RCKY vs. SGC, BIRD, SILO, MGOL, MJID, WWW, CAL, SHOO, SKX, and LULU
Should you be buying Rocky Brands stock or one of its competitors? The main competitors of Rocky Brands include Superior Group of Companies (SGC), Allbirds (BIRD), Silo Pharma (SILO), MGO Global (MGOL), Majestic Ideal (MJID), Wolverine World Wide (WWW), Caleres (CAL), Steven Madden (SHOO), Skechers U.S.A. (SKX), and Lululemon Athletica (LULU).
Superior Group of Companies (NASDAQ:SGC) and Rocky Brands (NASDAQ:RCKY) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, media sentiment, dividends, community ranking, institutional ownership, risk, valuation, analyst recommendations and earnings.
Superior Group of Companies has a beta of 1.46, meaning that its stock price is 46% more volatile than the S&P 500. Comparatively, Rocky Brands has a beta of 2.1, meaning that its stock price is 110% more volatile than the S&P 500.
In the previous week, Superior Group of Companies had 3 more articles in the media than Rocky Brands. MarketBeat recorded 6 mentions for Superior Group of Companies and 3 mentions for Rocky Brands. Superior Group of Companies' average media sentiment score of 0.78 beat Rocky Brands' score of 0.75 indicating that Rocky Brands is being referred to more favorably in the news media.
33.8% of Superior Group of Companies shares are owned by institutional investors. Comparatively, 75.1% of Rocky Brands shares are owned by institutional investors. 27.1% of Superior Group of Companies shares are owned by company insiders. Comparatively, 8.2% of Rocky Brands shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Superior Group of Companies pays an annual dividend of $0.56 per share and has a dividend yield of 2.7%. Rocky Brands pays an annual dividend of $0.62 per share and has a dividend yield of 1.7%. Superior Group of Companies pays out 76.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Rocky Brands pays out 34.3% of its earnings in the form of a dividend.
Rocky Brands has a net margin of 2.88% compared to Rocky Brands' net margin of 2.14%. Superior Group of Companies' return on equity of 8.41% beat Rocky Brands' return on equity.
Superior Group of Companies received 2 more outperform votes than Rocky Brands when rated by MarketBeat users. Likewise, 63.68% of users gave Superior Group of Companies an outperform vote while only 55.56% of users gave Rocky Brands an outperform vote.
Superior Group of Companies currently has a consensus price target of $23.00, suggesting a potential upside of 11.87%. Rocky Brands has a consensus price target of $28.00, suggesting a potential downside of 24.79%. Given Rocky Brands' stronger consensus rating and higher possible upside, equities research analysts plainly believe Superior Group of Companies is more favorable than Rocky Brands.
Rocky Brands has lower revenue, but higher earnings than Superior Group of Companies. Rocky Brands is trading at a lower price-to-earnings ratio than Superior Group of Companies, indicating that it is currently the more affordable of the two stocks.
Summary
Superior Group of Companies beats Rocky Brands on 11 of the 20 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding RCKY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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