RCKY vs. WWW, KNDI, HOFT, FLXS, TSQ, ESCA, QSG, LCUT, EVC, and FLL
Should you be buying Rocky Brands stock or one of its competitors? The main competitors of Rocky Brands include Wolverine World Wide (WWW), Kandi Technologies Group (KNDI), Hooker Furnishings (HOFT), Flexsteel Industries (FLXS), Townsquare Media (TSQ), Escalade (ESCA), QuantaSing Group (QSG), Lifetime Brands (LCUT), Entravision Communications (EVC), and Full House Resorts (FLL). These companies are all part of the "consumer discretionary" sector.
Rocky Brands (NASDAQ:RCKY) and Wolverine World Wide (NYSE:WWW) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, community ranking, dividends, earnings, risk, analyst recommendations, valuation and institutional ownership.
Wolverine World Wide received 202 more outperform votes than Rocky Brands when rated by MarketBeat users. However, 55.81% of users gave Rocky Brands an outperform vote while only 50.98% of users gave Wolverine World Wide an outperform vote.
Rocky Brands currently has a consensus target price of $24.00, suggesting a potential downside of 9.64%. Wolverine World Wide has a consensus target price of $10.63, suggesting a potential upside of 1.87%. Given Wolverine World Wide's higher probable upside, analysts plainly believe Wolverine World Wide is more favorable than Rocky Brands.
75.1% of Rocky Brands shares are held by institutional investors. Comparatively, 90.3% of Wolverine World Wide shares are held by institutional investors. 8.2% of Rocky Brands shares are held by insiders. Comparatively, 2.3% of Wolverine World Wide shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
In the previous week, Wolverine World Wide had 7 more articles in the media than Rocky Brands. MarketBeat recorded 10 mentions for Wolverine World Wide and 3 mentions for Rocky Brands. Wolverine World Wide's average media sentiment score of 0.00 beat Rocky Brands' score of 0.00 indicating that Wolverine World Wide is being referred to more favorably in the news media.
Rocky Brands pays an annual dividend of $0.62 per share and has a dividend yield of 2.3%. Wolverine World Wide pays an annual dividend of $0.40 per share and has a dividend yield of 3.8%. Rocky Brands pays out 43.7% of its earnings in the form of a dividend. Wolverine World Wide pays out -78.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Wolverine World Wide is clearly the better dividend stock, given its higher yield and lower payout ratio.
Rocky Brands has a net margin of 2.26% compared to Wolverine World Wide's net margin of -1.77%. Rocky Brands' return on equity of 6.70% beat Wolverine World Wide's return on equity.
Rocky Brands has a beta of 1.97, meaning that its share price is 97% more volatile than the S&P 500. Comparatively, Wolverine World Wide has a beta of 1.75, meaning that its share price is 75% more volatile than the S&P 500.
Rocky Brands has higher earnings, but lower revenue than Wolverine World Wide. Wolverine World Wide is trading at a lower price-to-earnings ratio than Rocky Brands, indicating that it is currently the more affordable of the two stocks.
Summary
Rocky Brands beats Wolverine World Wide on 11 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding RCKY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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