Jay Mazelsky
President and CEO at IDEXX
Yeah, one. You know, one, one way to think about the, the innovation impact is if you take a look at Catalyst One, and, and we, we began shipping that in late, 2014, and you compare its economic value, you know, 10+ years later, as a result of coming out with, with all the, the slides and the innovation we have, you know, it's about 2.5 times as, as impactful from an EV standpoint. And so that- that's always been our strategy, that, that testing, you know, drives differentiation, not just within that modality, but across the enterprise, and that the instruments that we have placed, in the case of Catalyst, nearly 78,000, they- they're just-- they're used more, and they're therefore, worth more to the company.