Rockwell Automation (NYSE:ROK) is a global industrial automation and digital transformation company headquartered in Milwaukee, Wisconsin. The firm designs, manufactures and supports control systems, industrial control hardware and software, and related services that help manufacturers and industrial operators automate processes, improve productivity and enable data-driven decision making. Rockwell traces its heritage to the Allen-Bradley and Rockwell automation businesses and positions itself as a provider of integrated automation solutions across discrete and process industries.
The company's product portfolio includes programmable logic controllers (PLCs), human-machine interfaces (HMIs), variable frequency drives, sensors, safety components and other industrial control hardware, often marketed under the Allen-Bradley brand. On the software side, Rockwell offers an array of industrial software for control, visualization, analytics and manufacturing operations management, including suites and platforms used for supervisory control, distributed control (PlantPAx) and enterprise integration. Complementing its products, Rockwell provides engineering, system integration, consulting, lifecycle support and managed services aimed at implementing and maintaining automation and digitalization projects.
Rockwell serves a broad set of end markets worldwide, including automotive, food and beverage, life sciences, oil and gas, chemicals, mining, utilities and general discrete and process manufacturing. Its business model combines product sales with software subscriptions and services to support customers through design, installation and operational phases, with an emphasis on connecting operational technology (OT) and information technology (IT) to improve efficiency and resilience.
The company is led by President and Chief Executive Officer Blake Moret. Rockwell emphasizes partnerships with technology vendors, system integrators and industrial customers to advance industrial Internet of Things (IIoT) adoption, cybersecurity for industrial environments and factory modernization initiatives. Its offerings are marketed and supported through a global sales and service network designed to address regional and industry-specific automation needs.
