VF Corporation, commonly branded as VF, is a global apparel and footwear company that develops, markets and distributes a diverse portfolio of consumer brands. Its offerings span outdoor and action sports apparel, footwear and accessories under marquee names such as The North Face, Vans, Timberland, Dickies, JanSport and Smartwool. Through a “house of brands” strategy, VF leverages the unique heritage and design expertise of each label to serve distinct lifestyle and performance segments.
Founded in 1899 in Pennsylvania as the Reading Glove and Mitten Manufacturing Company, VF evolved through a series of acquisitions and strategic expansions to become a leading player in the global apparel industry. It adopted the VF Corporation name in 1969 and has steadily broadened its brand roster through landmark deals, including the acquisition of The North Face in 2000 and the purchase of Vans in 2004. In 2019, the company relocated its headquarters to Denver, Colorado, reinforcing its commitment to innovation and market responsiveness.
VF’s operations span North America, Europe, Asia Pacific and Latin America, with products sold through a combination of wholesale channels, e-commerce platforms and a growing network of company-owned and franchised retail locations. The company organizes its brands into three primary segments—outdoor, active and work—to align product development, marketing investments and customer outreach across diverse geographic markets.
Guided by a senior leadership team based in Denver, VF continues to invest in digital capabilities, direct-to-consumer growth and sustainable manufacturing practices. The company’s strategic priorities include advancing environmental and social responsibility initiatives, enhancing supply-chain transparency and strengthening consumer engagement through brand storytelling and innovation.
