Revolve Group Q1 2026 Earnings Call Transcript

Quartr
Provided by Quartr
May 5, 2026

Key Takeaways

  • Positive Sentiment: Company reported strong Q1 results with net sales up 16% to $343M, diluted EPS up 25% to $0.20, and robust cash generation (operating cash flow of $49M and cash balance of $336M at quarter end).
  • Positive Sentiment: Management highlighted major strategic initiatives driving momentum, including the launch of the new Revolve Los Angeles label, the sold‑out Grow‑Good Beauty launch with Cardi B, and high‑profile brand events like Revolve Festival to boost awareness.
  • Positive Sentiment: International and luxury channels showed strength — international net sales +20% (13th straight quarter outpacing U.S.) and FWRD net sales +17% with notable gross‑profit expansion, while Mexico new customers rose >80%.
  • Negative Sentiment: Company flagged margin and cost headwinds — while consolidated gross margin improved, the Revolve segment saw a slight margin decline and management cited higher input costs (freight and petroleum‑based materials), increased marketing (15.8% of sales) and higher performance‑based G&A that pressure near‑term profitability.
  • Neutral Sentiment: Management has filed tariff refund claims (process started April 20) but recovery timing is uncertain and any refunds are not included in current guidance, so potential benefit is presently treated as incremental.
AI Generated. May Contain Errors.
Earnings Conference Call
Revolve Group Q1 2026
00:00 / 00:00

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Operator

Ladies and gentlemen, good afternoon. My name is Abby. I will be your conference operator today. At this time, I would like to welcome everyone to the Revolve Group First Quarter 2026 earnings call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question-and-answer session. If you would like to ask a question during this time, simply press star followed by one on your telephone keypad. If you would like to withdraw your question, press star one again. Thank you. I would now like to turn the conference over to Erik Randerson, Senior Vice President of Investor Relations. You may begin.

Erik Randerson
Erik Randerson
SVP of Investor Relations at Revolve

Good afternoon, everyone, and thanks for joining us to discuss Revolve's first quarter 2026 results. Before we begin, I'd like to mention that we have posted the presentation containing Q1 2026 financial highlights to our investor relations website located at investors.revolve.com. I would also like to remind you that this conference call will include forward-looking statements, including statements related to our future growth, our inventory balance, our key priorities, and business initiatives, industry trends, our marketing events, and their expected impact, our physical retail stores, our own brand expansion, our use of AI, our partnerships, and our outlook for net sales, gross margin, operating expenses, and effective tax rate.

Erik Randerson
Erik Randerson
SVP of Investor Relations at Revolve

These statements are subject to various risks, uncertainties, and assumptions that could cause our actual results to differ materially from these statements, including the risks mentioned in this afternoon's press release, as well as other risks and uncertainties disclosed under the caption Risk Factors, and elsewhere in our filings with the Securities and Exchange Commission, including, without limitation, our annual report on Form 10-K for the year ended December 31, 2025, and our subsequent quarterly reports on Form 10-Q, all of which can be found on our website at investors.revolve.com. We undertake no obligation to revise or update any forward-looking statements or information except as required by law. During our call today, we'll also reference certain non-GAAP financial information, including adjusted EBITDA and free cash flow.

Erik Randerson
Erik Randerson
SVP of Investor Relations at Revolve

We use non-GAAP measures in some of our financial discussions as we believe they provide valuable insights on our operational performance and underlying operating results. The presentation of this non-GAAP financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information presented and prepared in accordance with GAAP, and our non-GAAP measures may be different from non-GAAP measures used by other companies. Reconciliations of non-GAAP measures to the most directly comparable GAAP measures as well as the definitions of each measure, their limitations, and our rationale for using them can be found in this afternoon's press release and in our SEC filings. Joining me on the call today are our co-founders and co-CEOs, Mike Karanikolas, and Michael Mente, as well as Jesse Timmermans, our CFO. Following our prepared remarks, we'll open the call for your questions.

Erik Randerson
Erik Randerson
SVP of Investor Relations at Revolve

With that, I'll turn it over to Mike.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

Hello, everyone, and thanks for joining us today. Outstanding execution by our team within a dynamic operating environment led to strong first quarter results and continued market share gains, highlighted by our net sales increasing 16% year-over-year, our highest growth rate in nearly four years. This growth acceleration, particularly in the current environment, is evidence that our investments in brand, technology, and AI, site experience, and category diversification are paying off. In addition to our strong top-line growth, diluted earnings per share increased 25% year-over-year, despite a several million dollar increase in marketing investments year-over-year to support our growth initiatives, including the launch of Revolve Los Angeles, our first ever namesake label that we are incredibly excited about.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

We generated $49 million in operating cash flow, significantly strengthening our pristine balance sheet with cash and cash equivalents increasing to $336 million at quarter end. Our core underlying business metrics illustrate our increased engagement and deepening connection with next-generation consumers. Year-over-year growth in active customers accelerated in Q1. We are generating increased revenue per active customer, fueled by our success in capturing a greater share of the consumer's wallet, and a lower product return rate year-over-year. Beyond the numbers, I am most excited about our visible progress and longer-term initiatives, such as international expansion, and advancing our use of AI technology that have become key contributors to our momentum and reinforce my confidence that we will continue to drive profitable growth in the future.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

Continuing with our longer term initiatives, Michael will talk about the exciting new chapter for our own brands assortment with Revolve Los Angeles, as well as an important new milestone in our physical retail expansion. We view each of these initiatives as potential game changers for our business over the long term. Our ability to invest in and execute on many exciting initiatives simultaneously underscores that our strong cash flow and balance sheet are key competitive advantages, particularly at a time when many industry peers with weaker financials are stuck playing defense. With that as an introduction, I will step back and provide a brief recap of our Q1 results before reviewing the progress on our longer term initiatives.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

Net sales for the quarter were $343 million, an increase of 16% year-over-year, a more than five-point sequential improvement from our 10% year-over-year growth rate in the fourth quarter of 2025. Gains were broad-based as year-over-year growth rates improved across Revolve, FWRD, Domestic, and International compared to the year-over-year growth rates in the fourth quarter, with double-digit growth across the board. Also notable is that our dresses category net sales accelerated by 13 points compared to the fourth quarter of 2025 performance, and we delivered even stronger growth in fashion apparel, validating the momentum behind our category diversification strategy. The strong start to the year puts us on a good path to achieving our goal of double-digit revenue growth in 2026.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

By segment, Revolve net sales increased 15%, and FWRD net sales increased 17% year-over-year. These were our highest growth rates since 2022. By territory, Domestic net sales increased 15%, and International net sales grew 20% year-over-year in the first quarter. We achieved these outstanding international results despite a meaningful slowdown in the Middle East that has continued into the second quarter amidst significant geopolitical uncertainty. Shifting to our bottom line results, net income was $14 million and diluted earnings per share was $0.20, an increase of 25% year-over-year. Adjusted EBITDA was $21 million, an increase of 9% year-over-year, all while investing in a number of meaningful growth initiatives, including investments to position the new Revolve Los Angeles assortment for long-term success. Most exciting is that our profitable growth once again converted very strongly to cash flow.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

Our business generated a $33 million increase in cash and cash equivalents in the first quarter alone, even while investing $11 million in January for a synergistic minority investment. Now, I'll conclude by recapping our progress against our longer-term strategic priorities and growth vectors. We have many exciting initiatives underway, and the team has done a great job executing to position us to deliver meaningful value for shareholders over the long term. First, we continue to efficiently invest to expand our brand awareness, grow our customer base, and strengthen our connection with the next generation consumer. I could not be more excited about our recent brand heat that Michael will talk about in his remarks, ranging from the impactful and well-received launch of Revolve Los Angeles to an incredible and efficient Revolve Festival held last month, attended by countless A-listers.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

The recent launch of Grow-Good Beauty, developed in partnership with Cardi B, also serves as a powerful demonstration of our brand-building capabilities, one that exceeded our highest expectations, amassing several billion impressions and 640,000 Instagram followers within days of the official launch. Second, we continue to successfully expand our international penetration, highlighted by 20% growth outside of the U.S. in the first quarter. It was the 13th straight quarter that international growth has outpaced the U.S., we are still very early in our journey. I am particularly excited about a strong growth resurgence in Mexico, following our launch of elevated service levels and an impactful new marketing playbook in recent months. In fact, new customers in Mexico increased more than 80% year-over-year in the first quarter, contributing to our improved growth in active customers.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

Third, our first quarter results provide further confirmation that our investments to capture market share in the luxury segment are paying off. FWRD net sales grew 17% year-over-year, our highest growth rate in four years, and forward gross profit increased 36% year-over-year. Notably, at a time when the world's largest multi-brand luxury retailer is closing most of its store locations, we are rapidly expanding our customer base, attracting coveted new brand partners, and having particular success in generating increased sales from high-value customers. Finally, we continue to leverage AI to drive growth and efficiency across the company, including to further elevate the shopping experience and drive higher conversion. I am pleased to report that we have successfully tested and recently launched into production our internally developed generative AI feature discussed last quarter that surfaces contextually relevant questions and answers about our products.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

This new feature is now live on our Revolve mobile channel for our vast assortment of dresses in delivering meaningful gains. The conversion lift was so compelling that our team is already hard at work to expand our AB testing to include additional channels and product categories, consistent with our efforts to continuously raise the bar on the customer experience. Also notable, we use generative AI to significantly assist in the creation of marketing collateral for the incredibly successful launch of Grow Good Beauty that Michael will talk about in his remarks. It's another great example of how we are able to leverage our data-driven culture and AI technology innovations to drive revenue and efficiency throughout the company.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

To wrap up, I would like to thank our passionate and innovative Revolve colleagues for their incredible efforts in driving strong results in the first quarter, while also advancing our exciting longer-term initiatives that further strengthen our foundation for future profitable growth. It is gratifying to see our team so energized by these growth opportunities, such as physical retail, international, and AI expansion, which we believe give us the opportunity to accelerate our market share gains. The current momentum in the business and the great progress on our initiatives reinforces my confidence in our ability to drive profitable growth in 2026 and beyond. Now, over to Michael.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

Thanks, Mike, and hello, everyone. We delivered an outstanding first quarter with strength across geographies, segments, and categories. It is gratifying to see the strong results from the investments we've been making over the recent quarters. Our top line is accelerating, brand heat is building, and customer connection is strengthening. We believe this momentum in the business illustrates our core competitive advantages that position us for continued success over the long term. Our technology and data-driven DNA and proprietary technology infrastructure, our operational excellence and agility, and our powerful brands and connection with the next generation consumer. With that as an introduction, I will focus my remarks on some of the strategic areas we are investing in and that we are especially excited about. The launch of our first ever Revolve Los Angeles, our 9th annual REVOLVE Festival, physical retail expansion, and our joint venture with Cardi B.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

Revolve Los Angeles. For years, Mike and I have talked about launching a Revolve namesake label. Over the past 23 years, we have diligently focused on building Revolve as a brand, a true brand beyond just a fashion retailer. With this focus and disciplined investment, we have earned the trust and loyalty from millions of Revolve consumers, resulting in incredible brand power. We are truly unique as a multi-brand retailer that consumers completely trust to provide fashion discovery. As background, our customers rarely search for a specific brand on Revolve. In fact, less than 10% of products added to shopping carts on Revolve originate from a brand page.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

Instead, our community views Revolve as their preferred destination to discover what is new and on trend from our edits of more than 1,600 brands, which is very different from other retail destinations. On countless occasions, I have met customers who are excited to share that they are wearing Revolve. They can't remember which brand they are wearing, but know they bought it on Revolve. With that as context, we couldn't be more excited to leverage our brand strength, design talent, and operational excellence to provide our customers with a true Revolve label. In March, we introduced Revolve Los Angeles, our first-ever namesake label that features elevated apparel, and evening wear to fill a genuine gap in the market. It aligns with our expansion into physical retail, allowing customers to engage with our brand in real life and in a more permanent, meaningful way.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

We believe this new collection could expand our market opportunity and create a halo effect on the entire business. Revolve Los Angeles is just the beginning of a new Revolve branded assortment that will extend across categories and price points over time. Since we see incredible potential for this initiative, we are investing incremental brand marketing dollars to drive its success. We have invested in elevated print, billboard, YouTube, and connected TV brand advertising featuring Revolve Los Angeles brand ambassador Bella Hadid, who perfectly embodies the brand's quintessential Los Angeles energy. We estimate that the impactful campaign has already generated more than 200 million impressions, creating one of the most powerful brand moments in our 23-year history. Revolve and FWRD also sponsored the ultra-exclusive and prestigious Vanity Fair Oscar afterparty, where Amelia Gray impressed in a striking black gown from Revolve Los Angeles.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

These longer-term investments are already creating favorable awareness and moving the needle. During March, consumer interest in the Revolve search term increased more than 40% year-over-year, according to Google Trends. We are also continuing to see strength in Revolve mobile app downloads, which increased by more than 50% year-over-year in March. This is particularly exciting considering that our mobile app converts at a much higher rate, and app customers have the highest expected lifetime value by a wide margin. Second, Revolve Festival. On April 11th, we hosted our 9th annual REVOLVE Festival in Coachella Valley, an exclusive experience where everything we're known for comes to life, blending fashion, community, and culture. Every year, we push ourselves to create something more immersive, more unexpected, and more iconic than the last.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

Our team met the challenge and again raised the bar, delivering an incredible lineup featuring Don Toliver, Kehlani, and Mustard that captivated the crowd of A-listers and kept the energy buzzing throughout. Built for the next generation of fashion consumers, Revolve Festival ensures that our brand stays connected and strong with the trendsetting young consumers who define what's next. In true Revolve fashion, our event transforms every detail into a story worth sharing on social media, with curated photo moments and immersive brand activations that put Revolve and FWRD looks at the center of the cultural conversation. Our brand elevating event delivered an incredible experience to our community of celebrities, brands, content creators, partners, and fans attending what one editor called the real main stage of the weekend.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

The impressive range of A-listers in attendance included Teyana Taylor, who looked stunning in a futuristic gown from our Revolve Los Angeles label, Blackpink members Jennie and Lisa, who turned heads styled in our Halo owned brand, Emma Roberts, Gabourey Sidibe, Becky G, members of Katseye, Damson Idris, Charli and Dixie D'Amelio, members of Vinnie, Dwyane Wade, Paige Bueckers, Cameron Brink, Tyga, Big Sean, Thomas Doherty, Shaun White, Wiz Khalifa, Rachel Zoe, Victoria Justice, Ty Dolla Sign, Olandria Carthen, Leah Kateb, and Dylan Efron. The proof of our success is in the incredible numbers. Revolve generated the highest earned media value among all brands during both weekends of the Coachella Valley Music and Arts Festival, even though our Revolve Festival was only held during the first weekend, according to CreatorIQ, an influencer marketing analytics firm.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

As icing on the cake, the top performing post during the entire Coachella festival generated nearly $25 million in earned media value for Revolve, according to Meltwater, a media intelligence firm. Third, physical retail. We remain very excited about the growth opportunity in physical retail over the long term. As we approach its two-year anniversary, our Aspen store continues to achieve great progress on the top line and conversion gains year-over-year. We are especially pleased with our recent performance, considering that Aspen tourism has declined year-over-year in recent months, coinciding with well below average snow conditions during the ski season. Our investments in the team, operations, and retail technology platform are clearly paying off and further raising the bar on our go-to-market retail strategy. While our Los Angeles store at The Grove is just getting started, several of the early metrics are encouraging.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

The owned brand mix of net sales at The Grove in Los Angeles is meaningfully higher than online and improving month-over-month. Also very exciting, even in our L.A. roots, where the Revolve brand has the highest consumer awareness, we are seeing a measurable lift in e-commerce sales in the local community surrounding The Grove. This illustrates the halo effect synergies between retail stores and our core e-commerce operations and further validates physical retail as a key growth strategy for increasing brand awareness, acquiring new customers, and expanding our market share as stores generate over 60% of global retail spend on apparel and footwear. With these positive signals and the momentum of our brands bolstering our confidence, I am thrilled to share that we have signed a lease for an incredible retail store location in Miami.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

We expect to open our doors by year-end in what has become one of our strongest U.S. markets. At a recent Miami event held for our VIP clients, our vibrant community of local customers were beyond excited to learn we were opening a store nearby. Before I close, I'll provide an update on our joint venture with Grammy Award-winning performer and global style icon Cardi B. The partnership leverages our strong operational brand building and marketing expertise with Cardi's powerful brand, trendsetting fashion and beauty inspiration, and a global audience that extends well beyond our current core target demographic. We recently launched the Grow-Good Beauty assortment of hair care products with Cardi, and early results have exceeded expectations.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

In fact, every product sold out in less than one hour during a March pre-sale event and sold out again in less than one hour when we officially launched the Grow Good brand in April. Cardi's and our teams did a great job driving awareness leading up to the launch, promoting Grow Good on impactful social channels during Cardi's sold-out tour of 30 cities across North America and at Revolve Festival. The brand was also prominently featured during Cardi's appearances on The Today Show, The Tonight Show Starring Jimmy Fallon, and in press features including WWD, Allure, Essence, Marie Claire, and People. Most striking is Grow Good's rapid ascent to over 640,000 Instagram followers in a matter of weeks. Compared to Cardi's 164 million Instagram followers, the gap underscores the brand's extraordinary untapped potential as we look ahead.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

The market response has been exceptional, and we're moving aggressively to scale on the back of that early demand. We're just getting started and are very excited to build on this early momentum. Wrapping up, our continued profitable growth and strong balance sheet are strategic advantages that give us the capacity to invest for long-term success from a position of strength. With the acceleration in the business, it's clear that our investments are working, setting us up for our next phase of growth. We have incredible momentum, and I am more excited than ever about our many initiatives underway that we believe will enable us to gain further market share in 2026 and beyond. Now, I will turn it over to Jesse for a discussion of the financials.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

Thanks, Michael, and hello, everyone. I am very proud of our first quarter results, highlighted by strong double-digit growth in net sales, and earnings per share and meaningful cash flow generation that further solidifies our balance sheet. I'll start by recapping our first quarter results and then close with updates on recent trends in the business and guidance for the balance of the year. Starting with the first quarter results, net sales were $343 million, a year-over-year increase of 16% and a more than five-point improvement from our net sales growth in the fourth quarter of 2025. Revolve segment net sales increased 15%, and FWRD segment net sales increased 17% year-over-year in the first quarter. By territory, domestic net sales increased 15%, and international net sales increased 20% year-over-year.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

Growth in trailing 12 month active customers accelerated to 8% year-over-year, increasing to 2.9 million. Contributing to the strong top line was 12% growth in total orders placed year-over-year to 2.6 million. Average order value was $298, an increase of 1% year-over-year. The increase was driven by growth in average selling price or ASP that was partially offset by lower units per order. Consolidated gross margin was 52.7%, an increase of 68 basis points year-over-year that primarily reflects meaningful margin expansion in our FWRD segment. The slight margin decline year-over-year in our Revolve segment primarily reflects a slightly lower mix of full-price net sales compared to the first quarter of 2025, partially offset by shallower markdowns and an increased mix of owned brand net sales year-over-year.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

Now, moving on to operating expenses, fulfillment costs were 3.1% of net sales, outperforming our guidance and a slight decrease year-over-year. Selling and distribution costs were 16.8% of net sales, outperforming our guidance by 30 basis points and a slight decrease year-over-year. Contributing to the better-than-expected result was a decrease in our return rate year-over-year, partially offset by higher shipping costs. Our marketing investment grew to 15.8% of net sales, an increase of 152 basis points year-over-year. Consistent with our guidance, we meaningfully increased our marketing investments to support exciting growth initiatives such as the launch of our Revolve Los Angeles label. For the second straight quarter, we achieved operating leverage year-over-year in general and administrative expenses, all while making meaningful investments in various growth initiatives. In dollar terms, G&A expense of $42 million exceeded our guidance.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

Most of the overage, however, reflects costs that are excluded from Adjusted EBITDA, including nearly $700,000 in non-routine costs that were not factored in our outlook and higher than anticipated stock-based compensation expense as our business momentum drove an increase in equity compensation tied to performance objectives. To align our interests with shareholders, a meaningful portion of our equity grants are performance-based with vesting tied to achievement of long-term targets. Below the operating line, other income increased to $2.7 million from $900,000 a year ago. Our tax rate was 25% in the first quarter, a decrease of approximately one percentage point from the prior year. Net income was $14 million, and diluted earnings per share was $0.20, an increase of 25% year-over-year. Adjusted EBITDA was $21 million, an increase of 9% year-over-year.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

Moving on to the balance sheet and cash flow statement, we generated $49 million in net cash provided by operating activities and $45 million in free cash flow, an increase of 9% and 5% year-over-year, respectively. The healthy cash flow generation has further strengthened our balance sheet and liquidity. As of March 31, 2026, our balance of total cash and cash equivalents increased by $33 million or 11% in just three months compared to year-end 2025, and we continue to have no debt. Inventory at March 31, 2026 was $245 million, an increase of 15% year-over-year, broadly consistent with our 16% net sales growth for the first quarter.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

Now, let me update you on some recent trends in the business since the first quarter ended and provide some direction on our outlook to help in your modeling of the business for the balance of the year. Starting from the top, we're off to an encouraging start with net sales through the month of April 2026, increasing by approximately 14% year-over-year. For modeling purposes, I want to point out that we face more difficult prior year comparisons for the rest of the second quarter, as net sales in April 2025 following Liberation Day were softer than normal due to peak tariff uncertainty before rebounding into the low double-digit growth territory for the months of May and June 2025.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

Shifting to gross margin, we expect gross margin in the second quarter of 2026 of between 54.1% and 54.6%, which implies an increase of 25 basis points year-over-year at the midpoint of the range. For the full year 2026, we now expect gross margin of between 53.5% and 54.0%, which also implies a year-over-year increase of around 25 basis points at the midpoint of the range. The slight decrease from our prior full year guidance reflects the first quarter results and slightly lower trending of full price mix of net sales year-over-year. Fulfillment. We expect fulfillment as a percentage of net sales of approximately 3.2% for the second quarter of 2026, consistent with the second quarter of 2025.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

For the full year 2026, we continue to expect fulfillment costs of between 3.2%-3.4% of net sales. Selling and distribution. We expect selling and distribution costs as a percentage of net sales of approximately 17.5% for the second quarter of 2026, an increase of approximately 10 basis points year-over-year. For the full year, we continue to expect selling and distribution costs of between 17.1%-17.3% of net sales. Marketing. We expect our marketing investment to be approximately 15.7% of net sales in the second quarter and between 15.3%-15.8% for the full year 2026, unchanged from our prior guidance. General and administrative.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

We expect G&A expense of approximately $43 million in the second quarter of 2026 and now expect G&A expense of between $164 million and $168 million for the full year 2026. Approximately half of the increase from our prior G&A outlook is due to increased performance-based equity compensation expense resulting from our business momentum. We are also increasing our investments in the Cardi B joint venture to capitalize on the incredible recent launch of Grow-Good Beauty that we believe has tremendous upside potential. Lastly, we continue to expect our effective tax rate to be around 24%-26% for the full year 2026.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

To recap, I am very excited about our strong momentum and confident in the promising growth initiatives we are investing behind and that we believe position us well for continued profitable growth and market share gains in the years ahead. Now we'll open it up for your questions.

Operator

Again, if you would like to ask a question, press star and then the number one on your telephone keypad, and we will pause for just a moment to compile the Q&A roster. Our first question comes from the line of Anna Andreeva with Piper Sandler. Your line is open.

Anna Andreeva
Anna Andreeva
Analyst at Piper Sandler

Great. Thank you so much for taking our question, and congrats on nice brand momentum. We wanted to follow up on growth margin declines at the Revolve brand for the past two quarters. What are you embedding in terms of the pressure again for Revolve in the second quarter and for the year? Are you guys seeing the shipping cost pressures just given the Middle East conflict? How are you thinking about those in the guide? What tariff rates are you basing the guidance on? We had a follow-up as well.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

Yeah. Thanks, Anna. Yeah, I think you hit all of the points. I think first of all, for the second quarter, we're factoring in the kind of a consistent trend on what we've been seeing for the full price mix. Second to your point, we are seeing higher input costs, both on the freight side, and then also on materials for those petroleum-based products that are impacting the margin there, and that has a bigger impact on Revolve than it does on FWRD, given the own brand mix on Revolve. Those are the big drivers when it comes to the forecast looking forward. For tariffs, we are factoring in the current tariff rate, which is the incremental 10%. That said, as we've talked about before, we've been really successful in mitigating the vast majority of tariffs.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

We don't see that as a significant driver one way or another. Just, you know, stepping back, really happy with the overall results on margin with the 70 basis point increase year-over-year, and particularly on the FWRD side, which increased almost six points. I think, overall good results, and we're just kinda seeing some of that, increased input cost pressure.

Anna Andreeva
Anna Andreeva
Analyst at Piper Sandler

Oh, great. That's really helpful. Just as a follow-up, you guys talked about the strength in the high-value consumer at FWRD. Are you seeing that at Revolve as well? I would think yes, just given the launch of Revolve L.A. What percentage of the mix currently is coming from this cohort, and just how do you think about that opportunity over time?

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

Yeah. We think the opportunity in the high-value customer segment is very large for us over time, not just at FWRD, but also Revolve. Revolve's at a premium price point, and a lot of our top FWRD shoppers shop significantly on Revolve as well. We're seeing strength across both websites with that high-value consumer. We don't release a specific mixed percentage publicly, and of course, it depends where we put the cutoff, but we're seeing that as a real area of strength in our business.

Operator

Our next question comes from the line of Rick Patel with Raymond James. Your line is open.

Rick Patel
Rick Patel
Managing Director of Global Brands, Softlines Retail, and Digital Commerce at Raymond James

Thank you. Good afternoon, and I'll add my congrats as well on the strong execution. A couple from me. First, can you help us understand trends by month and whether you think tax refunds were a material benefit to results? And what does guidance assume in terms of the health of the consumer for 2Q, and the back half? And then I also have a follow-up.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

Yeah. Thanks, Rick. On the monthly cadence, as you recall, we were +16% for the first seven weeks of the year, and we closed at +16, and that was on temperate count. You know, I think really great progress as we, as we moved through the quarter, and we had some really great marketing activities, Revolve Los Angeles, for example. Really pleased with the cadence of the growth throughout the first quarter. On the go forward for April, we are seeing some pressure, specifically in the Middle East regions as a result of the geopolitical uncertainty there. That is definitely having an impact, and that started in March, and it's continuing to have an impact in April.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

You know, likely, as you've heard, probably some consumer confidence, consumer sentiment impact building as a result of that conflict.

Rick Patel
Rick Patel
Managing Director of Global Brands, Softlines Retail, and Digital Commerce at Raymond James

Got it. Can we double-click on operating expenses? Revenue growth was pretty strong, but you still had a bit of deleverage in the quarter. What's the right way to think about the level of sales growth that would result in operating leverage? If the strong demand that you're having now does go through some variability, how confident are you in cutting back spending to protect margins?

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

Yeah. Yeah. We, you know, as we've talked about before, we're investing in a number of growth initiatives, so that's a big driver in especially the Q1 results, but also for the full year. If you just take marketing, for example, up 150 basis points year-over-year, that was largely due to the growth initiatives we've been driving, Revolve Los Angeles, Grow-Good Beauty, et cetera. And then that impacts G&A as well. Really impressive that we got 50 basis points of G&A leverage while investing. If you pull those growth initiatives out, specifically out of G&A, G&A would have been up kind of mid-single digits, call it. We would've had more than a point of leverage on G&A. Just kinda setting the stage for kinda what it would take in getting to your question.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

On G&A for the year, I think at the high end of the range, it would be +7%. Anything north of that, of course, on revenue, we'd get leverage on that line item. The other line items are largely variable. In marketing, we're continuing to invest, that will be an investment point for this year. As we look ahead to future years, that marketing will balance out, after this initial investment year, and then also on the G&A side.

Operator

Our next question comes from the line of Peter McGoldrick with Stifel. Your line is open.

Peter McGoldrick
Peter McGoldrick
VP of Equity Research at Stifel

Hey, thanks, guys. Thanks for taking my questions. First I wanted to ask about the Revolve Los Angeles brand. I was hoping you could share a framework for us to think about the planned resources to support future growth. I'm trying to get at, like, how the Revolve L.A. brand will fit into the portfolio of your owned brands.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

Yes. You know, we think that given the strong, you know, beloved nature of the Revolve brand itself, having the Revolve brand will be a very powerful own brand, which allows us to focus and attack with a strong halo that drives product sales in those zones, but also gives greater awareness and affinity for the overall Revolve brand, which should halo into all other categories. Revolve L.A. is really the beginning of multiple Revolve-oriented brands, which will allow us to touch a range of categories that we currently are not active in. That's very important for us. Over the course of kind of the next 12-24 months, we'll be attacking very high margin categories that will be really a whole new white space for us. Super excited about that.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

We'll be able to attack and really have a strong presence in a range. You know, given that we do have a broad range of reasons why customers love us, the Revolve brand will ultimately touch a wide range of that, and ultimately opens up some new fields that we haven't really attacked with our existing brand, kind of, roster. Super excited. This is a multi-year roadmap, and if you fast-forward two to three years from now, you'll see that this is gonna be, you know, the next chapter for our business. We're super excited about this, and everything is going perfectly according to plan with that first launch.

Peter McGoldrick
Peter McGoldrick
VP of Equity Research at Stifel

Excellent. I just wanted to follow up on the full price mix. How should we be thinking about the change in full price mix? Is this a new consumer behavioral trend or a function of inventory access? I was curious if you can size what the change in full price mix represents in gross margin guidance relative to the prior outlook and on a year-over-year basis.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

Yeah. Yeah, I would say, you know, full price mix fluctuates month-to-month, quarter-to-quarter. I wouldn't put too much weight towards any significant shift. You know, there could be some consumer sentiment, consumer confidence impacting that. Over time, we've driven that up, and although it is down year-on-year, over the past few years, it's meaningfully higher than it was kind of in the pre-COVID era. You know, I think, not putting too much into just the month-to-month, quarter-to-quarter volatility there. It's still in a very healthy zone. We saw a double-digit increase in full price sales and really healthy increase in full price customers.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

At this point, you know, we feel good about the inventory composition, and the mix, although it was lower year-over-year and a little bit lower than our expectations.

Operator

Our next question comes from the line of Michael Binetti with Evercore. Your line is open.

Michael Binetti
Michael Binetti
Senior Managing Director and Analyst at Evercore

Hello. Hey, guys. Thanks for taking our questions here. Jesse, on input costs, could you just double-click on that a little bit more? Could you talk through where you're seeing the input cost pressure? You mentioned maybe a little bit more on the materials bucket. Maybe you could help us separate that from anything you're seeing on freight, either domestic or ocean or air freight. On the, if I have our math right here, the product returns look like it was a pretty good improvement year-over-year this quarter. Is there anything new that came online to help support that in the quarter? I know you guys are always talking about some new initiatives there and whether you think those are durable improvements that could continue through the year.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

Yeah. Yeah. Thanks, Michael. First of all, on the input costs and fuel. On the input side, as it relates to gross margin, seeing it both on the freight and also on product, any kind of petroleum-based products, we're seeing increased costs there, and that's just starting. That impacts the go-forward guidance on gross margin. More of an impact on Revolve, as I mentioned, given that the own brand mix there has a more direct impact than the third parties where we're marking up. We are seeing higher freight costs outside of growth margin, higher freight costs within selling and distribution.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

We've done a really good job in managing fuel surcharges and managing rates with the carriers, but there still has been increased surcharges, especially international, that we're battling against right now. Some pressure there. Offsetting that, to your point, return rate was down nicely in the first quarter, 80 basis points on top of a 280 basis point reduction last first quarter, first quarter of 2025. Historically, we do see an increase from Q4 to Q1 around 150 basis points. This year, the sequential increase was half of that. Really a result on return rate. We do have a number of initiatives still in play.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

Not getting too specific on it, but we've got a couple more rolling out around the middle of this year. Continue to work on it, and continue to try to drive that down in the right ways without impacting the customer experience.

Michael Binetti
Michael Binetti
Senior Managing Director and Analyst at Evercore

Okay. Thanks a lot, guys.

Operator

Our next question comes from the line of Nathan Feather with Morgan Stanley. Your line is open.

Nathan Feather
Nathan Feather
Analyst at Morgan Stanley

Hey, everyone. Thanks for taking the question. You know, really encouraging to see the positive early reception to Grow-Good. I guess, just given how quickly that sold out, both nearly presale and official launch, what are the key limitations to scale, and how quickly can you ramp up inventory there? Can you give us an update on the timing for the other, you know, not Grow-Good portions of the Cardi B partnership? Thank you.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

Right now, the current limitation is really inventory. We have big waves of inventory coming, you know, sequentially over the next few months, so we'll definitely see a sales ramp-up there. Sales velocity is just so fast that, you know, predictability is gonna be interesting to see over time. We have nothing but a, you know, literally, like, the highest momentum that we've ever had for our product or a brand ever, so feeling excited about that. Also, an extremely exciting roadmap for, you know, the Grow-Good brand, and product introduction and beyond. There's a really cool plan. Cardi's been nothing but the best partner, you know, as locked in as possible. Super could not be going better.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

There will be an apparel brand, you know, planned for the future, which we won't get into too many details just yet, but that is extremely exciting as well. It's a zone that is complete white spot in our universe, excited to do something very special over there as well. Super excited for the partnership. Could not be going any better.

Nathan Feather
Nathan Feather
Analyst at Morgan Stanley

Great. Thank you.

Operator

Our next question comes from the line of Oliver Chen with TD Securities. Your line is open.

Julie Shalansky
Julie Shalansky
Analyst at TD Securities

Hi, this is Julie Shalansky on for Oliver Chen. I'm curious if you could walk us through the main drivers of the improvement in return rates from this quarter, and how you think about that evolving as categories like beauty and own brands continue to scale. Second, I would love to hear some more color on how much the 1Q step-up in marketing is recurring infrastructure versus one-time cost for Revolve L.A. Thank you.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

Yeah. With regard to the return rates, there's a couple of factors at play. Certainly, there's things we've been working on over the longer term in terms of getting that those return rates down, including, I'd say, some preexisting initiatives that we were able to step up in a bigger way during the quarter. You're also gonna have some fluctuation quarter-to-quarter, period to period in the return rate number, just like the gross margin number, depending on category mix shift and other factors. That played a bit of a role there.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

You know, shifting over to marketing expenses, I wouldn't say there's any structural change in marketing, but you know, certainly to the extent that we have exciting things to launch that we think can be big growth drivers for many years to come, such as Revolve Los Angeles, incredibly strategic, and then of course, you know, the Grow-Good brand, quite exciting as well. You know, we're gonna make sure we fuel those investments with the proper marketing support, and you know, we think it's gonna deliver you know, nice returns from those investments.

Julie Shalansky
Julie Shalansky
Analyst at TD Securities

Great. Thank you.

Operator

Our next question comes from the line of Janine Stichter with BTIG. Your line is open.

Janine Stichter
Janine Stichter
Managing Director and Analyst at BTIG

Hi. Thanks for taking my question. Wanted to ask about the double-digit growth algorithm. You know, you've talked about getting back there for a while. You've been there for two quarters in a row now. Maybe just speak to your confidence in this being the right level of growth for the business and sustaining double-digit growth going forward. Thank you.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

Yeah. I think we've seen really nice execution the past two quarters in terms of delivering growth numbers and, you know, it's certainly our intention and expectation that that should continue. You know, Revolve itself has huge continued opportunity in just the Revolve core. You know, our brand awareness is still relatively low compared to, you know, much larger premium brands. You know, we're still adding active customers at quite a nice rate, and there's a lot of new areas of marketing that we're investing into. Just the core itself is gonna provide plenty of opportunity for growth in the coming quarters and in coming years. On top of that, you have category expansion, which is a big growth driver for us.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

You have international expansion, you know, where we've seen 13 consecutive quarters with international outpacing the U.S. We saw strong growth in international across pretty much every major region in Q1, despite some of the weakness in the Middle East. Really strong core drivers. On top of that, you have these, you know, really high upside drivers. Physical retail, completely untapped for the Revolve brand, right? We think that's going in a really nice direction and ultimately can have a huge impact on our overall TAM and revenue.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

You know, you have Revolve L.A., right, which strategically we think just opens things up completely from a marketing playbook perspective, and also from a kind of product category perspective as far as, you know, merchandise that can be more broadly appealing and, can kind of fit with consumers in a different way than Revolve historically has. Of course, you have these brand partnership opportunities, right? With Grow-Good Beauty launching in the quarter, and that's something that's been obviously building. We've been investing in it for some time. An absolute incredible launch, and, you know, we think that it can be a brand that's quite substantial in value and revenue and, you know, there may be more of that to come.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

Yeah, I think the core growth algorithm has a ton of upside, and then we have these huge opportunities on top of it and I think we're positioned very well.

Janine Stichter
Janine Stichter
Managing Director and Analyst at BTIG

Great. Maybe just from a consumer lens, anything you've seen in terms of consumer behavior? Last year you saw some volatility, but any of that this year?

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

No, nothing significant to call out. You know, outside of the obvious, you know, Middle East impact. Yeah, nothing outside of that. You know, we talked about the high value customers continuing to really perform, especially on the FWRD side. It's kind of more of the same.

Operator

Our next question comes from the line of Simeon Siegel with Guggenheim. Your line is open.

Simeon Siegel
Simeon Siegel
Senior Managing Director and Analyst at Guggenheim

Thanks. Hey, everyone. Afternoon. Nice job. Could you elaborate at all on that $11 million minority investment you talked about? How should we think in general about your approach to that building cash balance? Maybe this one's for Jesse, how do we think about the 1% AOV growth, recognizing the mix shift to the higher ticket FWRD segment? I guess maybe how is AOV for Revolve versus FWRD on a segment basis, and how are you thinking about AOV going forward? Thanks, guys.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

Yeah. I can start with talking about our, you know, approach to considering acquisitions. You know, first and foremost, we're gonna be disciplined, we're gonna be opportunistic. In this case, we found a brand that we felt like was very strategic for us in terms of the category that it operated in, and we felt like it was an incredible brand with an incredible team behind it. You know, at investment terms that made a lot of sense. You know, those are the sorts of opportunities we're looking for. We're really excited about the partnership, and you know, we're hopeful it's gonna work out quite well for both sides.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

On AOV up 1%, it was up across both Revolve and FWRD. We did see a higher increase in the average selling price, partially offset by units per order. As we look at that going forward, a similar trend in April, and we'd expect to a flat to slight increase in AOV for the balance of the year.

Simeon Siegel
Simeon Siegel
Senior Managing Director and Analyst at Guggenheim

All right. Sounds good. Thanks, guys. Best luck for the year.

Operator

Our next question comes from the line of Dylan Carden with William Blair. Your line is open.

Dylan Carden
Dylan Carden
Analyst at William Blair

Thanks. Jesse, you mentioned kind of guiding or exiting at 16% growth, but then sort of talking down the latter part of the quarter. Presumably sales came in above your expectations. I'm just curious, is the strategy here to take that kind of upside and invest it back into marketing such that, you know, you're kind of doing presumably a not dissimilar thing and talking down sort of the latter part of this quarter? I simply see those trends hold. Would you wanna temper expectations on flow through?

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

Yeah, I would say we had the marketing plans in play ahead of that revenue growth. The revenue growth came through very well for us. Really happy with the way that played out. I wouldn't say that we are taking excess revenue and investing it back into marketing, but I will say that when we see something working, we'll continue to invest. You could see that going forward.

Dylan Carden
Dylan Carden
Analyst at William Blair

Is there anything you can share on the efficiency or any incremental efficiency on marketing that gives you sort of confidence that ramping it here is the right strategy, or is it simply just to support these initiatives?

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

Yeah, most of it was to support these initiatives. It impacted both performance and brand. We talked about in the prepared remarks, you know, investments in billboard placements, connected TV, and other areas that we typically haven't done in the past, but have been playing out very well and a really good ROI on those incremental investments.

Dylan Carden
Dylan Carden
Analyst at William Blair

Thanks. Finally, anything to share on maybe the lift in your beauty business in the quarter, given that launch and the success of it? Are you seeing kind of traction or follow on or any sustained growth beyond that one item or one brand?

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

Yeah. With regards to beauty, Grow Good, the Grow Good launch, and sales, we did not hit the GAAP numbers for the first quarter because that's just any sales that occurred in the first quarter were all pre-sale. Beauty as a whole, as you noted, we saw strong growth, excluding the Grow Good launch, which was incredible. You know, that's really just a continuation of a trend I think that we've seen for a number of years now. You know, of course, we think that that business has a lot more room to grow.

Dylan Carden
Dylan Carden
Analyst at William Blair

Thanks.

Operator

Our next question comes from the line of Jay Sole with UBS. Your line is open.

Jay Sole
Jay Sole
Managing Director at UBS

Great. Thank you so much. two questions. Michael, for you, just on retail, you sound excited about the Miami store. What have you learned so far about retail, maybe who shops in your store, the demographics, price points, traffic that maybe informs your long-term store count opportunity in the U.S.? You know, do you see 50 stores, 100 stores possible? Can you give us any kind of color on that? Maybe Mike, for you mentioned AI is a key contributor to recent momentum. Can you maybe just give us some examples of how AI is currently impacting, you know, operational metrics or fulfillment efficiencies or some other part of the business? Thank you.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

Probably the most notable thing about physical retail is that our customer loves our own brands. We're pushing the limit there and pushing further and further, and own brands penetration performs better on the shelf for style, foot space, and rack space, you know. We will continue to ramp there. This has also been part of the insight that's helped us invest more into own brands, launch Revolve Los Angeles, expand into categories that we haven't historically been active in because they were more suited for physical retail versus, you know, e-commerce. Those two coming together over the long term will be incredibly powerful. Also, thus far, we feel quite confident in our choice of locations. We were very nervous that, you know, we get the wrong location, we really can't do much about that.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

We'll be very disciplined about locations that we feel extremely de-risked. This location in Aventura, specifically where in Aventura Mall it is, we feel 100% positive that we will get our customer for sure. Do you guys wanna run with the AI question? I can go. It's super fun for all of us.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

Yeah, for sure. As far as AI, yeah, there's a whole host of areas it's been impacting the business in a very positive way, which has enabled a lot of the revenue growth that we've seen and enabled our ability to go after opportunities quickly make better decisions, et cetera. Yeah, some of the things we talked about on the call in terms of recent launches, launch of the new generative AI Q&A section on portions of our website, we saw a really strong lift from that. What's exciting is it was launched only on dresses and only on a sub-segment of our property. Obviously, we have a lot of room to continue to expand that and roll that out.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

We also talked about the marketing collateral, how it really accelerated our ability to produce high quality marketing collateral quickly. We mentioned that with regards to the Grow-Good launch, but the reality is that's true across the business, right? That enables us to move faster, more quickly, and do more from a marketing perspective. AI virtual styling tools we've talked about on previous calls. That's another area where we're seeing really strong consumer reception and interest, and another area where it's not fully rolled out by any means, right? A lot of continued opportunity there. Of course, just across the whole business. You know, we're continuing to develop new, better internal tools and algorithms to make better decisions.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

You know, you've seen a lot of the gross margin gains we've been able to gain through the years in terms of you know, full price markdown ratios, you know, better you know, margins on markdown and things of that nature. You know, there's more in the works. We have some incredible internal tools for reporting purposes that can really kind of unlock and I think unleash certain areas of the company in terms of quicker decision-making. Again, really across the board, you know, taking a step back, if you look at a multi-year period, you have AI search enhancements that we've rolled out. You have improvements to merchandise and personalization algorithms. It's really impactful across the entire business.

Jay Sole
Jay Sole
Managing Director at UBS

Got it. Thank you so much.

Operator

As a reminder, it is star one if you would like to ask a question. Our next question comes from the line of Matt Koranda with Roth Capital. Your line is open.

Matt Koranda
Matt Koranda
Managing Director and Analyst at Roth Capital

Hey, guys. Thanks. Maybe just wanted to spin back to the lower mix of full price sales. Could you pinpoint sort of when that trend showed up in the quarter? Was that more of a consumer behavior shift that you saw, or is that an assortment and sort of mix shift, based on what you had available?

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

Yeah. With regards to the full price markdown mix, I think it's important to take a step back and, you know, to note that again, these percentages are gonna fluctuate a bit quarter-to-quarter. Over longer periods of time, we've driven that percentage up significantly over multiple year periods. It's also extremely favorable versus, you know, I think a lot of the competition, especially in multi-brand retail. I think it's also important to kind of note and look at how we manage it, which is by and large algorithmic in nature, right? You know, there'll be some mixes and product shift that can affect the full price markdown ratio from quarter-to-quarter. You know, as you noted, there can be some shifts in consumer behavior.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

Overall, we think it's in a very healthy place, and again, it'll fluctuate a bit quarter-to-quarter, segment to segment. Also, taking a step back, we saw the combined business had gross margin gains for the quarter. Again, we think it's in a very healthy place and, you know, I think nothing particularly of note to call out with regard to the fluctuations.

Matt Koranda
Matt Koranda
Managing Director and Analyst at Roth Capital

Okay. On actives, the growth is really solid, and I don't know if anyone's focused on that just yet. Any color on drivers of the growth in active customers, reactivations versus entirely new? It sounded like maybe there was some strength in international, but just wanted you to unpack the strong growth there a little bit more.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

Yeah. Yeah. It was a really great number, that +8% on active customers, and it was driven by both new customers and existing customers. We saw orders per active and revenue per active go up, so really good engagement from the existing. On new customers, it was across the board. We saw really great growth across Revolve, FWRD, domestic, international, full price markdown. I think it all goes back to the execution and the investments we've been making over the past few quarters. You know, specifically this quarter, we're very active in marketing, and Revolve Los Angeles creates a nice halo effect for the entire business.

Matt Koranda
Matt Koranda
Managing Director and Analyst at Roth Capital

All right. Thanks, guys. Nice job.

Operator

Our final question comes from the line of Ashley Owens with KeyBanc Capital Markets. Your line is open.

Ashley Owens
Ashley Owens
Analyst at KeyBanc Capital Markets

Hi. Great. Thanks for taking our questions. Maybe just to start out quickly on international, you said +20% despite the slowdown in the Middle East continuing. Could you just help us understand regional composition and maybe quantify what percentage total international Middle East represents and then how much of that growth was driven by Mexico versus other regions? To follow up, just on tariff refunds, if you could provide an update on the status of any claims you filed or just where you are in the process, what timing we should expect for potential cost recovery. Just more broadly, is there anything embedded in the current gross margin guidance that assumes refund recoveries, or are you treating any potential benefit as outside to the current outlook? Thanks.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

Yeah. I can start with talking about international. We saw broad strength internationally. Every major region was up year-over-year, so it certainly wasn't any particular one region driving the growth, including the Middle East actually was up for Q1. Now, if you pull the quarter apart, March was down for the Middle East, and that continued through April. As a whole, we saw strong growth across the board. Then, you know, in terms of some of the outlier contributors, Mexico, we're having incredible growth in as a result of some service enhancements we've rolled out and some new marketing initiatives. We're really pleased with the growth in that region. Certainly, it drove a very significant portion of overall international growth.

Mike Karanikolas
Mike Karanikolas
Co-Founder and Co-CEO at Revolve

Again, at the same time, all major regions were up year-over-year, so we're seeing nice growth across the board.

Jesse Timmermans
Jesse Timmermans
CFO at Revolve

Yeah. On tariffs, the team was very on top of this, and I think the refund application process started on April 20th, and they filed everything within a day or two of that. Claims have been filed, starting to receive responses. Timing, I think, is TBD. You know, we've heard 60-90 days, but there's some tiering system, so, you know, I don't think we'll see it all in one fell swoop. It is not included in the guidance, so that will be a potential benefit, but again, timing is TBD on that.

Operator

That concludes our question and answer session. I will now turn the call back over to management for closing remarks.

Michael Mente
Michael Mente
Co-Founder and Co-CEO at Revolve

Thank you guys for joining this quarter, and a big thanks to our team for the hard work and focus. It's very clear to me that our multi-year strategic plans and investments are going exactly as planned. Great work. Continued focus and execution quarter after quarter will undoubtedly result in phenomenal results. Excited for the next quarter ahead and the many years ahead. Thank you, guys.

Operator

Ladies and gentlemen, this concludes today's call, and we thank you for your participation. You may now disconnect.

Executives
Analysts
    • Anna Andreeva
      Analyst at Piper Sandler
    • Ashley Owens
      Analyst at KeyBanc Capital Markets
    • Dylan Carden
      Analyst at William Blair
    • Erik Randerson
      SVP of Investor Relations at Revolve
    • Janine Stichter
      Managing Director and Analyst at BTIG
    • Jay Sole
      Managing Director at UBS
    • Julie Shalansky
      Analyst at TD Securities
    • Matt Koranda
      Managing Director and Analyst at Roth Capital
    • Michael Binetti
      Senior Managing Director and Analyst at Evercore
    • Mike Karanikolas
      Co-Founder and Co-CEO at Revolve
    • Nathan Feather
      Analyst at Morgan Stanley
    • Peter McGoldrick
      VP of Equity Research at Stifel
    • Rick Patel
      Managing Director of Global Brands, Softlines Retail, and Digital Commerce at Raymond James
    • Simeon Siegel
      Senior Managing Director and Analyst at Guggenheim
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