Noodles & Company (NASDAQ:NDLS) is an American fast-casual restaurant chain that specializes in a variety of noodle and pasta dishes inspired by global cuisines. Its menu features signature entrees such as the Wisconsin Mac & Cheese and Japanese Pan Noodles, alongside soups, salads, shareable sides and seasonal offerings. The brand emphasizes fresh ingredients, customizable meals and a quick-service format designed to accommodate dine-in, takeout and digital ordering channels.
The company was founded in 1995 by Aaron Kennedy in Boulder, Colorado, with the aim of introducing a diverse noodle-centric menu to the American market. After refining its concept through a handful of local locations, Noodles & Company began franchising in 1998 and grew steadily through a combination of company-operated and franchised restaurants. The business completed its initial public offering in 2013 and later simplified its name to Noodles & Company to reflect a modernized brand identity.
Headquartered in Broomfield, Colorado, Noodles & Company operates in more than 25 states across the United States, with over 450 locations serving urban, suburban and college-town communities. Its footprint spans the Midwest, Mountain West and portions of the East Coast, supported by regional kitchen facilities, distribution partnerships and digital platforms that enable nationwide delivery. The chain continues to expand through strategic franchise agreements and site placements in high-traffic retail and entertainment corridors.
Leadership at Noodles & Company includes President and Chief Executive Officer David Boennighausen, who oversees brand strategy, menu innovation and operational execution. Under his direction, the company has pursued initiatives to enhance digital engagement, streamline service models and introduce new flavor profiles. The management team’s focus on culinary creativity and guest experience aims to position Noodles & Company as a differentiated fast-casual player in the competitive restaurant landscape.
