Evoke H1 2026 Earnings Call Transcript

Key Takeaways

  • Neutral Sentiment: Recommended Bally’s Intralot acquisition remains on track, subject to shareholder, regulatory, and other approvals, with completion expected in Q4 2026 or Q1 2027; the company is not providing forward-looking financial guidance.
  • Negative Sentiment: First-half revenue was broadly stable at £888 million, but adjusted EBITDA fell 10% to £150 million after a £46 million year-on-year increase in gaming duties, including approximately £30 million from the U.K.
  • Positive Sentiment: UK & I Online revenue rose 4% and adjusted EBITDA increased 28%, driven by stronger marketing and promotional efficiency, operational savings, and continued double-digit growth at William Hill Vegas. Retail like-for-like revenue grew 4% and EBITDA rose 5% despite closing 270 loss-making shops.
  • Negative Sentiment: International adjusted EBITDA declined 20% as higher duties in Italy and Romania, a shift toward higher-duty markets, and weaker performance in Spain and other regions compressed margins. Management is increasing product investment in Spain while restricting spending in weaker markets such as Romania to preserve returns and liquidity.
  • Negative Sentiment: The group generated £85 million of underlying free cash flow, but exceptional and other outflows caused net debt to rise by about £37 million and leverage to increase to 5.6x; period-end liquidity was approximately £150 million.
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Earnings Conference Call
Evoke H1 2026
00:00 / 00:00

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Per Widerström
Per Widerström
CEO at Evoke

Good morning, everyone, and thanks for joining us today for our first half 2026 results. I am Per Widerström, and I am joined today by Sean Wilkins, our CFO. Starting with the agenda on slide two, the format today is deliberately short. I will begin with a brief overview of the context for today's presentation and the first half performance. Sean will then take you through the financial results and cash flow in a bit more detail before we open the line for questions. Starting with slide three, and before getting into the performance, I want to briefly discuss the recommended acquisition by Bally's Intralot, which we announced a little over two months ago. The announcement followed a comprehensive strategic review initiated by the board after the significant U.K. duty changes announced in November 2025.

Per Widerström
Per Widerström
CEO at Evoke

Having evaluated a broad range of alternatives, the board concluded that the recommended acquisition represented the most attractive and deliverable proposal available to Evoke and its shareholders. The acquisition remains subject to the relevant shareholder, regulatory, and other approvals, including our own shareholder vote next Monday, August 17. I am pleased to tell you that progress with the relevant filings is going to plan, and we still expect to complete in the fourth quarter of 2026 or the first quarter of 2027. As a result, we are keeping today's presentation focused on the reported financial and operational performance. We are not providing a forward-looking financial guidance, and during the Q&A, we won't be able to add anything on the transaction beyond the information contained in the published announcement and other formal documentation. Operationally, our priorities are unchanged.

Per Widerström
Per Widerström
CEO at Evoke

We remain focused on maintaining momentum, serving our customers, supporting our colleagues, meeting our regulatory obligations, and managing the business with discipline through the completion of the transaction. Turning to slide four and the first half performance. This was a period that really demonstrated resilience of the underlying business in what was materially a more challenging external environment in terms of increased duties in several of our core markets, and most notably in the U.K. Group revenue was stable at GBP 888 million, an increase by 2% on a like-for-like basis, accounting for the 270 store closures versus the prior year. In terms of profitability, the first half had GBP 46 million year-on-year headwind from increased gaming duties. Against that backdrop, adjusted EBITDA of GBP 150 million was down 10%.

Per Widerström
Per Widerström
CEO at Evoke

While down GBP 16 million year-on-year, the result also shows that the mitigating actions we set out early in the year are working and are offsetting a meaningful part of the duty impact. The second quarter saw a continuation of Q1 trends we outlined at our full-year results and Q1 update, with the strongest performance coming from UK & I Online. Revenue grew 4%, and adjusted EBITDA increased 28%. This despite the additional duties kicking in from April. William Hill Vegas continues to perform very well, supported by the changes we have made to marketing, promotion investment, and customer value to produce better returns. Retail are also making good progress. Like-for-like revenue grew 4%, and adjusted EBITDA increased 5%, despite smaller estate and continuing inflationary cost pressure.

Per Widerström
Per Widerström
CEO at Evoke

The closure of structural loss-making shops has improved the economics of the remaining estate, while trading following our machine rollout and improvements to self-service betting terminals has been encouraging. International was more mixed. Italy and Denmark continued to grow strongly, but that was offset by weaker revenue in Spain, Romania, and the rest of the world. Profitability was also affected by duty increases in Romania and Italy, and by a greater proportion of revenue coming from higher duty markets. We had plans in place to address several of these areas. In Spain, for example, we have made significant product improvements recently, although these had only a limited impact on the first half results. Overall, the business has responded decisively to a substantial increase in our cost base. Our focus remains on the areas we control, commercial efficiency, cost discipline, cash generation, and consistent operational execution.

Per Widerström
Per Widerström
CEO at Evoke

I will now hand over to Sean to go through the financials.

Sean Wilkins
Sean Wilkins
CFO at Evoke

Thanks, Per. Turning to slide six, I will take you through the financial performance for the first half in a bit more detail. Firstly, I would say performance overall has been in line with our expectations, so it has been a decent start to the year, all things considered. That said, the story continues to be mixed across markets and brands, driven by the actions we have been taking to drive growth and improve profitability. Total online revenue increased 1%. Within that, UK & I Online grew 4%, with gaming up 7%. William Hill remained the key driver, particularly gaming, where William Hill Vegas continues to grow double digits and go from strength to strength. 888 revenue continued to decline as we maintained a deliberate focus on profitability and customer economics rather than pursuing low return volume. International revenue declined 2%, but the picture varied significantly by market.

Sean Wilkins
Sean Wilkins
CFO at Evoke

Italy delivered another strong period, with revenue up 21%, and Denmark grew 13%. These performances were offset by declines in Spain, Romania, and the rest of the world. In Spain, the improvements made to product and marketing are taking time to translate into the level of performance we want. Romania continues to be affected by the combination of a weaker economy, higher taxes, and the growth of the unregulated market. We have responded by managing marketing and promotional investment carefully to protect returns. Retail revenue declined 3% on a reported basis, reflecting the smaller estate with 270 fewer shops than the prior year. On a like-for-like basis, revenue increased 4%, supported by the continued strength of the gaming machines and improvements to self-service betting terminals, including 2,000 new ones being installed, leading to good underlying market share trends.

Sean Wilkins
Sean Wilkins
CFO at Evoke

Turning to adjusted EBITDA, the group delivered GBP 150 million, down GBP 16 million year-on-year and broadly flat across the operating segments, excluding the increase in corporate costs, most of which is bonus accrual and balance sheet timing. This is despite the significant headwind of an additional GBP 46 million in gaming duty costs year-on-year. Our original guidance was that we would offset around half of that gross headwind. In the first half, we have actually offset more than half of the headwind, albeit the U.K. changes were only effective from April 1. We have achieved this through lower but more productive marketing investment, improved promotional efficiency, and operational cost savings. You really see the impact of our mitigation efforts in the UK & I Online adjusted EBITDA, which increased 28% despite the duty headwind.

Sean Wilkins
Sean Wilkins
CFO at Evoke

The full detail is in the appendix, but we have seen good savings across both marketing and operating cost, driving a much more efficient operation. International is where we are more disappointed with the start to the year, with adjusted EBITDA down 20%. The reduction was driven primarily by the higher duty rates in Romania and Italy, the shift in revenue mix towards higher duty markets, and weaker revenue in several markets. While these external factors have compressed gross margin, it nevertheless remains the highest margin of the group segments, supported by leading positions in several attractive regulated markets. Retail adjusted EBITDA increased 5% despite the reported revenue decline and ongoing wage and cost inflation. The decision to close shops is never taken lightly. However, in the current external environment, it was necessary to address structurally loss-making locations.

Sean Wilkins
Sean Wilkins
CFO at Evoke

The performance of the remaining estate demonstrates the benefits of concentrating resources on a more productive shop portfolio. Corporate costs increased to GBP 26 million, with the largest drivers being staff bonus accruals compared with no accrual in the prior year period, together with the timing of certain balance sheet movements in both the prior year and current year. The bonus accrual will ultimately reflect the relevant full-year performance outcome. We are not commenting on current trading post-period end, other than to say we continue to trade in line with our expectations. Clearly, one call-out worth making is on the World Cup, which was really successful from an operational point of view in terms of product delivery, commercial plans, and driving customer engagement. It also exceeded our revenue expectations and provided a good springboard as we go into the upcoming football season. Turning to slide seven and our cash flow.

Sean Wilkins
Sean Wilkins
CFO at Evoke

This is our usual bridge taking you from opening to closing cash, excluding customer balances. The business generated GBP 85 million of underlying free cash flow in the period, but with exceptionals and other one-off outflows, net debt increased by approximately GBP 37 million. Together with the lower LTM EBITDA, this meant leverage was up to 5.6x. Touching on a few of the key moving items. Working capital was a GBP 14 million inflow, primarily reflecting higher gaming duty accruals, with U.K. duty paid quarterly in arrears. CapEx of GBP 51 million was slightly front-loaded given the retail closure program and some of our product investment, and we will continue to be disciplined in terms of capital allocation as we go through the year, ensuring we see sufficient ROI on our plans.

Sean Wilkins
Sean Wilkins
CFO at Evoke

Exceptional costs of GBP 27 million include GBP 5 million for retail closure program and GBP 7 million for the strategic review, as well as the ongoing integration and transformation program we have discussed before. Within other, this includes the repayment at par of the remaining GBP 11 million outstanding on the 2026 William Hill bonds, together with the ongoing TLB amortization of around GBP 2 million. We also paid GBP 11 million in relation to the historic Austrian gaming tax liability, where the final assessments have now been made and the remaining balance is currently being paid at approximately GBP 2 million per month. At the period end, cash was GBP 106 million, and the group had GBP 43 million of undrawn RCF capacity, giving total liquidity of approximately GBP 150 million. As Per said, we will be disciplined with our capital allocation and focused on cash generation and balance sheet strength as we move through to completion.

Sean Wilkins
Sean Wilkins
CFO at Evoke

Finally, just to say, I think this slide and the increase in leverage really illustrates the constraints created by the group's existing capital structure, particularly following the significant increase in gaming duties. The board considered these constraints carefully as part of the strategic review, alongside the investment required to continue improving the operating performance of the business. The recommended acquisition provides a clearer path to a more sustainable capital structure, which was an important factor in the board's unanimous recommendation. With that, we will move to Q&A.

Operator

Thank you. As a reminder, if you would like to ask a question, please click the question box on the bottom of the webcast. Our first question from today is from Riccardo Chinchilla at Deutsche Bank. UK & I Online EBITDA increased 28% despite materially higher gaming duties. Could you quantify the contribution from revenue growth, marketing optimization, and operational efficiencies within that bridge? Secondly, international EBITDA declined 20%, while revenue was only down 2%, which specific geographies contributed most significantly to the margin compression beyond Italy and Romania duty increases?

Sean Wilkins
Sean Wilkins
CFO at Evoke

Thanks for that question. UK online EBITDA, obviously, we were very pleased with the performance there, adding GBP 17 million year-on-year. The main places that came from, in spite of the headwinds of UK duty, we saw 4% revenue growth, and we saw good operational gearing on that. We also, I think, did a very good job in the first half of mitigating the duty increases. The areas that we have really focused on to achieve those mitigations include significantly more effective marketing. Our marketing year-on-year has dropped, but we have still managed to get that 4% growth. That demonstrates the thing that we have been much more efficient. This has not just been a cost-cutting exercise. So we are very pleased with that as an outcome. The second thing basically focused on is retail closure.

Sean Wilkins
Sean Wilkins
CFO at Evoke

We've shut 70 stores in Q4 last year, 200 stores in Q1 this year. They were all loss-making stores, so you can see in the results that retail has improved. We've improved the customer proposition, and we've also reduced our overhead. All of those things have added to or allowed us to mitigate the impact of the U.K. duty, and allowed us to achieve a good result in U.K. online. In international, I think the question's about margin compression. Where have we seen margin compression? I think there's been probably three key elements to this. The first is Italy duty, which we saw increase in November last year. The second is Romania duty, which took a step up from 21%-30%.

Sean Wilkins
Sean Wilkins
CFO at Evoke

I think the third thing that's driving margin compression is that we've seen a change in mix of revenue to the higher duty and therefore lower gross profit areas, particularly with the extremely strong growth in Denmark and Italy. Our volumes have moved over to the higher duty markets. Those three things are the things that are driving margin compression across the international business. I think Riccardo had some more questions, didn't he, Josh?

Operator

Yeah. Next, William Hill Gaming remains the standout performer. What proportion of UK & I Online growth is being driven by existing customer monetization versus new customer acquisition? How are cohort economics trending? Group MAUs declined 6% year-on-year, yet revenue remained broadly stable. To what extent are you consciously trading customer volumes for higher value and more profitable players?

Sean Wilkins
Sean Wilkins
CFO at Evoke

First question, William Hill Vegas, is it coming from existing or new customers? The honest truth is both, which is good news, obviously. It's been a good opportunity. Look, I know that the FIFA World Cup is a sports event, not a gaming event, but clearly, it's new customers to us, and that proved successful to us in terms of us recruiting new customers. Those customers certainly get cross-sold onto the gaming. So we've seen both improvements in existing cohorts and new customers. In terms of actives, yes, we have seen that decline across the group. I think a couple of things driving that. One is we saw some difficult performance across a couple of our markets, particularly Romania and Spain. Romania has been impacted by significant external events, the increase in duty leakage to the black market, plus economic negative growth.

Sean Wilkins
Sean Wilkins
CFO at Evoke

Spain continued to struggle with product there, although the product has improved significantly over the last quarter. So two reasons there why active users have gone down. I think the third thing, and you alluded it to in the question is, we are working extremely hard, and we have been actually, it has been a key part of our strategy to make sure that we are getting significant value from our players, and that we are driving ARPU, and that we are also driving margin within driving ARPU. Those things have been effective. We have had this strategy in place now for three years, and it is definitely paying dividend. The inference in the question is, are we focused on driving higher value from existing players? Absolutely, of course, we are.

Sean Wilkins
Sean Wilkins
CFO at Evoke

Number one on our strategic pillars was always customer lifecycle management, and this is at the heart of customer lifecycle management. There is a fifth, is there not? Is there a fifth there?

Operator

Yes. Sportsbook stakes declined 9%, but sportsbook margin increased 60 basis points to 13.3%. How much of the margin expansion reflects favorable sporting outcomes versus structural improvements in pricing, product, and risk management?

Sean Wilkins
Sean Wilkins
CFO at Evoke

Look, my view is there was not any particular sporting luck factor in this. We have intentionally been focused on the higher margin products, particularly ACCAs and bet builders. We have very significantly improved the product that we have got, particularly in the U.K., but also international around ACCA and bet builder and the higher margin products. So it is no surprise to us at all that the margin on sportsbook has increased.

Operator

Thank you. The next question is from David Brohan from Goodbody. Could you quantify the impact of the increased duties in Italy? What is your view on potential future regulatory tax pressures in the U.K., specifically the impact of FRAs and the proposal of increased MGD in retail?

Sean Wilkins
Sean Wilkins
CFO at Evoke

Why do I take the first part of that, then I think Per's probably going to take the second part on the outlook for FRAs. Dave, we're not really talking about second half and guidance, but I can tell you what the impact in the first half was, and it was nearly a GBP 10 million impact on EBITDA to us. We've been public about GBP 46 million impact of duty changes. We think GBP 10 million of that came through the Italy duty change. Per, do you want to comment on the FRAs?

Per Widerström
Per Widerström
CEO at Evoke

Yes, I can comment on that. The Gambling Commission has announced the implementation FRAs, and it has recently made that announcement. It's going to be implemented through a stage process, which we do expect to be kicked off in immediate short term. What the commission has initiated, which we very much are welcoming, is that it's creating implementation groups in order to engage operators like ourselves. We will obviously take an active part in working together with the Gambling Commission to make sure that whatever is coming out of the FRAs, it is proportionate, and also it is fit for purpose and future-proof from an operational performance. Likewise, it's not going to have a detrimental impact from a customer experience and likewise the regulated market. So we are actively taking part and will take part in the development of FRAs in the U.K. market.

Per Widerström
Per Widerström
CEO at Evoke

But it will happen. We are getting ready to introduce that.

Operator

Thank you. Our next question is from Roman Narula from Principal Asset. Several, please. First, run rate savings from store closures completed. How many more store closures are anticipated? Second, last year saw WC outflow of circa GBP 51 million. Expect this to fully reverse this year and FY WC to be positive. Third, what percent of LTM revenue is Spain and Romania respectively?

Sean Wilkins
Sean Wilkins
CFO at Evoke

The place to look for run rate savings on store closures is you can see that much as our revenue has dropped, our EBITDA in retail has improved by 5%. That is the way that we think about it. So what we have done is we have cut out loss-making stores, and that has meant that we are more profitable in spite of having lower revenue. The other point here is we have seen very strong like-for-like. So if you forget the stores or ring-fence out the stores that we have shut, the like-for-like in the more profitable stores has been really strong. We have seen 4% like-for-like in retail, and that is significantly above the market. So we are pleased with that. Working capital. Yeah, so positive working capital for the first half, which, again, we are pleased with compared to last year. We are not giving forward guidance on cash flow.

Sean Wilkins
Sean Wilkins
CFO at Evoke

The one thing I would say, though, of course, is that your quarterly duty payments are paid quarterly in arrears. So that increase in the quarterly payment in Q4 is going to be paid in Q1 following year. So I would absolutely expect to see a good positive working capital number. LTM revenue in Spain and Romania is not really a level of detail I want to get into today. The next one was adjusted EBITDA. We covered that one. Josh, you about to read that one out? You go for it. You ask the next question.

Operator

The next question is from Joe Moxham from Chepstow Lane. On the international side, can you talk about the path to improving performance in some of the geographies, Spain and rest of world perhaps? Romania perhaps a bit more obvious given the duties.

Per Widerström
Per Widerström
CEO at Evoke

Let me start with that one, Sean, then you can chip in. As we called out before, we do see mixed performance when it comes to international markets. But very, very satisfied what we see in the core markets of Italy and Denmark. As we called out, there is some weakness in Spain and Romania, and we do have plans to address that. When it comes to Spain in particular, and Sean called that out as part of the presentation, is that we have some product issues related to the sports side. That said, since beginning of the year, we have scaled up the investment behind our products, both sports and gaming in Spain, and we have seen a good response from a customer's perspective when it comes to the new William Hill app that we have launched.

Per Widerström
Per Widerström
CEO at Evoke

There is further improvements to come on the product proposition when it comes to Spain for year to go. We have in fact, moved some resources from the U.K., in order to further scale up and accelerate the product and tech roadmap for Spain. We also have implemented in H1 related to Spain in terms of market improvements, including also customer and commercial improvements, which is yet to be seen coming into effect. We expect that to happen in H2. In terms of Romania, we do see that this is an overall weak market and in particular hit by the increased taxation. We are absolutely focused on making sure that we are preserving the cash and liquidity in all the markets, including Romania. So that is what we continue to do, but of course, continue to focus on the product and the customer position to the customer.

Per Widerström
Per Widerström
CEO at Evoke

In terms of the rest of the world, I think the key message here is that we are absolutely focused on when it comes to profitable growth and when it comes to cash flow preservation. So rather than invest in the markets where we have a higher return on investment.

Operator

Thank you. Our next question is from Monika Richter at JPM AM. Can you give us a sense of the impact of the World Cup on the top line? How has Q3 trading been so far?

Per Widerström
Per Widerström
CEO at Evoke

So-

Sean Wilkins
Sean Wilkins
CFO at Evoke

You go, Per.

Per Widerström
Per Widerström
CEO at Evoke

I can go. Thank you. We are not giving any specific financial figures related to the World Cup, but Sean called it out, and we called it out in the presentation that we are really pleased with the operational and the commercial execution of what we delivered to the customer during the World Cup. By the way, fantastic tournament, I must say. We have seen a customer engagement that was over-performing versus the expectations we set out before the tournament started. That also follows an over-performance when it comes to revenue projections. What we did see also was that when it comes to the group stage results, which is of course part of the H1 results we call out today, the results were a bit more customer-friendly, in June. While we saw that in the knockout stages it was a bit more operator friendly, obviously less games.

Per Widerström
Per Widerström
CEO at Evoke

Overall, very happy with the performance by the team, delivering great customer experience to the customers during the World Cup. As we said, we are not giving any financial forward-looking outline, but what we can say, we are performing according to expectations when it comes to where we stand today.

Operator

Thank you. As a reminder, if you would like to ask a question today, please use the questions button in the toolbar below. Our next question is from Connor Porter from SVC. Adjusted EBITDA was impacted by GBP 46 million year-on-year increase in gaming duties, predominantly in the U.K. How much or what percentage of the GBP 46 million figure was from the U.K. exactly? How close is this to initial estimates?

Sean Wilkins
Sean Wilkins
CFO at Evoke

Well, two thirds of it was from the U.K. So U.K. was GBP 30 million, of that GBP 46 million. I've already told you that Italy was circa 10, which means the rest is really from Romania. In terms of it being close to estimates, I think we're pretty well spot on. It's not an enormously difficult thing to work out. Our estimates were pretty well bang on there. The other thing that's just worth saying when you're thinking about this, clearly the U.K. only had one additional quarter within the half of increased duty.

Operator

Thank you. At this moment, we have no further questions, so I'll hand back to the management team for closing remarks.

Per Widerström
Per Widerström
CEO at Evoke

Thank you so much. To close then, the first half demonstrated resilience of Evoke in a material more challenging operating environment. Despite significant increases in gaming duties, particularly in the U.K., we acted decisively, maintained operational momentum, and delivered a like-for-like revenue growth and protected profitability and cash generation. Following the board's strategic review, we believe the recommended acquisition by Bally's Intralot represents the most attractive and deliverable outcome for shareholders. This while providing the basis of a stronger long-term capital structure. Until completion, let's be clear, our focus remains unchanged, serving our customers, supporting our colleagues, and executing with discipline, and continue to generate strong cash flow. I would like to thank you all for your time today and for your questions today. Have a good day.

Executives
    • Per Widerström
      Per Widerström
      CEO
    • Sean Wilkins
      Sean Wilkins
      CFO