DoubleVerify (NYSE:DV), Inc. is a leading digital media measurement and analytics company that helps advertisers, publishers and platforms ensure their digital advertising campaigns are viewable, fraud-free and brand-safe. The company’s platform integrates data science, machine learning and proprietary analytics to authenticate the quality of media across display, video, mobile, CTV and social channels. By delivering real-time insights into ad viewability, fraud detection and contextual relevance, DoubleVerify empowers marketers to optimize campaign performance and drive better return on ad spend.
At the core of DoubleVerify’s offering are solutions for viewability measurement, invalid traffic (IVT) detection, brand safety and suitability, contextual targeting and campaign performance analytics. Advertisers use these tools to verify that their ads are seen by real humans in brand-appropriate environments, while publishers leverage the platform to demonstrate the value of their ad inventory. DoubleVerify’s contextual intelligence engine analyzes page content to match ads with relevant environments, helping brands align with suitable editorial contexts without relying solely on cookies or user identifiers.
Founded in 2008 and headquartered in New York City, DoubleVerify serves a global customer base spanning North America, Europe, Latin America and Asia-Pacific. The company completed its initial public offering on the New York Stock Exchange in 2021 under the ticker symbol “DV.” Leadership is helmed by President and Chief Executive Officer Mark Zagorski, who joined the firm in 2018 and has driven the platform’s expansion into connected TV verification and outcome-based measurement solutions. DoubleVerify maintains regional offices worldwide to support its cross-border operations and local market expertise.
Through ongoing innovation and strategic partnerships with major ad tech platforms and publishers, DoubleVerify continues to advance its suite of measurement capabilities. Its commitment to transparency and third-party validation has established the company as a trusted partner for brands seeking to safeguard their digital media investments and uphold high standards of advertising quality.
