J.Jill (JILL) Competitors

$11.94 +0.14 (+1.14%)

Closing price 05/13/2026 03:59 PM Eastern

Extended Trading

$11.91 -0.04 (-0.29%)

As of 05/13/2026 04:10 PM Eastern

JILL vs. RCKY, LANV, MAMK, SGC, and BIRD

Should you buy J.Jill stock or one of its competitors? MarketBeat compares J.Jill with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with J.Jill include Rocky Brands (RCKY), Lanvin Group (LANV), MaxsMaking (MAMK), Superior Group of Companies (SGC), and Allbirds (BIRD). These companies are all part of the "apparel" industry.

How does J.Jill compare to Rocky Brands?

Rocky Brands (NASDAQ:RCKY) and J.Jill (NYSE:JILL) are both small-cap apparel companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, media sentiment, dividends, profitability, earnings, analyst recommendations, valuation and institutional ownership.

J.Jill has higher revenue and earnings than Rocky Brands. J.Jill is trading at a lower price-to-earnings ratio than Rocky Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rocky Brands	$481.98M	0.52	$22.27M	$2.47	13.43
J.Jill	$596.55M	0.30	$27.89M	$1.82	6.56

Rocky Brands currently has a consensus target price of $42.00, indicating a potential upside of 26.58%. J.Jill has a consensus target price of $17.25, indicating a potential upside of 44.41%. Given J.Jill's higher probable upside, analysts clearly believe J.Jill is more favorable than Rocky Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rocky Brands	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25
J.Jill	2 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00

In the previous week, Rocky Brands had 3 more articles in the media than J.Jill. MarketBeat recorded 4 mentions for Rocky Brands and 1 mentions for J.Jill. Rocky Brands' average media sentiment score of 0.49 beat J.Jill's score of 0.00 indicating that Rocky Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rocky Brands	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
J.Jill	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

75.1% of Rocky Brands shares are owned by institutional investors. Comparatively, 40.7% of J.Jill shares are owned by institutional investors. 7.6% of Rocky Brands shares are owned by insiders. Comparatively, 4.4% of J.Jill shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

J.Jill has a net margin of 4.68% compared to Rocky Brands' net margin of 3.78%. J.Jill's return on equity of 30.77% beat Rocky Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rocky Brands	3.78%	8.43%	4.35%
J.Jill	4.68%	30.77%	8.38%

Rocky Brands has a beta of 2.39, indicating that its share price is 139% more volatile than the broader market. Comparatively, J.Jill has a beta of 0.89, indicating that its share price is 11% less volatile than the broader market.

Rocky Brands pays an annual dividend of $0.62 per share and has a dividend yield of 1.9%. J.Jill pays an annual dividend of $0.36 per share and has a dividend yield of 3.0%. Rocky Brands pays out 25.1% of its earnings in the form of a dividend. J.Jill pays out 19.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. J.Jill has raised its dividend for 1 consecutive years. J.Jill is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

J.Jill beats Rocky Brands on 10 of the 19 factors compared between the two stocks.

How does J.Jill compare to Lanvin Group?

J.Jill (NYSE:JILL) and Lanvin Group (NYSE:LANV) are both small-cap apparel companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, risk, valuation, dividends, institutional ownership, profitability, analyst recommendations and media sentiment.

J.Jill has higher revenue and earnings than Lanvin Group.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J.Jill	$596.55M	0.30	$27.89M	$1.82	6.56
Lanvin Group	$281.43M	0.75	-$269.83M	N/A	N/A

J.Jill currently has a consensus price target of $17.25, suggesting a potential upside of 44.41%. Given J.Jill's stronger consensus rating and higher probable upside, analysts clearly believe J.Jill is more favorable than Lanvin Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J.Jill	2 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
Lanvin Group	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

In the previous week, J.Jill had 1 more articles in the media than Lanvin Group. MarketBeat recorded 1 mentions for J.Jill and 0 mentions for Lanvin Group. J.Jill's average media sentiment score of 0.00 beat Lanvin Group's score of -0.27 indicating that J.Jill is being referred to more favorably in the media.

Company	Overall Sentiment
J.Jill	Neutral
Lanvin Group	Neutral

40.7% of J.Jill shares are held by institutional investors. Comparatively, 86.4% of Lanvin Group shares are held by institutional investors. 4.4% of J.Jill shares are held by company insiders. Comparatively, 2.7% of Lanvin Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

J.Jill has a net margin of 4.68% compared to Lanvin Group's net margin of 0.00%. J.Jill's return on equity of 30.77% beat Lanvin Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
J.Jill	4.68%	30.77%	8.38%
Lanvin Group	N/A	N/A	N/A

J.Jill has a beta of 0.89, meaning that its share price is 11% less volatile than the broader market. Comparatively, Lanvin Group has a beta of -0.17, meaning that its share price is 117% less volatile than the broader market.

Summary

J.Jill beats Lanvin Group on 12 of the 14 factors compared between the two stocks.

How does J.Jill compare to MaxsMaking?

J.Jill (NYSE:JILL) and MaxsMaking (NASDAQ:MAMK) are both small-cap apparel companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, valuation, media sentiment, analyst recommendations, risk, institutional ownership and dividends.

J.Jill presently has a consensus price target of $17.25, suggesting a potential upside of 44.41%. Given J.Jill's stronger consensus rating and higher probable upside, equities analysts plainly believe J.Jill is more favorable than MaxsMaking.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J.Jill	2 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
MaxsMaking	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

40.7% of J.Jill shares are owned by institutional investors. 4.4% of J.Jill shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

J.Jill has a net margin of 4.68% compared to MaxsMaking's net margin of 0.00%. J.Jill's return on equity of 30.77% beat MaxsMaking's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
J.Jill	4.68%	30.77%	8.38%
MaxsMaking	N/A	N/A	N/A

J.Jill has higher revenue and earnings than MaxsMaking.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J.Jill	$596.55M	0.30	$27.89M	$1.82	6.56
MaxsMaking	N/A	N/A	N/A	N/A	N/A

In the previous week, MaxsMaking had 1 more articles in the media than J.Jill. MarketBeat recorded 2 mentions for MaxsMaking and 1 mentions for J.Jill. MaxsMaking's average media sentiment score of 0.93 beat J.Jill's score of 0.00 indicating that MaxsMaking is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
J.Jill	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
MaxsMaking	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

J.Jill beats MaxsMaking on 9 of the 11 factors compared between the two stocks.

How does J.Jill compare to Superior Group of Companies?

J.Jill (NYSE:JILL) and Superior Group of Companies (NASDAQ:SGC) are both small-cap apparel companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, valuation, media sentiment, analyst recommendations, risk, institutional ownership and dividends.

J.Jill presently has a consensus price target of $17.25, suggesting a potential upside of 44.41%. Superior Group of Companies has a consensus price target of $15.67, suggesting a potential upside of 33.33%. Given J.Jill's higher probable upside, equities analysts plainly believe J.Jill is more favorable than Superior Group of Companies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J.Jill	2 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
Superior Group of Companies	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75

40.7% of J.Jill shares are owned by institutional investors. Comparatively, 33.8% of Superior Group of Companies shares are owned by institutional investors. 4.4% of J.Jill shares are owned by company insiders. Comparatively, 29.1% of Superior Group of Companies shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

J.Jill has a net margin of 4.68% compared to Superior Group of Companies' net margin of 1.51%. J.Jill's return on equity of 30.77% beat Superior Group of Companies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
J.Jill	4.68%	30.77%	8.38%
Superior Group of Companies	1.51%	4.45%	2.06%

J.Jill has a beta of 0.89, suggesting that its stock price is 11% less volatile than the broader market. Comparatively, Superior Group of Companies has a beta of 1.41, suggesting that its stock price is 41% more volatile than the broader market.

J.Jill has higher revenue and earnings than Superior Group of Companies. J.Jill is trading at a lower price-to-earnings ratio than Superior Group of Companies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J.Jill	$596.55M	0.30	$27.89M	$1.82	6.56
Superior Group of Companies	$569.97M	0.32	$7M	$0.57	20.61

In the previous week, Superior Group of Companies had 3 more articles in the media than J.Jill. MarketBeat recorded 4 mentions for Superior Group of Companies and 1 mentions for J.Jill. Superior Group of Companies' average media sentiment score of 1.28 beat J.Jill's score of 0.00 indicating that Superior Group of Companies is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
J.Jill	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Superior Group of Companies	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

J.Jill pays an annual dividend of $0.36 per share and has a dividend yield of 3.0%. Superior Group of Companies pays an annual dividend of $0.56 per share and has a dividend yield of 4.8%. J.Jill pays out 19.8% of its earnings in the form of a dividend. Superior Group of Companies pays out 98.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. J.Jill has increased its dividend for 1 consecutive years.

Summary

J.Jill beats Superior Group of Companies on 10 of the 19 factors compared between the two stocks.

How does J.Jill compare to Allbirds?

J.Jill (NYSE:JILL) and Allbirds (NASDAQ:BIRD) are both small-cap retail/wholesale companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, earnings, risk, media sentiment, analyst recommendations and institutional ownership.

J.Jill has higher revenue and earnings than Allbirds. Allbirds is trading at a lower price-to-earnings ratio than J.Jill, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J.Jill	$596.55M	0.30	$27.89M	$1.82	6.56
Allbirds	$152.47M	0.26	-$77.28M	-$9.48	N/A

In the previous week, Allbirds had 1 more articles in the media than J.Jill. MarketBeat recorded 2 mentions for Allbirds and 1 mentions for J.Jill. Allbirds' average media sentiment score of 0.22 beat J.Jill's score of 0.00 indicating that Allbirds is being referred to more favorably in the news media.

Company	Overall Sentiment
J.Jill	Neutral
Allbirds	Neutral

J.Jill presently has a consensus target price of $17.25, suggesting a potential upside of 44.41%. Allbirds has a consensus target price of $8.00, suggesting a potential upside of 72.79%. Given Allbirds' higher possible upside, analysts clearly believe Allbirds is more favorable than J.Jill.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J.Jill	2 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
Allbirds	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

J.Jill has a net margin of 4.68% compared to Allbirds' net margin of -50.69%. J.Jill's return on equity of 30.77% beat Allbirds' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
J.Jill	4.68%	30.77%	8.38%
Allbirds	-50.69%	-127.72%	-60.21%

40.7% of J.Jill shares are held by institutional investors. Comparatively, 44.1% of Allbirds shares are held by institutional investors. 4.4% of J.Jill shares are held by company insiders. Comparatively, 30.7% of Allbirds shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

J.Jill has a beta of 0.89, suggesting that its stock price is 11% less volatile than the broader market. Comparatively, Allbirds has a beta of 2.72, suggesting that its stock price is 172% more volatile than the broader market.

Summary

J.Jill beats Allbirds on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JILL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

JILL vs. The Competition

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Metric	J.Jill	RETAIL Industry	Retail Sector	NYSE Exchange
Market Cap	$176.04M	$9.50B	$27.34B	$22.96B
Dividend Yield	3.05%	2.97%	178.40%	4.06%
P/E Ratio	6.56	16.09	16.71	28.29
Price / Sales	0.30	1.05	4.38	24.50
Price / Cash	3.04	11.83	14.78	25.11
Price / Book	1.49	3.90	5.90	4.73
Net Income	$27.89M	$348.60M	$960.70M	$1.07B
7 Day Performance	-7.42%	-6.61%	-3.51%	-1.11%
1 Month Performance	-1.85%	-5.18%	-2.59%	1.36%
1 Year Performance	-31.11%	18.71%	-1.30%	24.41%

J.Jill Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
JILL J.Jill	3.3919 of 5 stars	$11.95 +1.1%	$17.25 +44.4%	-28.8%	$176.04M	$596.55M	6.56	3,140
RCKY Rocky Brands	3.7565 of 5 stars	$36.59 +0.8%	$42.00 +14.8%	+58.0%	$275.74M	$492.30M	14.80	2,200
LANV Lanvin Group	0.9903 of 5 stars	$1.59 +1.6%	N/A	-30.4%	$221.55M	$281.43M	N/A	2,406
MAMK MaxsMaking	N/A	$13.00 flat	N/A	N/A	$216.06M	N/A	N/A	N/A	News Coverage Gap Down High Trading Volume
SGC Superior Group of Companies	4.6718 of 5 stars	$11.54 0.0%	$15.67 +35.8%	+12.0%	$181M	$566.18M	25.05	6,520

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This page (NYSE:JILL) was last updated on 5/14/2026 by MarketBeat.com Staff.

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J.Jill (JILL) Competitors