National Vision Q2 2026 Earnings Report

National Vision EPS Results

• Actual EPS: $0.25
• Consensus EPS: $0.18
• Beat/Miss: Beat by +$0.07
• One Year Ago EPS: $0.18

National Vision Revenue Results

• Actual Revenue: $498.81 million
• Expected Revenue: N/A
• Beat/Miss: N/A
• YoY Revenue Growth: +2.60%

National Vision Announcement Details

• Quarter: Q2 2026
• Date: 8/12/2026
• Time: Before Market Opens
• Conference Call Date: Wednesday, August 12, 2026
• Conference Call Time: 8:30AM ET

National Vision (NASDAQ:EYE) is an American optical retailer specializing in accessible vision care and eyewear. The company operates under multiple retail banners, offering comprehensive eye health services and a wide range of optical products. Since its founding in the early 1990s, National Vision has focused on providing value-driven solutions, targeting underserved and price‐conscious consumer segments.

Through its primary retail brands—including America’s Best Contacts & Eyeglasses, Eyeglass World, Optical America and Vista Optical—National Vision delivers services such as comprehensive eye examinations, prescription eyewear, contact lenses, sunglasses and lens accessories. The company’s in-store optometrists and dispensing opticians work alongside proprietary lab facilities to ensure efficient turnaround times and consistent quality control.

National Vision’s portfolio extends across more than 1,200 retail locations in over 40 U.S. states and Puerto Rico, supported by online ordering platforms and insurance partnerships. The company’s value programs and promotional initiatives target consumers seeking affordable eyewear without sacrificing style or service, and its private‐label frames and lens options help maintain competitive price points.

Headquartered in Duluth, Georgia, National Vision is led by a management team with deep experience in retail operations, healthcare and supply-chain management. The company continues to pursue growth through strategic store expansion, digital enhancements and community outreach programs aimed at improving vision access nationwide.

National Vision Q2 2026 Earnings Call Transcript

Key Takeaways

• Q2 profitability improved: Net revenue rose 2.5% to $499 million, adjusted comparable-store sales increased 2.2%, adjusted operating margin expanded 140 basis points to 6.3%, and adjusted EPS climbed to $0.25 from $0.18.
• Premiumization is driving growth: Average ticket increased 7.1% and more than half of the increase came from product mix rather than pricing, with momentum in premium lenses, branded frames, managed care, and higher-value transactions.
• Full-year profitability guidance was raised: Adjusted operating income is now expected at $119 million-$139 million, while the company continues to target $0.94-$1.09 in adjusted EPS and approximately $10 million in annualized cost savings.
• Traffic remains pressured: Overall customer traffic fell 4.9%, particularly among value-seeking customers purchasing at the introductory bundle price point; the company narrowed its full-year comparable-sales outlook to 3%-5% as it assumes those purchases may remain deferred.
• Digital and brand investments are expanding: The e-commerce replatform caused an estimated 150-basis-point Q2 headwind but is beginning to improve exam-booking conversion, while increased marketing, store segmentation, premium offerings, and an Eyeglass World repositioning are planned for the second half.

Presentation

[Operator]

Good day, and thank you for standing by. Welcome to the Q2 2026 National Vision Holdings Earnings Conference Call. At this time, all participants are on a listen only mode. After the speaker's presentation, there will be a question and answer session. To ask a question during the session, you will need to press star one one on your telephone. You will then hear an automated message advising your hand is raised. To withdraw your question, please press star one one again. Please be advised that today's conference is being recorded. I would like to hand the conference over to your first speaker today, Tamara Gonzalez, Head of Investor Relations. Please go ahead.

[Tamara Gonzalez, Head of Investor Relations at National Vision]

Thank you, and good morning, everyone. Welcome to National Vision's second quarter 2026 earnings call. Joining me on the call today are Alex Wilkes, CEO, and Chris Laden, CFO. Our earnings release issued this morning and the presentation accompanying our call are both available in the Investors section of our website, ir.nationalvision.com. A replay of the audio webcast will be archived in the Investors section after the call. Before we begin, let me remind you that our earnings materials and today's presentation include forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties that could cause actual results to differ materially from our expectations and projections.

[Tamara Gonzalez, Head of Investor Relations at National Vision]

These risks and uncertainties include, but are not limited to, the factors identified in the release and our filings with the Securities and Exchange Commission. The release in today's presentation also includes certain non-GAAP measures. Reconciliation of these measures is included in our release and the supplemental presentation. We would like to draw your attention to slide two in today's presentation for additional information about forward-looking statements and non-GAAP measures. As a reminder, National Vision provides investor presentations and supplemental materials for investor reference in the Investors section of our website. I will now turn the call over to Alex. Alex?

[Alex Wilkes, CEO at National Vision]

Thanks, Tamara, and good morning, everyone. Thank you for joining us today for our second quarter earnings call. The second quarter marked an important step forward for National Vision. We completed a significant technology milestone following the implementation of our e-commerce re-platform, and most importantly, we delivered underlying results in line with our strategic framework, driving growth through underdeveloped customers, under-penetrated products, and an enhanced customer experience, all while delivering meaningful improvement and profitability. This is the flywheel we are building: a stronger customer mix, better product attachment, and a more connected experience at a store base that supports sustainable growth, margin expansion, and increased profitability. For the quarter, net revenue grew 2.5% to $499 million, and adjusted comp store sales increased 2.2% in line with our expectations discussed on our last quarter call.

[Alex Wilkes, CEO at National Vision]

With accelerated ticket growth helping to offset the temporary re-platform impact and broader pressure on lower value transactions. Our trend analysis suggests the re-platform impacted total adjusted comp store sales by approximately 150 basis points. Excluding this impact, we estimate America's Best would have delivered slightly over 4% adjusted comp store sales growth. A result we are really proud of, especially in light of the current environment, and represents another proof point that our strategy to build a more profitable and durable business is taking hold. We sustain momentum with higher value customers, a key segment that we have deliberately focused our customer acquisition efforts against. This is reflected in our positive comp growth with managed care, driven by strength in both ticket and traffic.

[Alex Wilkes, CEO at National Vision]

In product categories that we have prioritized, anti-reflective coatings, transitions lenses, polycarbonate lenses, and premium progressive lenses each grew meaningfully this quarter. Importantly, our average ticket of expansion is coming from the quality of sale and consumers raising their hands to opt into premium offerings versus simply passing price through to drive growth. The bottom line benefits of our strategy are evident in our profitability. Adjusted operating margin expanded 140 basis points to 6.3% in the quarter, and adjusted EPS increased to $0.25 per share from $0.18 in the prior year quarter. Perhaps the clearest evidence that our strategy to become a more profitable company is working is reflected in our updated outlook. Our strategic initiatives continue to perform as expected, and we are seeing the benefits in customer mix, premium product attachment, and consequently in profitability.

[Alex Wilkes, CEO at National Vision]

Given this, we are meaningfully increasing our adjusted operating income outlook. As the re-platform disruption faded and we gained greater insight into underlying demand patterns, it became clear that the lower value customer continues to somewhat defer their purchases, leading us to take a more measured view of the top end of our comparable store sales range. This was particularly evident at the introductory bundled offer price point. While we are never satisfied with losing transactions, those transactions are among the least profitable in our portfolio. We remain fully committed to serving these customers through our compelling entry-level offer and are confident they will continue to find great value offerings at our banners when the environment improves.

[Alex Wilkes, CEO at National Vision]

At the same time, we are seeing our strategic initiatives perform as expected as we continue to strengthen higher value customer transactions, premium attachment, and ticket growth. We believe this growth in higher value customers insulates us from the macro challenges so many other retailers are experiencing with their most budget-focused customers. This combination gives us increasing confidence in the quality of our growth and the earnings power of the business. Just as importantly, we are increasing our investment in marketing in the back half of the year to drive awareness at America's Best and Eyeglass World and support customer acquisition. For example, this fall, America's Best will have a national presence through Fox College Football Saturdays as a sponsor of FOX Weather segments across Big Ten Tailgate pre-game broadcasts.

[Alex Wilkes, CEO at National Vision]

All complemented by on-site activations and live broadcast integrations designed to increase awareness and engagement with the brand. This sort of high-profile media initiative is a first ever for National Vision. As I reflect on our performance, I think it is important to take a moment to explain why the e-commerce re-platform was such a milestone achievement in the quarter. While it certainly created some short-term headwinds, it sets the organization up for growth, and it capitalized on our long-term aspirations. We now have moved from a legacy digital experience to a modern commerce platform that gives us capabilities we have never had before. The new website platform significantly enhances the customer experience, with faster, more intuitive shopping, a meaningful step up in functionality from our previous platform.

[Alex Wilkes, CEO at National Vision]

This is not simply a technology upgrade, it is a foundational growth platform that we believe will drive higher conversion, deeper engagement, stronger retention, and more personalized customer relationships for years to come. This modernization is also foundational to a world where we expect AI to play a greater role in consumer buying habits. More modern approaches to our website and unified commerce is one of the most significant opportunities in front of National Vision, and one that can reshape how customers engage with us across the full optical journey. Each year, tens of millions of users interact with our brands online, primarily starting their journey by booking an eye exam. What an opportunity we have in front of us as we can marry this level of interaction with a best-in-class commercial experience and access to incredible eye care.

[Alex Wilkes, CEO at National Vision]

That is what we are creating, a unified commerce platform supported by our employed doctor model that will connect the exam, prescription, product selection, and purchase experience in a way that is more seamless, more personalized, and more relevant to each consumer. Unified commerce gives us the opportunity to turn millions of annual consumer interactions into more connected, higher value relationships. We believe we are the first optical retailer able to combine online purchasing with in-store eye care at this scale, and we see that combination as a winning one and a key differentiator for our model going forward. Now let me turn to more near-term plans as we look to the second half of the year. First, we continue to see growth driven by durable ticket expansion, as we have seen throughout this year.

[Alex Wilkes, CEO at National Vision]

We are attracting premium frame brands that now view National Vision as a strong fit, reflecting the evolution of our customer base toward higher income cohorts and the momentum we are seeing in higher value categories. Premium product attachment continued to improve in the second quarter, supported by stronger branded frame performance, growing adoption of premium branded lenses, and superior materials, all key categories where we continue to close the gap against the overall market. Earlier this year, we outlined a path to grow premium materials and anti-reflective attachment, and we are already demonstrating meaningful progress against those ambitions. Our expanded assortment of premium and performance frame brands include Versace, Burberry, Persol, and Costa, and it is helping us attract a higher value customer to support continued premiumization.

[Alex Wilkes, CEO at National Vision]

Ray-Ban continued to be a strong contributor, supported by dedicated branded presentations and new frame launches. We are also advancing product innovation through initiatives such as the launch of Nikon Eyes, Stellest lenses, and continued store segmentation. Nikon Eyes, our newest branded premium lens, is exceeding expectations with strong customer adoption, validating demand for higher value lens solutions. Early results show significant mix shift in frames to more premium products, generating significant average ticket lift. Building on that momentum, our store segmentation initiative is helping us put the right brands, products, and price points in the right stores. Store segmentation was rolled out in America's Best at the end of Q2, with plans on track for Eyeglass World by Q4.

[Alex Wilkes, CEO at National Vision]

These efforts allow us to better tailor assortments by customer need, local demand, lifestyle, and price point while supporting stronger premium attachment and more personalized engagement across our store base. We are also seeing strong momentum in newer categories that align with where consumer demand is headed. Smart eyewear is one of the clearest examples. Our smart eyewear category continues to do very well, demonstrating our ability to be a clear leader in smart glasses with the strong customer adoption we are seeing with Ray-Ban Meta. At the beginning of the quarter, we expanded Ray-Ban Meta and added Oakley Meta smart glasses to each of our over 1,200 locations, and they are continuing to perform above expectations. Although the number of frames still represent a small portion of our SKUs, smart eyewear is our fastest turning branded category.

[Alex Wilkes, CEO at National Vision]

A differentiator for National Vision is that we are at scale with this distribution of this rapidly emerging category. We can fit these devices with prescription lenses through our 2,000 plus licensed optometrists, and then help customers apply their managed care benefits to make them more affordable. That combination of distribution and scale and clinical expertise puts us in a structurally advantaged position as the category continues to scale. For Q2, adjusted comp store sales at Eyeglass World increased to 0.4% as we continued to lay the foundation for the brand's next phase. The biggest opportunity at Eyeglass World is still ahead of us. In this quarter, we took three important steps towards that. First, brand repositioning. We have developed a new brand identity, and we are thrilled with where it has landed.

[Alex Wilkes, CEO at National Vision]

It will be live online in just a couple of weeks, and our store teams are excited about what is ahead. This new identity gives us the opportunity to refresh our advertising and marketing message for the first time in several years in a way that is fully aligned with our lab, lens, and frame strategy. Second, our lab operating model. During the quarter, we moved lens surfacing from stores into a larger centralized lab. Historically, doing this work in stores limited our ability to offer premium progressive lenses. This change gives us the capacity to expand that offering and better supports future growth. Third, segmentation and ticket growth. Store segmentation is on track to roll out at Eyeglass World by the fourth quarter.

[Alex Wilkes, CEO at National Vision]

We expect that together with the new brand and lab strategy, to be a meaningful driver of ticket growth in the back half of the year. Similar to what we did with America's Best, we are applying a bold but disciplined approach unique to Eyeglass World that is focused on clear brand differentiation, stronger customer engagement, and profitable growth. We are really excited about what is ahead for Eyeglass World and look forward to sharing more in the coming weeks as we bring this evolution to market, including a refreshed brand identity and updated marketing and messaging designed to better reflect the brand's differentiated position and growth opportunity. For a preview of where we are headed, I encourage you to look at our earnings presentation, which highlights elements of the brand evolution currently underway.

[Alex Wilkes, CEO at National Vision]

The key takeaway is that Eyeglass World is another example of how we are leveraging a repeatable transformation playbook to unlock value across our portfolio and drive durable long-term growth. To close, the second quarter was an important step forward and provided further evidence that our strategy is working. We are delivering against the priorities we outlined with measurable progress across our key growth vectors and meaningful runway still ahead. The progress is visible in the business. Stronger managed care momentum, higher premium attachment, continued ticket growth, a more modern e-commerce platform, and meaningful operating margin expansion. As we enter the third quarter, while traffic trends with our lower value transactions continue to be deferred, our America's Best comp is performing in line with our Q2 performance at re-platform.

[Alex Wilkes, CEO at National Vision]

We are building a stronger National Vision, one with better customer engagement, more durable ticket growth, a healthier mix, and a more modern platform for long-term growth. With that, I will turn the call over to Chris to walk through our second quarter financial results and updated outlook in more detail. Chris?

[Chris Laden, CFO at National Vision]

Thank you, Alex, and good morning, everyone. Before I review our results, as a reminder, our remarks will include certain non-GAAP metrics, and I would refer you to today's press release for reconciliations of all non-GAAP financial measures to their most comparable GAAP financial measures. Our second quarter results represent another proof point that our strategic approach is working, as we delivered adjusted operating margin expansion of 140 basis points in a period marked by traffic headwinds. Our deliberate shift toward a higher value customer mix and enhanced product attachment resulted in strong average ticket and operating profit growth despite traffic headwinds, particularly among lower value transactions related to our entry-level bundle offer. This is precisely the flywheel we unpacked at our investor day last year: stronger customer mix, better product attachment, and more durable profitability.

[Chris Laden, CFO at National Vision]

We are seeing the financial proof points clearly in our results. Now turning to our results in more detail. For the second quarter, net revenue increased 2.5%, with adjusted comparable store sales growth of 2.2% and a positive 0.8% impact from the timing of unearned revenue. We ended Q2 with a total of 1,281 stores, reflecting nine openings and two closures of America's Best stores during the period. Adjusted comparable store sales growth was driven by an increase in average ticket of 7.1%, offsetting a 4.9% decline in overall customer traffic. As Alex discussed, we had two clear dynamics impacting our traffic performance this quarter. First, the e-commerce re-platform created temporary headwinds as we entered the quarter, impacting our total Q2 comp performance by approximately 150 basis points.

[Chris Laden, CFO at National Vision]

As our search signals were reconnected and online bookings recovered to pre-re-platform rates, we saw the underlying momentum of our business become clearer. The re-platform was a significant technology milestone, and while it created some near-term disruption, it sets up our organization for long-term growth and positions us to capitalize on our strategic aspirations in digital commerce. Second is the deliberate evolution in our customer mix to higher value, more profitable transactions, which was accelerated by current category trends that continue to see many lower value transactions deferred. As a result, our growth in ticket has accelerated across our combined managed care, progressive, and outside Rx customer cohort, as well as with our cash pay customer cohort. Turning to profitability.

[Chris Laden, CFO at National Vision]

Costs applicable to revenue increased approximately 4% compared to the prior year, and gross profit increased 1.5% or $4.4 million, driven by the strength in our average ticket. In line with our strategy, this did result in gross margin rate dilution, given the impact of a mix shift towards higher value product offerings. Adjusted SG&A was $236.2 million in the second quarter, and as a percentage of revenue, leveraged 200 basis points. This performance reflects efficiencies in store labor, lower variable incentive compensation, and a timing shift of marketing investments from Q2 into Q3 in connection with the re-platform that enabled about 50 basis points of leverage in the quarter. Adjusted operating income increased to $31.6 million, compared to $23.8 million in the prior year period. Adjusted operating margin increased 140 basis points to 6.3% from the quarter.

[Chris Laden, CFO at National Vision]

This expansion was driven by both our strong execution in our cost controls and improved profitability from our higher value customer mix. Net interest expense was $3.3 million, compared to $4.2 million in the prior year. This year-over-year decrease was primarily driven by a reduction in debt with the maturity of our $85 million in convertible notes in May of 2025, and a year-over-year reduction in SOFR rates. Adjusted earnings per share was $0.25 per share in the second quarter, up from $0.18 per share last year. For the first half of fiscal 2026, we delivered adjusted comparable store sales growth of 3.4%, adjusted operating income margin expansion of 180 basis points, and nearly 37% growth in adjusted EPS compared to the prior year.

[Chris Laden, CFO at National Vision]

Turning to our balance sheet, we ended the second quarter with a cash balance of $36 million and total liquidity of $329.3 million, including available capacity from our revolving credit facility. During Q2 2026, we repaid $3.3 million in long-term debt, bringing our total debt outstanding net of unamortized discounts to $237.7 million at the end of the quarter. From the trailing 12 months, our net debt to adjusted EBITDA ratio was approximately 0.9. Year to date, we generated operating cash flow of $69.8 million and invested $39.8 million in capital expenditures, primarily driven by investments in new and existing stores and information technology. During the second quarter, we repurchased approximately 1.2 million shares for $20 million, which was an opportunistic use of capital given the underlying performance of the business.

[Chris Laden, CFO at National Vision]

As of July 2026, the share repurchase authorization had remaining capacity of $30 million. Throughout the quarter, we continued our strategic investments in inventory to support our store segmentation strategy. As of the end of the quarter, inventory increased approximately 37% compared to the prior year. As Alex Wilkes mentioned, we are deploying our store segmentation approach across the portfolio, and we've built our assortment to support tailored offerings by location, customer profile, and lifestyle. Additionally, we're positioned with the right inventory to capitalize on the strong performance we're seeing in premium materials, branded frames, and advanced lens technologies like Nikon Eyes. Looking forward, we expect the pace of inventory growth to moderate as we move through the rest of 2026 and reach optimal levels in support of our segmented store strategy.

[Chris Laden, CFO at National Vision]

Before I turn to our outlook, I wanted to highlight two more actions taken in the quarter. As Alex discussed, we are laying the foundation for Eyeglass World's next phase. During the quarter, we optimized our in-store lab capabilities at Eyeglass World by transitioning in-store lab servicing to our centralized operations. This enables us to better reflect customer expectations on turnaround time while expanding our capacity to offer more premium products at scale. As a result, we incurred approximately $3 million in non-cash charges during the quarter and may incur up to an additional $1 million in charges related to the completion of this initiative. Separately, we applied for approximately $5 million in tariff refunds, which is expected to benefit costs applicable to revenue in the third quarter.

[Chris Laden, CFO at National Vision]

We have incorporated these refunds into our outlook for the year. Now, moving to our outlook. Year to date progress on our strategic initiatives and the evolution of our customer mix is translating into a healthier and more profitable business. As such, we are raising our full year outlook for profitability while narrowing our top-line expectations to reflect a more prudent view on traffic, given the dynamics we've seen to date with lower value transactions. For the full year, we now expect net revenue between $2.03 billion and $2.08 billion, supported by adjusted comparable store sales growth of 3%-5%. This outlook reflects our Q3 quarter to date trends, as well as the expectation that ticket expansion remains a strong and consistent driver of growth.

[Chris Laden, CFO at National Vision]

In the second half, we expect initiatives including Nikon Eyes, store segmentation, and continued enhancements to our premium frame and lens assortments to contribute approximately 100 to 200 basis points to ticket growth, helping to further offset traffic headwinds. Turning to profitability for 2026, we now expect adjusted operating income between $119 million and $139 million, which includes a range for depreciation and amortization of $92 million to $93 million. At the midpoint, we expect adjusted operating margin expansion of approximately 120 basis points for fiscal 2026 relative to 2025, excluding the 53rd week, driven primarily by SG&A leverage. With respect to quarterly cadence, we now expect Q3 and Q4 to reflect flat to modest adjusted operating margin expansion as we plan to reinvest our tariff refunds into incremental marketing initiatives in the back half of the year to support growth.

[Chris Laden, CFO at National Vision]

Our full year guidance takes into account our multi-year cost savings plan, and we remain on track to realize approximately $10 million in annualized savings this year. Interest expense is expected to be between $11 million and $13 million. We expect our effective tax rate to be approximately 30%, excluding the impact of vesting on restricted stock units and stock option exercises. Bringing this all together, we continue to expect adjusted diluted EPS to be between $0.94 and $1.09 per share, which assumes approximately 80.9 million weighted average diluted shares outstanding. We expect CapEx to be between $72 million and $76 million for fiscal 2026, which includes investments to open approximately 30 to 35 new America's Best and Eyeglass World stores this year, and excludes the expansion of our military locations completed at the end of the first quarter.

[Chris Laden, CFO at National Vision]

As a reminder, our openings are weighted towards America's Best branded stores, and based on current timing of openings, we are currently tracking towards the lower end of that range. We also expect to close approximately 15 stores as part of our ongoing fleet optimization efforts, resulting in net new store growth of approximately 15 to 20 stores. We expect store openings to have a relatively balanced cadence throughout the remainder of the year, while the remaining store closures will be more skewed to the third quarter. In closing, I want to underscore the progress our entire organization is making to transform this business. We are executing a stronger, more disciplined, and more profitable business model. At our expected midpoint, we will see adjusted operating income double from our 2024 AOI performance.

[Chris Laden, CFO at National Vision]

We will do so while continuing to provide customers and patients with best-in-class eye care and eyewear at a value offering that remains second to none. With that, operator, we are now ready for questions.

[Operator]

Thank you. At this time, we will conduct a question and answer session. As a reminder, to ask a question, you will need to press star one one on your telephone and wait for your name to be announced. To withdraw your question, please press star one one again. Please limit yourself to one question. Please stand by while we compile the Q&A roster. Now, first question comes from the line of Simeon Siegel of Guggenheim. Your line is now open.

[Simeon Siegel, Senior Managing Director at Guggenheim]

Thanks. Hey, guys. Morning. Hope you have been having a nice summer.

[Chris Laden, CFO at National Vision]

Hey, good morning, Simeon. How are you?

[Simeon Siegel, Senior Managing Director at Guggenheim]

Great. Thanks. Alex, anything more you can share on the website re-platforming? Just maybe address specifics of how it impacted the business negatively, and then maybe how and when you think we should be seeing the benefits from the initiative on the other side. Maybe just let us know how you calculated the related pressure that you had mentioned. I think I caught, it sounded like you suggested we may already be through the pressure with the quarter to date commentary. So maybe just flesh that out a little more. Then just to clarify maybe, Chris, just the slightly lower full year comp guidance. Is that just reflecting the 2Q and the rest of the year as held as you had previously expected or just anything else we should think about from lingering impact? Thanks, guys.

[Alex Wilkes, CEO at National Vision]

Yeah, you got it. Thanks, Simeon. So how we looked at kind of defining the 150 basis points of headwind that we got from the re-platform was really related to our ingoing trend rate on new customer acquisition versus that of repeat customers and kind of doing a little bit of a test versus base versus control to see the delta in acquisition and then marry that with our kind of cost per acquisition increasing from a marketing perspective. We saw that go on for about a six-week time period. So it was kind of a trough in new customer acquisition around, call it, the beginning parts of April through mid-May. Then we started to see the sequential improvement both in new customer acquisition, and we saw our CPAs return to normal.

[Alex Wilkes, CEO at National Vision]

So, really that gave us a high degree of confidence that after the six weeks, we were through the re-platform noise. Our acquisition engine had turned back on to the degree that we wanted it to. And we started to see the consumer return sequentially as we stepped through the quarter. Then again, as we've moved into Q3. We're already starting to see some of the benefits come through the re-platform that are more tactical in nature. Obviously, the intention with it is, as I mentioned in my prepared statement, is that we become a more forceful e-commerce participant in the optical category. Ultimately, that required us to build a much more flexible, bolder e-commerce platform that allow us to do that. But even in the near term, we're seeing key metrics such as completion rate.

[Alex Wilkes, CEO at National Vision]

So, as an example, this is consumers who come to our website and then purchase, and then schedule an exam. Those completion rates are already trending in a positive direction. So more consumers visiting us, those visits turning into exams booked because we're making the booking process more seamless through a more joyful online experience. So we're starting to see early traction from the re-platform just in terms of our exam funnel. But again, the longer term aspiration is that this sets us up for a more significant play in unified commerce. I'll turn it to Chris for the commentary on balance of the year.

[Chris Laden, CFO at National Vision]

Yeah. Thanks, Alex, and thanks, Simeon. Yeah, look, I think, first of all, we're super excited to be raising our AOI guide for the rest of the year, despite some of the traffic headwinds we've seen year to date. On the narrowing of the top line and bringing down the top end of the comp guide by about 1 point. Look, really two main scenarios, right? Number one is, we feel really confident about the ticket driving initiatives that we have in place year to date and what we've got lined up for the back half of the year with the launch of store segmentation, and Nikon Eyes growing as a percent of the platform. The open variable remains if and when the lower value transaction consumers choose to reengage.

[Chris Laden, CFO at National Vision]

We've seen a deferral of their purchase cycle, and so really just trying to be prudent on the top end of assumptions of when they might come back and begin shopping again.

[Simeon Siegel, Senior Managing Director at Guggenheim]

Great. Thanks a lot, guys. Best of luck for the rest of the year.

[Chris Laden, CFO at National Vision]

Thank you.

[Operator]

Thank you. We will move on to our next question. Our next question comes on the line of Michael Lasser of UBS. Your line is now open.

[Michael Lasser, Analyst at UBS]

Good morning. Thank you so much for taking my question. If we add back the quantified impact from the platform transition, the e-commerce platform transition, traffic did still take a noticeable step down from 1Q to 2Q. You mentioned several times about deferrals of purchases by the lower-income consumer. What evidence do you have that it is just simply a result of the deferral cycle rather than either some impact from the elasticity of the price changes that have been made and/or other factors that are contributing to this? At what point do you think traffic can turn positive in order to drive the growth from here?

[Alex Wilkes, CEO at National Vision]

Hey, Michael. Good morning. Great question. First and foremost, we are not actually seeing the deferral happen among low-income consumers. We are actually seeing the deferral occur across the psychographic of value-seeking consumers, which is an important nuance here. We are not actually seeing any meaningful deceleration at any income level across any of our income cohorts that we track. Specifically, what we are seeing is lower participation and lower traffic in the average transaction points below the median. Typically, these are consumers that engage in our bundle offer only. We have seen those consumers decelerate, which again, is actually a little bit of a benefit to us because it is the least profitable consumer in our portfolio. That started to occur at a more accelerated basis towards the middle of 2Q timeframe.

[Alex Wilkes, CEO at National Vision]

Our data point to support that this is a deferral challenge versus a share challenge or consumers just in general stepping out, is that we have seen about a two-week increase in the purchase cycle between retained customers that participate in our business. Again, two weeks does not sound like a lot, but it does provide about a 2-point headwind to traffic on a full-year basis. Again, that is just when we are tracking months between purchase for consumers who are engaging with the lower value transactions. That being said, we have seen meaningful traffic increases for those customers who are purchasing above the median from a transaction value perspective.

[Alex Wilkes, CEO at National Vision]

We triangulate around all of those data points, which gives us, again, the confidence in the business, and it is part of the reason that we saw the nice profit accretion in the quarter.

[Michael Lasser, Analyst at UBS]

Got you. Very helpful. My follow-up question is on the full-year profitability outlook. The midpoint of the adjusted operating income was up by $9 million or 7.5%. I think Chris mentioned that about $5 million of that came from the tariff refund that is expected in the third quarter. What drove the remainder of the increase, and to what degree is the shift in marketing that I think you said accounted for 50 basis points in 2Q, is that fully going to be realized in 3Q, or is there a net benefit from some of the changes in marketing spend this year? Thank you.

[Chris Laden, CFO at National Vision]

Yeah. Thanks, Michael. From a marketing perspective, between what we deferred in Q2 into Q3 and beyond, and the reinvestment we are planning on making, taking those tariff dollars and putting it towards customer acquisition, I would say there is actually a net expectation that we are going to grow advertising spend in the second half versus our original guide, original plan. I think in terms of why the AOI is growing in aggregate, even with some of these reinvestments, is the team has done just a phenomenal job with cost execution and cost controls from the $10 million that we announced leading into the year. We have also just demonstrated better ability to execute, particularly on the store labor line.

[Chris Laden, CFO at National Vision]

As we saw demand soften a bit in Q2, the operating team and our stores did a great job of pivoting our labor to make sure that we are bringing the supply to match the demand. That is really the main driver of what we are seeing in terms of the AOI lift for the rest of the year.

[Michael Lasser, Analyst at UBS]

Thank you very much, and good luck with the rest of the year.

[Chris Laden, CFO at National Vision]

Thanks, Michael.

[Operator]

Thank you. One moment for our next question. Our next question comes on the line of Jack Slevin with Jefferies. Your line is now open.

[Jack Slevin, VP of Equity Research at Jefferies]

Hey, good morning. Thanks for taking the questions. Maybe to just take a step back, and I imagine there's going to be a lot of focus on traffic that I think you're giving a ton of helpful color on. Thinking a little more structurally, I know there's some specific items. There's some of the changes you have in what the consumer base is looking like in your stores. If I think about on a couple of year basis and look at the gross margin performance and what you're doing on SG&A, can you maybe speak to whether or not this current composition of slightly slower traffic but still getting ticket, I guess, how long can this run paired with some of the SG&A discipline to sort of sustainably grow gross profit and earnings in the business? Thanks.

[Alex Wilkes, CEO at National Vision]

Yeah, you got it. This is one of the things we unpacked last November at our investor day, that we have years of runway ahead in terms of ticket expansion through mix. I think we've said that historically we were a bit laggards in taking price. We have certainly under-indexed a category on underdeveloped products, premium lenses, premium frames, et cetera. We are still at a significant discount related to the category measured in multiples, not percentage points, in terms of average transaction value. As we continue to skew more premium, in particular with the managed vision care customer who has a heightened degree of spending power through their plan, we have continued runway to take advantage of that really for multiple years to come.

[Alex Wilkes, CEO at National Vision]

I have said this previously, that this team has outlined, really internally, our playbook for the next several years of actions and activities that we are going to take to continue to lean into that. That ranges from introduction of premium lenses to training the teams in the stores on the benefits of anti-reflective and transitions. To the thing we are most excited about in the back half of the year, which is the introduction of store segmentation across our entire fleet, where we are distorting our assortments based on local customer demand and the types of frames that folks want to buy in their specific stores. We still think we are very much in early innings of executing on these strategies to continue to drive premiumization within the category.

[Alex Wilkes, CEO at National Vision]

Which, by the way, once we have run these plays, we will still be the obvious destination for value in the category based on our price architecture. That is a bit of color on how we are thinking about average transaction growth over the next several years.

[Jack Slevin, VP of Equity Research at Jefferies]

Got it. Really helpful color and nice work on the quarter.

[Alex Wilkes, CEO at National Vision]

Thank you.

[Operator]

Thank you. Thank you. One moment for our next question. Our next question comes from the line of Simeon Gutman of Morgan Stanley. Your line is now open.

[Skylar Tennant, Analyst at Morgan Stanley]

Hi, this is Skylar Tennant on for Simeon Gutman. Thank you so much for taking our question. On the raised EBIT guide, can you just talk a bit more as to how much is left for the annualized SG&A cost savings and how much more of a lever that is to pull into the back half? Thank you.

[Alex Wilkes, CEO at National Vision]

We are super excited to say that we are really fully annualizing all of the cost savings initiatives, so they are all in place. We actually saw that through Q2, so you can bank about $2.5 million a quarter coming out of that initiative. Frankly, our performance on cost controls and performance management has given us the ability to reinvest some of the dollars in the back half. We spoke about reinvesting more in marketing and customer acquisitions, but we are also investing in things that will give us some tailwind going into 2027 and beyond in terms of our long-term strategic plan.

[Skylar Tennant, Analyst at Morgan Stanley]

Okay, great. Thank you. Stepping back a bit, as you think about what is the right underlying algo for the business, once some of your initiatives like the store segmentation and the rollout of the premium brand and lens launches are fully ramped, and how much of that is ticket versus traffic getting to a healthier place? Thank you.

[Alex Wilkes, CEO at National Vision]

Yeah. Our long-term algo of mid-single digit comps and 50 to 150 basis points of profit accretion per year is still in place, and we're still committed to delivering that over the long term. As we've said, though, we would believe that in the near term, call it through 2027, we're seeing outsized impact from ticket versus from traffic. As we've shared previously, we anticipate that we're going to re-accelerate store growth from the last couple of years. We're in the 30 to 35 range to something north of that when we step into 2027 and 2028. That's going to be a traffic generator as we move through more the latter phases of our long-range plan. So I think in the short to medium term, you're going to see continued growth from ticket, a bit more outsized than traffic.

[Alex Wilkes, CEO at National Vision]

That being said, the things that we're putting in place, the fact that we're thinking differently about marketing, how we're making investments in college football Saturdays, the investments that we've made into CRM, those are all traffic-driving in nature. But it's getting that flywheel all kind of working in unison that we're currently focused on. So again, I'd see more ticket growth because we still have a considerable amount of headroom in the short to medium term, and then see the traffic engine coming back on a little bit later.

[Skylar Tennant, Analyst at Morgan Stanley]

Okay. Thank you, and good luck.

[Alex Wilkes, CEO at National Vision]

Thanks.

[Operator]

Thank you. One moment for our next question. Our next question comes from the line of Dylan Carden of William Blair. Your line is now open.

[Dylan Carden, Analyst at William Blair]

Thanks. Let's stay on ticket here. Alex, can you speak to the difference as far as what the ticket decline between like-for-like price, sorry, ticket increase between like-for-like price increases versus mix shift? Both this quarter and over the last two to three years. Let's start there.

[Alex Wilkes, CEO at National Vision]

Yeah, you got it, Dylan. So actually, so far year to date, we're seeing more than half of our ticket lift come from mix shift, which we're super pleased by. Because in most cases, these are consumers that are raising their hands for more premium product. We still have over 40% of our assortment in frames priced at under $99. We still have every lens that we previously had available for sale in our lens catalog and available for consumers to opt into. So the ticket lift that we're seeing with mix is really one of our teams in the stores becoming more accustomed to lifestyle selling and the consumers raising their hands for the better products that we're introducing.

[Alex Wilkes, CEO at National Vision]

To the second part of your question, compared to prior year, in prior years, our average ticket increase was predominantly more price-driven. As we've implemented our merchandising architecture, we've brought new products to market. We're seeing our ticket increases come more from mix versus from price increases, which we obviously think is a much healthier approach.

[Dylan Carden, Analyst at William Blair]

It is interesting, it is, I think, a related topic that you are seeing that traffic decline across income cohorts and that sort of value-seeking customer. Does the guide anticipate that that could get worse, that the consumer more broadly walks away from price or sits out the market for a bit?

[Chris Laden, CFO at National Vision]

Yeah, I think probably the primary variable in the range of our comp guide is exactly what you are putting your finger on, which is, at what point does the value-seeking consumer come back, and do they accelerate back into the business into consideration, or do they take a step back? As I think about the 3-5 range, that is the single biggest variable in that equation.

[Dylan Carden, Analyst at William Blair]

Appreciate that. Thank you.

[Operator]

Thank you. One moment for our next question. Our next question comes from the line of Robert Ohmes from Bank of America. Your line is now open.

[Robert Ohmes, Analyst at Bank of America]

Oh, hey, guys. Good morning. Hey, two questions. The first, just on the increased marketing for the back half, can you give more color on what the focus is going to be? Is it more exam focused? Is it more new frames focused? Is smart glasses being highlighted here? Can you give any more color on what you guys incrementally are going to be doing in marketing?

[Alex Wilkes, CEO at National Vision]

Yeah, you got it. Good morning. Thanks for the question. Yeah. From a media perspective, we're going to invest a bit more into directed TV, so digital TV, we're going to invest a bit more in social, and we're going to invest a bit more in search. Our linear media plan is actually already before this incremental investment comping positive to last year given the investment that we're making in our college football program. But we're going to see meaningful increases in digital spend, again, across search, across social, and across connected TV. The content is going to be really based into three buckets.

[Alex Wilkes, CEO at National Vision]

When we introduced our Every Eye Deserves Better platform last year, we said that's our endemic marketing approach for the business, but we had an opportunity to create specific content more geared towards the managed care for the outside Rx and for the progressive consumer. So some of the assets we're creating are pointed more specifically at those segments that we've declared are the growth segments for us to pursue. The other thing that we're doing that we're super excited about is we're going to dip our toe into marketing directly to online purchase consumers. So for the first time, we're going to actually have some more broad scale media encouraging consumers to visit us at americasbest.com, to engage in our virtual try on tool, and to make purchases online.

[Alex Wilkes, CEO at National Vision]

Again, that is one of the reasons that we have made the strategic investment to re-platform our e-commerce site, and now we're starting to rev up the engine to drive consumers there to do something other than book an exam, but to actually engage with us from a commerce perspective. So, those are the themes, the media, and the types of things that you can expect to hear from us from a consumer communications perspective in the back half of the year.

[Robert Ohmes, Analyst at Bank of America]

That sounds great, Alex. Just quick follow-up. On the store segmentation, can you just remind me, like, testing you've done and what you've seen so far, and do you think different segments will have similar lifts or a little more color there?

[Alex Wilkes, CEO at National Vision]

Yeah, you got it. One of my favorite topics, actually. We've developed five store segments for America's Best, and those have rolled out. We've developed three for Eyeglass World, which are going to roll out in the back half of the year. The five segments within America's Best kind of range from luxury to value. Each of those segments has approximately 200 stores per segment. We do anticipate to see higher average ticket lift in the luxury locations. In early innings, that's exactly what we're seeing. Frankly, we're seeing average frame purchases increase in each of the segments once we have layered in our new assortments. But the most accelerated results we are seeing in the ones that are getting the more premium SKUs.

[Alex Wilkes, CEO at National Vision]

Again, Robbie, I'll just say it's performing as designed, and we're actually super pleased with the results just a few weeks in.

[Robert Ohmes, Analyst at Bank of America]

Sounds great. Thanks, Alex.

[Operator]

Thank you. One moment for our next question. Our next question comes from the line of Zachary Fadem of Wells Fargo. Your line is now open.

[Zachary Fadem, Managing Director at Wells Fargo]

Good morning. First question is how you think the optical category as a whole is performing this year. I know you have some moving parts in your business today, but curious how you gauge your performance year to date in terms of market share with both managed care as well as cash pay.

[Alex Wilkes, CEO at National Vision]

Yeah, Zach, it's a great question. From the channel checks that we do through both formal and informal methods, we believe that we are holding our own or taking share in the market. We believe that the market is seeing similar dynamics. We are growth in managed care and deferrals in the cash pay, value seeking segment. We don't think that we're unique in the dynamics that we're seeing across our customer cohorts. Frankly, I think on some of the cohorts like managed care, I think we're outperforming, especially because we had room to grow and room for improvement as it pertains to having products in place and price points in place that do a better job of serving that managed care consumer.

[Alex Wilkes, CEO at National Vision]

Again, in general, I think we are either holding our own or outperforming, and I think on the managed care side, we're doing really well.

[Zachary Fadem, Managing Director at Wells Fargo]

Got it. On Eyeglass World, you have some changes coming that seemingly brings the business model to be a little bit more like America's Best. First question is, if you agree with that, if that is right, could you talk about strategically, what's the long-term value of having multiple brands today rather than leveraging the benefit of focusing on one brand?

[Alex Wilkes, CEO at National Vision]

You got it. So actually, we see the work that we're doing on Eyeglass World, pulling Eyeglass World a bit further apart from where America's Best is today. We're pulling it further apart in terms of commercial offer to the consumer. We're pulling it apart further from the assortment and the products that we're carrying. We're actually going to have an even more premium assortment available within the Eyeglass World fleet once we complete our segmentation efforts in the back half of the year. With the refreshed brand identity that we are launching online in a couple of weeks, and then more fully in our consumer communications thereafter, we believe that Eyeglass World will play a more premium, a more joyful, frankly, dare I say, a more luxurious spot in the optical market.

[Alex Wilkes, CEO at National Vision]

We're really excited about the direction that the brand is taking. And again, I think with the work that we're doing, it's going to be further pulled apart from where America's Best is today. So really great things to come for Eyeglass World. And Zach, to your question on should we have a second brand? The answer is absolutely, especially once we're done with the work to have a more differentiated Eyeglass World experience.

[Zachary Fadem, Managing Director at Wells Fargo]

Thanks, Alex. Appreciate the time.

[Alex Wilkes, CEO at National Vision]

You got it.

[Operator]

Thank you. One moment for next question. Our next question comes from line of Matt Koranda of ROTH Capital. Your line is now open.

[Matt Koranda, Managing Director at ROTH Capital Partners]

Hey, guys. Thanks for taking the question. Maybe spinning back to the America's Best segmentation that was rolled out at the end of the second quarter. You mentioned, I think, a ticket benefit from the re-segmentation. Can you just unpack that a bit more in terms of what you are seeing? It sounds like maybe more on the higher end store segmentation side where you are going to see a ticket benefit. Is that sustainable into 2027 and beyond? How to think about the durability of that.

[Alex Wilkes, CEO at National Vision]

Yeah, you got it. We actually think that between the introduction of Nikon Eyes and segmentation, we have about another 100 to 200 basis points of ticket growth just from kind of basic mix shift, to go call a post 12 months after implementation. Absolutely, we think there is tailwind going into 2027 and certainly through the back half of the year. The ticket growth across segments, again, early innings, what we are seeing performing as expected, higher ticket growth with the higher segments. Again, even ticket growth at the more entry level segment as well. Again, I think this is the power of providing consumers the frames that they want and need, tailored to their specific local market. We are seeing kind of really strong results, and we have no reason to believe that that won't sustain.

[Alex Wilkes, CEO at National Vision]

Matt, I think an interesting thing too, when you think about these types of initiatives and to the question I was asked earlier on sustainability more over the medium term, you have initiatives like this that you get the mechanical impact over the course of a year. But as associates in the stores get more accustomed to selling against it, those benefits actually go beyond the year of introduction. That's been my experience in the optical category anyway. You make a mix change, you make a price change, you get a year's worth of kind of these mechanical benefits, and then you get multiple years of benefits as the team members in the stores become more accustomed and more acclimated to selling against those types of strategies.

[Matt Koranda, Managing Director at ROTH Capital Partners]

That makes sense. Thanks, Alex. Maybe just now that the segmentation at America's Best is in place, and obviously you will probably need a little bit of time to test and learn around the new segments. Does that put into play broader store expansion next year? I think you guys had been previously talking about that as more of a 2028 event, but it seems like maybe we are more within the window where you could step on the gas in terms of store expansion, maybe even in the back half of 2027, but wanted to hear your thoughts on that.

[Alex Wilkes, CEO at National Vision]

Matt, it is certainly a scenario that we are contemplating. I think we are seeing, given the strong degree of cash flow that we are generating and our overall capital strategy, we are always evaluating how to best deploy that. Again, given the strength now that we are seeing in our Target customers, which is changing the profitability profile of the individual transactions and at the store level. New store growth is something that we are thinking really hard about.

[Alex Wilkes, CEO at National Vision]

I appreciate it. Thanks.

[Operator]

Thank you. One moment for our next question. Our next question comes from the line of Kate McShane of Goldman Sachs. Your line is now open. Kate McShane, your line is now open. You can please unmute your mic. One moment for our next question. Our next question comes from the line of Adrienne Yih of Barclays. Your line is now open.

[Angus Kelleher, Analyst at Barclays]

Hi, this is Angus Kelleher on for Adrienne Yih. Thanks for taking our question. I wanted to ask about premium lens attachment. Anti-reflective was a major contributor to ticket growth last year. Is AR doing as much heavy lifting this year? If possible, could you unpack or maybe rank order the relative contribution from your key drivers and where you see the greatest remaining runway? Obviously, you guys have a lot of great things going on in attachment, so it is hard to keep track of.

[Alex Wilkes, CEO at National Vision]

Good morning. Yeah, great question, and again, this is one that we are super pleased with the performance against all elements of lens premiumization. Internally, we talk about lens leadership and our lens quality of sale, and we are seeing anti-reflective transitions, multifocal, premium multifocal, all pointed in the right direction. We are seeing the anti-reflective attachment rate trending in the mid-single digit positive versus LY perspective, which is beyond what our expectations was even when we unpacked it at our investor day last year. So probably in rank order of what is contributing to our lens leadership, it is anti-reflective lens is one, premium progressive is two, transition is three, to give some type of color to what degree of impact we are seeing across those three levers.

[Angus Kelleher, Analyst at Barclays]

Excellent. That is great color. I think then just one for Chris. Inventory up, I believe, 37%. How should we think about the timing of the sell-through and any markdown potential if lower value traffic, or sorry, lower income traffic remains pressured? Do you feel comfortable that the product is there to support segmentation and premium assortment and is not dependent on a cash pay traffic turnaround? Thank you.

[Chris Laden, CFO at National Vision]

Yeah, no, it is a great question. Look, I think one of the things that we are really proud of is the supply chain model that we have. Just to unpack that for a moment. We do not keep backstock in stores. Really, we keep our inventory at our manufacturing facilities, which means, as we are selling through, let us say, a SKU that is not going to be part of the carry forward or the go-forward segmentation strategy, right? We might keep it in one of our segments for a period of time to allow us to sell through it, which really helps us reduce the risk of obsolescence. Look, over time, I would expect, in general, obsolescence to grow just as the average carrying cost per frame goes up.

[Chris Laden, CFO at National Vision]

What is really exciting about our segmentation strategy is it actually better allows us to work through our inventory before needing to move something to obsolete. In terms of the overall balance growth of the quarter, look, I think we are in a great spot to support our ongoing segmentation strategy. We might see some modest growth from where we are at, but in terms of the big moves that we would anticipate seeing, that was really done through Q2 to support the launch here at the end of the quarter. We will be able to really get a better working capital position go forward.

[Angus Kelleher, Analyst at Barclays]

Got you. Thanks a bunch, and best of luck.

[Chris Laden, CFO at National Vision]

Thanks.

[Operator]

Thank you. One moment for our next question. Our next question comes from the line of Paul Lejuez of Citi. Your line is now open.

[Paul Lejuez, Managing Director at Citi]

Hey, thanks, guys. Curious if you can talk about what percent of your stores where you are actually seeing positive traffic. You mentioned there were five segments. I am curious how different those are from a traffic and ticket perspective. Maybe we will start there. Then just second question, I would love to hear a little bit more about the Meta product, how much of a sales driver that has been for you guys, and what is next in terms of smart glasses, what it can mean to you in the coming quarters and years. Thanks.

[Alex Wilkes, CEO at National Vision]

You got it. Good morning. A little bit too early to tell traffic drivers by segments. Again, this is something we just rolled out within the last, call it, five weeks or so. But again, where we're seeing traffic increases are amongst consumers that are purchasing in the top median of average ticket or average transaction value. That's both, with the managed care traffic is up in that segment. The self-pay, the cash pay is down slightly in that segment, but overall, we're seeing traffic in those median consumers or those consumers purchasing over the median average ticket value increase. The decrease has been more concentrated in those that are engaging at the lower end of our commercial scale. This has been the trend that's been a bit more exasperated since the beginning or mid-Q2.

[Alex Wilkes, CEO at National Vision]

In terms of product as a sales driver in smart eyewear, we're seeing equal parts of our frame premiumization and lens premiumization drive our product mix, which again, is something we're super proud of, especially in light of that, as I mentioned, during a question earlier. We still have a significant portion of our assortment available at a value or entry-level value price point. So the fact that consumers are raising their hands for the better products, we couldn't be happier with. We think that's, when you hear the confidence in our strategy over the multiple years, that's what gives us the confidence of the durability of the changes we've made and the durability of the business go forward, is that we do see this acceleration of consumers who are opting into better product.

[Alex Wilkes, CEO at National Vision]

In terms of smart eyewear, super pleased with the progress that we've made with Ray-Ban Meta, and we introduced an Oakley Meta frame as well. Our store associates are getting ever more accustomed to selling this product, and we're seeing consumer demand continue to be strong. Again, it's not yet a material contributor to our overall business. However, we do think that in the long term, more and more consumers are going to adopt smart eyewear. As they adopt smart eyewear, what we have seen is an average transaction value that is amongst the most valuable in our portfolios. These are the consumers who are also opting into the most premium lenses with their smart eyewear. Certainly more work to do here, but super pleased with the adoption acceleration that we're seeing in this category.

[Paul Lejuez, Managing Director at Citi]

Alex, you mentioned a couple of things that were going to be drivers of the ticket. I don't think smart eyewear was one of them. When do you think it's material enough to actually move the dial from a top-line perspective and a ticket perspective?

[Alex Wilkes, CEO at National Vision]

Yeah, I think once we start to see a few more players come to the category, we will start to see material contribution to the growth.

[Paul Lejuez, Managing Director at Citi]

Thank you. Goodbye.

[Operator]

Thank you. One moment for our next question. Our next question comes from the line of Anthony Chukumba of Loop Capital. Your line is now open.

[Anthony Chukumba, Managing Director at Loop Capital Markets]

Good morning. Thank you so much for taking my question. I am going to start off with more of a comment than a question. I was going through the presentation slides, and I saw the new Eyeglass World advertising, "Change your glasses, change your world," and I am just happy to see that Mr. World will no longer be haunting my dreams. I just wanted to quickly mention that.

[Alex Wilkes, CEO at National Vision]

Anthony, that makes two of us.

[Anthony Chukumba, Managing Director at Loop Capital Markets]

Sticking with Eyeglass World, I just had a clarification. You mentioned, you are going to move the lens surfacing from the store, so it is larger centralized labs. My understanding has always been part of the reason to do the lens surfacing in the store was to offer same-day eyeglasses. Are you still going to be offering same-day eyeglasses in Eyeglass World?

[Alex Wilkes, CEO at National Vision]

Yeah. Anthony, it is a great question. The in-store lab surfacing is a bit of a double-edged sword. In one aspect, it allows you to do same-day service, but on another side, it prevents you from providing the consumer more advanced materials and advanced coatings. For instance, on same day in store work on progressives, you cannot offer things like Nikon Eyes, and you cannot offer anti-reflective coatings because that is just not a capability that is available in the store. So it is the balancing act of what is more valuable to the consumer, same-day service or a more premium offering. The way the market is going, the more premium offering supersedes the need for same-day service. That being said, we do still offer same-day single vision service in the store.

[Alex Wilkes, CEO at National Vision]

We are changing the lab operating model from one that does full surfacing for progressive lenses to doing finishing work for single vision. For those consumers who require same-day service or same-day lenses for a broke or lost pair of glasses, we can still service those in Eyeglass World with that same-day service promise. It is just not going to be a kind of core central thesis for the brand go forward. It also helps us from an inventory management perspective, it helps us from an efficiency perspective. Again, it helps significantly from the ability to offer more premium product to the consumer.

[Anthony Chukumba, Managing Director at Loop Capital Markets]

Got it. Just one quick follow-up. I know you mentioned in the past, kind of moving managed vision care penetration from around 40% to 50%. I just wanted to know if we had any update in terms of where we stood, maybe even just through the first half of this year. Thank you.

[Alex Wilkes, CEO at National Vision]

Yeah, we are really, really proud of the progress we're making against growing our managed care penetration. I think a headwind to that even last year was the fact that our cash pay cohort was also comping positive net, so we need to outpace our managed care growth against our cash pay growth. A byproduct of the fact that we saw some weakness in the cash pay consumer in Q2 is that the overall mix of managed care grows as part of the portfolio as they grew in both traffic and ticket in the quarter. Look, I think all of the strategies we're deploying against growing our value proposition for the managed care consumer continue to be strong.

[Alex Wilkes, CEO at National Vision]

I strongly believe the availability of Nikon Eyes and a Tier 4 lens, the availability of a broader swath of more premium frames in the stores is going to continue to make us a strong part of the consideration set for managed care consumers in the category.

[Anthony Chukumba, Managing Director at Loop Capital Markets]

That's helpful. Keep up the good work, guys. Thank you.

[Alex Wilkes, CEO at National Vision]

Thank you.

[Chris Laden, CFO at National Vision]

Thanks, Anthony.

[Operator]

Thank you. I am showing no further questions at this time. I will now turn it back to Alex Wilkes for closing remarks.

[Alex Wilkes, CEO at National Vision]

Great, thank you. Before I close, I want to thank all of our National Vision team members and our affiliated doctors. Q2 raised some challenges to the business, and I just couldn't be prouder of the execution, the focus that this team has put forward every single day to take great care of our patients and customers. The work you are doing is truly helping to drive our results and drive our ongoing transformation. Thank you also to all of you who joined our call today and for the thoughtful questions. As always, we appreciate your dedication, your time, your focus, and the thoughtfulness to which you come to these calls. Thanks so much, everyone.

[Operator]

Thank you for your participation in today's conference. This does conclude the program. You may now disconnect.

Participants

Executives

• Tamara Gonzalez, Head of Investor Relations
• Alex Wilkes, CEO
• Chris Laden, CFO

Analysts

• Simeon Siegel, Senior Managing Director at Guggenheim
• Michael Lasser, Analyst at UBS
• Jack Slevin, VP of Equity Research at Jefferies
• Skylar Tennant, Analyst at Morgan Stanley
• Dylan Carden, Analyst at William Blair
• Robert Ohmes, Analyst at Bank of America
• Zachary Fadem, Managing Director at Wells Fargo
• Matt Koranda, Managing Director at ROTH Capital Partners
• Angus Kelleher, Analyst at Barclays
• Paul Lejuez, Managing Director at Citi
• Anthony Chukumba, Managing Director at Loop Capital Markets