CXApp Q2 2026 Earnings Report

CXApp EPS Results

• Actual EPS: N/A
• Consensus EPS: -$0.06
• Beat/Miss: N/A
• One Year Ago EPS: N/A

CXApp Revenue Results

• Actual Revenue: N/A
• Expected Revenue: $1.15 million
• Beat/Miss: N/A
• YoY Revenue Growth: N/A

CXApp Announcement Details

• Quarter: Q2 2026
• Date: 8/14/2026
• Time: After Market Closes
• Conference Call Date: Thursday, August 13, 2026
• Conference Call Time: 5:00PM ET

CXApp (NASDAQ:CXAI) Holdings, Inc. develops and delivers workplace experience software designed to help enterprises manage hybrid work environments and improve employee engagement. Its flagship platform provides a mobile-first digital workplace companion that integrates space management, wayfinding, service requests, and communications. By combining Internet of Things (IoT) connectivity and data-driven insights, the platform enables organizations to optimize real estate, enhance operational efficiency, and support health and safety protocols.

The CXApp platform offers a suite of features tailored to employees, visitors, and facilities teams. Core modules include flexible desk and room reservations, interactive maps and wayfinding, real-time notifications, visitor management, and smart service ticketing. Integration with corporate directories, calendar systems, environmental sensors, and third-party building management solutions allows for a seamless user experience and centralized administration across multiple locations.

Founded in 2012 and headquartered in King of Prussia, Pennsylvania, CXApp serves a diverse range of industries, including technology, finance, life sciences, manufacturing, and hospitality. The company operates in North America, Europe, and Asia-Pacific, supporting both large enterprises and midmarket organizations as they transition to hybrid and flexible work models.

CXApp is led by Adam Pettit, who co-founded the company and serves as its Chief Executive Officer. Under his direction, the team has focused on evolving the digital workplace to meet changing workforce demands and delivering a scalable, cloud-based platform for the modern enterprise.

CXApp Q2 2026 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: EngineRoom materially increased scale, contributing one month of Q2 revenue and bringing more than $8 million of revenue, approximately $1.6 million of adjusted EBITDA, over 50 mid-market customers, and a recurring revenue base. Management said the combination lifts CXAI’s analyzed revenue scale above $12 million and creates a mid-market distribution channel.
• Positive Sentiment: Q2 revenue rose approximately 79% sequentially to $1.7 million, while ARR increased from $3.6 million to $11.5 million and net revenue retention improved to 99.3%. Two Fortune 500 customers renewed, and the company signed a three-year, multimillion-dollar financial-services agreement.
• Positive Sentiment: SKY 2.0 has moved into production, with deployments underway and new modules such as Events and Beat planned for broader commercialization. Management highlighted enterprise wins, productized implementations, cross-selling opportunities, and EngineRoom’s customer base as potential growth drivers.
• Neutral Sentiment: Management outlined a path to double-digit growth, greater software mix, operating leverage, and break-even in the second half of 2027, but characterized the framework as directional rather than formal guidance. Q2 cash EBITDA remained negative at approximately $2.68 million, cash stood at $11.7 million, and integration and development investments are continuing.

Presentation

[Khurram Sheikh, Chairman and CEO at CXApp]

Good afternoon, everyone, and thank you for joining us for our Q2 Earnings Call Investor Forum. I want to start a little differently today. Q2 fundamentally changed the trajectory of CXAI. For the last several years, we have been building and improving our technology inside some of the world's most demanding enterprises. We built trust, we built proprietary workplace intelligence, and we built the foundation of agentic AI platform. Now, we're entering this scaling phase. This is where I want to do things a little different this quarter. I want to also tell you, as investors, the three things I want to take out of today's meeting. Number one, EngineRoom transforms our scale and gives us something strategically critical, mid-market distribution. Secondly, CXAI 2.0 has moved from strategy into production.

[Khurram Sheikh, Chairman and CEO at CXApp]

And third, we now see a much clearer operating model for translating growth into operating leverage and ultimately profitable growth. To do that, I have a very extensive agenda for today. I'm excited to have our leadership team join us. I'm Khurram Sheikh, I'm the Chairman and CEO of CXAI. With me today, I'll have Chris Wiegand, who's our General Manager of North America, talking about our enterprise business and the scale we're getting there. Our newest leader, Adam Laurie, who's the General Manager of Australia, previously the Managing Director of EngineRoom, will be with us as well. My new partner, Melissa Podruzny, who stepped up to be the Interim CFO after the transaction. She was leading the finance function at EngineRoom. Melissa, welcome. Last but not least, we'll have an industry expert guest, Zoe Chen.

[Khurram Sheikh, Chairman and CEO at CXApp]

Zoe's very well respected in the industry and would love to hear her views on the human experience in AI. With that, let me show you the agenda for today. We're going to first have the Q2 earnings call. Melissa and I will take that. We'll run you through the financials. We'll run you through what were the wins, what happened this quarter, what is our outlook for the quarter and for the future. Then we'll adjourn around 5:30PM. We'll take an intermission. We won't actually adjourn, but we'll just take a little break. If we end early or we'll transition directly into our Investor Forum. The Investor Forum will really focus on, number one, from my perspective, the vision and what do I think about CXAI 2.0 and the agentic enterprise, what's the market, what's the opportunity, where we're at, and where we're going.

[Khurram Sheikh, Chairman and CEO at CXApp]

Then I'm going over to Chris to talk about North America, the customers, the product, and the growth, and then go in more detail on the product side there. Adam will talk about the Australasian opportunity that he sees, the mid-market scale, what he's been winning and continues to win as we speak this quarter, and what his future path is. Then we'll round up with a fireside chat with Zoe, which I'm hoping you're going to enjoy her perspective. Then, we'll close. It's going to be a packed agenda. I know a lot of you have been sending some questions. We'll take some questions in the Q&A section as well. I appreciate that. With that, let's get going with the business. Let's talk about our Q2 earnings.

[Khurram Sheikh, Chairman and CEO at CXApp]

As I said earlier, the three themes, number one, EngineRoom is transformative. Number two, CXAI 2.0 is real and is available. Third, we are now seeing a clear operating model for translating growth into operating leverage and ultimately profitable growth. We, at CXAI, are building the agentic AI operating layer. Before we go into the business numbers, let me talk to you guys about the—just make sure you have the disclaimer slide on—what are the forward-looking statements. Make sure you read that, the safe harbor. Please review the safe harbor and non-GAAP disclosures in today's presentation and our SEC filings for the applicable risk assumptions and reconciliations. We will be filing the 10-Q tomorrow, so you can read that when you get that. Let me talk about the company we have today. The company we have today is pretty amazing.

[Khurram Sheikh, Chairman and CEO at CXApp]

We are deployed globally around 200+ cities with more than 60+ customers now, supporting a large installed base of users. We operate inside demanding enterprise environments where security, privacy, reliability, integration are not optional. They are necessary. This matters because our AI strategy starts from something valuable: enterprise trust and real operating context. Context is very important. We are not beginning by building an AI application and trying to figure out where it fits. We already operate inside the enterprise. We understand people, places, workflows, and enterprise systems. CXAI 2.0 is about making that context increasingly intelligent and actionable. We are headquartered in San Francisco Bay Area. As you know, we have teams in Toronto and Manila. Now, we are excited to welcome the Australian team, which is headquartered out of Melbourne, but they are all across Australia as well as New Zealand.

[Khurram Sheikh, Chairman and CEO at CXApp]

We are excited to have them on board, and this gives us the global coverage. We have around 70 team members now globally, and they are all working hard making AI successful in the enterprise market that we are in. Before we get to the numbers, let me just give you context of where we have been and where we are going. CXAI 1.0 established the enterprise foundation. It showed us that we have great software, workplace software that has people and place intelligence. We have Fortune 500 customers. We have high trust, high complexity deployments. This remains an important part of the business. We made some significant strides in the last two quarters. Chris is going to talk about those customer case studies and stuff, but it has been amazing there. CXAI 2.0 really expands that opportunity.

[Khurram Sheikh, Chairman and CEO at CXApp]

We are moving primarily from understanding places, which is really the Flow product, which is where and how people work, to person, which is what we are calling Beat, what an individual and team need to accomplish, and what should happen next in your life as a worker. Now, we are moving with EngineRoom into business, how companies acquire customers, convert demand, and grow. That business context is significantly strengthened by EngineRoom, as you know. Underneath those experiences is the same CXAI agentic platform. The strategy for me here is very straightforward. Proven enterprise technology, mid-market distribution, prioritized AI, and scale recurring revenue. We are going to run that flywheel cycle because we have got now an agentic platform that we can leverage across multiple verticals. More importantly, we now have a new distribution mechanism through EngineRoom. This is the transformation I am talking about.

[Khurram Sheikh, Chairman and CEO at CXApp]

This is what we're executing on, and we're super excited about this opportunity. Let me go into the business for this quarter and what happened this quarter. This is a pretty exciting time for CXAI. As you can see on our highlights for the quarter, there's six main highlights. The biggest one is the EngineRoom transaction. It is transformative. I'm going to talk more about it in detail. But it really did change the revenue trajectory for the company. More importantly, quarter-over-quarter increase of approximately 79% revenue growth from $950,000 in Q1 to approximately $1.7 million in Q2. The more important thing is what sits underneath that growth. Enterprise retention remains strong. Two major Fortune 500 customers renewed their relationship with CXAI. In enterprise software, renewals matter enormously, because they validate the product after the initial sale.

[Khurram Sheikh, Chairman and CEO at CXApp]

Customers have continued to choose CXAI. We also added a significant new win in the financial services sector. This is a three-year multimillion-dollar recurring revenue deal. It went through a very competitive RFP. We're super excited to have that customer on board, and they're scaling with us. They're beginning this quarter, and it's a really important win for the team. It's one for two reasons. First, it demonstrates continued demand from highly sophisticated regulated customers. Secondly, these are the types of customers where CXAI 2.0 can expand over time across additional modules, users, and AI capabilities. The other big achievement for this quarter is we moved CXAI 2.0 into deployment, and that's a big win for us. And the progression is win, deploy, adopt, expand, exactly what we want to replicate.

[Khurram Sheikh, Chairman and CEO at CXApp]

With 2.0, really what we get is an agentic AI platform that allows a user to navigate their workplace, navigate their work, and navigate their experiences across the whole enterprise, and that's very exciting. Our customers, the reason why they're selecting us is because we have CXAI 2.0. That's the wins we got, that's the renewals we got, are all because of CXAI 2.0. As you know, during the quarter, we completed the EngineRoom transaction. For Q2, we only have one month, because it was the month of June, that EngineRoom is part of the revenue. And it's been an amazing one month because they've continued to get new clients. They've got double-digit growth. They're going through this annuals process where they've got commitments from existing clients. It's been really good.

[Khurram Sheikh, Chairman and CEO at CXApp]

All of these six factors combined really have been super successful for the company. I want to congratulate the team on a job well done. And it builds the momentum, it strengthens the foundation for CXAI 2.0 and our scale growth moving forward. Let me tell you a little bit about EngineRoom, and what better than just to roll a video? Operator, if you can roll the video. All right. Cool. That's pretty exciting. When I talk about EngineRoom, I talk about it as being transformative. As you can see from the video, it's pretty exciting stuff they do, and they've been at it for 13 years, and they've made amazing progress in getting clients and making sure that they have really solid footing. Let me tell you why this is transformative. EngineRoom does not simply add revenue.

[Khurram Sheikh, Chairman and CEO at CXApp]

It changes the starting point for CXAI. EngineRoom brings more than $8 million of revenue, approximately $1.6 million of Adjusted EBITDA, a highly-recurring revenue profile, and more than 50 mid-market customer relationships. Strategically, three things matter even more for me. Number one, distribution. CXAI historically sold into large enterprises through an enterprise sales process. EngineRoom gives a structured relationship with dozens of mid-market businesses. That gives us a much faster proving ground and future distribution channel for CXAI AI products. Number two, business context. As I said earlier, CXAI already understands workplace and employee context, and that is one of our moats in differentiation. EngineRoom brings customer acquisition, performance, marketing, and growth data. That allows CXAI 2.0 to expand from understanding how people work to understanding how businesses grow. Number three, cross-sell.

[Khurram Sheikh, Chairman and CEO at CXApp]

We can introduce CXAI capabilities into EngineRoom's customer base, and we can introduce EngineRoom's growth capabilities into CXAI enterprise products. So the combined company has an enterprise anchor, a mid-market growth engine, and a shared agentic AI platform. The combination moves CXAI to more than $12 million of annualized revenue scale. This acquisition created scale. Our job now is to turn that scale into operating leverage. I am super excited about this. I think this is the right move for the company. It positions us ready for the growth engine that we have been talking about, the double-digit growth. It gives us that flexibility in terms of having the ability to innovate in a very interesting market, Australia. I will talk more about that in the Investor Forum.

[Khurram Sheikh, Chairman and CEO at CXApp]

We will go more deeper into it, but I just want to share the story with you, and share with you that this has been an amazing, amazing transaction for us. With that, I want to move on to the financials for Q2. I am going to turn it over to Melissa to walk through the quarter in more detail. As you listen to the financial results, I would focus on one important relationship, how rapidly the revenue base is changing relative to the cost structure. Melissa, all yours.

[Melissa Podruzny, Interim CFO at CXApp]

Thanks, Khurram. The quarter-over-quarter comparisons demonstrate that steps change is taking place in the business. Between Q1 and Q2, revenue has increased approximately $950,000 in Q1 to $1.7 million in Q2, representing, as Khurram previously mentioned, a 79% sequential growth. Our annual recurring revenue has increased from $3.6 million to $11.5 million. Net revenue retention has increased from approximately 98% to 99.3%, continuing to demonstrate our strong retention across installed bases. Total assets increased from approximately $33 million to $36 million, and our cash EBITDA improved from approximately -$3 million in Q1 to -$2.68 million in Q2. EPS was approximately -$0.10, compared with -$0.09 in Q1. The key takeaway quarter-over-quarter is that revenue base increased substantially, while cash EBITDA improved modestly.

[Melissa Podruzny, Interim CFO at CXApp]

We are still investing in integration and development of the combined businesses, but the operating model is beginning to show greater scale. The year-over-year comparison also shows meaningful progress. Revenue increased approximately 42%, from $1.2 million in Q2 of 2025 to $1.7 million this quarter. ARR increases from $4.5 million to, again, the $11.5 million, an increase of approximately 156%. Net revenue retention increased by more than 5 percentage points to approximately 99.3%. Assets also increased 22%, from $29.6 million to approximately $36 million. Cash EBITDA was approximately -$2.7 million, which is a neutral position compared to a year ago. EPS has improved from approximately -$0.16 to -$0.10 between the two years. The most significant change in the financial profile is therefore the scale of the recurring revenue base while we continue to manage investments required to support integration and future growth.

[Melissa Podruzny, Interim CFO at CXApp]

Now, let me put this cost structure into perspective. Total operating expenses increased approximately $275,000 quarter-over-quarter, or 5.6%. However, we do need to compare that with the approximately 79% sequential revenue growth. The increase in operating costs was driven primarily by the EngineRoom acquisition and associated operating activity. Importantly, these Q2 numbers do not yet reflect the benefit of the operating synergies we are implementing as we integrate the businesses. Our focus moving forward is straightforward: grow revenue faster than expenses. We expect to accomplish that through shared functions, tighter operating discipline, productized implementation, increasing automation, and a higher recurring software contribution. That operating leverage is central to the financial strategy for the combined company. I will turn it back to Khurram now.

[Chris Wiegand, General Manager of North America at CXApp]

Khurram, you are muted.

[Khurram Sheikh, Chairman and CEO at CXApp]

Thank you, Melissa. I apologize, I was on mute. This was a really great quarter. As you can see, we are finally showing the value of our technology platform, but also the EngineRoom acquisition. I want to put in perspective on what I see the value of this company as we move forward. This valuation is based on numbers that we get from KeyBank, which does a monthly survey on software benchmarks and looks at all the recurring revenue-based businesses and software businesses. As I think of our business now, it is an AI-powered software business that is at much larger scale. The scale, as you know, last quarter, we were $1 million a quarter. This quarter, we are now $1.7 million a quarter.

[Khurram Sheikh, Chairman and CEO at CXApp]

With the full EngineRoom integration, we will be hitting $3 million a quarter or $12 million annualized by next quarter. That shows real growth as well as shows real momentum and scale. Based on that, when you think about that business and you think about that software business with the metrics we have, just on a conservative basis, it is a 9.7x multiple. That is more on next 12 months revenue. I am just saying that revenue we have now, we will have now by Q3. To me, we are at a very attractive stock price right now, given where we are at in terms of the valuation that we should command. I do believe that we will continue to perform, and given our double-digit growth strategy, we believe by H2 of 2027, we will be growing and getting to the breakeven point.

[Khurram Sheikh, Chairman and CEO at CXApp]

That is where our focus is. Our focus is really to get to that level. You can see the metrics based on that. This is all illustrative, by the way. This is not a valuation guidance. I am just taking industry benchmarks and showing you what the value of this company is and the fact that we have now built that agentic AI platform, that R&D expense has been done, and now, it is about growth and distribution. This is where we did the EngineRoom transaction, and this is where we feel very strongly about the growth and scale of the business. Can we sustain this growth? Can we increase software mix? Can we translate into greater revenue scale? Absolutely. That is where the two businesses have been complementary, but we are going to help each other scale up faster.

[Khurram Sheikh, Chairman and CEO at CXApp]

Now, let me talk about probably one of the most important charts in the slide deck here, is about the path to breakeven. Again, this is a directional operating framework, not specific financial guidance. The EngineRoom acquisition gives us a combined revenue of more than $12 million. From here, there are several identifiable levers. First, organic growth. Continue expanding the CXAI enterprise business and EngineRoom's customer base. That is obvious. Second is cross-sell. Introduce additional CXAI modules into existing enterprise customers. Chris is going to talk a lot about that today. Number two is introduce CXAI agentic AI products into the EngineRoom's mid-market customer relationships. That is the second cross-sell that we think is very important. Thirdly, increase software monetization.

[Khurram Sheikh, Chairman and CEO at CXApp]

We will talk about Flow, we will talk about analytics, Events, and our emerging personal execution capabilities called Beat, all increase our opportunity to generate recurring software revenue from the same platform. Fourth, prioritize that mid-market motion. For mid-market customers, we do not want to recreate a long enterprise implementation. Our objective is to standardize the products, standardize the connectors, faster provisioning, and lower cost to serve. Fifth, operating leverage. We now have opportunities to share infrastructure, technology, corporate functions, and delivery capabilities across a much larger revenue base. That is the synergy that Melissa talked about. The operating model we are working towards is characterized by, number one, double-digit revenue growth, which is part of our strategy as well as what EngineRoom is already on. Number two, recurring revenue more than 95%, gross margin above 70%, software mix above 95%, increasing revenue per customer.

[Khurram Sheikh, Chairman and CEO at CXApp]

We're already at $150,000 to 200,000 per client per year, which is really great, and a disciplined expense growth, which now we can do with the larger scale. If we execute against those levers, we believe there's a credible path towards breakeven in H2 of 2027, followed by profitable growth. I want to now close with why CXAI? Why do you want to continue to invest and be part of this journey? Why is this moment different for CXAI? Reason number one, EngineRoom is transformative. It immediately increases our revenue scale. It gives us profitable operating capability, and perhaps more importantly, it gives CXAI a mid-market distribution engine that we did not previously have. Reason number two, CXAI 2.0 is now in production. This is no longer simply a roadmap or an AI narrative. We are ready now to deploy this across our clients.

[Khurram Sheikh, Chairman and CEO at CXApp]

We've been successful in the demonstrations and prototypes and getting it through our clients. They're going through a lot of validation, but now it is launching. It is launching live with a new client. It's also launching live with existing clients. Now, we have these new enterprise logos signing multi-year agreements. They would not be signing multi-year agreements with us unless they knew that the roadmap and the product we have is going to be long-lasting and for the future. We are expanding the platform from workplace intelligence to personal execution, which is the Beat, as well as the growth intelligence, which is EngineRoom. Reason number three, the financial model is becoming more scalable. Q2 revenue increased approximately 79% sequentially, while operating expense increased approximately 5.6%.

[Khurram Sheikh, Chairman and CEO at CXApp]

That does not mean the work is finished, far from it, but it demonstrates the opportunity for operating leverage as we integrate the businesses, grow recurring revenue, and prioritize more of what we offer. With that, I'm going to look into some questions that have come in. Question number one, good question. How much cash do you have? What are your liabilities after the purchase of EngineRoom? I'm going to have Melissa take that. Mel?

[Melissa Podruzny, Interim CFO at CXApp]

Thanks, Khurram. Our cash as of 30 June 2026 is $11.7 million. Most importantly, the acquisition costs related to EngineRoom have been largely paid, and any subsequent funds owing on the acquisition of EngineRoom are tied to an earn-out model.

[Khurram Sheikh, Chairman and CEO at CXApp]

That is good. I think just to be clear, the EngineRoom acquisition was 65% cash and the rest was in earn-out. It is a two-year earn-out with growth factors in revenue specifically. That is going to earn out itself. We have no other liabilities on EngineRoom, except the earn-out. Overall, as you can see, the asset base has increased and it has been a very successful integration up to now. Next question I see is how quickly should shareholders expect the EngineRoom acquisition to be reflected in CXAI's reported revenue? Mel, you want to take that?

[Melissa Podruzny, Interim CFO at CXApp]

We have actually already captured one month of combined revenue, so that being the month of June. We will be able to demonstrate next quarter, so Q3, the full combined impact over the three months of that acquisition and the combined revenue.

[Khurram Sheikh, Chairman and CEO at CXApp]

One more question, what do you think of the revenue growth over the next 12 months? Look, I gave you some illustrative graph on our potential. As you know, we are focused on double-digit growth. We really believe that the scale we are getting with EngineRoom, the wins we have with our existing enterprise business and new logos coming in that are multi-year, multimillion-dollar contract, we are pretty positive on that. We are also positive on EngineRoom, because they have increased their revenue profile, the number of clients, and their annual process has been super successful. Anyway, we are pretty positive on that. I think our goal is, like I said, is to have breakeven by H2 of 2027. If we execute our plans that we have and the growth vectors that we are working on, I am pretty confident in that.

[Khurram Sheikh, Chairman and CEO at CXApp]

We are also focused on expense management. With agentic AI, we are leveraging AI across our enterprise. All our functions are using AI. We are seeing a lot of efficiency there. As you can see in terms of our team members, we are very cost-efficient. I am pretty positive that in the next 12 months, we will achieve much higher growth, and we will get to the breakeven target that we have. We are running to the end of the call here. Thank you, everybody. I appreciate it. We are going to take a brief pause, and we will join you back in 60 seconds or so for the Investor Forum. Thank you.

[Khurram Sheikh, Chairman and CEO at CXApp]

All right. It is 2:30PM Pacific, 5:30PM Eastern. Welcome to the Investor Forum. Thank you for people who joined the earnings call a few minutes ago. We're going to be more strategic here, more product-focused, really talk to you about the products, the business, the customers, the things underneath the hood that we're working on, and show you the path that we believe is going to be super successful for CXAI.

[Khurram Sheikh, Chairman and CEO at CXApp]

I think we shared the agenda before. I'm going to start off with the strategic view of the business and more strategically thinking about where we're at, where we're going. Then the team is going to tell you how we're doing, what we're doing, what we plan to do next. Then we'll end up with a very interesting fireside chat. Thank you for being here. We wish to do this next time live in person, but we're going to do our best to do these demonstrations and these discussions on the webcast.

[Khurram Sheikh, Chairman and CEO at CXApp]

Number one, I want to start with something I believe very strongly. I've been involved in lots of technology transitions. I was involved in the first mobile phone, I was involved in the first 4G network, I was involved in the first Wi-Fi systems. Then I was involved in 5G and cloud and all these interesting technology developments that have happened. I believe we are at the beginning of another major technology transition in enterprise software. What I mean by that is, CXAI started by solving a very real problem, how people interact with the workplace. That happened after the pandemic, as you know. COVID kind of created this hybrid environment. What we have built underneath that experience is becoming much bigger than a workplace application.

[Khurram Sheikh, Chairman and CEO at CXApp]

We have enterprise integrations, we have proprietary contacts, we have AI orchestration, we have data, and we have security and trust. Now, we're bringing all these assets together into CXAI 2.0, our agentic AI operating layer. Our strategy has three priorities. Number one, reposition CXAI around this agentic operating layer, which I talked about as the context layer. Second, use EngineRoom to give us immediate scale, mid-market distribution, and a much larger customer base. Thirdly, is prioritize what we learn into repeatable vertical AI solutions. This is not simply an evolution of our product. I believe it can be an evolution of the company. We're going to talk about that. We're going to go through some real strategic focus on why we're doing this. Let me explain why the timing is important in the industry right now. Enterprise software is evolving as we speak.

[Khurram Sheikh, Chairman and CEO at CXApp]

The 1st-generation of enterprise software created systems of record. Then SaaS and analytics gave us applications, dashboards, and visibility. But visibility is no longer enough. The next-generation of enterprise software is about action, about getting stuff done, basically. AI agents will increasingly understand context, make recommendations, coordinate workflows, and actually complete outcomes. That is the layer I want CXAI to own. Not another chatbot, not another dashboard, not another AI feature added onto an application. The operating layer between the enterprise systems, its data, its people, and the actions that need to happen next. Employees want fewer applications, executives want decisions rather than more dashboards, and mid-market businesses want practical AI that produces value today without having to assemble teams of AI engineers to build it themselves. This is the opportunity that we are designing CXAI around.

[Khurram Sheikh, Chairman and CEO at CXApp]

We're building the agentic AI layer for enterprises to work and grow, and that is our focus. Let me put it into a little bit more detail and show you what I mean by that. This slide shows me where we came from and where we're going. We started with place. CXAI Flow understands where and how people work. Workplaces, spaces, resources, presence, and experiences, and maps, and locations. Now, we are moving into person with Beat. Beat is about personal and team execution. What do I need to accomplish? What has changed? What matters most right now? What should happen next? How am I going to become more productive? Eventually, what can the platform safely do for me? In an enterprise, you want to be in a secure environment. You want to be able to get your stuff done. Now, we're adding business through EngineRoom.

[Khurram Sheikh, Chairman and CEO at CXApp]

How does a company find customers? How does it convert demand? Where is the marketing working? Where is it not working? What is the revenue being lost? All those questions need to get answered, and what actions should happen next to grow the business? Think about what we are assembling. Place gives us workplace context. Beat gives us personal and team context. EngineRoom gives us customer and growth context. Underneath all these three is one shared CXAI platform. It senses, it prioritizes, it acts, it verifies, and critically, it learns. Also it gets it done. We're about the outcome business. We're about context should not just be another insight. Context should lead to an outcome. This is what we're focused on in really creating those amazing outcomes for our clients. Next, I'm going to talk about the market.

[Khurram Sheikh, Chairman and CEO at CXApp]

This study is taken from one of the vendors, Grand View Research, and you look at the market surrounding this, amazing. We're participating in three large categories that are all growing. Digital workplace platforms, enterprise agentic AI, and now, marketing automation and growth intelligence. The individual market growths shown here are significant, but the bigger number is the compounding effect. It's a 75x+ compounding effect of growth over the next couple of years into 2030. It is not claimed that our addressable market sometimes becomes 75%, but the opportunity for us is 75x. We're not exposed to only one category now, we're exposed to three categories. We sit in the intersection of workplace intelligence, agentic AI, and business growth intelligence. My conviction is that the intersection matters, because enterprises don't ultimately buy AI because AI is interesting.

[Khurram Sheikh, Chairman and CEO at CXApp]

They buy it to make employees more productive, make better decisions, reduce cost, and grow revenue. These are precisely the outcomes that these three businesses allow us to attack together. Let me talk about what are we building. We spent a lot of energy and time with our Silicon Valley team, and as we integrate our folks in Australia, they've also been thinking about it. The reality is, all great minds think together, and we've had a great interaction with our teams. This gets to the heart of what we're building. Across the top, you see the context domains, the work intelligence, the place and person, the growth intelligence, the business, and the future verticals that we can add over time. I want you to focus on what's underneath. This is the CXAI agentic platform. The philosophy is simple.

[Khurram Sheikh, Chairman and CEO at CXApp]

Understand the context, recommend the action, get the right approval, complete the outcome. As I mentioned in previous events, BOND is our agentic engine. BOND is a multimodal, multi-agent orchestration system that provides the agentic execution capability. CORTEX provides intelligence, context, knowledge graphs, personalization analytics, and we surround that with the requirements enterprise actually care about. They care about identity. They care about auditability. They care about human control. They care about connectors. They care about governance. They care about all the things that are important to make an enterprise successful. That's why we have designed this for the enterprise. We've designed it with all those controls. We've also integrated with all our partners, all our cloud partners. As you know, we have a strong relationship with Google Cloud, also partnered with AWS, and we have also one of our clients using Azure. So we are multi-cloud.

[Khurram Sheikh, Chairman and CEO at CXApp]

We have access to all their models, all their information, and we're using the best-in-class technology to deliver this agentic operating layer. The most important part of that discussion is we're not betting on CXAI on one foundational AI model. Models will change. Models will get cheaper. Models will become more powerful. Our value is the enterprise context, orchestration, permissions, actions, and outcomes layer from these models. That's why I call it the operating layer. The model can provide intelligence. CXAI makes that intelligence useful inside the enterprise. We are the outcomes, we are the actions, and that's what we're focused on. Another key part of this, as we looked at EngineRoom and other opportunities to partner with folks, is that this architecture that we built gives us tremendous leverage. We don't have to build a completely different technology stack every time we enter a new use case.

[Khurram Sheikh, Chairman and CEO at CXApp]

The same orchestration layer can support workplace agents, can support growth agents, analytics agents, automation agents, and eventually industry-specific agents. A meeting agent and an attribution agent may solve very different customer problems, but underneath, they need many of the same capabilities. They need the data. They need the context. They need the permissions. They need the workflow orchestration. They need the auditability, and the ability to complete work in the system where that work belongs. That is where I believe the leverage comes from. One platform, many specialized agents, real business outcomes. The more repeatable those agents become, the more efficiently we can take them to the mid-market. That's where we're really focused on is, we've built a really strong technology architecture, and now, with that amazing product, we're looking for the distribution model.

[Khurram Sheikh, Chairman and CEO at CXApp]

This is where our new friends at EngineRoom come in. As I think about EngineRoom, I think I mentioned in the earnings call, but I want to reiterate, it is strategically super important for us. It is simply not an acquisition that added revenue. EngineRoom changes how we can take CXAI to market. CXAI gives us the enterprise anchor, technology proven in complex environments. EngineRoom gives us a mid-market customer base, recurring revenue, commercial data, and people who understand how to drive measurable business outcomes. Australia gives us an excellent launchpad. We can launch, learn, and scale. We can work directly with businesses in trades and field services, construction, automotive, healthcare, professional services, and manufacturing. These are incredibly important parts of the real economy. A plumber doesn't need another chatbot. A construction company doesn't need another AI demonstration.

[Khurram Sheikh, Chairman and CEO at CXApp]

A healthcare operator doesn't need another dashboard. They're very practical folks. They need more customers. They need faster response. They need better scheduling. They need lower acquisition cost. They need higher employee productivity. They need better visibility in what is driving revenue. This is where practical vertical AI becomes incredibly powerful. EngineRoom gives us more than 50 customer relationships and a recurring revenue foundation. Our objective is to identify the workflows and repeatedly create value, prioritize them on the CXAI platform, and distribute them more broadly. Services help us discover the problem. Software gives us the scale. This is why I'm super excited about EngineRoom. It's getting us a head start into the mid-market strategy that we've had. We're working closely with them this quarter to start identifying customers.

[Khurram Sheikh, Chairman and CEO at CXApp]

They've already been a lot of great interest, and as we get Flow and Beat and Events and other products that Chris is going to go through, there's a huge opportunity to leverage that channel. Next, let me talk about a little bit more detail about the combined platform. All of these strategies and these product visions ultimately have to translate into economics, and I'm going to go a little bit more deeper. I know I went a little bit on the earnings call. The acquisition gave us the scale, it gave us that $12 million revenue. Now, CXAI 2.0 has to give us operating leverage. Today, we have that combined revenue north of $12 million. We have enterprise customers on the CXAI side. We're growing those customers. We have those 50 mid-market relationships through EngineRoom.

[Khurram Sheikh, Chairman and CEO at CXApp]

We have recurring revenue, we have data, we have distribution. The next phase is about pulling four levers. Number one lever is grow and expand existing businesses, and both businesses are working really well. The enterprise business is expanding, and EngineRoom customer growth is happening. Secondly, cross-sell and distribute across the combined customer base. That's job one, and we're doing that right now as we speak. Third is the exciting part of prioritizing the AI and new modules, increasing the software component of our revenue, which is already 95%, but now growing it in the new AI economy. And fourth, creating that operating leverage as the company scales. And we talked about it's already starting to show the signs in Q2 here. Ultimately means that revenue should grow faster than the infrastructure required to support it.

[Khurram Sheikh, Chairman and CEO at CXApp]

Our ambition is very clear. Higher recurring revenue, higher software mix, higher gross margins, more revenue per customer, and a path towards breakeven and then profitable growth. The acquisition created the scale. The platform has to create the leverage. That's what we're focused on executing, and I'm pretty excited that this is a path that we're on. As I said on the earnings call, we have all those metrics. We're diligently working on them as part of the integration. I'm showing some directional synergy targets that the team has. We're already realizing some of those synergy targets in H2 of this year. Next year, we believe there could be more, not only on cost synergy, but also revenue synergy. And then finally, the flywheel effect with the CXAI 2.0 product will really implement much higher growth factors here.

[Khurram Sheikh, Chairman and CEO at CXApp]

All of this is great plans, but none of it really happens unless I have a great team to execute. I am super excited to introduce some of the team members here. We are working on a very lean operating model. Chris is running enterprise business in North America for us. Adam is taking on Australasia as well as the EngineRoom business. Melissa has stepped up as being our Interim CFO. We are also proud to have a global CTO team that brings together technical leadership across Silicon Valley, Canada, Australia, and Southeast Asia. That is important. AI innovation is global. Our customers are global. Our engineering capability should be global as well. This structure is designed around speed, accountability, and execution. We do not want any unnecessary organizational layers. We want talented people close to the customers globally, close to technology, and close to the results.

[Khurram Sheikh, Chairman and CEO at CXApp]

That is where we believe we have a huge opportunity. I am super excited to introduce the team. I am going to transition now to Chris, who is going to talk about the North American enterprise business. Chris, go ahead.

[Chris Wiegand, General Manager of North America at CXApp]

Well, thank you, Khurram, and welcome all. I am Chris Wiegand, General Manager, North America. I will let you know, I am an entrepreneur at heart, and I could not tell you how excited I am about this whole AI transformation. It is truly changing things as I am sure you have in your personal life, but especially in the workplaces. What is also exciting, just on the tail of that, we have had the best year we have ever had. We have signed the largest deals I am going to take you through. We have got our 2.0 product deployed and working. We have got a new module I want to tell you about in our Events, and then Khurram also told you a little bit about the new product, Beat. Khurram has been telling you all about strategy, and what our vision is.

[Chris Wiegand, General Manager of North America at CXApp]

What I want to do for the next 20 minutes, I am going to tell you through what is happening on the ground. How are we doing our business? What are the customers all about? Most importantly, we have got some live videos that we have recorded to show you the product itself. Then we are going to go through and talk about what the rest of the year look and how are we going to do it. What I really want to emphasize here is, there is not names on the page, but these are the largest and biggest companies in the world. Some of them, they are leaders in their space. I will tell you this, they have gone through super diligent, we will call it. These are some of the toughest RFPs and diligence processes you can go through. That is how it should be.

[Chris Wiegand, General Manager of North America at CXApp]

We're working with very secure, complex environments. By these customers doing this, they've really gone out to market. They have the resources. They can choose whoever they want to, and by Sandbox trials, by many, many questions and answers and meetings, we've come out on top. That's the pattern I really want you to know. We keep winning in the regulated environments, the enterprise environments, and these are, again, some of the toughest places to get your products deployed. I'll take you through from left to right here. One of our biggest wins this year is a top financial institution. They are actually global. They've got dozens of sites around the world, thousands of users that are going to be coming online. This is actually more than a 12-month pursuit. Again, they went out to market, and CXAI came out on top.

[Chris Wiegand, General Manager of North America at CXApp]

Next, we have a global asset manager, so we're closing this right now. They're starting at the end of this year, so there's going to be a quick turn on our implementation. Again, five-figure number of users. Very similar use cases in terms of what they're doing. Again, they're starting with an entire population that we're going to go live with. Next is a leading US insurer, and I'm going to spend a little bit more time on this, because it's going to tell you about how we deploy. This is an interesting customer for many reasons. One, it's really our bridge to the mid-market, so it's a few thousand users. We're still in an enterprise environment, but this is how we really took our product and learned how are we going to productize this so we're configuring, not making custom code.

[Chris Wiegand, General Manager of North America at CXApp]

I'm going to talk more about that. They're going to go live in September. They've got a brand new headquarters, and we're in deployment testing for that right now. Let's not forget our amazing install base. We've got enterprise customers today that are choosing to stay with us. Same rigorous environments. We had one of our largest financial services customers renew. We had our largest media and entertainment company, they renewed and expanded. Where is this all going? This is all leading to more revenue. That's the goal. Not giving you guidance, but directionally, the new customers that are coming online, the things that we're not even seeing yet in terms of revenue, it's about a third uplift. That's pretty significant when you think about it, and in addition to the other things I'm going to talk you through here.

[Chris Wiegand, General Manager of North America at CXApp]

Validation is really the key here. You can go win these deals, but you have to deliver them. That's really what our customers are expecting is exactly what we're doing. This is the company I'm going to take you through sort of a quick timeline of how we're delivering for this leading US insurer. Again, it's a brand new headquarters for them. It starts out, we have an enterprise agreement. This is a very detailed scope of work. We understand exactly what we're delivering, how we're going to do it, and then we go and build it. With that, we have integrations into their core systems.

[Chris Wiegand, General Manager of North America at CXApp]

Remember, the pull value of what we do here in Flow, CXAI, is we're taking disparate systems, and we're putting it all into one cohesive system that an employee can just get what they need quickly and easily, and you're going to see that in the demo. Now, we're in testing. We deployed 2.0 to them. We've got most of the integrations done with a brand new headquarters. As you can imagine, there's things that are staged. Right in the next 30 days, we've got really important next steps in terms of finalizing testing. But I can tell you the client is extremely happy. We're right on schedule. Then we're going to scale. That goes live to the population. There's a few really important points I want you to remember here. This is our point that we've really transitioned from custom code.

[Chris Wiegand, General Manager of North America at CXApp]

This is not custom development for a customer. This is configuration, which means it goes faster. This is how we're going to deploy to the mid-market as well. If you've been on our earnings calls before, we've talked about how we're moving away from the big one-time upfront fees and campus fees to per-user software. The market is demanding value-based pricing, and value comes from people using the product. When we deploy it, we expand it through utilization and through people actually adopting the product. We've got a common goal with our customers to get everybody using it so they realize value, we realize revenue.

[Chris Wiegand, General Manager of North America at CXApp]

Again, a key message here is that we've taken what we've learned in the enterprise, the really complicated environments, and we're taking that into more deployment and into a repeatable, scalable model that I'll talk you through a little bit further here. As I'm going to introduce you to the products, and Khurram has already, I want to highlight a point that we've proven ourselves in the enterprise, and that's revenue. That's great. But what it's also doing is it's giving us the ability to productize what we've done and go down market. I'm going to work through the product that is out there today, Flow, the ones that our customers are using, to book spaces, to wayfind, to interact, to get news. This is what's out there.

[Chris Wiegand, General Manager of North America at CXApp]

That's what's Flow, and we've got this transition, now that we've built 2.0, to transition those customers and new customers onto that. All the data that they're creating goes into CXAI VU. VU is our analytics platform. This is what's not just dashboards, and this is going to be one of the demos as well. You're going to see it's taking that operational data and turning it into insights. That's really exciting. Next, Events module. This is a brand-new product. It's coming out in just a few weeks. We'll be GA in September. We've solved a major industry problem, and I bet you everybody who works in enterprise is going to recognize this right away. I'm not going to talk about it now, because I've got a couple minutes. I'm going to just go into more detail on that.

[Chris Wiegand, General Manager of North America at CXApp]

Khurram had also told you about new product Beat coming. Beat is really this tool that keeps everything on track, starting with the personal level. This is a productivity tool. I will tell you that people working in companies today are overwhelmed with the number of messages they are getting. They have got systems for Jira, Slack, Teams. They have got things coming at them. There is duplication all over the place. It becomes anxiety. They do not know what to do next. We have created a system that keeps everything moving, keeps you prioritized on what is most important next, and also prepares or does the work for you to keep the team moving. Stand by for that one. That is coming in Q4, and we will certainly tell you all about that as soon as it is live.

[Chris Wiegand, General Manager of North America at CXApp]

What I also want to make sure that we recognize is that we have got the same agentic platform driving all of this. Underneath all of this is a CXAI agentic platform. This is the thing that is going to really, as you can see here, sense, like what is the proximity, what is happening, what is the priority? Act, meaning do something for you. That is what agentic means. It is not just giving you a message and reminding you, it is actually, in a lot of cases, executing on something, and then verifying. It may give you a plan, and you can approve that plan.

[Chris Wiegand, General Manager of North America at CXApp]

What we are going to do now, we are going to go into two videos. They are live demos of both Flow, we will call this the know me scenario. This is an employee's view of how they are going to go with their day. You are going to hear me talking conversationally with the platform to do several use cases. That is about 2 or 3 minutes, and then we are going to transition to the next video, which is VU, our CXAI VU analytics, and this is from the manager's perspective. They are going to be there asking the strategic and insights that they want to get out of the data that they have. With that, David, if you would not mind, let us go to the videos, and I will see you all back in about 5 minutes.

[Chris Wiegand, General Manager of North America at CXApp]

I am so glad everybody got to see that. I get excited every time I get to demo that. It certainly feels like we have got the hotcakes. I say that because this is how people want to work. They do not want the friction of having to dive into stuff. Even if you make something super easy and user-friendly, you would rather ask it through a conversation. We will parking lot that, and I am going to move on to Events. This is our newest module, and what we see on the screen here looks like chaos because it is. This is what people are living in the enterprise environments when they are talking about managing events. I am not really referring to thousands of people at a large public event. Those are confusing too, but that is not what we are doing here.

[Chris Wiegand, General Manager of North America at CXApp]

What we are doing is we are helping people manage events that are happening at the workplace. They happen every single day in all of our customers, both mid-level and in the enterprise. They are going to be all-hands calls. They are going to be sales kickoffs. They are going to be training events. This is really managing the part that you need a room that you cannot request yourself. It is not a reservable space. For the people that manage this on the other side, the admins, they are dealing with everything you see on the screen. They are going to get a calendar invite or request. They are going to get an email. They are going to have to open up a ticket in the catering system, or even just send an email.

[Chris Wiegand, General Manager of North America at CXApp]

They are going to have to send an email or a ticket to security and AV, and all of these things. Not to mention, this is not just one room in one place. This is happening potentially around the world in 10 or more places, and they have specific requirements for every location. What happens is that the event changes, things keep on piling up, and there is somebody there, and when we talk to them, they are literally in tears almost because it is so stressful. We are working with somebody that we are going to launch right now, and their quote was, I am the integration layer, sigh.

[Chris Wiegand, General Manager of North America at CXApp]

There is no system that brings it all together, which is great news for us, because we have done that now. I believe that nobody has done this before, because they do not understand corporate workspace like we do. We have got robust rules. We already have the user interface. We have already got the integration, so we are so far ahead of that. What we leave people with in this current state is high risk. You have got things that have to happen on time. It is like a wedding. There has to be food. There has to be a room. There are executives involved. There are maybe external customers. It is really high-stakes, high-risk stuff.

[Chris Wiegand, General Manager of North America at CXApp]

What we have done to answer that, and we have got it all into one workflow, this is all one orchestration. You start with the user requesting everything they need. They can see what is available. They can request what they want in terms of space, catering, AV. It does not mean they are going to get it. It has to be approved. There is an approval workflow, which is the real key here. It is going to send automatic workflows for approval to the various departments that need to approve it. At the end of the day, you have got one system here that is wrapping all that up.

[Chris Wiegand, General Manager of North America at CXApp]

This is super exciting for us because it is an add-on, not just for our customers we have today. We are going to market with this as a standalone as well. We have got campaigns that are starting right now, full demand campaigns. We are also leveraging the EngineRoom platform that will help us even further promote this. I will talk more about that in just a second, but as you can tell, I am very excited. If there is a slide here or a message that I want you to take away today, it is really this. The enterprise market for us has proven our model. It has proven our technology. We know we have product-market fit. We know we can operate in very complex environments.

[Chris Wiegand, General Manager of North America at CXApp]

It's now the mid-market that scales. I want to be really clear about something. We're not leaving the enterprise market. We've got great customers, and we're going to continue. I'm sure we're the best in the world when they go looking for it. As I described, it's a grueling process. It takes a while, but when you win, you win big. So, what we've done here is we're taking everything we've learned in enterprise, we've productized it, and we're going to now take this to market and deploy it in a rapid provisioning. This means that the connectors, as Khurram described, they're pre-configured. They don't have to be built out. They're going to be drop, plug and play, basically. Then we have opportunities we've never had before. This is truly different. We have EngineRoom as their customer base.

[Chris Wiegand, General Manager of North America at CXApp]

They've got growth-minded customers that this would apply to as well, the products that we're talking about. Not only that, we've got their technology to super promote from a lead generation perspective that we've never had before. We've got resellers that are signed up and ready to go for this, and we've got our marketplace partners where somebody's going to be able to go into the marketplace where they're already buying software, AWS or Google, buy it, start using it. The time to value is extremely fast, which of course is going to result in scale. An important point about this is that we're not just recreating what we did in the enterprise and doing it down market. That would mean, hey, we're just doing smaller deals and more of them in the same hard way. It's not that. We have productized what we're doing.

[Chris Wiegand, General Manager of North America at CXApp]

We can do it fast, we can do it easy, and that's what's going to allow us to scale up. What I wake up and think about every day, here's our operating principles. The same goes for Adam, who's running Australia. We now have one P&L. We've got the same set of metrics for the board and for all of you as shareholders. EBITDA, growth, bookings, revenue, growth scale. The way we do that, and the way that we're going to do that in our business here is we got to deploy. We are mid-flight. We've got huge projects going. They're getting deployed flawlessly. We're getting them out there. That's the number one goal. All those customers I mentioned to you, they're going to get out there. What does that mean?

[Chris Wiegand, General Manager of North America at CXApp]

That means we're going to start generating recurring revenue as soon as they're up and being used. We've got adoption. I mentioned to you Events. Literally everybody we talk to, they have this problem, and it's a burning problem. We believe that we're going to do a lot of upsells with our existing customers. We're also going to do, as I mentioned, a standalone product. Some of our customers, most of our customers are still on our previous platform, and it represents a great opportunity to enrich their experience, but also for upsells and add-ons. Things like agentic AI and other modules like the events and other things that may not have today, those represent opportunities to increase revenue at the base. Then we're talking about major expansion. This is what I get really excited about. We have everything I just talked about.

[Chris Wiegand, General Manager of North America at CXApp]

We've got pipeline deals for our enterprise. We've got add-ons, but we've got this new productivity tool at the employee level that will go up and down market. This is something that's going to apply the product Beat for enterprise customers. It's going to apply for mid-market. It's going to help people do their jobs better and teams deliver, which is going to really result in expansion for us. All of that combined, by Q4, we're going to have a new cohort of revenue. These are customers that we don't have today that will be generating new recurring revenue, and that's the goal here. To wrap things up for me, two engine has just become one, and I think that's really what Khurram has been talking about today is that we are one company, and we are way better for it.

[Chris Wiegand, General Manager of North America at CXApp]

What we've learned in the enterprise, we're now taking into the mid-market. I mentioned to you that EngineRoom already has customers today that are going to be great candidates for us. We're going to use their tools to grow. Really, the whole second part of the flywheel here is EngineRoom. I think a really important message we also want to get through to everybody today is that we now have a common backbone. The CXAI agentic AI platform, although servicing very different use cases and workflows, we are leveraging a low-cost model through BOND and CORTEX that allow us to deliver maximum value to our customers.

[Chris Wiegand, General Manager of North America at CXApp]

I'm going to turn it over to Adam here in just a second. This is great news for us as a company. It's such a lift because Adam already has scale. He's already got profitable growth. He's got a great product. I'm excited to turn it over to Adam. Adam?

[Adam Laurie, General Manager of Australia at CXApp]

Thanks, Chris. I appreciate that. A big hello from Australia to everyone joining us from around the world. My name's Adam Laurie, and I'm the Co-Founder of EngineRoom, and now General Manager of CXAI's Australian operations. Speaking personally, EngineRoom has been such a major part of my life for more than 13 years. I'm really excited today to have the opportunity to introduce it to all CXAI shareholders and people who are on this call for the first time. The purpose of today, I want to bring you into the world of EngineRoom, show you what we've built, why it works, give you an understanding of what CXAI's acquired, and most importantly, to showcase the opportunity we have to build something collectively bigger together.

[Adam Laurie, General Manager of Australia at CXApp]

What's our purpose, and what are we here to achieve as a business? We use data digital and AI effectively to enable smarter decisions and unlock greater growth potential for our clients. That is what we do. We are revenue generators, profitable revenue generators for our clients, and that is why they utilize what we provide. We are an established business, and we have a very strong proven track record. We are Australian based. We serve businesses across the Australasian marketplace at this point in time. We have 13-year history. We were first established back in 2013. We are multi award-winning across multiple facets, including performance, innovation, and most importantly for any business, our people.

[Adam Laurie, General Manager of Australia at CXApp]

What we do as a business. We are fully-integrated growth marketing solutions designed to capture high intent demand and drive sustainable profitable growth for our clients. We have three major divisions. We have our MarTech platform, which we will go through shortly, fractional CMO, and then Marketing as a Service. What problem do we solve? Everything that we do always comes back to the genesis of what is our purpose and what problem are we solving for a business.

[Adam Laurie, General Manager of Australia at CXApp]

Why do they want to spend with us? A business these days has difficulty building a cost-effective and scalable customer acquisition engine. Without customers, businesses obviously struggle with growth. They have difficulty measuring marketing ROI and demonstrating commercial impact. They have disconnected business, customer, and digital data that do not communicate and do not speak. They have a failure to convert knowledge, data, and AI into a commercial advantage. That is the problem that we solve. We create growth marketing solutions that transform these strategies into measurable, scalable, and profitable outcomes. We build cost-effective acquisition engines for our clients. We deliver clear, measurable ROI and commercial performance insights. We uniform data strategy and execution into a single source of truth, and we transform the knowledge and data into a sustained commercial and competitive advantage for them.

[Adam Laurie, General Manager of Australia at CXApp]

The key is also what we do and, just as importantly, what we do not do. In the world of digital execution, there are two primary markets. There is awareness and there is intent. Awareness is obviously when I am not aware or I am not thinking about making a transaction or purchasing a transaction, but I might be induced by a commercial or something to think about it. We do not focus on that market. We focus on the intent market for our clients, and those are people who are actively already out there looking for a product and service that our client provides. We do that because that is the most profitable part of a market that a customer can access.

[Adam Laurie, General Manager of Australia at CXApp]

They are high-intent customers, they are not necessarily discount-orientated, and they are high converting. That is the market that we focus on for our customers. It is also very measurable because it is towards the end of their journey. Why the customers choose us? We have proven results in delivering for over 13 years now. We have cutting-edge technology that powers smarter data-driven decisions. We have solutions that achieve substantial and measurable ROI. We have a fully-integrated end-to-end solution profile, and we have unmatched in-house expertise and support. If we look at the MarTech platform that I touched on personally, which forms the foundation of everything that we do and so critical to our success. Our technology is designed to empower marketers, owners, and advisors to make data-driven decisions that optimize growth and drives success.

[Adam Laurie, General Manager of Australia at CXApp]

We effectively have three main parts to our platform. We have Strategize, Analyze, and Optimize, and they are all meant to be interlinked to form a cohesive end-to-end solution. The purpose of Strategize, where are we going? What is the purpose of what we are doing here? We have context, set the direction, define objectives. Analyze, how are we performing? Measure and understand performance, maximize opportunities, identify risks. Then Optimize, what should we do next? What are the actions that will drive improvement and gain me a commercial advantage? Those three parts are all important, because ultimately, if you do not have all three parts, then you are going to be missing out on a key part of growth. Each module that we then build within the platform has a specific application within those sectors.

[Adam Laurie, General Manager of Australia at CXApp]

We have a whole host of different modules, we will not go into detail today, but they have very specific applications that we can call and draw on as required when we are engaging with our clients or the clients who are working through the platform. What is important to understand about how we utilize AI and how our technology gains a commercial advantage. LLMs understand language. We all know that. The key with the EngineRoom platform is it teaches AI to understand the business, and that is the key difference. To do that, we really have to base our AI in a strong foundation. What we do is we bring in core parts of data of a business. We bring in their business aspects, so what their goals and objectives are, what their brand identity is.

[Adam Laurie, General Manager of Australia at CXApp]

We bring in their customers, understand their target market, understand how they are trying to engage with them, understand their commercial advantages. We bring in information in relation to their competitors, what the market is doing, and then we bring in obviously information in relation to their individual performance. That forms that framework for us, and then when we are driving through AI, it gives us the foundation to effectively produce stronger outcomes and stronger recommendations. You would know that when you are using a lot of tools out in the marketplace that maybe use AI, very generic in nature, and they will basically say, these two businesses, because they are in the same sector, want the same things. They really do not, because they are all individual businesses who have different needs, different competitors, different sectors, different profit margins, et cetera.

[Adam Laurie, General Manager of Australia at CXApp]

Without that context, it is going to be lower quality insights and lower quality information. Us grounding it in this real core knowledge database enables our customers to gain a significant commercial advantage. The other thing important is that when we are using AI, it is a continuous learning application. We store all this data, and every month that we are storing this data for our clients, we are improving the functionality and the output of what it can deliver. So it is a living, breathing, learning tool that enables us to continuously move forward with our clients. That is a really important part, both the knowledge center and the time aspect, to continuously gain that commercial advantage for our clients. That is where you get back to ultimately, a prompt and answer versus knowledge and action.

[Adam Laurie, General Manager of Australia at CXApp]

Traditional AI, give it a prompt, and then it will be like, here's the answer that we recommend. It is a very generic prompt and a generic answer, because it is done in the context of everything and everyone. Whereas at EngineRoom, we have that specific knowledge, and we have that specific reasoning from learning, and that enables us to do a very high-quality action specific to that client's needs. Today, we are going to show you an example of the platform. I am actually going to go through a few modules. The client I am going to show you is a smaller client, but they have kindly enabled us to showcase their data. It does not matter whether it is a smaller or larger client, the same principles apply.

[Adam Laurie, General Manager of Australia at CXApp]

I am going to give you an example into just some of the modules in how we apply them and how we discuss them when we talk with our client. David, if you would like to press play. Thanks. I hope everyone enjoyed that. Why EngineRoom and CXAI? We are looking to be CXAI's Australasian growth engine. Khurram already touched on that before. We are a business that has grown substantially year-on-year that has generated ongoing growth strategies. We target customers who are in that 5 to 500 historical customer range. Average client yield is around AUD 200,000 per annum. We have 93% recurring revenue, and the average client extends beyond four years in life. Our customers are across diversified industry sectors, professional services, home services, manufacturing, industrial, et cetera.

[Adam Laurie, General Manager of Australia at CXApp]

We have a strong, diversified mix, which is a great foundation for the next stage of our growth. We have a proven track record of scalable growth year-on-year. As you can see, over the last five years, we have consistently grown, and that is profitable growth we consistently move forward with. Importantly for any company, we have a proven team, and we have leadership who are staying on board. We have an award-winning culture, which has been recognized, I think, for the last five years, an experienced leadership, and we have a very strong specialist capability, a capacity who are being retained across technology, AI, data engineering, and growth marketing expertise. What does it mean for the future? There is enormous growth opportunity, even in the Australasian marketplace.

[Adam Laurie, General Manager of Australia at CXApp]

We are fortunate to be in a sector that has high growth in all capacity, whether it be MarTech, the fractional CMO, or Marketing as a Service. Even in the context of Australia, even though we turnover AUD 8 million, the context is that the growth opportunities in Australia are so significant. That is one of the things that is exciting about CXAI and Australia coming on board, is that it will enable us to hopefully unlock so much of that growth opportunity that we know is available. What are the next steps from here and the pathway forward? Accelerating EngineRoom with CXAI, combining EngineRoom's expertise in customer relationships with CXAI's agentic AI capabilities.

[Adam Laurie, General Manager of Australia at CXApp]

We can look to improve, we already do a semblance of AI, but we know that CXAI has strong agentic capabilities, and we have the capability or capacity to look where that can be integrated and improve what we do as a business. We will be looking to accelerate our product development, once again, leveraging off CXAI's expertise, and expand our data and intelligence capabilities. To that end, EngineRoom business knowledge plus CXAI agentic AI, we are looking to improve the intelligence, the reasoning, and the action outcomes. To give you some context from a development architecture. At the moment, we have done a lot in the data, the source of truth, and the business knowledge, which I touched on before. We have started with the reasoning and the decision engine.

[Adam Laurie, General Manager of Australia at CXApp]

What we look for in the future roadmap is to strengthen the reasoning and decision intelligence, but then also look at taking the next step, and this is where CXAI's capabilities come into play, is with agents and autonomous business execution, which we see as a big opportunity for the next steps forward. The commercial opportunities. We are strategically positioned to capitalize on key market opportunities that will drive future growth and value creation. We look to expand into new verticals. Growth through strategic partnerships and channel expansion. Technology innovation to increase customer value, retention, and lifetime value. Look to use AI to drive efficiencies and scalability and profitability. Strengthen the competitive differentiation between us and other people out there in the industry. As I touched on before, the capacity for growth is just enormous, as long as we execute to that high level.

[Khurram Sheikh, Chairman and CEO at CXApp]

I just want to say thank you. Lovely to meet everyone today. Lovely introduce the EngineRoom story. We are very excited about it, and we are very excited about the next steps. I will hand it over next to Zoe, who we are going to be doing a fireside chat with.

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

Hi, everyone. My name is Zoe Chen. I am a workplace strategist at Veldhoen + Company. I spend most of my time inside companies while they are in the middle of changing how they work. Not the strategy deck version, the actual version. It is the part where somebody has to tell 300 people that they are losing their assigned seats, and will be sharing desks in the future. What is really interesting in this particular moment is that everybody in the building is talking about AI, even when the project is about building out the physical space. I want to give you three things I think are true right now. They are not predictions, they are just what I keep running into, and then I will invite Chris, Adam, and Khurram to ask me some questions.

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

The first one. Here's what I would have told you 10 years ago, and I would have been right. Automation starts at the bottom and works its way up. That's the pattern. The assembly line, the ATM, self-checkout, the scanners in a warehouse. Machines were good at doing the same physical thing over and over, and bad at basically everything else. The safe advice was get more education, get further from the repetitive stuff, and you'll stay ahead of it. That was the real deal for about 40 years, and then this technology showed up and completely ignored it. Because it turns out the things that took us the longest to learn, writing, analyzing, summarizing, coding, those are cheap ones to replicate now.

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

The thing that a kid can do without thinking, like walking into an unfamiliar room and picking up an oddly shaped object, those are still incredibly difficult. There's good data on this now, not just anecdotes. Anthropic has been publishing something called the Anthropic Economic Index, where they analyze millions of real conversations with their AI to see what people are actually using it for, mapped against the government's occupational database. What comes out is pretty clear. The heaviest users, clusters in mid- to high-wage occupations. Both very low-paying and very high-paying jobs show low AI use because those tend to be the ones involving a lot of manual dexterity. Their example is shampooers and obstetricians, which tells you something about how little these two have in common, except that both require hands. It landed on information work, the desk jobs, and it's not creeping in slowly.

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

About half of all jobs have already seen at least a quarter of their tasks touched by AI. The flip side is that there is a large part of the workforce sitting in a near zero exposure zone. Electricians, plumbers, HVAC technicians, mechanics. If the job requires you to physically be somewhere and put your hands on something, this wave mostly isn't coming for you. But being protected isn't the same as being unconstrained. Think about the three-truck plumbing company. What's actually stopping that from becoming a 10-truck business? It's not the plumbing. They're great at plumbing. It's everything that happens away from the job site. Whether the quote went out the same day or four days later, whether somebody followed up on the estimate from two weeks ago, whether the reviews are getting answered, whether there is a next job lined up when this one is done.

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

There's a whole back office of a small business, and it's the part that the owner is least equipped for and probably least interested in. That's the frustrating bit. There's no shortage of software for them. There's a tool for the quoting, a tool for the scheduling, a tool for the reviews, a tool for the follow-up. But that's the problem. Every one of those needs to be set up, connected to others, and babysat by somebody. Nobody started an HVAC business because they wanted to become a CRM administrator. The choice they've been offered for 20 years has basically been stay small or spend your evenings learning the software. That's what this feels different to me about this wave of tech innovation. The promise isn't another tool to master. It's the outcome without the operating burden.

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

If that lands, the small operators really can get a back office that used to require real scale to afford. Second thing. Everyone on this call probably already used personalized intelligence at least three times before breakfast and didn't even notice once. Your phone sorted your emails before you looked at it. Your news app put out top three stories that you actually care about on the very top. Your grocery apps already know that you were low on coffee, and your maps app routed you around something before you even knew that it was there. None of it felt like technology. It just feels like things are working. We've gotten completely used to systems that know us, and when you walk into the office, it all kind of stops. When every app is doing its own thing, nothing knows you, nothing talks to anything else.

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

As Chris said earlier, you are the integration layer. You are the one holding it together. I want to be fair here. AI has already changed a huge amount about how we handle information. Notes, emails, transcripts, catching up on a meeting you missed. That part is real, and people feel it every day. What it hasn't done yet is meet people where they actually are, in the building, in the physical space. The building doesn't know you're in it. The room booking system doesn't know your whole team came in today. Your calendar doesn't know you're on the other side of campus with 8 minutes to get to your next meeting. This is a part I push back on when people talk about workplace productivity. The exhausting part of the day usually isn't the hard problem that you signed up for at your job.

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

It's everything around it. Finding a room, doing the time zone math, figuring out who's actually in today, working out where to sit when half of your team is scattered across three floors. So every one of these takes 15 seconds, and none of them are your job. But you do 40 of them, and by 3:00PM, you've burned real mental energy on decisions that should've been made for you. Think about what GPS actually does for you. It's not that you wanted a better map. You never wanted a map. You wanted to arrive. You wanted to stop thinking about the path. That's what people want out of their workday, not more tools, but fewer decisions. None of this is new, really. Work always lags behind life. It did with the phones in your pockets, and it did with video calls.

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

It did with every tool that felt normal at home for years before it felt normal at the office. So people improvise. They find a workaround. They'll use AI on their phones, on tools nobody bought them because it makes their workday a little better. Nobody made them do that. There was no rollout, no training, no email from IT. They found something that helped, and they kept using it, which is usually how you know what's coming. What people do on their own eventually becomes what they expect at work. Right now, there's a real gap between the tool. The last one. There's some research that's been getting passed around about how AI pilots don't show a measurable return, and people have taken that to mean that the technology doesn't work. I think it's worth knowing what that study measured. It was an MIT report.

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

It looked at whether a pilot moved the P&L within about six months. A lot of what it looked at was sales and marketing, where six months is still mid-cycle, so they were essentially measuring before the thing finished happening. A new hire doesn't move P&L in six months either, so it's not a damning finding. It really is just a short window. Within that same study, there's a second number that almost got no attention. When companies brought in a specialist to deploy, it reached production about two-thirds of the time. When they built it themselves, about a third. So we're looking at twice the success rate here, and here's why it's interesting. It's not a technology gap. Everybody has access to the same models. You can buy the same capability on a credit card. The gap is entirely in the execution.

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

A few reasons for it, and none of them are exotic. The specialist has done it before. They solve the integration problem, the permissions problem, the governance problem 100 times. The internal team is solving each one for the first time while also doing 17 other things. The tools that work great for you individually often stall inside a company because they're flexible, but they don't learn the specific workflow you dropped them into. Internal projects almost always underestimate the boring half, the plumbing, the data access, the edge cases. Demos run on clean examples. Real companies are nothing but edge cases. That's how you end up in pilot purgatory for a year and a half. There's also a control thing. Building it yourself feels like control. In practice, it usually means fewer people, slower iteration, and a pile of technical debt.

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

The reason I find this encouraging rather than discouraging is that none of those are technology problems. Every single one is solvable by a team that's done it before. Nobody's waiting on a breakthrough. The capability is here. The practice is just catching up. I'll say one honest thing, though, because I don't think it helps anyone if I only give you the tidy version of the story. Buy first isn't universal. If you got proprietary data a general model can't touch or a genuinely unusual workflow or you're in a regulated, high-risk situation, building can be the right call. It's just not the default anymore. So three things. The pressure landed on information work, not physical work, which means the businesses that were hardest to grow might be the ones this helps first.

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

The second, we all got personalized intelligence everywhere in our lives except the place we spent 40 hours a week. That gap is the opportunity. Lastly, the technology is proven. What's still being worked out is how you put it in, and that's the variable that decides whether any of this pays off. Happy to get into any of it.

[Chris Wiegand, General Manager of North America at CXApp]

Thank you, Zoe. That is great table setting for us and the context, and we are really lucky. Zoe is flying around probably the world, but I will say at least the US, going to different customers, and she is really seeing what is happening out there. I think you mentioned that these are not just trends that you are reading about. You are actually seeing them. I was really taken away by a lot of that. What we are going to do now, just to make this more interactive, we are each going to ask you a question. We have a bit of a conversation, so this is the fireside chat part of things, and we are just going to kind of build on everything you just talked about. Why do not we go in the order that you started from?

[Chris Wiegand, General Manager of North America at CXApp]

Adam, you are the expert on trades and with your business, so go ahead.

[Adam Laurie, General Manager of Australia at CXApp]

I think you guys call it home services over there. Zoe, thanks for the chat, and I look forward to you taking the short flight over to Australia at some point. My question is, trades and home service businesses generate enormous amounts of operational and customer data every day. Where do you see the biggest opportunity for AI to turn that data into better decisions and ultimately better business outcomes?

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

That is a great question. I think the thing is the data is all there. That is a thing. Every job a trades business does throws off information. What broke, what it took to fix, how to actually get customers, what venues actually work. But, it is scattered. It is in a scheduling tool, in a text thread, in a stack of invoices, in somebody's Post-it notes. A fair amount of it is just in somebody's head. That is also the person who has to pull all of that together and make sense of it usually is the owner, who might be on a roof all day, and if it happens at 9:00PM or if it happens at all, it is not really analysis at that point. It is whoever is still awake trying to remember whether the job was done successfully.

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

I think that's the gap. The data exists, but nobody in the business had the bandwidth or the training sometimes to really sit with it and find the pattern. The patterns are also right there, which jobs are actually making money once you count the drive time, callbacks, and things like that. Which estimates are consistently wrong, and by how much, and what kind of work you should be taking more of, and which you keep saying yes to out of habit. I think that's the opportunity. It's maybe less fancy or exotic than it sounds. It's just showing a business what it already knows but has never been able to see in one place, and turning that into something they can really act on on Monday morning.

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

For this to be not something that just relies on the owner, but as the business grows in scale, it could become shared understanding that the team can mobilize together on.

[Khurram Sheikh, Chairman and CEO at CXApp]

Thanks, Zoe. Appreciate that.

[Chris Wiegand, General Manager of North America at CXApp]

Sorry, I jumped in. I'm excited. As a person that's been spending the last 20 years on maps, indoor maps, you struck a chord with me. Not just indoors. Nobody really cares about how to get there. Remember when we had the MapQuest, and you had to really figure out. I just want to arrive. You got the blue dot, and you're the center of the universe. It's so easy now. It's actually at a point that we don't have to think. You were building on what I was talking about, the person being the integration layer, and then you started to quantify what that coordination tax, that overhead of the things that we don't even think about. It's easy. I can just look, and I can find a place to go. I can navigate things.

[Chris Wiegand, General Manager of North America at CXApp]

But we have talked a lot about the neuroscience behind that, and you were really getting at it. This is actually impacting productivity. We also know that it is like a screeching slide into sandpaper. You are coming to work, you have got all these great tools like Waze and everything that helps you navigate seamlessly, and then you get in the building, you are like, where did it go? Now, I am back to the manual stuff.

[Chris Wiegand, General Manager of North America at CXApp]

If we can get to a place where the building truly knows me as well as my phone and my personal tools, and we can get over that overhead tax of people having to figure those things out, what are you seeing in the research as to what would that mean? I am sure there is business outcomes. What is the extent of it on the human experience and maybe the business outcome?

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

I think the top thing that is jumping out for me is decision capacity. Human beings, as just a normal, typical human being, there is a finite amount of just the good decisions that I have on a daily basis. Right now, I think a lot of that bandwidth is kind of wasted on the minute details that just had to surround the actual job itself. Being able to gain back that cognitive reserve to focus on the things that are more important, that are more critical, synthesizing, really understanding patterns, creating. That is, I think, what is really out there. I would add another really important aspect that is just starting to surface, is also the mental space for people to focus on what makes us human, which is building connections and relationships with other people.

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

I think hybrid work and digital-first ways of working has been fantastic, and with all of the technologies, making sure that people can still get the work done no matter where they are. But when people are in person with each other in a physical building, what you really want people to have, not only the time, but also the mental capacity to do, is have a real conversation with somebody and actually start to build that connection, build a community, builds an environment that's helping each other to learn. I think those are all really critical moments that in an ideal world where AI frees us from the minute details that I have to decide, then I can just really focus on experiencing the present and all of the connections.

[Chris Wiegand, General Manager of North America at CXApp]

You just made me think about something, actually. When you sort of adding this all up as a thought experiment. You said earlier, maybe it's 10 minutes a day, maybe it's 20 minutes. I do not know what the exact number is for the coordination tax. But what if I traded those minutes exactly for high-value moments, like some of the customers call them moments that matter. If I was not spending 10 minutes doing all this mundane friction tasks of booking meetings or whatever, and I had a meaningful conversation with you. And maybe we found out that we love the same food or something like maybe we talked about something about a project. I think that's an interesting idea just to go, if I could trade minute for minute for something that's high value, strategic, culture, connection. It's very subjective, I get that.

[Chris Wiegand, General Manager of North America at CXApp]

But there could be some pretty interesting outcomes. We'll parking lot that one, and Khurram, I'll turn it over to you.

[Khurram Sheikh, Chairman and CEO at CXApp]

It's a fascinating conversation. Thank you, Zoe, for joining us. I think your last trend was on the deployment. I do not want to throw a curve ball, but I want to put the context in terms of the next generation, younger, my kids or others who are just coming into the workforce who have been coding for half their life. They're 18, but they've been coding for more than half their life. They're also already experts of AI. They already know how to code it. When you think about deployment, every one of them is their own white coder, is their own developer, thinks they're the best than anybody else. We see new models coming every day, we see new tools coming every day. Everything changes so fast.

[Khurram Sheikh, Chairman and CEO at CXApp]

How do you see this to be a scalable motion from a deployment? How does it get scale, not with millions of different things, but a motion that you feel like it is going to get deployed at scale for the enterprise?

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

I will answer that part based on what I can see from inside companies, which is more on the adoption side rather than the distribution side. Here is where mid-market is becoming really interesting. Because it is the segment that moves the fastest. They may not be the most resourced, but they are the fastest. They might not have an AI center of excellence. They do not have a two-year roadmap. But that turns out to be an advantage because there are fewer people that you need to agree to make a move on something.

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

So, what they do not have is someone whose job is to make this work. In a big enterprise, you all have that experience. In a big enterprise, there is a team. In a 200-person company, it is somebody's fourth priority. So, the thing that has to be true for mass deployment is that it cannot require an owner or a champion, a project plan, all of the complicated stuff. It does not scale into that segment. What it has to do is it has to spread the way things actually spread in a smaller company. I love the example that you mentioned with the younger generation that are essentially AI natives. How do they know which app is the trendiest to want to use? How do they know which video editing app is the best? Somebody uses it, and it is visible.

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

It visibly saves them time or it visibly delivers better results. The person next will go ask them, oh, what is that thing that you used? That's the whole mechanism. Not necessarily orchestrated rollout or training session, but just one person's day getting noticeably better in front of other people. I think that would be, I think from a behavioral perspective, what would really help with adoption.

[Khurram Sheikh, Chairman and CEO at CXApp]

That's interesting, and I agree with you. I think we see that in our enterprise business where we get referrals, but I think this is a more viral set of referrals that happen just because somebody uses it and finds it amazing, and then the next person sees the same thing. Cool. Great.

[Chris Wiegand, General Manager of North America at CXApp]

I think, Khurram, on that note also, this is where I was talking about value-based selling. The whole market has shifted. We are in 30-day or less commitments in a lot of cases on the products that are coming out. People have to see value. In mid-market, I think the threshold is that much higher. It's like, yeah, this is working for me. Nobody's forcing me to use this. I'm going to use it. I'm going to love it. I'm going to tell people. I think the onus is on companies like us, the ones that are deploying it. We have to make it, first, easy to deploy. There's no patience for these giant integrations at smaller companies. People have to love it. That's the whole thing. It has to stay fresh and being used all the time. Anyways, there's so much more we could talk about.

[Khurram Sheikh, Chairman and CEO at CXApp]

I want to close off with Adam, because when I first met Adam, he and I have a joint background of working at a large telco. You were at Telstra, I was at Sprint. Then progressively through our careers, we've gone to the mid-market. Maybe, Adam, you want to close off to say what is your experience with the mid-market and how do you see this evolving?

[Adam Laurie, General Manager of Australia at CXApp]

Look, I love the mid-market because they make decisions rapidly. They're very much focused on outcome. As long as everything you do is related back to an outcome, not a metric, it's an actual business outcome. Then they don't have to sit there and go, well, it's not in this year's budget, or whatever. It's like, well, that makes sense. If I spend $2, I make $10. Go.

[Adam Laurie, General Manager of Australia at CXApp]

I could have happily built something for enterprise, but I was like, no, mid-market is where the acceleration is. Mid-market is where the adoption is. Mid-market is where the speed is. But you are right, Zoe, in that part of it is recognizing that they don't have that support layer internally. For us, we're either dealing with the owner or one level down, perhaps, who indirectly deals with the owner, or directly deals with the owner. That's why the model that we do in mid-market, you have to basically be that capacity to enable them to do it, and you just have to accept that, and that's built into the model.

[Chris Wiegand, General Manager of North America at CXApp]

Well, thank you so much, Zoe. We could talk for hours, and I'm sure we will. Great conversation, great insights, and I'm sure we'll have you back as a guest again. Thank you very much. I think we're going to now-

[Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company]

Thank you for having me.

[Chris Wiegand, General Manager of North America at CXApp]

Khurram has some closing words, and we have some more Q&A. Adam and I will stick around.

[Khurram Sheikh, Chairman and CEO at CXApp]

I've got a couple questions that came in, so I'm going to get you guys' help on that. One question came in, and I'll start off with it, and then Chris, you can double down. Has the Google partnership helped at all, and how? It's a very good question, and we've been using Google on both sides, helping us with the cloud infrastructure and helping with getting all our clients on, most of them are on Google Cloud, which is great, and getting them the advanced products and access. We've also, as Chris mentioned, working on the Google Marketplace to launch to mid-market, which we think is a huge opportunity. We work regularly with the Google team.

[Khurram Sheikh, Chairman and CEO at CXApp]

I'll tell you one thing that happened. I think Chris was showing you the Events module, and I'm proud to say our engineering team working with the Google team got that product done literally in, Chris knows the exact numbers, but I think it's within a quarter or less. It is an amazing ground zero to now production. Maybe, Chris, you want to expand how Google helped you there.

[Chris Wiegand, General Manager of North America at CXApp]

I also want to make something clear, that it didn't go so fast because it's easy. We've got a lot of IP around this. I mentioned in my presentation [inaudible] over the last number of years is highly sophisticated, highly proprietary, and what is why we win these complex deals. We understand how things are managed in the workspace. We had all of these parts and pieces. Don't forget, we also have integrations with these customers that already into their core systems, their ticketing systems, their directory systems. The Google team, working with our partners and our internal team, we glued it all together and created what is a seamless, orchestrated workflow. Yes, it went fast and it's new, but it's really a combination of our features and modules that's very specific to how our customers do business.

[Chris Wiegand, General Manager of North America at CXApp]

Now, where does Google come in next? It is a hyperscaler. First of all, we are working in secure environments. We have ultra-high security on our own platforms and for our customers. Next, we are going to be in the Marketplace. Part of the whole buying cycle is going through contracting and going through all those motions and then delivering. That is all now going to be through the Marketplace, so that somebody can just sign up, buy it, do a click-through EULA, pay for it, get the product. There might be a couple of integrations afterwards, but the time to value is super important. For all those reasons, this is really where we go from small quantity to prime time scale.

[Khurram Sheikh, Chairman and CEO at CXApp]

That is great. Next question I have is, what are the major synergies between legacy biz, and what do you expect the go-forward OpEx levels to be quarterly? I will start then I will hand it off to Adam to give his input as well. I can tell you right now, and Adam can tell his philosophy of how he runs his OpEx models. I would tell you right now is that there is a huge opportunity for synergy. As we combine the businesses, we have the common infrastructure, the cloud infrastructure we talked about. Adam also, by the way, uses Google ecosystem extensively, not only for the services, but also for Google Ads and other things he does with his clients. So there is an expanded relationship there. So there is a synergy factor there in terms of a relationship.

[Khurram Sheikh, Chairman and CEO at CXApp]

All in all, when we think about our business, we are going to leverage Adam's distribution channel, he is going to leverage our enterprise access and channel. So there is going to be lots of synergies there on core infrastructure and locations. He is based in Manila, we are in Manila as well. There are synergies there. As we think about growing the teams, it is one team under the CXAI umbrella, and leveraging all the shared infrastructure costs, we think there is significant opportunity there. So those realizations, as I mentioned in my chart, are going to happen over the next 6 to 12 months. Some actually are happening this quarter, as you can see some of the impact, but they are going to start happening very quickly in Q3 and Q4, and early next year as well. So I am excited about that.

[Khurram Sheikh, Chairman and CEO at CXApp]

Maybe, Adam, you want to talk about your OpEx strategy, how you are managing your OpEx?

[Adam Laurie, General Manager of Australia at CXApp]

Sure. I think the important thing is our business model has always been about profitability, sustainability moving forward. We last took capital on board, I think, seven or eight years ago from memory. We have always focused on, from an OpEx point of view, that we would be significantly below the revenue side, so we can invest in a sustainable way. Look, I think the key is what Khurram touched on before, and this is the pathway that we're going through at the moment. What's the operational cost that can be reduced as a percentage that we cross over? I think that's really the process that we're going through at the moment, because there's a lot of aspects of that. I'm sure we'll be reporting on those in the future as we succeed in that area.

[Khurram Sheikh, Chairman and CEO at CXApp]

Last question. I'll give it to Chris. Chris, question is, you announced a lot of great new products. You've got the Flow and Beat and Events and stuff. What is your competitive moat? For a small company like CXAI, how are you creating the competitive moat? Because a lot of people vying for those kind of products. What is the CXAI moat?

[Chris Wiegand, General Manager of North America at CXApp]

Well, we've got a number of different things here, and I touched on it earlier, and one of them is just IP. I'll start with, and I'm not relying on this, but we've got enterprise customers with proven technology. We have been deployed in some of the world's toughest, most complex environments at scale. This is not just a demo happening. We're talking about thousands and thousands of users at these organizations and reliably delivering that. Beyond that, when I really think about today's market, it's all about our ability to differentiate.

[Chris Wiegand, General Manager of North America at CXApp]

How do we do that? Well, one of them is just even on the cost side. When we talked about our agentic AI, BOND and CORTEX is truly different in the market. We are able to do LLM at a fraction of the cost. Something that somebody's doing in one of the main LLMs is costing a cent and not tens of dollars. That's a huge moat. We've got the IP around context and spatial awareness. This is something that other companies do not have.

[Chris Wiegand, General Manager of North America at CXApp]

We understand what's going on in space. We've got all these integrations, which is giving us connectivity, and it's enhancing the user experience. It's also creating all that data. So when you saw me demoing about asking these questions by conversation and getting highly analytical or insightful answers, that's coming through all of those integrations. We're really at the center of this. The company grew up bringing together Events, maps, workplace. When this became CXAI, it was based on delivering agentic AI. So I think we're leaps and bounds ahead of understanding how to deliver agentic AI, and you said it right at the beginning of the presentation. This is not another chatbot or an assistant. This is an agentic solution that does things for you. That's what people want.

[Chris Wiegand, General Manager of North America at CXApp]

We don't want the overhead of having to answer everything manually or set up a meeting manually. It's going to do it for us. At the end of the day, if you ask me, I think it's user experience, and we talked about it all through this. People are loving the product, and they tell people about it, and it becomes viral within those organizations, and of course, all the referrals that we get because people are super happy with the products.

[Khurram Sheikh, Chairman and CEO at CXApp]

Great. Well, thank you, gents. Really appreciate it. We're going to head to my last slide or last two slides, and I know we're at the top of the hour, but we'll go a few more minutes here. Thanks, Chris. Thanks, Adam. Let me leave you all with this. I spent my career around major technology transitions, and I believe agentic AI will be one of the most consequential, and I don't mean that lightly. I don't believe the winners will simply be the companies with the biggest models. I believe enormous value will be created by companies that understand context and turn that context into action. That is the company we are building. That is what CXAI is about. We started with the workplace. Now, we're expanding from place to person to business. These are the three forms of context.

[Khurram Sheikh, Chairman and CEO at CXApp]

Place, through our Flow product, which tells you where and how people work. Person, through Beat, what an individual and team need to accomplish and what should happen next. Business, how companies acquire customers, convert demand, and grow. That business context is significantly strengthened by EngineRoom, as we talked today. We are building the agentic operating layer for how companies work and grow, full stop, and we're focused on it. We're really excited about it, as you can see. I want to leave you with three things. I stated at the start of the call, and I thank you for your patience to be with us for nearly two hours here. But if you remember only three things from today's call, I want them to be these. Number one, we have changed the scale of CXAI.

[Khurram Sheikh, Chairman and CEO at CXApp]

We have moved from roughly a $4 million annualized revenue company at the beginning of this year to a combined platform with more than $12 million of annualized revenue scale. Now, we serve both enterprise and mid-market customers. Number two, CXAI 2.0 is moving from vision to commercial execution. The platform is in production. We have customer deployments starting. We have major renewals. We have new multi-year enterprise wins. Now, we have EngineRoom's customer base as an additional channel through which to prove and distribute our new AI products. Three, we have a clear operating priority, profitable growth. The next phase is not simply about adding revenue. It is about combined double-digit growth with increasing recurring revenue, stronger software mix, operating leverage, and disciplined execution. Our directional objective is to move toward breakeven in H2 of 2027 and profitable growth beyond that point.

[Khurram Sheikh, Chairman and CEO at CXApp]

I would categorize Q2 this way. Q2 2026 is the quarter in which CXAI began moving from a workplace software company with an agentic AI vision into a scale agentic AI platform with enterprise proof, mid-market distribution, and a credible path to profitable growth. The acquisition created scale. CXAI 2.0 creates the opportunity for operating leverage. Execution from here determines the value we create. Thank you to our customers, our employees, our partners, and shareholders for your continued support. We look forward to updating you on our progress next quarter. We plan to do that in November. Then we are also looking at another investor session in the end of the year or start of the year of 2027. We are excited about CXAI.

Participants

Executives

• Khurram Sheikh, Chairman and CEO
• Melissa Podruzny, Interim CFO
• Chris Wiegand, General Manager of North America
• Adam Laurie, General Manager of Australia

Analysts

• Zoe Chen, Director of Consulting Practices NA and Global Practice Development Lead at Veldhoen + Company