Fluent (NASDAQ:FLNT) is a performance marketing and customer acquisition platform that helps consumer brands drive leads and sales through data-driven digital campaigns. The company specializes in direct-response marketing, executing campaigns across multiple channels including email, display, paid search, social media and native advertising. By focusing on measurable outcomes such as cost per acquisition and return on ad spend, Fluent tailors solutions to meet the specific objectives of its clients.
The company’s proprietary technology leverages first-party data sourced from its network of consumer-facing digital properties and programmatic partnerships. Fluent offers services that span the full marketing funnel, including audience segmentation, creative development, multichannel campaign execution and customer relationship management. Its client roster covers a range of verticals such as financial services, telecom, consumer electronics and health & wellness.
Founded in 2014 and headquartered in New York City, Fluent went public in October 2017 and trades on the Nasdaq under the ticker FLNT. The company maintains additional offices in North America and Europe, serving brands across multiple geographies and time zones. Over time, Fluent has expanded its platform capabilities through product enhancements and strategic integrations.
Led by co-founders Darius Fisher (CEO) and Faris Zahreddine (CTO), Fluent emphasizes a technology-first approach to performance marketing. The leadership team focuses on continuous innovation in data analytics and machine learning to optimize campaign performance and deliver scalable growth for its clients in an ever-evolving digital landscape.
