Primo Brands (PRMB) Stock Price, News & Analysis

Company Overview

Primo Brands Corporation is a beverage company focused on providing water and hydration products across North America. The company offers bottled water, water dispensers, refill services, filtration products and other beverage options for households, businesses and retail customers.

Its portfolio includes well-known regional and national water brands such as Poland Spring, Deer Park, Ice Mountain, Arrowhead, Ozarka, Zephyrhills, Pure Life and Primo. Products are distributed through retail stores, direct delivery, e-commerce and workplace and residential water services.

Primo Brands was created through the combination of Primo Water Corporation and BlueTriton Brands, a transaction completed in 2024. The combination brought together Primo Water’s dispenser, delivery and refill operations with BlueTriton’s portfolio of bottled-water brands and spring sources. The company serves customers primarily in the United States and Canada.

Robbert Rietbroek serves as chief executive officer of Primo Brands. The company is headquartered in Tampa, Florida, and focuses on expanding access to convenient hydration products while supporting reusable, refillable and packaged-water options.

Key Stats

• Today's Range: $19.62 to $19.92
• 50-Day Range: $18.81 to $24.32
• 52-Week Range: $14.36 to $26.21
• Volume: 3.13 million shs
• Average Volume: 4.59 million shs
• Market Capitalization: $7.16 billion
• P/E Ratio: 16.97
• Dividend Yield: 2.43%
• Price Target: $27.82
• Consensus Rating: Moderate Buy

Primo Brands Stock Analysis - MarketRank™

Primo Brands scored higher than 87% of companies evaluated by MarketBeat, and ranked 10th out of 171 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Primo Brands has received a consensus rating of Moderate Buy. The company's average rating score is 2.71, and is based on no strong buy ratings, 10 buy ratings, 4 hold ratings, and no sell ratings.

Upside Potential

Primo Brands has a consensus price target of $27.82, representing about 40.9% upside from its current price of $19.75.

Amount of Analyst Coverage

Primo Brands has been the subject of 7 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: 11.81%

Earnings Growth

Earnings for Primo Brands are expected to grow by 11.81% in the coming year, from $1.27 to $1.42 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Primo Brands is 75.95, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 38.82.

Price to Earnings Ratio vs. Sector

The P/E ratio of Primo Brands is 75.95, which means that it is trading at a more expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 13.94.

Price to Earnings Growth Ratio

Primo Brands has a PEG Ratio of 2.03. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Primo Brands has a P/B Ratio of 2.44. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

12.57% of the float of Primo Brands has been sold short.

Short Interest Ratio / Days to Cover

Primo Brands has a short interest ratio ("days to cover") of 8.01.

Change versus previous month

Short interest in Primo Brands has recently increased by 3.58%, indicating that investor sentiment is decreasing.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Primo Brands pays a meaningful dividend of 2.40%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Primo Brands does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Primo Brands is 184.62%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, Primo Brands will have a dividend payout ratio of 33.80% next year. This indicates that Primo Brands will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.3 / 5
• News Sentiment: 0.62

News Sentiment

Primo Brands has a news sentiment score of 0.62. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.48 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for Primo Brands this week, compared to 8 articles on an average week.

Search Interest

Only 26 people have searched for PRMB on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

MarketBeat Follows

Only 2 people have added Primo Brands to their MarketBeat watchlist in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

Company Ownership

• Score: 4.3 / 5
• Insider Trading: Acquiring Shares

Net Insider Buying

Over the last three months, insiders have purchased a net $1,999,200.00 in company stock, which represents 0.0279% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, Primo Brands insiders have bought more of their company's stock than they have sold. Specifically, they have bought $1,999,200.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

32.90% of the stock of Primo Brands is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

87.71% of the stock of Primo Brands is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/05/2026
• Record date for 9/8 Dividend: 8/24/2026
• Ex-Dividend for 9/8 Dividend: 8/24/2026
• Dividend Payable: 9/08/2026
• Today: 10/24/2026
• Next Earnings (Estimated): 11/05/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: Beverages
• Sub-Industry: Soft Drinks & Non-alcoholic Beverages
• Current Symbol: NYSE:PRMB
• Previous Symbol: NYSE:PRMB
• CIK: 2042694
• Web: www.primobrands.com
• Phone: 813-544-8515
• Fax: 813-881-1926
• Employees: 12,600
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Primo Brands: $27.82
• High Price Target: $35.00
• Low Price Target: $18.00
• Potential Upside/Downside: +40.9%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.71
• Research Coverage: 14 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.26
• Trailing P/E Ratio: 16.97
• Forward P/E Ratio: 15.55
• P/E Growth: 1.99
• Net Income: $60.10 million
• Net Margins: 1.49%
• Pretax Margin: 2.72%
• Return on Equity: 14.24%
• Return on Assets: 4.03%

Debt

• Debt-to-Equity Ratio: 1.71
• Current Ratio: 1.05
• Quick Ratio: 0.86

Sales & Book Value

• Annual Sales: $6.66 billion
• Price / Sales: 1.07
• Cash Flow: $2.97 per share
• Price / Cash Flow: 6.64
• Book Value: $8.08 per share
• Price / Book: 2.44

Miscellaneous

• Outstanding Shares: 362,350,000
• Free Float: 243,140,000
• Market Cap: $7.16 billion
• Optionable: Optionable
• Beta: 0.71