Rocky Brands (RCKY) Stock Price, News & Analysis

Company Overview

Rocky Brands, Inc. is a leading designer, marketer and distributor of premium footwear, apparel and accessories for outdoor, work, military and western markets. Headquartered in Nelsonville, Ohio, the company operates through a portfolio of heritage brands that includes Rocky, Georgia Boot, Durango, Lehigh Safety Shoes and Crevo. Its products are engineered to meet demanding performance standards, combining innovative materials and construction techniques to deliver durability, comfort and safety for end users in various environments.

The company’s product range spans tactical and military boots, hunting and outdoor footwear, western and casual shoes, as well as industrial and safety boots featuring electrical hazard protection, puncture-resistant soles and waterproof membranes. In addition to footwear, Rocky Brands offers a selection of performance apparel, socks and accessories designed to complement its core footwear lines. The company serves a diversified customer base that includes independent retailers, national chains, department stores and e-commerce platforms.

Rocky Brands maintains an extensive distribution network across North America, with additional reach into select international markets. It operates multiple sales offices and distribution centers to support timely delivery and inventory management for its retail and wholesale partners. The company’s commitment to quality control and supply chain efficiency underpins its ability to respond to changing consumer needs and seasonal trends in outdoor and workwear segments.

Founded in 1932, Rocky Brands has weathered nearly a century of industry evolution by emphasizing product innovation, brand building and customer service. The executive leadership team, led by Chairman and Chief Executive Officer Thomas H. Coughlin, brings decades of footwear and retail experience to the organization. Under their guidance, the company continues to invest in research and development, expand its brand portfolio and strengthen its market position among performance-driven footwear and apparel providers.

Key Stats

• Today's Range: $23.52 to $24.32
• 50-Day Range: $18.78 to $24.36
• 52-Week Range: $11.93 to $37.80
• Volume: 74,582 shs
• Average Volume: 52,972 shs
• Market Capitalization: $179.74 million
• P/E Ratio: 13.16
• Dividend Yield: 2.57%
• Price Target: $20.00
• Consensus Rating: Hold

Rocky Brands Stock Analysis - MarketRank™

Rocky Brands scored higher than 60% of companies evaluated by MarketBeat, and ranked 165th out of 291 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.0 / 5
• Analyst Rating: Hold

Consensus Rating

Rocky Brands has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

Rocky Brands has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Rocky Brands is 13.16, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.84.

Price to Earnings Ratio vs. Sector

The P/E ratio of Rocky Brands is 13.16, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 21.33.

Price to Book Value per Share Ratio

Rocky Brands has a P/B Ratio of 0.77. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.32% of the float of Rocky Brands has been sold short.

Short Interest Ratio / Days to Cover

Rocky Brands has a short interest ratio ("days to cover") of 2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Rocky Brands has recently decreased by 18.15%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Rocky Brands pays a meaningful dividend of 2.55%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Rocky Brands does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Rocky Brands is 33.88%. This payout ratio is at a healthy, sustainable level, below 75%.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

2.32% of the float of Rocky Brands has been sold short.

Short Interest Ratio / Days to Cover

Rocky Brands has a short interest ratio ("days to cover") of 2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Rocky Brands has recently decreased by 18.15%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 3.1 / 5
• News Sentiment: 1.57

News Sentiment

Rocky Brands has a news sentiment score of 1.57. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.86 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Rocky Brands this week, compared to 1 article on an average week.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Rocky Brands insiders have bought more of their company's stock than they have sold. Specifically, they have bought $4,692.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

Only 5.10% of the stock of Rocky Brands is held by insiders.

Percentage Held by Institutions

75.06% of the stock of Rocky Brands is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

RCKY Stock Analysis - Frequently Asked Questions

How have RCKY shares performed this year?

Rocky Brands' stock was trading at $22.80 at the start of the year. Since then, RCKY shares have increased by 5.7% and is now trading at $24.09.

How were Rocky Brands' earnings last quarter?

Rocky Brands, Inc. (NASDAQ:RCKY) announced its quarterly earnings data on Tuesday, April, 29th. The textile maker reported $0.73 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.52 by $0.21. The textile maker earned $114.07 million during the quarter, compared to the consensus estimate of $112.67 million. Rocky Brands had a net margin of 3.03% and a trailing twelve-month return on equity of 9.34%.
Read the conference call transcript.

How do I buy shares of Rocky Brands?

Shares of RCKY stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Rocky Brands own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Rocky Brands investors own include American Water Works (AWK), Waste Connections (WCN), The RMR Group (RMR), Humana (HUM), Voyager Therapeutics (VYGR), DiamondRock Hospitality (DRH) and iShares Micro-Cap ETF (IWC).

Company Calendar

• Last Earnings: 4/29/2025
• Record date for 6/16 Dividend: 6/02/2025
• Ex-Dividend for 6/16 Dividend: 6/02/2025
• Dividend Payable: 6/16/2025
• Today: 7/12/2025
• Next Earnings (Estimated): 7/29/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: SHOES&REL APPRL
• Sub-Industry: Apparel
• Current Symbol: NASDAQ:RCKY
• CIK: 895456
• Web: www.rockybrands.com
• Phone: (740) 753-1951
• Fax: 740-753-4024
• Employees: 2,535
• Year Founded: 1932

Price Target and Rating

• Average Price Target for Rocky Brands: $20.00
• High Price Target: $20.00
• Low Price Target: $20.00
• Potential Upside/Downside: -17.0%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.83
• Trailing P/E Ratio: 13.16
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $11.39 million
• Net Margins: 3.03%
• Pretax Margin: 3.75%
• Return on Equity: 9.34%
• Return on Assets: 4.60%

Debt

• Debt-to-Equity Ratio: 0.51
• Current Ratio: 2.64
• Quick Ratio: 0.85

Sales & Book Value

• Annual Sales: $453.77 million
• Price / Sales: 0.40
• Cash Flow: $3.96 per share
• Price / Cash Flow: 6.09
• Book Value: $31.16 per share
• Price / Book: 0.77

Miscellaneous

• Outstanding Shares: 7,460,000
• Free Float: 7,080,000
• Market Cap: $179.71 million
• Optionable: Not Optionable
• Beta: 2.34