Digimarc (DMRC) Competitors

PROS (NYSE:PRO) and Digimarc (NASDAQ:DMRC) are both small-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, community ranking, profitability, valuation, institutional ownership, risk, dividends, earnings and analyst recommendations.

Do analysts rate PRO or DMRC?

PROS currently has a consensus price target of $32.00, indicating a potential upside of 53.92%. Digimarc has a consensus price target of $29.00, indicating a potential upside of 99.52%. Given Digimarc's higher probable upside, analysts clearly believe Digimarc is more favorable than PROS.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PROS	0 Sell rating(s)	1 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.88
Digimarc	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Do institutionals & insiders hold more shares of PRO or DMRC?

94.3% of PROS shares are held by institutional investors. Comparatively, 66.8% of Digimarc shares are held by institutional investors. 3.7% of PROS shares are held by company insiders. Comparatively, 19.3% of Digimarc shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Does the media refer more to PRO or DMRC?

In the previous week, Digimarc had 14 more articles in the media than PROS. MarketBeat recorded 23 mentions for Digimarc and 9 mentions for PROS. PROS's average media sentiment score of 0.51 beat Digimarc's score of 0.08 indicating that PROS is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
PROS	3 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Digimarc	3 Very Positive mention(s)	2 Positive mention(s)	12 Neutral mention(s)	4 Negative mention(s)	1 Very Negative mention(s)	Neutral

Does the MarketBeat Community believe in PRO or DMRC?

PROS received 264 more outperform votes than Digimarc when rated by MarketBeat users. Likewise, 71.92% of users gave PROS an outperform vote while only 66.87% of users gave Digimarc an outperform vote.

Company	Underperform	Outperform
PROS	Outperform Votes 589 71.92%	Underperform Votes 230 28.08%
Digimarc	Outperform Votes 325 66.87%	Underperform Votes 161 33.13%

Which has more volatility & risk, PRO or DMRC?

PROS has a beta of 1.14, indicating that its share price is 14% more volatile than the S&P 500. Comparatively, Digimarc has a beta of 1.61, indicating that its share price is 61% more volatile than the S&P 500.

Which has higher earnings & valuation, PRO or DMRC?

PROS has higher revenue and earnings than Digimarc. PROS is trading at a lower price-to-earnings ratio than Digimarc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PROS	$330.37M	2.99	-$20.48M	-$0.44	-47.25
Digimarc	$38.42M	8.15	-$45.96M	-$1.83	-7.94

Is PRO or DMRC more profitable?

PROS has a net margin of -6.20% compared to Digimarc's net margin of -104.84%. PROS's return on equity of 0.00% beat Digimarc's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
PROS	-6.20%	N/A	-3.80%
Digimarc	-104.84%	-41.67%	-34.11%

Summary

PROS beats Digimarc on 12 of the 18 factors compared between the two stocks.