Digimarc (DMRC) Stock Price, News & Analysis

Company Overview

Digimarc Corporation (NASDAQ:DMRC) is a global leader in digital identification and watermarking technologies, offering solutions that enhance the security, traceability, and user engagement of printed and digital assets. Headquartered in Beaverton, Oregon, the company develops software and services that embed imperceptible digital watermarks into images, audio, video, packaging and labels. These watermarks enable seamless, automated detection by smartphones, scanners and other devices, unlocking new avenues for consumer interaction, brand protection and anti-counterfeiting measures.

The company’s core product suite includes Digimarc Barcode™, which extends traditional Universal Product Code (UPC) barcodes across the entire label or package surface for faster, more accurate scanning in retail environments. Complementing this, the Digimarc Discover™ platform provides an end-to-end solution for converting watermarked content into actionable digital experiences, supporting marketing campaigns, sustainable packaging initiatives and loyalty programs. Digimarc also offers software tools for enterprise adoption, integration services and developer APIs that allow businesses to incorporate watermark detection into existing workflows and mobile applications.

Founded in 1995, Digimarc has garnered a robust patent portfolio in digital watermarking and signal processing technologies. Over the years, the company has formed strategic partnerships with major consumer packaged goods firms, retailers and technology providers to drive widespread implementation of its solutions. Digimarc’s technology has been adopted in over 100,000 consumer products worldwide, spanning industries such as food and beverage, personal care, publishing and media entertainment.

Operating across North America, Europe and Asia, Digimarc serves a diverse client base ranging from multinational corporations to mid-sized enterprises. The company is led by President and Chief Executive Officer Robert J. “Bob” McMahon, who brings extensive experience in enterprise software and digital media. Under his leadership, Digimarc continues to innovate in areas such as sustainable packaging, supply chain transparency and digital rights management, positioning itself at the convergence of physical products and digital engagement.

Key Stats

• Today's Range: $13.01 to $13.76
• 50-Day Range: $12.45 to $14.34
• 52-Week Range: $10.44 to $48.32
• Volume: 364,792 shs
• Average Volume: 166,751 shs
• Market Capitalization: $288.55 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $30.00
• Consensus Rating: Buy

Digimarc Stock Analysis - MarketRank™

Digimarc scored higher than 37% of companies evaluated by MarketBeat, and ranked 132nd out of 182 stocks in the industrials sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Buy

Consensus Rating

Digimarc has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

Digimarc has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Digimarc is -7.12, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Digimarc is -7.12, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Digimarc has a P/B Ratio of 4.68. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

11.44% of the float of Digimarc has been sold short.

Short Interest Ratio / Days to Cover

Digimarc has a short interest ratio ("days to cover") of 9.3.

Change versus previous month

Short interest in Digimarc has recently increased by 1.63%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Digimarc does not currently pay a dividend.

Dividend Growth

Digimarc does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

11.44% of the float of Digimarc has been sold short.

Short Interest Ratio / Days to Cover

Digimarc has a short interest ratio ("days to cover") of 9.3.

Change versus previous month

Short interest in Digimarc has recently increased by 1.63%, indicating that investor sentiment is decreasing.

News and Social Media

• Score: 1.7 / 5
• News Sentiment: 0.12

News Sentiment

Digimarc has a news sentiment score of 0.12. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.53 average news sentiment score of Industrials companies.

News Coverage This Week

MarketBeat has tracked 20 news articles for Digimarc this week, compared to 7 articles on an average week.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Digimarc insiders have not sold or bought any company stock.

Percentage Held by Insiders

19.30% of the stock of Digimarc is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

66.85% of the stock of Digimarc is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

DMRC Stock Analysis - Frequently Asked Questions

How have DMRC shares performed this year?

Digimarc's stock was trading at $37.45 on January 1st, 2025. Since then, DMRC shares have decreased by 64.2% and is now trading at $13.39.

How were Digimarc's earnings last quarter?

Digimarc Corporation (NASDAQ:DMRC) issued its quarterly earnings data on Tuesday, August, 13th. The information technology services provider reported ($0.23) earnings per share (EPS) for the quarter, beating analysts' consensus estimates of ($0.27) by $0.04. The information technology services provider had revenue of $10.38 million for the quarter. Digimarc had a negative trailing twelve-month return on equity of 47.23% and a negative net margin of 106.75%.
Read the conference call transcript.

Who are Digimarc's major shareholders?

Top institutional shareholders of Digimarc include Silverberg Bernstein Capital Management LLC (2.88%). Insiders that own company stock include Tony Rodriguez, Andrew Walter, Ken Sickles, Kathleen Kool, Alicia Syrett and Milena Alberti-Perez.
View institutional ownership trends.

How do I buy shares of Digimarc?

Shares of DMRC stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Digimarc own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Digimarc investors own include Waste Connections (WCN), The RMR Group (RMR), iShares Micro-Cap ETF (IWC), DiamondRock Hospitality (DRH), American Water Works (AWK), AU Optronics (AUOTY) and Triple Flag Precious Metals (TFPM).

Company Calendar

• Last Earnings: 8/13/2024
• Today: 7/10/2025
• Next Earnings (Estimated): 8/12/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Industrials
• Industry: PROTECTION - SFTY
• Sub-Industry: Application Software
• Current Symbol: NASDAQ:DMRC
• CIK: 1438231
• Web: www.digimarc.com
• Phone: (503) 469-4800
• Fax: 503-469-4777
• Employees: 230
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Digimarc: $30.00
• High Price Target: $30.00
• Low Price Target: $30.00
• Potential Upside/Downside: +124.0%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): ($1.88)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$39.01 million
• Net Margins: -106.75%
• Pretax Margin: -106.60%
• Return on Equity: -47.23%
• Return on Assets: -38.07%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.70
• Quick Ratio: 2.70

Sales & Book Value

• Annual Sales: $38.42 million
• Price / Sales: 7.51
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $2.86 per share
• Price / Book: 4.68

Miscellaneous

• Outstanding Shares: 21,550,000
• Free Float: 17,392,000
• Market Cap: $288.55 million
• Optionable: Optionable
• Beta: 1.40