Do analysts rate WEYS or RCKY?

Rocky Brands has a consensus price target of $56.00, suggesting a potential upside of 26.87%. Given Rocky Brands' higher possible upside, analysts plainly believe Rocky Brands is more favorable than Weyco Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Weyco Group 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Rocky Brands 0 Sell rating(s) 2 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.50

Which has higher valuation and earnings, WEYS or RCKY?

Weyco Group has higher earnings, but lower revenue than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than Weyco Group, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Weyco Group $276.17M 1.57 $23.08M $3.63 12.50 Rocky Brands $481.98M 0.69 $22.27M $3.82 11.55

Is WEYS or RCKY more profitable?

Weyco Group has a net margin of 12.39% compared to Rocky Brands' net margin of 5.72%. Weyco Group's return on equity of 14.04% beat Rocky Brands' return on equity. Company Net Margins Return on Equity Return on Assets Weyco Group 12.39% 14.04% 11.28% Rocky Brands 5.72% 12.28% 6.43%

Does the media prefer WEYS or RCKY?

In the previous week, Weyco Group had 4 more articles in the media than Rocky Brands. MarketBeat recorded 7 mentions for Weyco Group and 3 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.79 beat Weyco Group's score of 0.89 indicating that Rocky Brands is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Weyco Group 5 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Rocky Brands 3 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Which has better earnings & valuation, RCKY or NKE?

NIKE has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Rocky Brands $481.98M 0.69 $22.27M $3.82 11.55 NIKE $46.40B 1.23 $3.11B $2.09 18.37

Is RCKY or NKE more profitable?

NIKE has a net margin of 6.70% compared to Rocky Brands' net margin of 5.72%. NIKE's return on equity of 16.54% beat Rocky Brands' return on equity. Company Net Margins Return on Equity Return on Assets Rocky Brands 5.72% 12.28% 6.43% NIKE 6.70% 16.54% 6.21%

Does the media prefer RCKY or NKE?

In the previous week, NIKE had 45 more articles in the media than Rocky Brands. MarketBeat recorded 48 mentions for NIKE and 3 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.79 beat NIKE's score of 0.59 indicating that Rocky Brands is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rocky Brands 3 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive NIKE 16 Very Positive mention(s) 6 Positive mention(s) 15 Neutral mention(s) 8 Negative mention(s) 2 Very Negative mention(s) Positive

Which has better earnings & valuation, ONON or RCKY?

ON has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio ON $3.64B 4.92 $245.87M $1.47 19.08 Rocky Brands $481.98M 0.69 $22.27M $3.82 11.55

Is ONON or RCKY more profitable?

ON has a net margin of 12.09% compared to Rocky Brands' net margin of 5.72%. ON's return on equity of 22.92% beat Rocky Brands' return on equity. Company Net Margins Return on Equity Return on Assets ON 12.09% 22.92% 13.33% Rocky Brands 5.72% 12.28% 6.43%

Does the media favor ONON or RCKY?

In the previous week, ON had 4 more articles in the media than Rocky Brands. MarketBeat recorded 7 mentions for ON and 3 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.79 beat ON's score of 0.21 indicating that Rocky Brands is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ON 2 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Neutral Rocky Brands 3 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Does the media refer more to DECK or RCKY?

In the previous week, Deckers Outdoor had 16 more articles in the media than Rocky Brands. MarketBeat recorded 19 mentions for Deckers Outdoor and 3 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.79 beat Deckers Outdoor's score of 1.30 indicating that Rocky Brands is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Deckers Outdoor 14 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Rocky Brands 3 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Which has better earnings and valuation, RCKY or BIRK?

Birkenstock has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than Birkenstock, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Rocky Brands $481.98M 0.69 $22.27M $3.82 11.55 Birkenstock $2.32B 2.61 $385.46M $2.13 15.97

Is RCKY or BIRK more profitable?

Birkenstock has a net margin of 14.82% compared to Rocky Brands' net margin of 5.72%. Birkenstock's return on equity of 13.36% beat Rocky Brands' return on equity. Company Net Margins Return on Equity Return on Assets Rocky Brands 5.72% 12.28% 6.43% Birkenstock 14.82% 13.36% 7.21%

Does the media prefer RCKY or BIRK?

In the previous week, Birkenstock had 6 more articles in the media than Rocky Brands. MarketBeat recorded 9 mentions for Birkenstock and 3 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.79 beat Birkenstock's score of 0.66 indicating that Rocky Brands is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rocky Brands 3 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Birkenstock 3 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive

Rocky Brands (RCKY) Competitors

$44.14 0.00 (0.00%)

As of 09/4/2026 04:00 PM Eastern

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RCKY vs. WEYS, NKE, ONON, DECK, and BIRK

Should you buy Rocky Brands stock or one of its competitors? Rocky Brands's main competitors and comparable companies include Weyco Group (WEYS), NIKE (NKE), ON (ONON), Deckers Outdoor (DECK), and Birkenstock (BIRK). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "footwear" industry.

How does Rocky Brands compare to Weyco Group?

Weyco Group (NASDAQ:WEYS) and Rocky Brands (NASDAQ:RCKY) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, profitability, dividends, analyst recommendations, media sentiment, institutional ownership, earnings and risk.

In the previous week, Weyco Group had 4 more articles in the media than Rocky Brands. MarketBeat recorded 7 mentions for Weyco Group and 3 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.79 beat Weyco Group's score of 0.89 indicating that Rocky Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Weyco Group	5 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rocky Brands	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Weyco Group has a net margin of 12.39% compared to Rocky Brands' net margin of 5.72%. Weyco Group's return on equity of 14.04% beat Rocky Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Weyco Group	12.39%	14.04%	11.28%
Rocky Brands	5.72%	12.28%	6.43%

23.6% of Weyco Group shares are held by institutional investors. Comparatively, 75.1% of Rocky Brands shares are held by institutional investors. 36.4% of Weyco Group shares are held by company insiders. Comparatively, 7.6% of Rocky Brands shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Rocky Brands has a consensus price target of $56.00, suggesting a potential upside of 26.87%. Given Rocky Brands' higher possible upside, analysts plainly believe Rocky Brands is more favorable than Weyco Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Weyco Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Rocky Brands	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50

Weyco Group has higher earnings, but lower revenue than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than Weyco Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Weyco Group	$276.17M	1.57	$23.08M	$3.63	12.50
Rocky Brands	$481.98M	0.69	$22.27M	$3.82	11.55

Weyco Group has a beta of 0.89, meaning that its stock price is 11% less volatile than the broader market. Comparatively, Rocky Brands has a beta of 2.36, meaning that its stock price is 136% more volatile than the broader market.

Weyco Group pays an annual dividend of $1.12 per share and has a dividend yield of 2.5%. Rocky Brands pays an annual dividend of $0.68 per share and has a dividend yield of 1.5%. Weyco Group pays out 30.9% of its earnings in the form of a dividend. Rocky Brands pays out 17.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Weyco Group has raised its dividend for 3 consecutive years. Weyco Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Weyco Group beats Rocky Brands on 11 of the 19 factors compared between the two stocks.

How does Rocky Brands compare to NIKE?

Rocky Brands (NASDAQ:RCKY) and NIKE (NYSE:NKE) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, earnings, institutional ownership, analyst recommendations, valuation, profitability, risk and media sentiment.

NIKE has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rocky Brands	$481.98M	0.69	$22.27M	$3.82	11.55
NIKE	$46.40B	1.23	$3.11B	$2.09	18.37

Rocky Brands currently has a consensus price target of $56.00, indicating a potential upside of 26.87%. NIKE has a consensus price target of $52.94, indicating a potential upside of 37.91%. Given NIKE's higher possible upside, analysts plainly believe NIKE is more favorable than Rocky Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rocky Brands	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50
NIKE	4 Sell rating(s)	20 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.27

Rocky Brands pays an annual dividend of $0.68 per share and has a dividend yield of 1.5%. NIKE pays an annual dividend of $1.64 per share and has a dividend yield of 4.3%. Rocky Brands pays out 17.8% of its earnings in the form of a dividend. NIKE pays out 78.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. NIKE has increased its dividend for 22 consecutive years. NIKE is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

75.1% of Rocky Brands shares are held by institutional investors. Comparatively, 64.3% of NIKE shares are held by institutional investors. 7.6% of Rocky Brands shares are held by insiders. Comparatively, 1.1% of NIKE shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, NIKE had 45 more articles in the media than Rocky Brands. MarketBeat recorded 48 mentions for NIKE and 3 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.79 beat NIKE's score of 0.59 indicating that Rocky Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rocky Brands	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
NIKE	16 Very Positive mention(s)	6 Positive mention(s)	15 Neutral mention(s)	8 Negative mention(s)	2 Very Negative mention(s)	Positive

NIKE has a net margin of 6.70% compared to Rocky Brands' net margin of 5.72%. NIKE's return on equity of 16.54% beat Rocky Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rocky Brands	5.72%	12.28%	6.43%
NIKE	6.70%	16.54%	6.21%

Rocky Brands has a beta of 2.36, indicating that its share price is 136% more volatile than the broader market. Comparatively, NIKE has a beta of 1.1, indicating that its share price is 10% more volatile than the broader market.

Summary

NIKE beats Rocky Brands on 12 of the 20 factors compared between the two stocks.

How does Rocky Brands compare to ON?

ON (NYSE:ONON) and Rocky Brands (NASDAQ:RCKY) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, earnings, risk, media sentiment and valuation.

ON has a beta of 2.08, indicating that its stock price is 108% more volatile than the broader market. Comparatively, Rocky Brands has a beta of 2.36, indicating that its stock price is 136% more volatile than the broader market.

In the previous week, ON had 4 more articles in the media than Rocky Brands. MarketBeat recorded 7 mentions for ON and 3 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.79 beat ON's score of 0.21 indicating that Rocky Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ON	2 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral
Rocky Brands	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

ON has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ON	$3.64B	4.92	$245.87M	$1.47	19.08
Rocky Brands	$481.98M	0.69	$22.27M	$3.82	11.55

ON has a net margin of 12.09% compared to Rocky Brands' net margin of 5.72%. ON's return on equity of 22.92% beat Rocky Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ON	12.09%	22.92%	13.33%
Rocky Brands	5.72%	12.28%	6.43%

ON currently has a consensus price target of $48.57, suggesting a potential upside of 73.16%. Rocky Brands has a consensus price target of $56.00, suggesting a potential upside of 26.87%. Given ON's stronger consensus rating and higher possible upside, equities analysts clearly believe ON is more favorable than Rocky Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ON	2 Sell rating(s)	4 Hold rating(s)	18 Buy rating(s)	1 Strong Buy rating(s)	2.72
Rocky Brands	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50

36.4% of ON shares are held by institutional investors. Comparatively, 75.1% of Rocky Brands shares are held by institutional investors. 7.6% of Rocky Brands shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

ON beats Rocky Brands on 12 of the 17 factors compared between the two stocks.

How does Rocky Brands compare to Deckers Outdoor?

Deckers Outdoor (NYSE:DECK) and Rocky Brands (NASDAQ:RCKY) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, risk, valuation, media sentiment, analyst recommendations, dividends and earnings.

In the previous week, Deckers Outdoor had 16 more articles in the media than Rocky Brands. MarketBeat recorded 19 mentions for Deckers Outdoor and 3 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.79 beat Deckers Outdoor's score of 1.30 indicating that Rocky Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Deckers Outdoor	14 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rocky Brands	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Deckers Outdoor has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Deckers Outdoor	$5.47B	2.14	$1.02B	$7.05	12.18
Rocky Brands	$481.98M	0.69	$22.27M	$3.82	11.55

97.8% of Deckers Outdoor shares are held by institutional investors. Comparatively, 75.1% of Rocky Brands shares are held by institutional investors. 0.4% of Deckers Outdoor shares are held by insiders. Comparatively, 7.6% of Rocky Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Deckers Outdoor has a net margin of 18.54% compared to Rocky Brands' net margin of 5.72%. Deckers Outdoor's return on equity of 41.51% beat Rocky Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Deckers Outdoor	18.54%	41.51%	26.55%
Rocky Brands	5.72%	12.28%	6.43%

Deckers Outdoor has a beta of 1.15, indicating that its share price is 15% more volatile than the broader market. Comparatively, Rocky Brands has a beta of 2.36, indicating that its share price is 136% more volatile than the broader market.

Deckers Outdoor currently has a consensus target price of $117.16, indicating a potential upside of 36.44%. Rocky Brands has a consensus target price of $56.00, indicating a potential upside of 26.87%. Given Deckers Outdoor's higher possible upside, analysts plainly believe Deckers Outdoor is more favorable than Rocky Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Deckers Outdoor	2 Sell rating(s)	13 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.29
Rocky Brands	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

Deckers Outdoor beats Rocky Brands on 12 of the 16 factors compared between the two stocks.

How does Rocky Brands compare to Birkenstock?

Rocky Brands (NASDAQ:RCKY) and Birkenstock (NYSE:BIRK) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, analyst recommendations, risk, valuation and media sentiment.

Rocky Brands has a beta of 2.36, suggesting that its stock price is 136% more volatile than the broader market. Comparatively, Birkenstock has a beta of 1.28, suggesting that its stock price is 28% more volatile than the broader market.

Rocky Brands presently has a consensus price target of $56.00, indicating a potential upside of 26.87%. Birkenstock has a consensus price target of $53.91, indicating a potential upside of 58.45%. Given Birkenstock's stronger consensus rating and higher probable upside, analysts plainly believe Birkenstock is more favorable than Rocky Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rocky Brands	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50
Birkenstock	0 Sell rating(s)	5 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.72

In the previous week, Birkenstock had 6 more articles in the media than Rocky Brands. MarketBeat recorded 9 mentions for Birkenstock and 3 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.79 beat Birkenstock's score of 0.66 indicating that Rocky Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rocky Brands	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Birkenstock	3 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Birkenstock has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than Birkenstock, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rocky Brands	$481.98M	0.69	$22.27M	$3.82	11.55
Birkenstock	$2.32B	2.61	$385.46M	$2.13	15.97

75.1% of Rocky Brands shares are held by institutional investors. Comparatively, 19.9% of Birkenstock shares are held by institutional investors. 7.6% of Rocky Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Birkenstock has a net margin of 14.82% compared to Rocky Brands' net margin of 5.72%. Birkenstock's return on equity of 13.36% beat Rocky Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rocky Brands	5.72%	12.28%	6.43%
Birkenstock	14.82%	13.36%	7.21%

Summary

Birkenstock beats Rocky Brands on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RCKY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RCKY vs. The Competition

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Metric	Rocky Brands	Textiles, Apparel & Luxury Goods Industry	Consumer Discretionary Sector	NASDAQ Exchange
Market Cap	$330.61M	$10.71B	$12.88B	$12.89B
Dividend Yield	1.54%	2.81%	51.62%	9.13%
P/E Ratio	11.55	23.52	46.50	25.45
Price / Sales	0.69	9.83	88.66	100.83
Price / Cash	9.44	56.36	18.82	35.62
Price / Book	1.31	3.76	4.24	6.39
Net Income	$22.27M	$462.82M	$444.61M	$358.69M
7 Day Performance	-2.37%	-1.54%	-0.18%	0.22%
1 Month Performance	-10.34%	-6.33%	-2.41%	-0.10%
1 Year Performance	51.58%	10.07%	-4.37%	14.04%

Rocky Brands Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RCKY Rocky Brands	4.6158 of 5 stars	$44.14 flat	$56.00 +26.9%	+51.6%	$330.61M	$481.98M	11.55	2,200
WEYS Weyco Group	2.1072 of 5 stars	$44.24 -1.2%	N/A	+47.0%	$422.54M	$280.14M	12.19	440	Gap Down
NKE NIKE	4.9465 of 5 stars	$38.12 -2.4%	$52.94 +38.9%	-48.1%	$56.55B	$46.40B	18.24	73,000	Trending News
ONON ON	4.9966 of 5 stars	$27.71 -2.8%	$48.57 +75.3%	-38.4%	$17.68B	$3.64B	18.85	3,963
DECK Deckers Outdoor	4.1687 of 5 stars	$84.51 -3.0%	$117.16 +38.6%	-28.7%	$11.86B	$5.53B	11.99	6,000	Positive News Gap Down

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This page (NASDAQ:RCKY) was last updated on 9/7/2026 by MarketBeat.com Staff.

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Rocky Brands (RCKY) Competitors

RCKY vs. WEYS, NKE, ONON, DECK, and BIRK

How does Rocky Brands compare to Weyco Group?

Summary

How does Rocky Brands compare to NIKE?

Summary

How does Rocky Brands compare to ON?

Summary

How does Rocky Brands compare to Deckers Outdoor?

Summary

How does Rocky Brands compare to Birkenstock?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RCKY vs. The Competition

Rocky Brands Competitors List

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Rocky Brands (RCKY) Competitors

RCKY vs. WEYS, NKE, ONON, DECK, and BIRK

How does Rocky Brands compare to Weyco Group?

Does the media prefer WEYS or RCKY?

Is WEYS or RCKY more profitable?

Do insiders and institutionals have more ownership in WEYS or RCKY?

Do analysts rate WEYS or RCKY?

Which has higher valuation and earnings, WEYS or RCKY?

Which has more volatility and risk, WEYS or RCKY?

Is WEYS or RCKY a better dividend stock?

Summary

How does Rocky Brands compare to NIKE?

Which has better earnings & valuation, RCKY or NKE?

Do analysts recommend RCKY or NKE?

Is RCKY or NKE a better dividend stock?

Do insiders & institutionals believe in RCKY or NKE?

Does the media prefer RCKY or NKE?

Is RCKY or NKE more profitable?

Which has more volatility & risk, RCKY or NKE?

Summary

How does Rocky Brands compare to ON?

Which has more risk & volatility, ONON or RCKY?

Does the media favor ONON or RCKY?

Which has better earnings & valuation, ONON or RCKY?

Is ONON or RCKY more profitable?

Do analysts prefer ONON or RCKY?

Do insiders and institutionals have more ownership in ONON or RCKY?

Summary

How does Rocky Brands compare to Deckers Outdoor?

Does the media refer more to DECK or RCKY?

Which has stronger valuation and earnings, DECK or RCKY?

Do insiders and institutionals believe in DECK or RCKY?

Is DECK or RCKY more profitable?

Which has more volatility & risk, DECK or RCKY?

Do analysts recommend DECK or RCKY?

Summary

How does Rocky Brands compare to Birkenstock?

Which has more risk and volatility, RCKY or BIRK?

Do analysts rate RCKY or BIRK?

Does the media prefer RCKY or BIRK?

Which has better earnings and valuation, RCKY or BIRK?

Do insiders and institutionals believe in RCKY or BIRK?

Is RCKY or BIRK more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RCKY vs. The Competition

Rocky Brands Competitors List

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