Localiza Rent a Car (OTCMKTS:LZRFY) is a Brazil-based mobility company that provides vehicle rental and transportation-related services through the Localiza brand. Its core business includes short-term car rentals for individual, business, and leisure customers, supported by a broad network of rental locations serving major airports, cities, and travel destinations.
The company also operates in fleet management and long-term vehicle rentals, providing vehicles and related services to corporate customers. Through Localiza Seminovos, it sells previously rented vehicles and other used cars. These activities give Localiza an integrated business model spanning vehicle rental, fleet services, and used-vehicle sales.
Founded in 1973 in Belo Horizonte, Brazil, Localiza expanded from a regional rental operator into one of Latin America’s major mobility companies. In 2022, it completed a combination with Unidas, another Brazilian vehicle-rental and fleet-management company, strengthening its presence in Brazil and across selected Latin American markets. Localiza’s international operations have included countries such as Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, and Uruguay.
