Klaviyo Q2 2026 Earnings Report

Klaviyo EPS Results

• Actual EPS: $0.19
• Consensus EPS: $0.19
• Beat/Miss: Missed by -$0.00
• One Year Ago EPS: $0.16

Klaviyo Revenue Results

• Actual Revenue: $370.58 million
• Expected Revenue: $362.08 million
• Beat/Miss: Beat by +$8.49 million
• YoY Revenue Growth: +26.40%

Klaviyo Announcement Details

• Quarter: Q2 2026
• Date: 8/5/2026
• Time: After Market Closes
• Conference Call Date: Wednesday, August 5, 2026
• Conference Call Time: 4:30PM ET

Klaviyo (NYSE:KVYO) is a cloud-based marketing automation platform that enables businesses to leverage customer data for targeted email and SMS campaigns. The company’s platform centralizes first-party data from various sources—including e-commerce storefronts, websites, and CRM systems—to help organizations deliver personalized marketing across the customer lifecycle. Klaviyo’s core offerings include segmented email marketing, automated messaging workflows, and performance analytics designed to drive customer engagement and revenue growth.

The platform provides a suite of tools for campaign creation and management, including drag-and-drop email and SMS builders, dynamic content rendering, and A/B testing capabilities. Klaviyo’s predictive analytics features use machine learning to forecast customer lifetime value, churn risk, and optimal send times, enabling marketers to tailor outreach and maximize return on investment. A broad ecosystem of integrations with popular e-commerce platforms—such as Shopify, BigCommerce, and Magento—as well as with marketplaces, CRMs, and other marketing applications, supports seamless data synchronization and campaign automation.

Founded in 2012 by Andrew Bialecki and Ed Hallen, Klaviyo is headquartered in Boston, Massachusetts, and serves more than 100,000 clients across North America, Europe and the Asia-Pacific region. The company has grown in tandem with the rise of direct-to-consumer brands, helping merchants of all sizes—from midsize retailers to large enterprises—unlock the value of their customer data. Klaviyo’s public listing on the NYSE under the symbol KVYO in 2023 marked a milestone in its expansion and underscored investor confidence in its data-driven marketing approach.

Under the leadership of co-founder and Chief Executive Officer Andrew Bialecki, Klaviyo continues to invest in product innovation, focusing on enhanced data modeling, real-time personalization and deeper native integrations. By maintaining a customer-centric product roadmap and supporting a global partner network, Klaviyo aims to strengthen its position as a leading marketing automation platform and help brands build stronger, long-term customer relationships.

Klaviyo Q2 2026 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: Q2 revenue reached $370.6 million, up 26% year over year and ahead of guidance, driven by strength in text messaging, WhatsApp, Marketing Analytics, enterprise deals, and cross-selling.
• Positive Sentiment: Klaviyo raised its full-year 2026 revenue guidance to $1.526 billion-$1.534 billion, or approximately 24% growth, reflecting broad momentum across enterprise, international, and multi-product adoption.
• Positive Sentiment: Early adoption of AI products was strong, with Composer reaching more than 95,000 users and Customer Agent adoption increasing 40% quarter over quarter; management said these products are already generating measurable customer ROI and could become significant revenue drivers.
• Positive Sentiment: Enterprise and international momentum continued, including major wins with Warner Music Group, Claire’s, the San Francisco 49ers, and Country Road Group; customers with at least $50,000 in ARR grew 36% year over year, while revenue outside the Americas rose 35%.
• Negative Sentiment: Non-GAAP gross margin fell to 73.4% due to text-message mix, carrier fees, and infrastructure investments, while full-year operating-income guidance was reduced to $212 million-$218 million, partly reflecting $10 million-$12 million of Agency acquisition costs and additional product investment.

Presentation

[Operator]

Hello, and welcome to the Klaviyo Q2 2026 Earnings Call. We ask that you please hold all questions until the completion of the formal remarks, at which time you will be given instructions for the question and answer session. Also, as a reminder, this conference is being recorded. If you have any objections, please disconnect at this time. With that, I would like to turn the call over to Brad Sills, Vice President, Investor Relations. Brad, you may begin.

[Brad Sills, VP of Investor Relations at Klaviyo]

Welcome, everybody. We appreciate you joining us. Joining me today are Klaviyo Co-founder and Co-CEO Andrew Bialecki, Co-CEO Chano Fernández, and CFO Amanda Whalen. Andrew, Chano, and Amanda will first share their views on the quarter, and then we'll open up the line for your questions. Our earnings press release, investor presentation, SEC filings, and a replay of today's call can be found on our IR website at investors.klaviyo.com. As a reminder, our commentary today will include non-GAAP measures. Reconciliations to the most directly comparable GAAP measures can be found in today's earnings press release or earnings release supplemental materials, which can be found on our investor relations website. Additionally, some of our comments today contain forward-looking statements that are subject to risks, uncertainties, and assumptions, which could change.

[Brad Sills, VP of Investor Relations at Klaviyo]

Should any of these risks materialize, should our assumptions prove to be incorrect, actual company results could differ materially from these forward-looking statements. A description of these risk factors, uncertainties and assumptions, and other factors that could affect our financial results are included in our filings with the SEC. We do not undertake any responsibility to update these forward-looking statements, except as required by law. Andrew, that concludes my introductions. We're ready to begin.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

Thanks, Brad, and welcome, everyone. Let's start with the headlines. Klaviyo has scaled to nearly $1.5 billion in annualized revenue run rate, growing quarterly revenue 26% year-on-year. We signed our largest deal ever last quarter, an eight-figure multi-product contract with one of the fastest-growing brands in e-commerce. More than 205,000 brands now rely on Klaviyo. We offer our customers an autonomous B2C CRM. We vertically integrated the data infrastructure, experience infrastructure, and the AI and agents to decide which experiences to deliver each consumer to drive better engagement, revenue, and growth. Our customers are proving that the right infrastructure with all of your customer context and the right agents can deliver stunning consumer experiences that stand out and turn visitors into customers and keep them coming back.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

We're continuing to bet on being the source of truth for a business's consumer context and embedding that real-time into agents and end consumer experiences. Using the scale and volume of our consumer data points, we have to tune and guide AI models and agents and building all of this faster and with more tailored guidance to each of our customers through our internal use of LLMs and agents. Every business will have an agent that decides, delivers, and autonomously optimizes the experiences their customers have. That's the promise of an autonomous B2C CRM. I'd like to take a few minutes to share some updates on both the infrastructure and agentic layers of our products. Our data infrastructure now stores more than nine billion consumer profiles and ingests and indexes more than a quarter of a trillion data points every quarter.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

We know context is the key for high-performing agents and experiences. We spent the past few months improving the scalability and burst ability of Klaviyo's infrastructure to handle data and messaging workloads that require personalizing and powering up to 100 million marketing messages and experiences in less than 20 minutes. This helps our largest enterprise customers with massive audiences, as well as AI agents that want to ask more questions and do greater personalization. Having clean data and context is important, too. We've taken that a step further by using machine learning and AI to train models to predict consumer behavior, and this powers features like personalized send times, channel preference, audience optimization, and personalized product and content recommendations.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

Many of these features are included as part of our data and analytics products, which includes Marketing Analytics, and those products are collectively growing ARR more than 100% year-over-year. Our customers are finding there is real, demonstrable ROI in growth from using AI to improve the marketing and experiences they deliver to consumers. Our marketing platform and infrastructure continue to deliver. While our messaging volume continues to scale into the hundreds of billions of messages per quarter, our compliance and deliverability infrastructure are continuing to improve. Delivery and engagement rates improved year-over-year, while unsubscribed spam and bounce rates decreased. We're also seeing the flexibility and scalability of our marketing platform being leveraged by enterprises and advanced users, both human and AI.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

Multi-channel campaigns have increased nearly 50% quarter-over-quarter, and marketing flows have seen a 48% increase in the number of messages and decision point actions added to those automations. Our B2C CRM platform sets the table for agents, ones our customers have built outside of Klaviyo and those we built for our customers. In June, we launched our Composer agent to all of our customers, and the response has been very exciting. As a reminder, Composer is our purpose-built agent harness that's trained to excel at analyzing your customers and past marketing and taking those learnings to create and optimize marketing campaigns and automations. In the first month since launch, Composer already has over 95,000 users, and very encouragingly, nearly a quarter have turned into recurring weekly Composer users. We've given all of our customers 10,000 credits to experiment and use with Composer, and the feedback has been overwhelming.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

We're shipping updates multiple times a day to improve Composer's performance, breadth, and usability. As recently as last week, credit consumption grew 30% week-over-week. Usage is broad from entrepreneurs to enterprise, including 27% of our mid-market and enterprise customers being Composer users and exhibiting strong repeat usage. To share two examples, a fashion brand used Composer to design and send two marketing campaigns about shoes that were back in stock. They used Composer to select the audiences and consumers those would go to, asked Composer to calculate the best time to send those campaigns, had Composer run in a loop to review, audit, and optimize their campaigns, ran a test send, and then scheduled both campaigns, all from our agentic interface.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

Another enterprise U.S. retailer used Composer to audit the performance and logic of marketing flows and made adjustments that increased performance by tens of thousands of dollars, all in a matter of hours. This is real agent ROI. I want to comment here on some of the reasons Composer is gaining traction. First, we built the ability to understand the structure of data, the ontology, and semantics into Composer to improve our agents' reasoning abilities. Second, Composer understands the style of a brand, what we call their taste, because it has the direct context of marketing and business decisions they've made in the past. Third, Composer is available where and how users want to work. Fourth, it has access to aggregated knowledge we've curated about what makes marketing and consumer experiences convert.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

Focusing on these areas, we believe there is a long runway in front of us to improve agent performance and grow usage. As an example, in just the past few weeks post-launch, we improved the percentage of generated campaigns users ended up using as part of their marketing to 46%, up from 35% just a few weeks ago. As a result of improvements to taste, alignment, and validation, we have a long list of these types of gains in front of us. Finally, Customer Agent, which gives every business an always-on agent for their customers, covering both support and sales conversations, has seen adoption grow 40% quarter-over-quarter and weekly resolution volumes grow nearly 80% since early June.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

Boston Proper launched their Customer Agent and within two weeks had generated 3X ROI in incremental revenue by being embedded on their website, while also resolving autonomously more than half of their support tickets. Earlier this year, we built out an AI agent, which we've embedded into Composer to help brands automate the setup and ongoing optimization of their Customer Agent. We believe Customer Agents are going to be ubiquitous, but many businesses aren't versed in how to configure or improve an agent and how to measure its performance and quality. For businesses of all sizes, from entrepreneurs and SMBs to enterprises, we're leading in building agents to train the agents that understand your business and can automatically configure, experiment, and optimize agents you deploy to customers that not only handle support cases, but also delight customers and drive revenue and growth.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

All of this has resulted in our customers generating nearly $50 billion in attributed revenue or Klaviyo attributed value, KAV, in the first six months of the year. We've done this while building agents for ourselves, allowing us to increase ARR per Klaviyo by 28% year-over-year. We're finding ways to increase our capacity, and with that, our ambition is increasing as well. The opportunity to give every business an agent to help them grow their business and delight customers is clear. As we announced earlier today, I'm excited to build on our results so far with the acquisition of the Agency team. I've known the founder of Agency, Elias Torres, for over a decade, and he's been on the forefront of AI agents for customer experiences and is a technologist and a builder I deeply respect.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

He'll be joining Klaviyo as our chief product officer, and together we'll build on the momentum of Composer, Customer Agent, and the entire B2C CRM. Before I hand it over to Chano, I'm excited to welcome Erica Smith as our next CFO. I'd also like to say a big thank you to Amanda for her leadership over the last four plus years, growing and scaling Klaviyo, championing our customers, and furthering our mission of empowering businesses and creators to own their destiny. With that, over to you, Chano.

[Chano Fernández, Co-CEO at Klaviyo]

Thanks, Andrew. I'm about two quarters into this role, and the go-to-market changes we've made are showing up in the numbers. We strengthened sales leadership and brought up more rigor to our process. In Q2, we saw gains in sales efficiency both in the Americas and globally. B2C CRM is a $160 billion plus market opportunity, and we're capturing more of it every quarter. Moving upmarket, expanding internationally, cross-selling, and pushing beyond retail represent a great long-term growth opportunity for us. Agents open up an entirely new layer on top of that. Let me walk through where growth is coming from and what's next. Enterprise momentum is where these changes are showing up first. Many of the enterprise conversations we are having start with the same problem, a business looking to replace a legacy system because it can no longer keep up.

[Chano Fernández, Co-CEO at Klaviyo]

In Q2, our larger customers, those with $50K plus ARR, grew 36% year-over-year to 4,477. This group now represents approximately 40% of total ARR. Our $1 million plus ARR customers continue to outpace growth of the overall customer base. This quarter, we were thrilled to welcome Warner Music Group, one of our most significant new contracts to date. They have over 1,400 artists and millions of fans, and every artist needs to reach their audience in their own voice. Our platform makes that possible by consolidating everything a business knows about its customers in one place, so that every relevant team can act on it real time. Their head of e-commerce and merchandising recently shared that Klaviyo's tools are second to none and will be integral to supercharge the e-commerce business they are building.

[Chano Fernández, Co-CEO at Klaviyo]

We also won Claire's, replacing two legacy vendors in a competitive bid across email, text, and analytics. That's our enterprise motion working as designed. We're building champions inside the brand, educating executives on the value of consolidation and clearing procurement and CIO approval. We're also selling deeper into the existing customer base with a strong expansion led by text messaging. We're also winning down market, as can be seen with the strong net adds, which were up 29% year-on-year. We're seeing more multi-year commitments and more products being sold across our base as our 205,000-plus customers increasingly use Klaviyo as a full, complete platform. Which brings me to our second growth lever, multi-product adoption. In Q2, nearly 20% of ARR came from customers using three or more products.

[Chano Fernández, Co-CEO at Klaviyo]

This is important because of our multi-product customers retain more than six points better on gross retention than single-product customers. Our largest ever omni-channel deal closed this quarter, an eight-figure, two-year agreement with one of the fastest-growing brands in e-commerce and a top seller on TikTok Shop. They're running their entire program on Klaviyo, email, text, and Marketing Analytics because of the value of unifying one data-powered platform. We're also extending Klaviyo's relevance beyond traditional e-commerce. This quarter brought our first NFL franchise, the San Francisco 49ers, plus hospitality names like SweatHouz. Every business that wants a direct, personalized relationship with its customers is a business we can serve. This brings me to our third growth lever, international. Revenue outside the Americas was up 35% year-on-year.

[Chano Fernández, Co-CEO at Klaviyo]

With the go-to-market and product investments we've made to internationalize Klaviyo, the runaway ahead remains significant. EMEA revenue outside the U.K. was up 41% year-on-year. We move into Q3 with our strongest large deal pipeline in EMEA yet. K:LDN drew more than 1,000 attendees, and our Paris and Berlin events were at capacity. We're backing that momentum with a new France office and an EU data center coming in the second half of the year. In EMEA, The Body Shop expanded from the U.K. into email, WhatsApp, and Marketing Analytics across Germany, Switzerland, Belgium, Austria, and the Netherlands. In APAC, we closed one of our largest new logos deal ever in the region with Country Road Group. I was in the region and met with their team, so I heard firsthand what choosing Klaviyo meant for them.

[Chano Fernández, Co-CEO at Klaviyo]

It was a competitive multi-stage RFP win that consolidated five brands' fragmented stack onto one platform sourced through our first global AWS Marketplace deal. The focus is to get the same big deal motion and country-by-country expansion moving at the pace EMEA is moving at today. In the Americas, we're focusing resources where we see the biggest opportunities, enterprise, a stronger cross-sell motion, and new verticals. We're also investing in product specialist roles, so where teams can go deeper with customers as they adopt more of the platform. Before I close, echoing Andrew's note, Amanda, thank you for everything you built here. We're grateful you'll stay in an advisory role through November, and we're thrilled to welcome Erica Smith as our next CFO on September 1st. She brings deep software experience at the scale we are heading into, and the handoff is going to be seamless.

[Chano Fernández, Co-CEO at Klaviyo]

With that, I'll turn it over to Amanda.

[Amanda Whalen, CFO at Klaviyo]

Thanks, Chano and AB. The growth we're building for the long term is broad-based as we expand across enterprise, international, and multi-product and make advancements with our agentic solutions. Q2 was a strong quarter, with revenue of $370.6 million, up 26% year-over-year and ahead of our guidance, driven by notable strength in text messaging, WhatsApp, and growth in Marketing Analytics. It was a strong quarter for new business, driven by sizable enterprise deals and cross-sell momentum across the base. This is proof that customers of all sizes are increasingly valuing Klaviyo as their B2C CRM platform. As Chano mentioned, in the enterprise, we're winning new customers from larger legacy vendors. The pipeline in this segment is growing, and we have the team and the platform to serve this market at scale. The value that customers realize from our platform continues to expand.

[Amanda Whalen, CFO at Klaviyo]

Our attributed revenue, or KAV per message, continues to grow, driven by increasing personalization powered by automation. Our customers continue to shift their messaging volumes towards automated flows, which generate 10 times more revenue per message compared to static campaigns. Because our usage-based model is directly aligned with customer success, as customers realize more value, they grow and expand, and we grow alongside them. Net revenue retention was 109% in Q2, reflecting strengthening gross retention, increasing text messaging expansion, and our strongest quarter of cross-sell since our IPO. These were offset by the lapping of last year's profile enforcement, which will continue to impact NRR through Q1. It's important to remember that NRR is a trailing 12-month metric, and the leading indicators of our business are strong. Customers are staying with us, expanding with us, and buying more products from us.

[Amanda Whalen, CFO at Klaviyo]

Turning to the P&L. Non-GAAP gross margin was 73.4%, down three points year-over-year, driven by strong growth in text messaging, along with higher carrier fees, which we chose to fully absorb in prior quarters. In Q3, we updated our mobile pricing to pass the higher carrier fees onto customers going forward, along with other changes to reduce friction in our mobile pricing mechanics. The new pricing will start to flow through gradually as we cycle through renewals. Due to timing and various puts and takes, this will be neutral to 2026 revenue and gross margin, but an overall positive impact for our customers and for the business. While growth in the text business impacts gross margin, it's an important channel for Klaviyo. Text has strong unit economics driven by its lower cost of acquisition and higher rates of expansion.

[Amanda Whalen, CFO at Klaviyo]

It also positions us as our customers' omnichannel platform of choice, driving higher retention and enabling a long runway to cross-sell other products with higher margins over time. Non-GAAP operating expenses were approximately 60% of revenue, down roughly 3 points year-on-year. Relative to last year, we saw leverage in sales and marketing in G&A, while R&D as a percentage of revenue increased slightly from investments we're making behind product innovation to drive our next phase of growth. The results of these investments can be seen in our increased pace of product launches in the quarter, including the important advances with Composer and Customer Agent. Non-GAAP operating income was $50.9 million in Q2, representing a 13.7% non-GAAP operating margin. We continue to drive efficient growth at scale with another quarter of operating at the Rule of 40.

[Amanda Whalen, CFO at Klaviyo]

Turning to the balance sheet, we generated $83 million of cash and ended the quarter with a total cash balance of $833 million. We used approximately $240 million in cash to repurchase shares during the quarter, leaving us with $160 million in capacity under the $500 million buyback authorization we announced in March. We've remained active in the market and expect to continue repurchasing our stock under this program, as we believe our current valuation represents an attractive opportunity. Our strong cash position provides us with the flexibility to also continue investing in growth and pursuing M&A that accelerates our roadmap, as Andrew noted earlier with our acquisition of Agency. Turning to our outlook, based on the Q2 outperformance and the broad momentum we're seeing, we are raising our full year 2026 revenue guidance by $12 million at the midpoint, higher than our beat this quarter.

[Amanda Whalen, CFO at Klaviyo]

We now project 2026 revenue between $1.526 billion and $1.534 billion, representing 24% year-over-year growth. We are revising our full year 2026 non-GAAP operating income guidance down to a range of $212 million-$218 million, with non-GAAP operating margin of approximately 14%. This amounts to a $10 million reduction from the midpoint of our prior outlook and includes $10 million-$12 million in costs associated with our Agency acquisition, as well as continued investment behind product innovation. For Q3, we expect revenue in the range of $377 million-$381 million, representing growth of approximately 21.5%-22.5%.

[Amanda Whalen, CFO at Klaviyo]

We expect non-GAAP operating income of $40 million-$43 million or a non-GAAP operating margin of 10.5%-11%. We expect non-GAAP gross margin to be down slightly in Q3 versus Q2, followed by a greater than normal seasonal step down in Q4 as we continue to see text growth outpace total company.

[Amanda Whalen, CFO at Klaviyo]

To close, this was a strong quarter as customers increasingly lean into Klaviyo as a platform solution. Our business model is built for the long term, with compounding growth across enterprise, international, and multi-product adoption. With agents, we're at the very start of our next S-curve. The B2C CRM market is large and the opportunity ahead for Klaviyo is significant. On a personal note, this is my last earnings call as CFO of Klaviyo. I still remember my first whiteboarding session with Andrew. I left that conversation convinced of the power of the model, the size of the opportunity, and the strength of the team. Everything since has reinforced it. It's been a privilege to build this business alongside you, Andrew, and Chano, and this entire team. I'm grateful to all of you on the line as well.

[Amanda Whalen, CFO at Klaviyo]

I leave with confidence in the business and confidence knowing it is in strong hands with Erica as she steps in. Thank you. With that, we'll open the call for questions.

[Operator]

Thank you. At this time, if you would like to ask a question, please click on the raise hand button, which can be found on the black bar at the bottom of your screen. When it is your turn, you will receive a message on your screen from the host allowing you to talk, and then you will hear your name called. Please accept, unmute your audio, and ask your question. Please limit yourself to one question and then rejoin the queue if you have another. We will wait one moment to allow the queue to form. Our first question comes from Elizabeth Porter from Morgan Stanley. Please unmute your line and ask your question.

[Elizabeth Porter, Analyst at Morgan Stanley]

Great. Thank you so much for the question. Amanda, I just want to say it's been great to work with you and wishing you the best of luck on the next chapter. For my first question, I wanted to dig in a bit on Composer. It was really great to hear about some of the adoption metrics. Historically, we think about the number of campaigns a brand could run really being constrained by just that available marketing headcount and production capacity. As Composer removes some of that bottleneck, what have you seen from the early adopters in terms of that campaign creation velocity and how that's translating to potentially higher customer contract volumes and incremental platform usage? Thanks.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

Yeah. Thanks, Elizabeth. We're obviously a month out from launch, the results have been, I think, really great. Like you said, let me frame it up for folks. The way we think about Composer is it helps with really, let's say, three different things. One is doing the research that comes before actually building a marketing campaign or automation. Actually generating that campaign or marketing flow. The third is actually helping verify, make sure that it's right, that it's optimized, ongoing optimization. We've actually spent a lot of time on those first two categories of helping customers do the research, figure out which customers might be interested in which products or services, where there are opportunities, and then also with the actual creative generation. Yeah, we've been very excited to see the number of campaigns people are building.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

We talked about some examples. Something that's become pretty common for these weekly active users is people coming in, building either prompts with Composer to try to figure out what they want to do, or bringing prompts that they've integrated from other places, maybe from another document, or another chat that they've had, and then generating that. What's great is oftentimes those briefs, they've got an idea of what they want to do, but like I shared in the example, they may say things like, "Well, I'm not actually sure what the right time to send this is or who exactly is the right audience." What's great is they can use all of the information they have stored in Klaviyo, all of the historical data, to basically allow Composer to pick that.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

When you think, I get a little bit of question on how does that flow through into incremental usage? One thing we've definitely seen is that customers, they're rate limited by the ideas they have and then how fast they can execute. We are seeing folks that use Composer, they're using more of Klaviyo. Because our core pricing axis is the profile, what we're finding is that's driving more engagement per profile, and therefore, more Klaviyo-attributed value, more attributed revenue. That's why we're watching that. That's why we're seeing a lot of folks use Composer. We think some of that will flow through and help, for instance, we see some folks sending more text messages because Composer's creating those campaigns. We actually think a lot of the value's going to come from that increased attributed revenue.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

Ultimately, people are going to spend on Composer credits to help them do that ideation and generation, knowing that it's going to drive that incremental revenue sales.

[Operator]

Thank you. Our next question is from Raimo Lenschow from Barclays. Please unmute your line and ask your question. Raimo, your line is unmuted. Please go ahead. Our next question comes from-

[Amanda Whalen, CFO at Klaviyo]

Okay, we can go ahead to the next one.

[Operator]

Our next question comes from Arjun Bhatia from William Blair & Company. Please unmute your line and ask your question.

[Arjun Bhatia, Analyst at William Blair & Company]

Perfect. Thank you very much. I'm curious, maybe a two-parter, just on SMS, it seems like that's seeing a lot of solid traction. I'm curious if there's been an inflection there, or it's just maybe a factor of Klaviyo moving further up market and seeing enterprise success. Then the follow-up for Amanda, I'm curious on the gross margin front, what the pass-through of the carrier fees, how much of that is weighing on gross margin this quarter? If there's any way we can quantify that to just help us with our models, that would be super helpful. Thank you very much.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

Thanks for the question. I'll take the first part on text. Yeah, that's the right read. We've definitely seen really great growth from text and now also WhatsApp as a channel. We've seen those messaging channels grow, and what customers are telling us, what I'm hearing them is, "Hey, we want to put all these messaging channels in one platform." We know Klaviyo has that centralized profile. I can use all the same personalization. I can use it across channels. I can coordinate across channels. I would share the stat that we're actually seeing a pretty dramatic increase, I think it's 50%, quarter-on-quarter, of people building multi-channel campaigns. This idea from maybe a couple of years ago that you'd run these channels independently, we're seeing a lot of our customers say that that doesn't work for them.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

That's part of our vision around what is the B2C, the consumer CRM. Yes, we are definitely seeing a lot of larger enterprises who also choose to consolidate. They might start with Klaviyo for email, but now they're switching over, moving over text messaging and WhatsApp. They're then using our Marketing Analytics product for personalization. Obviously using Composer to stitch all of that together. That's a very common pattern we're seeing when it comes to people consolidating their marketing tech stack.

[Amanda Whalen, CFO at Klaviyo]

Yep. To your question on gross margin, Arjun, the way that I would think about that is that there were three primary drivers that were happening during the quarter. Those were carrier fee impact, investments we were making in infrastructure, and the increasing presence of text in our business. On carrier fees, as we mentioned, we made a change in Q3, and we are now pricing our mobile business to pass through the carrier fee increases that we have seen to our customers. As you look out over the balance of the year, we would expect that to be neutral, both to gross margin and to revenue, just due to the timing of how it flows through renewals as contracts come up for renewal. On infrastructure, we're making investments to drive product innovation and to drive growth.

[Amanda Whalen, CFO at Klaviyo]

I think the track record that you have seen from us over time is that we make these investments from time to time, and we've got a strong track record of having them deliver leverage as we continue to grow. The team is very focused on that going forward. The last is text, and the increasing portion of text that's making up of our business. As Andrew just said, we're seeing tremendous success there. That is a strategic choice that we're making. Text for us is a really strong business because it's got good standalone unit economics, and it plays an important strategic role in the broader portfolio.

[Amanda Whalen, CFO at Klaviyo]

On a standalone basis, it comes with a lower CAC because it's primarily cross-sold, and it comes with higher expansion because as customers get accustomed to using it, they continue to grow their expansion and grow their usage at a pretty rapid pace. Strategically, having a multi-product customer really positions us as those customers' broader B2C CRM platform, their omni-channel platform and partner of choice. That drives stronger retention, as Chano mentioned, over six points higher for customers who are multi-product, and it drives the runway and the potential for us to cross-sell more higher margin products in there over time. Bottom line is that gross margin was driven by this combination of different strategic choices. Carrier fees are now being passed through, and the strategic choices that we're making with the growth in text drives positive benefits for the business over the long term.

[Operator]

Thank you. Our next question is from Tyler Radke from Citi. Please unmute your line and ask your question.

[Tyler Radke, Analyst at Citi]

Hi there. Sorry for the delay, had to find the mute button. Amanda, again, echoing the pleasure in working with you. Can you just dive in a little bit more on the op margin side of the equation? Understand there's some dynamics with mix and SMS, but strategically, how are you thinking about the right framework for investing in growth and anything we should read into that in terms of margin expansion beyond 2026?

[Amanda Whalen, CFO at Klaviyo]

Yep. Thanks so much, Tyler, and thank you so much for the kind words. It's been wonderful working with you as well. On operating margin, the way that I think about operating margin this year is that we are making some very deliberate choices to make investments behind our acquisition of agencies, so driving strategic growth. Importantly, behind product innovation and building the capabilities that are really going to drive growth over the long term. In the back half of the year, what you see is that investment in product innovation, it shows up in this infrastructure investment that we just made. It's showing up in our R&D. It is driving great results. We're really pleased with the pace of innovation, the way that it's picking up the results that Andrew talked about on the call with Customer Agent adoption up 40% quarter-on-quarter.

[Amanda Whalen, CFO at Klaviyo]

Over a quarter of our mid-market and enterprise customers using Composer, and the great traction that we're seeing in enterprise with some of the big, strong lands, like Warner Music Group and Claire's and the 49ers, all of which are enabled by the investments that we've made in our scale and burst ability, just as Andrew referred to earlier. Those investments are really showing strong early results and helping us drive this potential growth over the long term. Now, Agency did impact, as we mentioned on the call, about $10 million-$12 million of P&L impact this year. That's included in the outlook that we shared. As you think about leverage over the long term, I would focus on the fact that if you exclude that from our numbers this year, we're still driving over a percentage point of leverage year-on-year.

[Amanda Whalen, CFO at Klaviyo]

This is a business that can continue to grow strong, make these investments in innovation, and drive leverage over time.

[Operator]

Thank you. Our next question is from Samad Samana from Jefferies. Please unmute your line and ask your question.

[Samad Samana, Analyst at Jefferies]

Hi, good evening, and thanks for taking my question. Maybe let's dig into the Agency acquisition, especially given that Elias will be the Chief Product Officer going forward as well, especially as I think about that in the context of AB with the co-CEO model focusing more on the product side. Maybe help us understand what Agency brings more specifically and the decision to add a Chief Product Officer with AB's focus as well, just because we think that obviously there's a lot going on with AI, so it's great to bolster the bench, but help us think about what the division of labor will look like. Thank you so much.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

Yeah, that's great. Yeah, that was the headline for us when I talked with Elias about this. It really is that like, "Hey, how do we attack on or build on more dimensions at once?" First, Elias is somebody I've known for over 10 years. We've built and scaled companies together. He's somebody I know well, we work really well together. What was interesting was we got to talking about what we believed about the future, about agents, and we both are strong believers that every business is going to have an agent. An agent that can both help them grow, and run their business, make great decisions, and then also an agent that can personalize and deliver experiences to every single one of those customers. We think this is going to be ubiquitous, as I said in the opening.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

The question is just how do we get there faster? That was the entire intent. When it comes to dividing things up, we work really well together. We're both engineers. We both love working with customers. One of the things that Chano and I have talked a lot about is as we continue to do more in enterprise, I'm spending a lot of time with customers, helping figure out what we need to build for them, make sure that we can serve a lot of some of the very high scale, the very unique needs they have. When it comes to agents, I think both across Composer, Customer Agent, we have a lot of surface area, a lot of ambition, and this is going to help us just go faster.

[Operator]

Thank you. Our next question is from Raimo Lenschow from Barclays. Please unmute your line and ask your question.

[Raimo Lenschow, Analyst at Barclays]

Thanks. Can you hear me now?

[Operator]

Please go ahead.

[Raimo Lenschow, Analyst at Barclays]

It's more bringing channel in as well. If you think about it, in a way, the setup is much broader if you have Customer Agent, Composer Agents, because it's just more a full set CRM. How does it help you in your conversation on the enterprise? You mentioned some legacy replacements as well. Just talk a little bit about how that broader vision from Klaviyo is just helping you engaging with larger customers. Thank you, and all the best for Amanda.

[Chano Fernández, Co-CEO at Klaviyo]

Thank you, Raimo, for your question. Well, the trend that we're seeing in enterprise is a consolidation. That is one area. The second area is an innovation play, and that comes all together with a Better Together story. The enterprise companies are looking for someone that bring kind of the innovative play on one single platform. They understand much more the value of the one single data in terms of the context and what that provides for the outcomes that the agents will provide. We bring in that value all together, is definitely a significant plus in terms of the conversations we're having happening, in terms of how many platforms we can replace. You take someone like Claire's, we replace two legacy platforms. You take someone like Warner Music, it was even more.

[Chano Fernández, Co-CEO at Klaviyo]

You take someone like Country Road, it was kind of a few number of platforms on legacy as well that we're taking over. Clearly what they want to see is we do have a vision as well in terms of how AI is going to be basically helping them to drive much more Klaviyo attributed value and much more revenue. Composer and Customer Agent are definitely two very strategic components, right? In most of the cases, it is a rip and replace, most on the enterprise, and they are looking for someone that can bring the strategic vision and can bring basically the full power of the Better Together story because it provides a much better TCO with great outcomes in terms of value. Is of tremendous help, and it's a very key reason why we win jointly with the architecture and the infrastructure.

[Chano Fernández, Co-CEO at Klaviyo]

Certainly some of the improvements that we've done and investments that we're doing, the stack around 100 million messages in less than 20 minutes is quite staggering and quite significant for many of our enterprise customers in terms of the reliability and basically the volume at which we can operate. As they grow, that gives them as well peace of mind that we can support them on the journey going forward.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

Let me give you just one example of what we're seeing. Actually, Composer adoption we've seen is actually faster with our larger customers in enterprise. The reason for that is not only are they using it to create net new marketing campaigns and content because they just have such a large volume, but also we found that for larger enterprises, they have such a complexity in terms of the automations they want to run, the number of campaigns they use. They have more data, so they're doing more personalization. They're using our Marketing Analytics AI models to better personalize content. A very common pattern for Composer we've seen is folks will use that and run it on some cadence, weekly or every couple of weeks, to understand, first of all, what do they have built?

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

I've talked to some customers where somebody's new to the business, like they say they just got hired. They use Composer to actually explore how that brand is doing marketing and ramp up, and then they can make changes with more confidence from Composer because we talked about not only does it create, it also validates the work. We've seen a lot of these kind of review and audit use cases. It's early. It's only been 30 days. I'd say two things we're seeing with Composer is in the enterprise, there's already a lot of usage and adoption because it takes away a lot. It helps people wrangle the complexity and allows them to do more. Also, we're also seeing a lot of new customers who are brand new using Composer to just get started. They really don't know anything about marketing. That's obviously for our entrepreneurs.

[Chano Fernández, Co-CEO at Klaviyo]

Maybe, Raimo, to give you one concrete example, was with Country Road that I mentioned on the script. I asked the CIO, "Why do we win?" Right? We were competing with the typical suspects in terms of large markets, right? His answer was like, "You won. We decided for you because of your AI vision and openness, your interoperability, especially as well with some of the AI players like Anthropic and OpenAI and the connections that you bring, and because of the robustness of your infrastructure. Those were the reasons why you guys won.

[Operator]

Thank you. Our next question is from Matt VanVliet from Cantor. Please unmute your line and ask your question.

[Matt VanVliet, Analyst at Cantor]

Hey, good afternoon. Thanks for taking the question. I guess when you look at the rate of adoption you're seeing on the various agents and Composer that you have now, how should we think about the monetization of that over the next year or two? How much uplift are you getting at existing customers as they use the platform more? Any customers you've had land with those products, how is the average ARR for those customers trending versus similar cohorts without agents fully deployed?

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

Yeah, sure. I'll speak a little bit to the monetization, then, Matt, I can explain where that's built in or how that's orienting with our guidance. For Composer we think of as like it's intelligence to help you run and grow your business. It's a credit-based model, actually, when we released Composer, we gave everybody about $100, 10,000 credits to use over 90 days to start to experiment. We think that's a very good model. Klaviyo's always been focused on how do we help our customers, our businesses grow faster. We measure that through Klaviyo attributed value, attributed revenue.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

One of the things we're able to do is show folks that, like, hey, if you use more of our Composer intelligence and models, literally, you'll get better results, either because we're helping them generate net new marketing or customer experiences that they didn't have time, they couldn't think of, they didn't know about, or they didn't have time to create, or we're helping make their existing marketing better. There's real ROI. We've already seen a number of customers start to pay for Composer, even though we're still in this kind of 90-day trial period. I expect we'll see that grow over time. Our ultimate goal is we want to be the intelligence that our customers rely on, then obviously tightly coupled and integrated into our marketing and data infrastructure.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

It's what they use to understand who their customers are, decide what marketing, what experiences to deliver, constantly optimize those. We think that's a very, very large market. When I talk to our customers, they constantly feel like they don't have enough time to understand and execute various analyses or build new marketing. If they had AI to help them do this, and it's revenue accretive, that's something that they want to use. For Customer Agent, the pricing model is a little different. That is outcome-based and resolution-based. For our Customer Agent, our customers pay every time our AI resolves a conversation on its own. If it proxies back to another contact center or help desk software, our customers don't pay for that. What's driving growth there is really two things.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

The first is, as Chano mentioned, we're doing a lot more. We're doing a lot more, building a lot more pipeline with enterprise, that's both for marketing, as well for service and for Customer Agent. What's really cool is we're starting to see a lot of use cases for Customer Agent where people want to use them together. They're using Customer Agent to collect information that they're going to leverage in marketing, and vice versa. One thing we really believe in is just how do we automate and make it a great customer experience. We've done a lot of work to build out not only an agent builder to make it easier to build agents, a lot of folks don't have experience with that, but even we've invested the last couple months in an agent that will train other agents.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

We think this is the future of how customer agents are going to be built and deployed, not only the first time that you kind of configure them and set them up, but also how you ongoing optimize them or teach them new things. What that's led to is a big increase in what we measure resolution rates. We've seen since we deployed that, we've had one customer, a large enterprise business, went from a 52% resolution rate to a 79% resolution rate in seven days. That didn't require extra engineering effort. It's because of our agent that's helping them understand where the gaps are, allowing them to input, share the information, connect the tools and data sets they need, and get smarter and faster. As we drive up that resolution rate, that drives up more volume.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

It also means that it's easier for us to run these kind of proof of concepts and pilots with enterprise customers. The last thing I'd say is that we're also aiming for, we want everybody to have a Customer Agent. We know even smaller businesses, they still get a lot of customer questions that they don't have the time and the bandwidth to answer, and they need a Customer Agent to represent them. With that, because we have now this agent that can help you build an agent, even if you're not really technical or aren't up to speed on all the latest and greatest on agent tech and nomenclature, because you can do that, we're seeing a lot more customers deploy agents as a result when they start to use our agent trainer. It's still growing. Composer's only 30 days out.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

I think we're all very excited about the progress we've seen even in the last couple of weeks for both of those products. We do think there'll be large revenue drivers over time.

[Chano Fernández, Co-CEO at Klaviyo]

Let me add a little bit of color, for example, on Customer Agent and what we're doing with some of our enterprise customers. As I mentioned, there were significant improvements that were brought on Customer Agents, the Customer Agent making certainly a much more robust and viable product for our enterprise customers. We went and discussed with our top 40 enterprise customers to start with in terms of let us prove you that we have a great agent that can provide much better results than the ones that you're using today. We engage in conversations with them. We then follow up with a proof of concept, we're now in the high single digits on some of those kind of conversations of that journey. That certainly will keep increasing during the course of the next few weeks. They are testing it.

[Chano Fernández, Co-CEO at Klaviyo]

We're helping them to fine-tune during a month or so. Then once they see the outcome, expectation is that some of those customers will start converting. Of course, I don't want to make here any forecast, but clearly some of those customers are very large in the numbers of millions of conversations on a yearly basis. Certainly, we believe that solution is ready, and we can drive that value.

[Amanda Whalen, CFO at Klaviyo]

And then-

[Operator]

Thank you.

[Amanda Whalen, CFO at Klaviyo]

to your question on the uplift, we want to say just quickly on the uplift, it's meaningful. It's a meaningful uplift to their total average ARR for customers. As normal for products like this, there's a wide variety depending on the adoption because it's outcome based and it depends on how frequently customers are using it and how much they're relying on it. We are definitely seeing a meaningful contribution there in terms of the customers who have adopted it.

[Operator]

Thank you. Our next question is from Terry Tillman from Truist. Please unmute your line and ask your question.

[Terry Tillman, Analyst at Truist]

Hey, can you hear me okay?

[Chano Fernández, Co-CEO at Klaviyo]

Yes.

[Terry Tillman, Analyst at Truist]

That's exciting. Glad it worked this time. Hi, AB, Chano, and Ryan, and welcome aboard Brad and Erica. Amanda, good luck with whatever you do next. It's been great working with you. My question's going to be on the enterprise business. I'd like to double-click on that. It's good hearing about an eight-figure, I think it was a two-year deal. I think last quarter you all had like a mid seven-figure transaction, so those are sizable.

[Terry Tillman, Analyst at Truist]

I think, Chano, you said that you've got some newer sales leadership there. What about actually the sales capacity? Do you have all the right people on the field, or are you still building out that sales team? Also, I think last year in Boston, when you had the customer conference, I think it was a division of Accenture that was actually going to start partnering with you all, like maybe agencies are helping you. Just lastly, on this enterprise side, is there anything missing product market fit, or do you feel like you have everything at this point? Thank you.

[Chano Fernández, Co-CEO at Klaviyo]

Great questions, Terry. Thank you so much. First, let me start with sales leadership. As you know, we brought in a new CRO, a new head of America. These guys have worked with me before, and they really know enterprise business quite well. They'll be helping out with attracting and bringing in great talent on board as well in terms of sales leaders across the board. As you rightly say, yes, last quarter we have a really very large deal. This quarter we have our first ever eight-figure deal that is a two-year. We also have inside basically our largest transaction ever in EMEA and our large pipeline ever year to date as well that we are looking, especially in our international business. Those are all good early indicators. Let me remind you that, as I always say, this enterprise business is going to be a journey, right?

[Chano Fernández, Co-CEO at Klaviyo]

We're moving a sales go-to-market motion from being very transactional to a client or being much more sales consultative. We're moving from a single stakeholder to a multi-stakeholder relationship. We're moving them from less senior people to much more senior people that they need to liaise with, much more business case driven, and that takes time, right? All the early signals and all the progress that we're making, and when I look at the number of deals that we do have, it doesn't matter how you cut it, over $500K, $1 million, again, which is outpacing our regular business in terms of growth. All is looking great, even in terms of the pipeline. All is looking good in terms of the journey, but it will be a journey, right? In terms of the sales capacity, we do have the sales capacity we need.

[Chano Fernández, Co-CEO at Klaviyo]

I am not someone that likes to just spend on the street without productivity. I can also tell you that we remain flat, but definitely our productivity per head is much higher than it was a year ago, and that is how I like it to be and how I want it to be. What I want the sales teams to do is make sure that they do qualify deals properly, and a good outcome is we win 3 out of 4, which we participate because these cycles are expensive, right? We're going through that process where we're training, we're educating, we are learning, but we do have the right leadership in place. We do have the right sales capacity in place.

[Chano Fernández, Co-CEO at Klaviyo]

Certainly, we're a growth company, Terry. When we feel like we are producing all the right deals and we get to the productivities per head that are at maximum, as we see more territories and more opportunities for expansion and that will come, we will have to invest, and we will invest in order to gain and win those opportunities. Overall, we do have the pieces of the puzzle in place, right? We're also working with new agency partners. You heard our partnership, it doesn't matter with Accenture, but there are also some key agencies in the marketing business that are working with much larger customers that we didn't have relationship with. We're also expanding, obviously, our ecosystem, and at the same time, we're doing our investments in infrastructure, right? Those are some of the volume investments that we talked before.

[Chano Fernández, Co-CEO at Klaviyo]

That is our EU data center in EMEA, and much better guardrails in terms even of security, safety, compliance, especially in terms of some of the requests that come more from some of the largest companies. It is a journey as well there, and it will take a bit of time. Early signals and early data and early facts are good and are solid. If you think about it, this opportunity is massive for us, and we're just in the early innings. I can only be excited for the long-term opportunity that this provides to Klaviyo, and I like how the team is performing, but I expect that we will get much better over time as we really engage in many more sales cycles and understand better how we win.

[Operator]

Thank you. Our next question is from DJ Hynes from Canaccord Genuity. Please unmute your line and ask your question.

[DJ Hynes, Analyst at Canaccord Genuity]

Hey, thank you, guys. Amanda, I wanted to ask about net revenue retention. Look, I realize it's early for Composer or Customer Agent to contribute, but everything else I'm hearing, right, improving gross retention, SMS strength, multi-product customers, would make me think that NRR could start to gradually inflect up. I guess the questions are A, how much is profile enforcement overhanging on that metric? B, does the intra-quarter picture tell us something different than the trailing 12-month metric? C, I know it's not a metric you guide to, but is it right to think that net revenue retention should go up from here?

[Amanda Whalen, CFO at Klaviyo]

Yep. Thanks, DJ, it's a great question. On NRR, just as you said, we're seeing strength and we're seeing strong performance and improvement in the metrics that for us are the ones that matter for the long-term health of the business. That's improving gross retention, strength in text expansion, customers' usage of text, and cross-sell, which has been particularly strong and increasing over time. This quarter, those benefits were offset by the lapping of profile enforcement. As you think about NRR going forward, I would think about that impact of profile enforcement gradually winding out of the metrics since it's trailing 12-month through Q1 of next year. As we think about the business going forward, back to how do we think about long-term outlook here, what we feel very positive on is the fact that customers are staying with us.

[Amanda Whalen, CFO at Klaviyo]

They are expanding their business with us. Their usage of our product, they are buying more products from us. I think those are the ones that are really going to drive NRR over the longer-term.

[Operator]

Thank you. Our next question is from Derrick Wood from TD Cowen. Please unmute your line and ask your question.

[Derrick Wood, Analyst at TD Cowen]

Great. Thanks. I guess this is for AB. International continues to be a really bright spot, and over the last couple of years, we've heard from you about your journey with expanding languages and local support and sales teams in various countries. Can you just talk about what the next phases are on the international front, just as we're thinking about both the product and the go-to-market sides to sustain this momentum?

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

Yeah, absolutely. That's one big area where we see there's a lot of market share out there. Our share is relatively small. International continues to grow really nicely, about 35% year-over-year. A couple of things. I'll talk a little about the product side and then a little bit of what we're doing on the go-to-market side. On the product side, we've been very invested in, one of the things we find with a lot of international businesses is, not only are we helping them transact in different currencies, but also they're working across many markets. We've done a lot of work to help businesses that are working across multiple market, multiple regions, manage things like their product catalogs across those regions. Oftentimes they have different rules or different strategies and sometimes even different teams that manage those different businesses.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

For instance, we recently, with Klaviyo organizations, we went further in allowing folks to understand whether you're multi-brand or multi-market, understand all of your customers, even leverage that data across region to understand how different regions are performing. Some of the things we've done around scale, we're expanding our footprint of our data centers, where we house data and run our software, expanding that into Europe. Chano mentioned some of the great marketing and we've always loved putting on user conferences, both for our existing customers and partners and users, but also for folks that are thinking about Klaviyo. We expanded that this year to cover all of Europe. We've added some sales headcount, some Klaviyos that are now in France and Germany.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

I'd say internationally, our main focus right now is probably more in Europe than it is in Asia, although we see opportunities all over the world. Maybe the last thing I'll mention that just has been another maybe bright spot is, when we launched WhatsApp, we knew that that was going to have a lot of pull in Europe, but we found that that has even opened up some new markets. I was just talking with the team last week, and we closed a major deal that has a big WhatsApp component down in Brazil. That's opened up more of the Americas to us as well.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

I think there's a lot of room to go there, and obviously, when Chano and I joined up, one other thing we both believe in is we believe we should be able to get Klaviyo to a point where the majority of our revenue comes ex North America. I think we're very much on that track.

[Chano Fernández, Co-CEO at Klaviyo]

Yeah, I would add that, again, the opportunity international is very exciting. I think it's very early innings as well. There are some large markets like Germany, even Spain and Italy, where we're doing well. When you look at the market share, because we didn't have any teams on the ground in some places like Germany, we do have now, the opportunity is significantly larger. When you go in APAC, definitely Australia is a great market for us. Outside of Australia, we've been making some leadership changes that I think that will pay down the road, in terms of producing much more growth in places like Southeast Asia and Singapore and potentially other places like Japan that I've been recently visiting. That's very exciting.

[Chano Fernández, Co-CEO at Klaviyo]

While it's great to see the growth that international is producing, and when I think about long-term, the opportunity that international represents is definitely much larger than what we're seeing today.

[Operator]

Thank you. Our final question is from Brett Huff from Stephens Inc. Please unmute your line and ask your question.

[Brett Huff, Analyst at Stephens Inc]

Good evening, AB and Chano, and welcome, Erica, and good luck, Amanda. Thanks for taking my question here. I'm asking another of the AI question from a little bit different angle as the market, as you all know, continues to litigate the potential for disruption, especially within the SMB and maybe just medium-sized customers. The stat you gave on Composer adoption being really good in enterprise was interesting. We still get a lot of questions just more philosophically on, are we seeing any compelling data points, anecdotal or more systematic, about how your smaller customers are choosing AI from you versus another vendor, be it an an LLM or et cetera. Any update on that?

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

Yeah, absolutely. I'll give you a stat or some data on that. We've been watching in the last month, customers, new sign-ups, folks that are trying out Klaviyo for the first time, and a lot of those are smaller businesses. Entrepreneurs that are just getting started. Probably not surprisingly, those that are using Composer are the ones that end up being more successful with Klaviyo, literally in the first few weeks, and end up converting to paid customers. This is still early, and we're weaving Composer into more of the UI of Klaviyo. Intuitively, we think this makes a lot of sense.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

What we found when I talk to some of these entrepreneur SMB customers, a lot of them, they're not even sure, they know they need to do marketing, or they need to set up Customer Agent for customer support, but they're not sure what to do or where to start. We talked about some of the benefits that Composer has over a general purpose model. The fact that we organize a business's data, we understand the products or services they sell, we understand who their customers are. We have all of this data about past orders, transactions, customer preferences, and our model has organized that and can reason about that. The fact that we have an understanding of what that business likes from past marketing they've done, obviously, if somebody's brand new, we also can help them define what their brand looks like.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

Finally, we've actually even only recently in the last two weeks, we've upgraded the system behind the scenes that provides kind of the Klaviyo proprietary knowledge about what works in marketing. We're finding a lot of customers, they're querying into that to understand from Composer, I mentioned things like what's the best time to send? Who should I send to? All these things that, maybe questions they didn't know to ask or they don't know the answers to, and we just have a better data set. Actually, one of the things we're quite bullish on is that for SMBs, and these smaller businesses, they're actually going to look for more domain or task-specific AI.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

Obviously, we want to offer that with Composer, and embedding in Klaviyo is great because it means that they get a software interface that kind of feels both agentic, but also has that kind of point and click element if they want to drag and drop and design. We've also opened up Composer where it integrates into other agents, and other systems that they use. We think there, it's just now we're going to drive Composer usage just because we're just You can think of our agent as the expert at understanding your customers and the expert at marketing. That's one of the things we said. It doesn't really matter where you want to work, you're still going to be able to get value out of Composer. Anyways, I think I'm also very excited about what we're seeing from our entrepreneurs and SMBs.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

I think for them, a lot of it is just educating them on even what's possible with AI. I think we have an advantage there because a lot of them are actually used to using our interface. We've kind of merged the two, our agents and our kind of more traditional interface together.

[Brett Huff, Analyst at Stephens Inc]

Thank you.

[Operator]

That was our final question. I will now hand back to management for closing remarks.

[Andrew Bialecki, Co-Founder and Co-CEO at Klaviyo]

All right. Thanks everybody for joining us today. Amanda, thank you for helping us continue to grow Klaviyo. As we like to say, we're 1% done. Look forward to seeing everybody next quarter.

[Operator]

This concludes today's call. Thank you for joining us. You may now disconnect.

Participants

Executives

• Brad Sills, VP of Investor Relations
• Andrew Bialecki, Co-Founder and Co-CEO
• Chano Fernández, Co-CEO
• Amanda Whalen, CFO

Analysts

• Elizabeth Porter, Analyst at Morgan Stanley
• Arjun Bhatia, Analyst at William Blair & Company
• Tyler Radke, Analyst at Citi
• Samad Samana, Analyst at Jefferies
• Raimo Lenschow, Analyst at Barclays
• Matt VanVliet, Analyst at Cantor
• Terry Tillman, Analyst at Truist
• DJ Hynes, Analyst at Canaccord Genuity
• Derrick Wood, Analyst at TD Cowen
• Brett Huff, Analyst at Stephens Inc