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Rocky Brands (RCKY) Competitors

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$45.52 +0.42 (+0.93%)
As of 10:48 AM Eastern
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RCKY vs. WEYS, NKE, ONON, DECK, and CROX

Should you buy Rocky Brands stock or one of its competitors? Rocky Brands's main competitors and comparable companies include Weyco Group (WEYS), NIKE (NKE), ON (ONON), Deckers Outdoor (DECK), and Crocs (CROX). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "footwear" industry.

How does Rocky Brands compare to Weyco Group?

Rocky Brands (NASDAQ:RCKY) and Weyco Group (NASDAQ:WEYS) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, earnings, profitability, institutional ownership, media sentiment and valuation.

Rocky Brands pays an annual dividend of $0.68 per share and has a dividend yield of 1.5%. Weyco Group pays an annual dividend of $1.12 per share and has a dividend yield of 2.4%. Rocky Brands pays out 17.8% of its earnings in the form of a dividend. Weyco Group pays out 30.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Weyco Group has raised its dividend for 3 consecutive years. Weyco Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Rocky Brands had 1 more articles in the media than Weyco Group. MarketBeat recorded 3 mentions for Rocky Brands and 2 mentions for Weyco Group. Weyco Group's average media sentiment score of 1.42 beat Rocky Brands' score of 0.61 indicating that Weyco Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rocky Brands
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Weyco Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Weyco Group has lower revenue, but higher earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than Weyco Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rocky Brands$481.98M0.71$22.27M$3.8211.92
Weyco Group$276.17M1.61$23.08M$3.6312.81

Rocky Brands presently has a consensus price target of $50.00, indicating a potential upside of 9.84%. Given Rocky Brands' higher possible upside, research analysts plainly believe Rocky Brands is more favorable than Weyco Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rocky Brands
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25
Weyco Group
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

75.1% of Rocky Brands shares are held by institutional investors. Comparatively, 23.6% of Weyco Group shares are held by institutional investors. 7.6% of Rocky Brands shares are held by insiders. Comparatively, 36.4% of Weyco Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Weyco Group has a net margin of 12.39% compared to Rocky Brands' net margin of 5.72%. Weyco Group's return on equity of 14.04% beat Rocky Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Rocky Brands5.72% 12.28% 6.43%
Weyco Group 12.39%14.04%11.28%

Rocky Brands has a beta of 2.36, indicating that its share price is 136% more volatile than the broader market. Comparatively, Weyco Group has a beta of 0.89, indicating that its share price is 11% less volatile than the broader market.

Summary

Weyco Group beats Rocky Brands on 11 of the 18 factors compared between the two stocks.

How does Rocky Brands compare to NIKE?

NIKE (NYSE:NKE) and Rocky Brands (NASDAQ:RCKY) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their risk, analyst recommendations, dividends, valuation, profitability, earnings, institutional ownership and media sentiment.

64.3% of NIKE shares are owned by institutional investors. Comparatively, 75.1% of Rocky Brands shares are owned by institutional investors. 1.1% of NIKE shares are owned by company insiders. Comparatively, 7.6% of Rocky Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

NIKE has a net margin of 6.70% compared to Rocky Brands' net margin of 5.72%. NIKE's return on equity of 16.54% beat Rocky Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
NIKE6.70% 16.54% 6.21%
Rocky Brands 5.72%12.28%6.43%

NIKE pays an annual dividend of $1.64 per share and has a dividend yield of 4.5%. Rocky Brands pays an annual dividend of $0.68 per share and has a dividend yield of 1.5%. NIKE pays out 78.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Rocky Brands pays out 17.8% of its earnings in the form of a dividend. NIKE has raised its dividend for 22 consecutive years. NIKE is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

NIKE currently has a consensus price target of $46.77, indicating a potential upside of 28.76%. Rocky Brands has a consensus price target of $50.00, indicating a potential upside of 9.84%. Given NIKE's higher probable upside, analysts clearly believe NIKE is more favorable than Rocky Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIKE
7 Sell rating(s)
21 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.11
Rocky Brands
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25

In the previous week, NIKE had 107 more articles in the media than Rocky Brands. MarketBeat recorded 110 mentions for NIKE and 3 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 0.61 beat NIKE's score of 0.04 indicating that Rocky Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIKE
13 Very Positive mention(s)
25 Positive mention(s)
31 Neutral mention(s)
26 Negative mention(s)
7 Very Negative mention(s)
Neutral
Rocky Brands
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

NIKE has a beta of 1.1, indicating that its share price is 10% more volatile than the broader market. Comparatively, Rocky Brands has a beta of 2.36, indicating that its share price is 136% more volatile than the broader market.

NIKE has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIKE$46.40B1.16$3.11B$2.0917.38
Rocky Brands$481.98M0.71$22.27M$3.8211.92

Summary

NIKE beats Rocky Brands on 12 of the 20 factors compared between the two stocks.

How does Rocky Brands compare to ON?

ON (NYSE:ONON) and Rocky Brands (NASDAQ:RCKY) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, earnings, risk, analyst recommendations, institutional ownership, dividends, media sentiment and valuation.

In the previous week, ON had 29 more articles in the media than Rocky Brands. MarketBeat recorded 32 mentions for ON and 3 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 0.61 beat ON's score of 0.49 indicating that Rocky Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
8 Very Positive mention(s)
5 Positive mention(s)
17 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Rocky Brands
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ON has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.64B5.21$245.87M$1.4720.20
Rocky Brands$481.98M0.71$22.27M$3.8211.92

ON presently has a consensus target price of $43.71, indicating a potential upside of 47.21%. Rocky Brands has a consensus target price of $50.00, indicating a potential upside of 9.84%. Given ON's stronger consensus rating and higher possible upside, equities research analysts clearly believe ON is more favorable than Rocky Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
2 Sell rating(s)
4 Hold rating(s)
20 Buy rating(s)
2 Strong Buy rating(s)
2.79
Rocky Brands
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25

36.4% of ON shares are held by institutional investors. Comparatively, 75.1% of Rocky Brands shares are held by institutional investors. 7.6% of Rocky Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

ON has a beta of 2.08, indicating that its stock price is 108% more volatile than the broader market. Comparatively, Rocky Brands has a beta of 2.36, indicating that its stock price is 136% more volatile than the broader market.

ON has a net margin of 12.09% compared to Rocky Brands' net margin of 5.72%. ON's return on equity of 22.92% beat Rocky Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
ON12.09% 22.92% 13.33%
Rocky Brands 5.72%12.28%6.43%

Summary

ON beats Rocky Brands on 12 of the 17 factors compared between the two stocks.

How does Rocky Brands compare to Deckers Outdoor?

Rocky Brands (NASDAQ:RCKY) and Deckers Outdoor (NYSE:DECK) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, media sentiment, institutional ownership, risk, valuation, profitability and dividends.

75.1% of Rocky Brands shares are owned by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are owned by institutional investors. 7.6% of Rocky Brands shares are owned by insiders. Comparatively, 0.4% of Deckers Outdoor shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Rocky Brands presently has a consensus price target of $50.00, indicating a potential upside of 9.84%. Deckers Outdoor has a consensus price target of $114.42, indicating a potential upside of 45.17%. Given Deckers Outdoor's higher possible upside, analysts plainly believe Deckers Outdoor is more favorable than Rocky Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rocky Brands
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25
Deckers Outdoor
3 Sell rating(s)
12 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.25

Deckers Outdoor has a net margin of 18.54% compared to Rocky Brands' net margin of 5.72%. Deckers Outdoor's return on equity of 41.51% beat Rocky Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Rocky Brands5.72% 12.28% 6.43%
Deckers Outdoor 18.54%41.51%26.55%

Deckers Outdoor has higher revenue and earnings than Rocky Brands. Deckers Outdoor is trading at a lower price-to-earnings ratio than Rocky Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rocky Brands$481.98M0.71$22.27M$3.8211.92
Deckers Outdoor$5.47B1.96$1.02B$7.0511.18

Rocky Brands has a beta of 2.36, meaning that its share price is 136% more volatile than the broader market. Comparatively, Deckers Outdoor has a beta of 1.15, meaning that its share price is 15% more volatile than the broader market.

In the previous week, Deckers Outdoor had 1 more articles in the media than Rocky Brands. MarketBeat recorded 4 mentions for Deckers Outdoor and 3 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 0.61 beat Deckers Outdoor's score of 0.35 indicating that Rocky Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rocky Brands
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Deckers Outdoor
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Deckers Outdoor beats Rocky Brands on 11 of the 15 factors compared between the two stocks.

How does Rocky Brands compare to Crocs?

Rocky Brands (NASDAQ:RCKY) and Crocs (NASDAQ:CROX) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, profitability, risk, earnings, media sentiment, valuation and institutional ownership.

Rocky Brands has a beta of 2.36, indicating that its share price is 136% more volatile than the broader market. Comparatively, Crocs has a beta of 1.52, indicating that its share price is 52% more volatile than the broader market.

Crocs has a net margin of 14.64% compared to Rocky Brands' net margin of 5.72%. Crocs' return on equity of 47.75% beat Rocky Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Rocky Brands5.72% 12.28% 6.43%
Crocs 14.64%47.75%15.20%

Rocky Brands currently has a consensus price target of $50.00, suggesting a potential upside of 9.84%. Crocs has a consensus price target of $139.10, suggesting a potential upside of 13.11%. Given Crocs' stronger consensus rating and higher probable upside, analysts clearly believe Crocs is more favorable than Rocky Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rocky Brands
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25
Crocs
2 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.50

In the previous week, Crocs had 6 more articles in the media than Rocky Brands. MarketBeat recorded 9 mentions for Crocs and 3 mentions for Rocky Brands. Crocs' average media sentiment score of 0.95 beat Rocky Brands' score of 0.61 indicating that Crocs is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rocky Brands
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Crocs
4 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Rocky Brands has higher earnings, but lower revenue than Crocs. Crocs is trading at a lower price-to-earnings ratio than Rocky Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rocky Brands$481.98M0.71$22.27M$3.8211.92
Crocs$4.04B1.46-$81.20M$11.5710.63

75.1% of Rocky Brands shares are held by institutional investors. Comparatively, 93.4% of Crocs shares are held by institutional investors. 7.6% of Rocky Brands shares are held by company insiders. Comparatively, 3.1% of Crocs shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Crocs beats Rocky Brands on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RCKY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RCKY vs. The Competition

MetricRocky BrandsTextiles, Apparel & Luxury Goods IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$340.95M$10.01B$12.28B$13.07B
Dividend Yield1.51%2.71%64.33%14.03%
P/E Ratio11.9221.9144.1825.52
Price / Sales0.719.4293.93108.07
Price / Cash9.6456.2518.3935.00
Price / Book1.353.653.976.43
Net Income$22.27M$462.82M$445.49M$360.15M
7 Day Performance4.05%0.10%-0.63%-0.65%
1 Month Performance-0.28%-5.09%-4.78%-3.31%
1 Year Performance53.01%4.71%-7.32%3.85%

Rocky Brands Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RCKY
Rocky Brands
2.7688 of 5 stars
$45.52
+0.9%
$50.00
+9.8%
+51.6%$340.95M$481.98M11.922,200
WEYS
Weyco Group
2.1095 of 5 stars
$46.87
+5.6%
N/A+56.9%$447.61M$276.17M12.91569
NKE
NIKE
4.7969 of 5 stars
$36.10
0.0%
$48.77
+35.1%
-48.4%$53.55B$46.40B17.2773,000
ONON
ON
4.9707 of 5 stars
$29.42
+7.7%
$43.92
+49.3%
-29.7%$18.78B$3.64B20.023,963
DECK
Deckers Outdoor
3.8195 of 5 stars
$79.94
-0.4%
$114.80
+43.6%
-25.7%$10.89B$5.47B11.346,000

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This page (NASDAQ:RCKY) was last updated on 9/28/2026 by MarketBeat.com Staff.
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