales margin over the long run. Moving on, the progress of our Triangle-Powered Everyday cornerstone is clear in our 2025 loyalty results. But in 2026, Triangle is not just about member count, it's about velocity. Engagement is up, members are more responsive to promotions, and we are delivering more AI-informed offers that generate sales. Growing loyalty attachment also allows us to inspire members to move between banners.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

CTR customers are shopping Mark's more, Mark's customers are shopping CTR more, and the flywheel turns, driving quantifiable sales. Then, of course, we have our growing roster of big brand loyalty partners to give members more ways to earn Canadian Tire Money for everyday activities like filling their tank, banking, travel, and the morning ritual of grabbing a Tim's. As you know, eCTM has a multiplier effect, driving sales in our stores. By extension, our most engaged members drive the most sales. As we lean into partnerships, engagement climbs. Many members are already making incredible use of our Petro-Canada partnership. RBC has come out of the gates quickly, and WestJet and Tim's are on the horizon. As these partnerships come fully online, let me give you a sense of what it can mean in terms of volume and velocity. There are two stats that stand out.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

First, in terms of volume, today, we have a growing population of about 2 million members engaged in our partnerships through mechanisms like offers, our credit card, or the simple act of linking programs. Over time, we see a path to doubling that count. Then in terms of velocity, we have a large pool of members who are highly engaged in our partnership program, including the more than 600,000 who have linked Triangle and Petro-Points. Our analysis shows that these customers are spending about 10% more with us than similar but less engaged members. Whatever the measure, growing partnerships is an important lever for growing sales, and we are making good progress in the early innings. True North is ultimately about a more modern company, organized around stronger customer connections. Our last two cornerstones, Customer Insights and Action, and One Team, Agile and Scaled, are key.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Automotive service is a great example of what is possible. In a category that is built on customer centricity and relationships, we have established a clearer understanding of who does or does not come to us and why, applying our existing local knowledge, the growing power of Triangle, to new customer insights. As we accelerate automotive service, consider a few numbers. Over the last five years, we have grown to CAD 1 billion of sales, compounding at a rate of 7% per year. This is an impressive new baseline and a trend line that suggests further growth. For instance, if we compare our average 15% share in general merch categories to our 10% share in automotive service, we could be looking at a growth opportunity of more than CAD 500 million.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

In a large, highly fragmented market, we have the assets to compete harder, to keep it capital light, and deliver considerable upside for both customers and shareholders. Our future is about more than just identifying categories ripe for growth. It's more fundamental. It's about a different go-to-market strategy with customer centric more. We will deliver primarily through faster, more insightful, coordinated strategies across our enterprise and assets. We offered something of a sneak peek yesterday with the announcement of our work with Microsoft on an AI intelligence engine called Mosaic. Together, we are scaling a program that matches our retail system, stores, sites, marketing, loyalty, partners, products, and services to the moments of Canadian life.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Last year, we conducted a pilot, prompted an LLM to compute huge sums in internal data and external context, and we asked it to identify the moments of life where CTC is best positioned to serve Canadians. It surfaced more than a thousand occasions, from basement floods, to weekend workouts, to anything you'd imagine in your own day-to-day, where we can combine all of our existing assets and new insights to pivot from simply selling products to serving the occasions of Canadian life. If that sounds conceptual, it's not. We will begin to commercialize this approach in the back half of 2026, and I look forward to telling you more in the quarters ahead. I'll conclude by reminding you of our True North vision.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Three simple phrases that represent all we set out to achieve by 2028: Stronger customer connections, higher retail performance, accelerated shareholder value. On the back of a strong 2025 result, I hope you agree we've already come a great distance, and that we are moving at pace, ready to go distance more. Our strategy underpins our conviction that the business should, over the long term, deliver annual retail sales growth of 3%-5%, with earnings growing faster than sales. While this is not near-term guidance, and any year can be affected by factors such as geopolitics, economics, and even weather, True North should position us to deliver these kinds of results more consistently in the long run. I want to thank our team from our offices, to stores, to distribution facilities and beyond. 2025 was a year of considerable change.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

People performed with determination and transformed with grace. They have my very personal thanks. While we're on the topic of high performance, I want to add my voice to those cheering on our Olympic athletes, including many with deep ties to the Jumpstart charity, and our very own Trennt Michaud, a figure skater and Sport Chek team member who not only inspired his teammates here at CTC, but the entire nation. With that, go, Canada, go! We can open the call for questions.

[Operator]

Thank you. At this time, I would like to remind everyone, in order to ask a question, you will need to press star one one on your telephone keypad. To withdraw your question, please press star one one again. We ask that you limit yourself to one question, plus one follow-up question before cycling back into the queue. We'll pause for just a moment to compile the Q&A roster. Now, first question coming from the line of Irene Nattel with RBC Capital Markets. Your line is now open.

[Irene Nattel, Managing Director and Senior Canadian Consumer Analyst at RBC Capital Markets]

Thanks, and good morning, everyone. Certainly, you gave us a lot, a lot to unpack there. Taking a step back, 2025 certainly unfolded in a more bullish way, shall we say, than what we might have thought a year ago. Can you please walk through what the biggest upside surprises were? And then sort of, I guess, the follow-up question is, how some of the initiatives that you put in place in 2025 and that are accelerating in 2026 can sustain that momentum as we move through this year? Thank you.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Yeah, thanks, Irene. Good morning. Yeah, so biggest surprises, you know, I think the resiliency of the Canadian consumer just comes, you know, top of mind. I think, you know, when we started 2025, you know, we suggested to you that we didn't, you know, have a lot of certainty in the economic environment looking forward, but we were buying for growth, and that we hoped to see a more resilient consumer coming off a tough period through 2023 and 2024. So I think, you know, when we look to our data in retail, we continue to see spend increases for all income level households. The largest increases this quarter actually gained from the highest debt households, debt burden households.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

But for the quarter of the year, we see similar spend increases percentage-wise across income levels and debt burden. So that, that would be that, that'd be one big surprise. The other big pleasant surprise is just the separation that we're seeing between our loyalty sales and our non-loyalty sales. So I, I think it speaks to the fact that members are both seeking and we are providing value. So large separation in Q4 and for the year. And that, you know, we believe is indicative of us managing this system that I spoke to, to engage customers more with that, with that privileged data. So to continue to see that separation, more separation, that I would say was a nice and pleasant surprise.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

And then third, that comes to mind is just the power of partnerships. You know, the, I personally wouldn't have expected to see such phenomenal incremental retail sales performance at the customer member level associated with engaged Petro-Points and Triangle Rewards linked members. So that's 600,000 strong cohort who have linked their programs. You know, I think we're really starting to see the value creation that could come back into our banners in the form of incremental spend or engagement at the member level. And we're excited by continued momentum of our ability to grow link members with Petro-Canada.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

And now as we carry on, you know, with other partnerships, I mentioned RBC being strong out the gate, we're already 150,000 members linked. And I think there's a strong value proposition there. So I think our ability to extend our system to get some brand scale around moments in Canadians' lives, that where we don't have particularly strong owned assets that can, you know, help engage members. You know, I forgot the second part of your question. Those are the 3 big surprises.

[Irene Nattel, Managing Director and Senior Canadian Consumer Analyst at RBC Capital Markets]

The second part, thank you. The second part of the question was how you build on that momentum into 2026. Because if we think about what you, the last comment you made in your prepared remarks about 3%-5% revenue growth and more earnings growth than that, clearly, you delivered that very well in 2025. How do you keep that going?

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Yeah, it's a lot more of the same, Irene. We're gonna continue to focus, you know, with our dealers and across our corporate-owned banners around the fundamentals of being in stock. That was a big driver in 2025 of winning seasons. You know, the partnerships, as I just talked about, we've got 3 brand new ones rolling into 2026, which will provide wraparound benefit into 2027. And, you know, I think one of the things that is exciting, especially, you know, as AI is advancing, is, you know, we've talked a lot about our ability to improve our personalization capability. That's been a, you know, a big focus of us as an organization.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

But for the most part, that personalization capability has been delivered at a, call it a kind of a lookalike or a cohort, audience level. And we're really starting to see evidence now that technology is helping to get that true personalization at the member level. And that's a whole new exciting frontier. It's completely, you know, brand new and nascent to us in terms of the opportunity. So I'm very excited about how, you know, AI will help shape our personalization journey to truly be more, you know, one-on-one. And so I lean to those, you know, critical areas, you know, Irene, and we're really excited about Mosaic. We think this is a strategic pivot, this pivot from selling products to selling occasions. We think it feels natural for us. We're gonna stand up.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

It's grounded in not only, you know, customer insight in terms of, you know, our brand's ability to travel in those spaces, but also market size and opportunity. So we're gonna stand up a couple of what we're calling lighthouses and key occasions in 2026. I'll stop short of telling you what those are for competitive reasons, but we'll certainly talk to you this year about how they perform. So we're excited about this new pivot and our ability to be even more customer-centric going forward.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

Irene, maybe let me just, just add, I think it's clear to everyone that when Greg said the 3-5, it wasn't. It's not a guide for this year. I mean, clearly, as you think of 2026, we still see the economy bouncing back. We have some tough weather comps, patriotic purchasing. So, you know, just consider that as you do your modeling for the year.

[Irene Nattel, Managing Director and Senior Canadian Consumer Analyst at RBC Capital Markets]

Thank you, and best of luck.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

Thanks, Irene.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Thanks, Irene.

[Operator]

Thank you. Our next question in queue coming from the line of Brian Morrison with TD Cowen. Your line is now open.

[Brian Morrison, Managing Director and Senior Equity Analyst at TD Cowen]

Yes, thanks very much. Greg, can we just circle back to the same-store sales growth at CTR for the quarter? And it was, you know, it was strong, obviously, in the auto and seasonal categories, but at 2.7%, it's not, it's, you know, lower than your 3%-5% target. I realize for the year you're within that target, but you're 2.7 off of 1.1 last year and the negative the prior year. What is underperforming, or what categories have room to improve, maybe is probably the better way to ask?

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

Maybe I'll just start, Brian, on that. Just, you know, really for the year, I think you highlighted it. It's, and you got to be careful, however, to look at a quarter because there's so much variability year-over-year on its own. But recall, when we started the quarter, we were flat in October, so we had a very slow start, and we had a very strong December last year. So when the math comes together, you know, we did well, obviously, in a number of categories that I outlined. I would say the growth was across, you know, many, many parts of the business, but more importantly was we did 3.7% for the full year. So, you know, we're pleased with the full year growth. We're pleased with the Q4 growth as well.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

There's always year-over-year impacts and quarter-to-quarter variability.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

I would just add, Brian, I mean, the growth was widespread in CTR. Almost 90% of categories grew in the quarter, uneven, you know, as you pointed out. So I would point to two things. One, or two areas. One, we still have quite a bit of separation between, in this quarter, between discretionary and essential. So discretionary was up 4.7, or sorry, essential was up 4.7, discretionary up 1.6. So that speaks to that kind of discerning, you know, purchasing. Again, we did have some good growth in snowmobiles, so I take it discretionary. But beyond that, that kind of healthy discretionary business is something we would look to come around in 2026.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

And then second is our Living division in CTR is underperforming relative to the other divisions. And again, still growing, but an area of focus for the team. We're not feeling the same level of newness and innovation from our suppliers that we have in many of the categories in that business. And it's something that TJ and Michelle and Davies and the team and all of our merchants are working on pretty, I guess, aggressively and you know, trying to turn that newness and Living on its head and really drive some excitement in 2026.

[Brian Morrison, Managing Director and Senior Equity Analyst at TD Cowen]

Okay, thank you for that. And my follow-up is maybe, Darren, you gave us good color on the gross margin expectations for this year. I'm more focused on the OpEx in 2026. Maybe just directionally, should we expect leverage this year? And maybe the, the key drivers that we should be looking at to take into consideration.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

Yeah, Brian, you know, as I mentioned before in my prepared remarks, the way to think about OpEx is, I mean, certainly with True North and the changes we're making in operating in a more disciplined way and better alignment on the organization, we are very focused on managing the rate of growth. Of course, the actual rate is gonna depend greatly on where the revenue number falls. So I wanna be careful of not trying to overly position that. But we do see inflation. We continue to have targeted investments, including in AI, and then we will have productivity. As you know, we have CAD 30 million of savings this quarter. It was the first quarter of full savings. Those restructuring savings started in Q3. We also had higher vacancy rates in 2025 that you need to consider.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

You know, as we were going through True North and making the, taking the actions we took, we obviously weren't hiring, so we'll have a little bit of a headwind from vacancies. Probably the best way to think about the restructuring savings is we're on track to CAD 100 million relative to 2024. So if you kinda wanna model that and maybe I'll leave it at that.

[Brian Morrison, Managing Director and Senior Equity Analyst at TD Cowen]

Thank you.

[Operator]

Thank you.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

Thanks, Brian.

[Operator]

Our next question coming from the line of Mark Petrie with CIBC. Your line is now open.

[Mark Petrie, Equity Research Analyst at CIBC]

Hey, good morning. Thanks for the question. I wanted to ask just a very high-level question, actually, just about the revised org structure and executive alignment, and how you think that has affected the business. You know, what's gone as expected, and what's sort of been a surprise coming out of that?

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Hey, Mark, it's Greg. Yeah, I mean, I think True North fundamentally is about transforming our operating model to better compete, you know, in this new era of retail, you know, defined by scale players. So, you know, fundamentally, it was about aggregating the scale that we created for ourselves. That was the primary rationale for the extensive changes were made to the workforce. As we talked before, you know, very difficult but important decisions to make. We think the rationale was well understood by our teams. So organization is now complete. You know, it probably completed more towards the end of kind of, call it, September or October, so it's still relatively, you know, fresh. But our focus now is turning back all of our attention to value creation.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

So we're working through process changes. We're working through technology duplication, tech and data infrastructure, so that we can better deploy AI for value going forward. And then working through the new and vacant, you know, roles created through the organization. You know, I think whenever you do a big organization like this, you don't get everything right. So, you know, we probably got some tweaking to do, in 2026 in some areas. But I really like what I'm seeing so far, especially in the areas of resource and capital prioritization. Performance management, Darren's committed, put a real strong focus on in-season performance management.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

And, you know, as we look to, you know, where we're spending our cash and how we're kind of allocating resources, I feel like we're in a much better rhythm and management system for making trade-offs. And just managing the decision-making associated with ensuring that those investments create value because we're prioritizing it at an enterprise level, not banner by banner. So, lots more work to do to kind of deliver on that value creation. Big, big change, but now the work really gets started on process reengineering, technology, duplication, all the stuff kind of behind the curtain, so to speak, that will make us a more efficient and agile retailer.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

Mark, may I just add, since I joined, and you know, Greg, obviously, before I joined, was talking to the whole Co-Op/OpCo, and it's been a big change. I mean, the kind of, As Greg said, the rhythm and the performance management alignment of the team, I mean, even in the fourth quarter, we're able to make decisions much sooner, and it is showing up in our results, and it will continue to get better. We still have work to do. It's hard to turn a big ship, but we're making good progress, and I do think it will lead to longer-term consistency and improved results.

[Mark Petrie, Equity Research Analyst at CIBC]

Yeah. Okay. Appreciate that. Thank you. I wanted to also just follow up on your comment, Greg, with regards to the assortment and sort of, I think, newness is the word you used. I think this is another year where own brands penetration was relatively stable, down a little bit. Does that figure into that comment at all? And how are you feeling about that as a lever in the business today?

[Greg Hicks, President and CEO at Canadian Tire Corporation]

I feel, I feel really good about own brands performance, the overall role they play. We, you know, we, we feel, feel really good about the portfolio. I would say that the, the most proud in terms of an accomplishment in 2025 is, is what we're seeing from a product quality standpoint. The whole portfolio reached the lowest defect rates that it has, yeah, since starting, starting own brands. The business on the top line is performing better than national brands, both in the quarter and for the year. Continues to appreciate our margins while differentiating the offering in the retail system.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

The penetration, we're not as fussed about that on Mark's as we once were, and mostly it relates to Mark's and Sport Chek, especially Mark's. You know, the BBB concept is our concept for the future. We think it's the best representation of our assortment, standing really tall in front of our membership. And the mix of national brands to own brands is significantly different in those stores than non-BBB stores. And we think that's good. You know, we're managing the blended margin associated with that concept. We can see evidence, and you've heard us talk about the fact that we've got brands now in the mix, the national brands in the mix, that are attracting you know a much younger demographic.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

You know, I think I've talked about the fact that my teenager thinks that Mark's is pretty cool these days based on some of the brands that they carry. So, yeah, all that to say, not as fussed about penetration increases going forward at the system level, and continue to feel really, really good about it, its ability to the portfolio's ability to differentiate us with product quality, great value, and running harder on the sales line than the national brands for us.

[Mark Petrie, Equity Research Analyst at CIBC]

Okay, got it. Thanks for all the comments. All the best.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Thanks, Mark.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

Thanks, Mark.

[Operator]

Thank you. Our next question coming from the line of John Zamparo with Scotiabank. Your line is now open.

[John Zamparo, Director and Equity Research Analyst at Scotiabank]

Thank you very much. Good morning. I wanted to ask about patriotic purchasing, and I wonder if you've seen a resurgence or a continuation of that? And this is obviously hard to measure. It sounds like HBC has contributed to that, the timing of the Winter Olympics add some noise there. So surely those are both contributing, but I wonder if you get a sense that this wasn't just a one-time item in 2025, and that lapping that in the first half of this year might not be as meaningful a headwind as perhaps we thought it would be a few months ago.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Good morning, John, it's Greg. Really tough, as you, as you pointed out in your question, to tease out. I think we suggested that back, you know, coming out of Q2's call. We felt it felt more, you know, subjective than objective when we were in it in Q2, and I think we had suggested in Q3 that we kind of felt waning sentiment around patriotic purchasing. So I don't really know, to be honest, how to think about it. I don't think we've planned it as a major kind of negative building block for the year. I think we're gonna continue to play our game and do all the things that we have outlined in terms of our go-to-market strategy in 2026.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

I think, you know, where it is most subjective, John, is probably in the Sport Chek business. It's not really patriotic purchasing, although maybe some of it's caught up with that, when you think about, you know, Blue Jays and Olympics. Blue Jays probably represented about 1.5, a comp mental comp for the Sport Chek business. And but this year we have, you know, the World Cup and the Olympics to work to offset that. So, I do believe there is some Canadian pride associated with the nation getting behind the Blue Jays. So objectively, that's probably the finest point that we can put on some degree of patriotism with a fact base.

[John Zamparo, Director and Equity Research Analyst at Scotiabank]

Right. Okay, that's helpful. Thank you for that. And then just a modeling question. I wanna better understand the impact of the extra week. So, first, can you confirm, I think you said CAD 287 million in additional retail sales and CAD 40 million in IBT. If that's the case, that's about 9% of last year's retail sales number from Q4, but it's about 20% of last year's IBT. That's more than I think we would have expected on the income line. So can you help us understand how SG&A is accounted for in that calculation?

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

SG&A, so your numbers, the absolute numbers were correct. I'm having a little trouble following your math on the percentages. But, the SG&A, if you-- I'll leave it to you, we're not giving gross margin and SG&A, but if you apply just the regular gross margin rate or the rate we had, you'd see a slightly lighter SG&A, which is typical on the extra weeks, because you don't have all the same costs within there. But John, I'm not sure I caught your percent growth. That was year-over-year for the quarter, I assume?

[John Zamparo, Director and Equity Research Analyst at Scotiabank]

Correct. Yes.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

Yeah. So if you took it for the quarter, it'd be about half the growth on the revenue. Maybe you did say that. And just under, you know, we'd be, we would be just probably under half the growth on the EPS, so 20% EPS without it, type of number, without the extra week?

[John Zamparo, Director and Equity Research Analyst at Scotiabank]

Got it. Okay, thank you. I'll get back in the queue.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

Okay.

[Operator]

Thank you. Our next question coming from the line of Vishal Shreedhar with National Bank Financial. Your line is now open.

[Vishal Shreedhar, Equity Analyst at National Bank Financial]

Hi, thanks for taking my questions. With respect to, the underlying business, and it seems like management is, I feel some enthusiasm with regard to the initiatives that you've implemented. But when we're looking at it, we see the start of the quarter with respect to sales indicated last, conference call, starting out flattish, then obviously it ended out strong. There's a few, you know, more transient events in there, including weather and some other events in there as well. So how should we think about how to assess the underlying momentum? Q1 is gonna get a weather benefit as well. So what would you point to, to help us better understand what the true comp is moving at?

[Greg Hicks, President and CEO at Canadian Tire Corporation]

I don't know if we can help you discern, you know, to a finite point, the impact of weather. I think Darren, you know, suggested that, you know, we did have tough comps in October. We had strong comps in December. That wasn't, you know, the October comps we were dealing with, which came in post, and there were some other things, you know, in the performance of the business. We can tell you, we feel, you know, we believe that we were, you know, we were on pace for a strong quarter before weather hit in December. But make no mistake, it was a positive contributor in the quarter for all banners.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

We spoke to some of the categories that performed really well across the banners, and those are, you know, weather dependent. You know, I remind you, though, as your commentary around Q1 of this year, we basically just traded off, you know, weather in January of 2026 for February of 2025. So, we had. If you recall, last year, Central Canada, Ontario, right through to Quebec, had very, very strong snowfalls, ice issues, et cetera. So we're comping that as we speak. But listen, you know, we've worked really hard to be Canada's destination for winter weather. Like, we make no excuses for that. So I think the teams executed really, really well.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

The dealers replenished our supply chain, stood up resiliently, and got as much inventory, you know, back in stock. So I think our in-season management was really strong. But it does layer over on top of a healthy underlying, you know, a healthy underlying business. I'm not sure what else I can say on that.

[Vishal Shreedhar, Equity Analyst at National Bank Financial]

Okay, thank you for that color. And just moving on to the gross margin performance, you know, very, very solid again. And I think, Darren, you can correct me if I, if I misinterpreted this, but you expressed the North Star being 35+, and I don't recall it being expressed in that way as well. Does that, does that, Is that increasing of the expectation of, of what the North Star is, or should we think about it's in line with what you've said in the past?

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

Yeah, it's a good observation. We weren't saying plus, we were around 35. We've added the plus. We feel very good about the capabilities that we've built, the muscles that we've built in terms of our processes. And we're making, as Greg mentioned, good progress with, you know, the value orientation while doing this. So, you know, the actual math, if you did the real math based on removing Helly, the True North would be 35.2. You know, we called it 35, you know, we came in at 35.5. We like the plus, and we certainly are looking to maintain our momentum, but we're not gonna start giving guidance on the gross margin line.

[Vishal Shreedhar, Equity Analyst at National Bank Financial]

I see. Okay.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

Good observation.

[Vishal Shreedhar, Equity Analyst at National Bank Financial]

Thank you for that. Thank you. Congrats on the quarter.

[Darren Myers, EVP and CFO at Canadian Tire Corporation]

Yeah, thank you.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Thanks, Vishal.

[Operator]

Thank you. Our next question in queue, coming from the line of Jonathan Matuszewski with Jefferies. Your line is now open.

[Andres Padilla, Equity Research Senior Associate at Jefferies]

Hi, good morning. This is Andre, on for Jonathan. Thanks so much for taking the question. My first one will be on Triangle Rewards. So with the RBC partnership ramping quickly, how is that informing how you're thinking about WestJet and Tims later in the year? And as you look to expand that network further, what verticals do you see the biggest opportunities for future partnerships?

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Yeah, thanks for the question. You're right, we're feeling good about the ramp thus far in the RBC partnership. It's early days. I think I may have mentioned we're up to 150,000, I think, members. You know, 50,000 came in January, so we would love that to be kind of a run rate. More Canadian Tire Money is being issued. We're seeing new Triangle sign-ups. I think the 3x accelerated is a strong value prop for the RBC partnership. And, you know, functionality to be able to convert Avion points to eCTM will be in place by spring.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

So I think, generally speaking, we are developing a playbook here with respect to, you know, how to set expectations and objectives for each partnership, and then work with the partner in a joint business planning, you know, tight relationship whereby we both have the same targeted outcomes. We have an integrated scorecard, and, you know, we've stood up a small but mighty partnership team to help manage the relationship and manage to the outcomes that they're looking for. So I think that those kind of organizational muscles, I'm happiest in terms of what I'm seeing because it is that new. I love the fact that it's grounded in the outcomes that we're trying to achieve.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

You know, I think we're deploying the same type of playbook all the way from kind of my relationship with the top of the house in each of our most critical partners, all the way down to this integrated scorecard. So we're on track, feeling good about launching WestJet and RBC this year. Each partnership has different expectations for those outcomes that I spoke to, and membership engagement, and we're just actively managing them. You know, I think we've said before, we're not looking to build a vast coalition to the last component of your question. We're focusing on strategic industry verticals that align with everyday customer needs. You know, I think we're leveraging this kind of asset-light approach to grow in financial services, travel.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

It's a limited number of other verticals that we would consider. And I'll probably stop short of naming them, but just think about where, you know, Canadians have a good amount of spend in a vertical that we don't participate in, and you could probably figure out where we're active. But we have our hands full with the partnerships we have here, and because, as I said earlier, we see so much value, you know, turning our attention to making sure that we get value in each partnership before we add a bunch more is really important to us.

[Andres Padilla, Equity Research Senior Associate at Jefferies]

Great. Then, just a quick follow-up. You guys have made meaningful progress in reshaping the customer experience through the store refreshes with now the 70 planned refreshes for 2026, up from 52 and 25. How are you thinking about the cadence of the store refresh plans from here? Thank you.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Yeah. So, so this year leans much more into Mark's. We've got, I think it's, we've got 13 BBBs in market right now. We've got 10 on the docket this year. I think we've got just over 30 total projects, and 70 would be, would be Mark's, so 10 BB, and then, you know, some, some refreshes, et cetera. That's because of what I talked about earlier. We love-- We're loving how the concept is showing up for the customer. It's providing, you know, strong customer engagement, top-line performance at returns that are above, our hurdle rate. So, with all day long, kind of invest with those types of, of, of dynamics. We're, you know, we're 150 in on Concept Connect, across CTR. So more work to do.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

I think when we originally identified Better Connected, we thought that we could get to 225. So more work to do there. That's kinda how to think about the runway. And then, you know, Sport Chek, Sport Chek kind of feels, to us, you know, similar to Mark's, in just kind of call it a year or two behind. The Destination Sport concept is off the charts performance right now. We couldn't be happier with what we're seeing. We've got 4 in market. We're opening 3 this year. Performance is well above our hurdle rate, and certainly our expectation from 2027 onward is that we will build, you know, more per year, than we're doing this year.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

So I think this is our opportunity to refresh the brand, the experience, be there for the athlete, tell stories with and for our brand partners. I think when we really zero in on that business, we look to DICK'S Sporting Goods in the U.S. and see us a few years behind their journey. I think we should be able to invest in this concept for growth, drive strong returns, and deliver both, you know, great customer and employee experiences. The athletes that work in our stores love these Destination Sport concepts. So, hopefully, that kind of gives you a picture in terms of how we're thinking about the life cycle and stage of each of the big concepts.

[Andres Padilla, Equity Research Senior Associate at Jefferies]

Helpful. Thank you.

[Operator]

Thank you. Now, last questioner will come from the line of Chris Li with Desjardins. The line is now open.

[Chris Li, Managing Director and Senior Equity Research Analyst at Desjardins]

Good morning, and thank you for squeezing me in. I know there are obviously a lot of moving parts, but when you exclude the extra week, it seems like CTR revenue growth this quarter was more in line with POS. Do you expect this to be the case for 2026? I think last quarter you mentioned that inventory levels for spring and summer were slightly elevated, but I think that was because of air conditioners in Alberta. But I just, yeah, overall, wanted to see if how we should think about revenue growth. Should we be more in line with comp sales for, for this year? Thank you.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Yeah, thanks for the question, Chris. So we expected, you know, last year POS to revenue ratio to be fairly in line, but revenue ended up outpacing sales, as dealers built their inventory throughout the year. As you point out, the dealers did end Q3 a little heavy in spring, summer inventory, and the end of the year with a build in winter inventory. So overall up about 5%, but their winter inventory has been clearing, given the weather experience state. So we'll update you as we normally do, regular course after Q1 ends, and give you a sense on their ending inventory position and its expected impact on revenue in the fourth quarter.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Generally speaking, though, because of the build, now we got this, we got this planning assumption wrong last year, but we do, we do expect, we expect some drawdown, in inventory relative to POS, in 2026. We think that's healthy, you know, given the starting position and the elevation in spring, summer. So that's our expectation and planning assumption for the year. And, we'll keep you posted, obviously, as we move through it.

[Chris Li, Managing Director and Senior Equity Research Analyst at Desjardins]

That's helpful, Greg. Maybe my follow-up, you mentioned that you recently negotiated some amendments to the contracts with the dealers. I was wondering, you know, to the extent that you can, can you share with us, you know, how some of those amendments help you further, you know, further align your objectives with your True North strategic priorities?

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Yeah. So you're right, we did amend the contract with the dealers. And I would say at the highest level, you know, the requirement for engaging in contract discussions was really about making sure that we had, you know, broad and joint alignment on the True North strategic priorities. And so we really feel. You know, I think the relationship is so strong. You know, we came together on, you know, the fundamental, you know, principles and financial frameworks that have historically made our CTC dealer partnership so strong and effective. And we added new specificity to make sure we were aligned on True North to shared commitments like expanding, you know, omni-channel retail, certainly the growth of Triangle Rewards, how we think about, you know, investing in the issuance of Canadian Tire Money.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

And then because brand trust is just the underpinning of this entire True North strategy, and our retail system going forward, as far as I explained in my prepared remarks, just making sure that we had, you know, high standards of performance across our network of stores. And so, you know, those three or four critical areas all in service of True North, and dealers are completely aligned, to, to the intent and, and feel really good that the dealers are with us on True North. They're super, super excited about Mosaic and AI, I can tell you, in terms of what that can do, for their businesses.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

And so I really feel strategically, we're in a, we're in a really good spot, and the dealer just or the, sorry, the contract just, you know, reinforces the strength of the relationship and the alignment.

[Chris Li, Managing Director and Senior Equity Research Analyst at Desjardins]

That's great. Thanks very much, and all the best.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Thanks, Chris.

[Operator]

Thank you. I will now turn the call back over to Mr. Greg Hicks for any closing remarks.

[Greg Hicks, President and CEO at Canadian Tire Corporation]

Well, thank you for your questions and for joining us today. We look forward to speaking with you when we announce our Q1 results at AGM on May fourteenth. Bye for now.

[Operator]

This will conclude today's call. You may now disconnect.

Participants

Executives

• Darren Myers, EVP and CFO
• Greg Hicks, President and CEO
• Karen Keyes, Head of Investor Relations

Analysts

• Andres Padilla, Equity Research Senior Associate at Jefferies
• Brian Morrison, Managing Director and Senior Equity Analyst at TD Cowen
• Chris Li, Managing Director and Senior Equity Research Analyst at Desjardins
• Irene Nattel, Managing Director and Senior Canadian Consumer Analyst at RBC Capital Markets
• John Zamparo, Director and Equity Research Analyst at Scotiabank
• Mark Petrie, Equity Research Analyst at CIBC
• Vishal Shreedhar, Equity Analyst at National Bank Financial