Do analysts rate WEYS or RCKY?

Rocky Brands has a consensus target price of $56.00, indicating a potential upside of 19.97%. Given Rocky Brands' stronger consensus rating and higher probable upside, analysts clearly believe Rocky Brands is more favorable than Weyco Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Weyco Group 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Rocky Brands 0 Sell rating(s) 2 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.50

Which has stronger earnings & valuation, WEYS or RCKY?

Weyco Group has higher earnings, but lower revenue than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than Weyco Group, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Weyco Group $276.17M 1.58 $23.08M $3.63 12.61 Rocky Brands $481.98M 0.73 $22.27M $3.82 12.22

Is WEYS or RCKY more profitable?

Weyco Group has a net margin of 12.39% compared to Rocky Brands' net margin of 5.72%. Weyco Group's return on equity of 14.04% beat Rocky Brands' return on equity. Company Net Margins Return on Equity Return on Assets Weyco Group 12.39% 14.04% 11.28% Rocky Brands 5.72% 12.28% 6.43%

Does the media favor WEYS or RCKY?

In the previous week, Weyco Group had 7 more articles in the media than Rocky Brands. MarketBeat recorded 9 mentions for Weyco Group and 2 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.81 beat Weyco Group's score of 0.16 indicating that Rocky Brands is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Weyco Group 1 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Rocky Brands 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Which has higher valuation and earnings, RCKY or NKE?

NIKE has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Rocky Brands $481.98M 0.73 $22.27M $3.82 12.22 NIKE $46.40B 1.25 $3.11B $2.09 18.71

Is RCKY or NKE more profitable?

NIKE has a net margin of 6.70% compared to Rocky Brands' net margin of 5.72%. NIKE's return on equity of 16.54% beat Rocky Brands' return on equity. Company Net Margins Return on Equity Return on Assets Rocky Brands 5.72% 12.28% 6.43% NIKE 6.70% 16.54% 6.21%

Does the media favor RCKY or NKE?

In the previous week, NIKE had 45 more articles in the media than Rocky Brands. MarketBeat recorded 47 mentions for NIKE and 2 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.81 beat NIKE's score of 0.89 indicating that Rocky Brands is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rocky Brands 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive NIKE 23 Very Positive mention(s) 6 Positive mention(s) 6 Neutral mention(s) 5 Negative mention(s) 5 Very Negative mention(s) Positive

Which has higher valuation & earnings, RCKY or ONON?

ON has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Rocky Brands $481.98M 0.73 $22.27M $3.82 12.22 ON $3.64B 5.49 $245.87M $1.47 21.28

Is RCKY or ONON more profitable?

ON has a net margin of 12.09% compared to Rocky Brands' net margin of 5.72%. ON's return on equity of 22.92% beat Rocky Brands' return on equity. Company Net Margins Return on Equity Return on Assets Rocky Brands 5.72% 12.28% 6.43% ON 12.09% 22.92% 13.33%

Does the media prefer RCKY or ONON?

In the previous week, ON had 46 more articles in the media than Rocky Brands. MarketBeat recorded 48 mentions for ON and 2 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.81 beat ON's score of -0.06 indicating that Rocky Brands is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rocky Brands 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive ON 9 Very Positive mention(s) 7 Positive mention(s) 8 Neutral mention(s) 11 Negative mention(s) 2 Very Negative mention(s) Neutral

Does the media refer more to DECK or RCKY?

In the previous week, Deckers Outdoor had 18 more articles in the media than Rocky Brands. MarketBeat recorded 20 mentions for Deckers Outdoor and 2 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.81 beat Deckers Outdoor's score of 0.73 indicating that Rocky Brands is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Deckers Outdoor 7 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Rocky Brands 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Which has preferable earnings and valuation, BIRK or RCKY?

Birkenstock has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than Birkenstock, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Birkenstock $2.32B 3.02 $385.46M $2.13 17.88 Rocky Brands $481.98M 0.73 $22.27M $3.82 12.22

Is BIRK or RCKY more profitable?

Birkenstock has a net margin of 14.82% compared to Rocky Brands' net margin of 5.72%. Birkenstock's return on equity of 13.36% beat Rocky Brands' return on equity. Company Net Margins Return on Equity Return on Assets Birkenstock 14.82% 13.36% 7.21% Rocky Brands 5.72% 12.28% 6.43%

Does the media refer more to BIRK or RCKY?

In the previous week, Birkenstock had 32 more articles in the media than Rocky Brands. MarketBeat recorded 34 mentions for Birkenstock and 2 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.81 beat Birkenstock's score of 0.43 indicating that Rocky Brands is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Birkenstock 13 Very Positive mention(s) 4 Positive mention(s) 10 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Rocky Brands 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Rocky Brands (RCKY) Competitors

$46.68 -0.85 (-1.79%)

As of 08/17/2026 04:00 PM Eastern

Compare

RCKY vs. WEYS, NKE, ONON, DECK, and BIRK

Should you buy Rocky Brands stock or one of its competitors? Rocky Brands's main competitors and comparable companies include Weyco Group (WEYS), NIKE (NKE), ON (ONON), Deckers Outdoor (DECK), and Birkenstock (BIRK). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "footwear" industry.

How does Rocky Brands compare to Weyco Group?

Weyco Group (NASDAQ:WEYS) and Rocky Brands (NASDAQ:RCKY) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, valuation, risk, institutional ownership, profitability, media sentiment and dividends.

Weyco Group has a net margin of 12.39% compared to Rocky Brands' net margin of 5.72%. Weyco Group's return on equity of 14.04% beat Rocky Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Weyco Group	12.39%	14.04%	11.28%
Rocky Brands	5.72%	12.28%	6.43%

Weyco Group pays an annual dividend of $1.12 per share and has a dividend yield of 2.4%. Rocky Brands pays an annual dividend of $0.68 per share and has a dividend yield of 1.5%. Weyco Group pays out 30.9% of its earnings in the form of a dividend. Rocky Brands pays out 17.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Weyco Group has raised its dividend for 3 consecutive years. Weyco Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Weyco Group had 7 more articles in the media than Rocky Brands. MarketBeat recorded 9 mentions for Weyco Group and 2 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.81 beat Weyco Group's score of 0.16 indicating that Rocky Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Weyco Group	1 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Rocky Brands	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Weyco Group has a beta of 0.88, indicating that its stock price is 12% less volatile than the broader market. Comparatively, Rocky Brands has a beta of 2.35, indicating that its stock price is 135% more volatile than the broader market.

Rocky Brands has a consensus target price of $56.00, indicating a potential upside of 19.97%. Given Rocky Brands' stronger consensus rating and higher probable upside, analysts clearly believe Rocky Brands is more favorable than Weyco Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Weyco Group	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Rocky Brands	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50

23.6% of Weyco Group shares are held by institutional investors. Comparatively, 75.1% of Rocky Brands shares are held by institutional investors. 36.4% of Weyco Group shares are held by company insiders. Comparatively, 7.6% of Rocky Brands shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Weyco Group has higher earnings, but lower revenue than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than Weyco Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Weyco Group	$276.17M	1.58	$23.08M	$3.63	12.61
Rocky Brands	$481.98M	0.73	$22.27M	$3.82	12.22

Summary

Weyco Group beats Rocky Brands on 10 of the 19 factors compared between the two stocks.

How does Rocky Brands compare to NIKE?

Rocky Brands (NASDAQ:RCKY) and NIKE (NYSE:NKE) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, valuation, media sentiment, analyst recommendations, profitability, dividends, institutional ownership and risk.

In the previous week, NIKE had 45 more articles in the media than Rocky Brands. MarketBeat recorded 47 mentions for NIKE and 2 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.81 beat NIKE's score of 0.89 indicating that Rocky Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rocky Brands	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
NIKE	23 Very Positive mention(s)	6 Positive mention(s)	6 Neutral mention(s)	5 Negative mention(s)	5 Very Negative mention(s)	Positive

Rocky Brands currently has a consensus price target of $56.00, suggesting a potential upside of 19.97%. NIKE has a consensus price target of $53.53, suggesting a potential upside of 36.88%. Given NIKE's higher probable upside, analysts plainly believe NIKE is more favorable than Rocky Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rocky Brands	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50
NIKE	5 Sell rating(s)	18 Hold rating(s)	13 Buy rating(s)	1 Strong Buy rating(s)	2.27

Rocky Brands pays an annual dividend of $0.68 per share and has a dividend yield of 1.5%. NIKE pays an annual dividend of $1.64 per share and has a dividend yield of 4.2%. Rocky Brands pays out 17.8% of its earnings in the form of a dividend. NIKE pays out 78.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. NIKE has increased its dividend for 22 consecutive years. NIKE is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

NIKE has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rocky Brands	$481.98M	0.73	$22.27M	$3.82	12.22
NIKE	$46.40B	1.25	$3.11B	$2.09	18.71

Rocky Brands has a beta of 2.35, suggesting that its stock price is 135% more volatile than the broader market. Comparatively, NIKE has a beta of 1.11, suggesting that its stock price is 11% more volatile than the broader market.

75.1% of Rocky Brands shares are held by institutional investors. Comparatively, 64.3% of NIKE shares are held by institutional investors. 7.6% of Rocky Brands shares are held by insiders. Comparatively, 1.1% of NIKE shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

NIKE has a net margin of 6.70% compared to Rocky Brands' net margin of 5.72%. NIKE's return on equity of 16.54% beat Rocky Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rocky Brands	5.72%	12.28%	6.43%
NIKE	6.70%	16.54%	6.21%

Summary

NIKE beats Rocky Brands on 12 of the 20 factors compared between the two stocks.

How does Rocky Brands compare to ON?

Rocky Brands (NASDAQ:RCKY) and ON (NYSE:ONON) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, risk, institutional ownership, valuation, profitability, dividends, earnings and analyst recommendations.

75.1% of Rocky Brands shares are owned by institutional investors. Comparatively, 36.4% of ON shares are owned by institutional investors. 7.6% of Rocky Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Rocky Brands currently has a consensus target price of $56.00, indicating a potential upside of 19.97%. ON has a consensus target price of $48.57, indicating a potential upside of 55.28%. Given ON's stronger consensus rating and higher probable upside, analysts clearly believe ON is more favorable than Rocky Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rocky Brands	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50
ON	1 Sell rating(s)	5 Hold rating(s)	18 Buy rating(s)	1 Strong Buy rating(s)	2.76

In the previous week, ON had 46 more articles in the media than Rocky Brands. MarketBeat recorded 48 mentions for ON and 2 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.81 beat ON's score of -0.06 indicating that Rocky Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rocky Brands	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
ON	9 Very Positive mention(s)	7 Positive mention(s)	8 Neutral mention(s)	11 Negative mention(s)	2 Very Negative mention(s)	Neutral

ON has a net margin of 12.09% compared to Rocky Brands' net margin of 5.72%. ON's return on equity of 22.92% beat Rocky Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rocky Brands	5.72%	12.28%	6.43%
ON	12.09%	22.92%	13.33%

ON has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rocky Brands	$481.98M	0.73	$22.27M	$3.82	12.22
ON	$3.64B	5.49	$245.87M	$1.47	21.28

Rocky Brands has a beta of 2.35, meaning that its stock price is 135% more volatile than the broader market. Comparatively, ON has a beta of 2.12, meaning that its stock price is 112% more volatile than the broader market.

Summary

ON beats Rocky Brands on 12 of the 17 factors compared between the two stocks.

How does Rocky Brands compare to Deckers Outdoor?

Deckers Outdoor (NYSE:DECK) and Rocky Brands (NASDAQ:RCKY) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, media sentiment, profitability, valuation, analyst recommendations, institutional ownership, earnings and risk.

Deckers Outdoor has a net margin of 18.54% compared to Rocky Brands' net margin of 5.72%. Deckers Outdoor's return on equity of 41.51% beat Rocky Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Deckers Outdoor	18.54%	41.51%	26.55%
Rocky Brands	5.72%	12.28%	6.43%

97.8% of Deckers Outdoor shares are held by institutional investors. Comparatively, 75.1% of Rocky Brands shares are held by institutional investors. 0.4% of Deckers Outdoor shares are held by insiders. Comparatively, 7.6% of Rocky Brands shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Deckers Outdoor has a beta of 1.17, indicating that its share price is 17% more volatile than the broader market. Comparatively, Rocky Brands has a beta of 2.35, indicating that its share price is 135% more volatile than the broader market.

Deckers Outdoor has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Deckers Outdoor	$5.47B	2.24	$1.02B	$7.05	12.78
Rocky Brands	$481.98M	0.73	$22.27M	$3.82	12.22

Deckers Outdoor currently has a consensus target price of $117.16, suggesting a potential upside of 30.02%. Rocky Brands has a consensus target price of $56.00, suggesting a potential upside of 19.97%. Given Deckers Outdoor's higher probable upside, analysts clearly believe Deckers Outdoor is more favorable than Rocky Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Deckers Outdoor	2 Sell rating(s)	13 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.29
Rocky Brands	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50

In the previous week, Deckers Outdoor had 18 more articles in the media than Rocky Brands. MarketBeat recorded 20 mentions for Deckers Outdoor and 2 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.81 beat Deckers Outdoor's score of 0.73 indicating that Rocky Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Deckers Outdoor	7 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rocky Brands	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Summary

Deckers Outdoor beats Rocky Brands on 12 of the 16 factors compared between the two stocks.

How does Rocky Brands compare to Birkenstock?

Birkenstock (NYSE:BIRK) and Rocky Brands (NASDAQ:RCKY) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, valuation, analyst recommendations, dividends, media sentiment, institutional ownership, risk and earnings.

Birkenstock has a beta of 1.3, indicating that its stock price is 30% more volatile than the broader market. Comparatively, Rocky Brands has a beta of 2.35, indicating that its stock price is 135% more volatile than the broader market.

19.9% of Birkenstock shares are held by institutional investors. Comparatively, 75.1% of Rocky Brands shares are held by institutional investors. 7.6% of Rocky Brands shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Birkenstock had 32 more articles in the media than Rocky Brands. MarketBeat recorded 34 mentions for Birkenstock and 2 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.81 beat Birkenstock's score of 0.43 indicating that Rocky Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Birkenstock	13 Very Positive mention(s)	4 Positive mention(s)	10 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Rocky Brands	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Birkenstock has a net margin of 14.82% compared to Rocky Brands' net margin of 5.72%. Birkenstock's return on equity of 13.36% beat Rocky Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Birkenstock	14.82%	13.36%	7.21%
Rocky Brands	5.72%	12.28%	6.43%

Birkenstock has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than Birkenstock, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Birkenstock	$2.32B	3.02	$385.46M	$2.13	17.88
Rocky Brands	$481.98M	0.73	$22.27M	$3.82	12.22

Birkenstock presently has a consensus price target of $53.91, suggesting a potential upside of 41.52%. Rocky Brands has a consensus price target of $56.00, suggesting a potential upside of 19.97%. Given Birkenstock's stronger consensus rating and higher probable upside, equities analysts clearly believe Birkenstock is more favorable than Rocky Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Birkenstock	1 Sell rating(s)	4 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.67
Rocky Brands	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

Birkenstock beats Rocky Brands on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RCKY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RCKY vs. The Competition

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Metric	Rocky Brands	Textiles, Apparel & Luxury Goods Industry	Consumer Discretionary Sector	NASDAQ Exchange
Market Cap	$356.09M	$11.48B	$13.20B	$13.06B
Dividend Yield	1.43%	2.72%	55.35%	10.62%
P/E Ratio	12.22	24.34	47.96	25.39
Price / Sales	0.73	9.84	92.14	92.34
Price / Cash	10.16	57.05	19.24	38.47
Price / Book	1.39	3.87	4.42	6.51
Net Income	$22.27M	$466.81M	$445.74M	$347.22M
7 Day Performance	-1.62%	-1.78%	-0.31%	1.27%
1 Month Performance	14.02%	-2.05%	0.61%	2.72%
1 Year Performance	76.62%	18.18%	-0.43%	21.85%

Rocky Brands Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RCKY Rocky Brands	4.4836 of 5 stars	$46.68 -1.8%	$56.00 +20.0%	+76.6%	$356.09M	$481.98M	12.22	2,200	Positive News
WEYS Weyco Group	1.7736 of 5 stars	$46.88 +1.4%	N/A	+56.2%	$446.86M	$280.14M	12.91	440	Analyst Upgrade
NKE NIKE	4.9974 of 5 stars	$41.29 -1.9%	$53.53 +29.7%	-49.3%	$61.25B	$46.40B	19.76	73,000	Trending News
ONON ON	4.9876 of 5 stars	$30.94 -20.2%	$52.89 +70.9%	-31.0%	$19.75B	$3.64B	33.27	3,963	Earnings Report Insider Trade High Trading Volume
DECK Deckers Outdoor	4.3559 of 5 stars	$93.78 -3.8%	$117.16 +24.9%	-12.4%	$12.77B	$5.53B	13.30	6,000

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This page (NASDAQ:RCKY) was last updated on 8/18/2026 by MarketBeat.com Staff.

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Rocky Brands (RCKY) Competitors

RCKY vs. WEYS, NKE, ONON, DECK, and BIRK

How does Rocky Brands compare to Weyco Group?

Summary

How does Rocky Brands compare to NIKE?

Summary

How does Rocky Brands compare to ON?

Summary

How does Rocky Brands compare to Deckers Outdoor?

Summary

How does Rocky Brands compare to Birkenstock?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RCKY vs. The Competition

Rocky Brands Competitors List

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Rocky Brands (RCKY) Competitors

RCKY vs. WEYS, NKE, ONON, DECK, and BIRK

How does Rocky Brands compare to Weyco Group?

Is WEYS or RCKY more profitable?

Is WEYS or RCKY a better dividend stock?

Does the media favor WEYS or RCKY?

Which has more risk & volatility, WEYS or RCKY?

Do analysts rate WEYS or RCKY?

Do insiders and institutionals hold more shares of WEYS or RCKY?

Which has stronger earnings & valuation, WEYS or RCKY?

Summary

How does Rocky Brands compare to NIKE?

Does the media favor RCKY or NKE?

Do analysts recommend RCKY or NKE?

Is RCKY or NKE a better dividend stock?

Which has higher valuation and earnings, RCKY or NKE?

Which has more risk & volatility, RCKY or NKE?

Do institutionals and insiders hold more shares of RCKY or NKE?

Is RCKY or NKE more profitable?

Summary

How does Rocky Brands compare to ON?

Do insiders & institutionals believe in RCKY or ONON?

Do analysts rate RCKY or ONON?

Does the media prefer RCKY or ONON?

Is RCKY or ONON more profitable?

Which has higher valuation & earnings, RCKY or ONON?

Which has more volatility & risk, RCKY or ONON?

Summary

How does Rocky Brands compare to Deckers Outdoor?

Is DECK or RCKY more profitable?

Do insiders and institutionals hold more shares of DECK or RCKY?

Which has more volatility and risk, DECK or RCKY?

Which has higher valuation & earnings, DECK or RCKY?

Do analysts rate DECK or RCKY?

Does the media refer more to DECK or RCKY?

Summary

How does Rocky Brands compare to Birkenstock?

Which has more risk & volatility, BIRK or RCKY?

Do insiders & institutionals hold more shares of BIRK or RCKY?

Does the media refer more to BIRK or RCKY?

Is BIRK or RCKY more profitable?

Which has preferable earnings and valuation, BIRK or RCKY?

Do analysts rate BIRK or RCKY?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RCKY vs. The Competition

Rocky Brands Competitors List

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