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J.Jill (JILL) Competitors

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$18.10 -0.13 (-0.69%)
Closing price 07/31/2026 03:59 PM Eastern
Extended Trading
$18.25 +0.16 (+0.86%)
As of 07/31/2026 04:52 PM Eastern
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JILL vs. GOOS, RCKY, MAMK, SGC, and LANV

Should you buy J.Jill stock or one of its competitors? MarketBeat compares J.Jill with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with J.Jill include Canada Goose (GOOS), Rocky Brands (RCKY), MaxsMaking (MAMK), Superior Group of Companies (SGC), and Lanvin Group (LANV).

How does J.Jill compare to Canada Goose?

Canada Goose (NYSE:GOOS) and J.Jill (NYSE:JILL) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, earnings, institutional ownership, media sentiment, valuation, risk, analyst recommendations and dividends.

Canada Goose has a beta of 1.62, indicating that its share price is 62% more volatile than the broader market. Comparatively, J.Jill has a beta of 0.87, indicating that its share price is 13% less volatile than the broader market.

83.6% of Canada Goose shares are held by institutional investors. Comparatively, 40.7% of J.Jill shares are held by institutional investors. 0.5% of Canada Goose shares are held by company insiders. Comparatively, 4.4% of J.Jill shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Canada Goose presently has a consensus target price of $12.48, suggesting a potential upside of 39.23%. J.Jill has a consensus target price of $15.50, suggesting a potential downside of 14.34%. Given Canada Goose's higher probable upside, research analysts clearly believe Canada Goose is more favorable than J.Jill.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Canada Goose
4 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.89
J.Jill
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29

Canada Goose has a net margin of 3.65% compared to J.Jill's net margin of 3.56%. J.Jill's return on equity of 24.44% beat Canada Goose's return on equity.

Company Net Margins Return on Equity Return on Assets
Canada Goose3.65% 14.25% 4.54%
J.Jill 3.56%24.44%6.81%

J.Jill has lower revenue, but higher earnings than Canada Goose. J.Jill is trading at a lower price-to-earnings ratio than Canada Goose, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Canada Goose$1.11B0.79$16.29M$0.3922.99
J.Jill$587.35M0.46$27.89M$1.3713.21

In the previous week, Canada Goose had 15 more articles in the media than J.Jill. MarketBeat recorded 17 mentions for Canada Goose and 2 mentions for J.Jill. J.Jill's average media sentiment score of 1.01 beat Canada Goose's score of 0.60 indicating that J.Jill is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Canada Goose
5 Very Positive mention(s)
0 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
J.Jill
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Canada Goose beats J.Jill on 9 of the 17 factors compared between the two stocks.

How does J.Jill compare to Rocky Brands?

J.Jill (NYSE:JILL) and Rocky Brands (NASDAQ:RCKY) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, media sentiment, profitability, dividends, earnings and analyst recommendations.

J.Jill currently has a consensus target price of $15.50, suggesting a potential downside of 14.34%. Rocky Brands has a consensus target price of $56.00, suggesting a potential upside of 14.66%. Given Rocky Brands' higher possible upside, analysts plainly believe Rocky Brands is more favorable than J.Jill.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
J.Jill
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29
Rocky Brands
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25

J.Jill has a beta of 0.87, meaning that its share price is 13% less volatile than the broader market. Comparatively, Rocky Brands has a beta of 2.35, meaning that its share price is 135% more volatile than the broader market.

J.Jill has higher revenue and earnings than Rocky Brands. Rocky Brands is trading at a lower price-to-earnings ratio than J.Jill, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
J.Jill$587.35M0.46$27.89M$1.3713.21
Rocky Brands$481.98M0.76$22.27M$3.8212.79

Rocky Brands has a net margin of 5.72% compared to J.Jill's net margin of 3.56%. J.Jill's return on equity of 24.44% beat Rocky Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
J.Jill3.56% 24.44% 6.81%
Rocky Brands 5.72%12.44%6.45%

40.7% of J.Jill shares are held by institutional investors. Comparatively, 75.1% of Rocky Brands shares are held by institutional investors. 4.4% of J.Jill shares are held by company insiders. Comparatively, 7.6% of Rocky Brands shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Rocky Brands had 12 more articles in the media than J.Jill. MarketBeat recorded 14 mentions for Rocky Brands and 2 mentions for J.Jill. J.Jill's average media sentiment score of 1.01 beat Rocky Brands' score of 0.62 indicating that J.Jill is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
J.Jill
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Rocky Brands
3 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

J.Jill pays an annual dividend of $0.36 per share and has a dividend yield of 2.0%. Rocky Brands pays an annual dividend of $0.68 per share and has a dividend yield of 1.4%. J.Jill pays out 26.3% of its earnings in the form of a dividend. Rocky Brands pays out 17.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. J.Jill has increased its dividend for 1 consecutive years. J.Jill is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

J.Jill beats Rocky Brands on 10 of the 19 factors compared between the two stocks.

How does J.Jill compare to MaxsMaking?

MaxsMaking (NASDAQ:MAMK) and J.Jill (NYSE:JILL) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, profitability, dividends, valuation, analyst recommendations, media sentiment, risk and earnings.

J.Jill has a net margin of 3.56% compared to MaxsMaking's net margin of 0.00%. J.Jill's return on equity of 24.44% beat MaxsMaking's return on equity.

Company Net Margins Return on Equity Return on Assets
MaxsMakingN/A N/A N/A
J.Jill 3.56%24.44%6.81%

40.7% of J.Jill shares are held by institutional investors. 4.4% of J.Jill shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, J.Jill had 2 more articles in the media than MaxsMaking. MarketBeat recorded 2 mentions for J.Jill and 0 mentions for MaxsMaking. J.Jill's average media sentiment score of 1.01 beat MaxsMaking's score of 0.00 indicating that J.Jill is being referred to more favorably in the news media.

Company Overall Sentiment
MaxsMaking Neutral
J.Jill Positive

J.Jill has higher revenue and earnings than MaxsMaking.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MaxsMaking$29.22M7.39N/AN/AN/A
J.Jill$587.35M0.46$27.89M$1.3713.21

J.Jill has a consensus target price of $15.50, suggesting a potential downside of 14.34%. Given J.Jill's stronger consensus rating and higher possible upside, analysts clearly believe J.Jill is more favorable than MaxsMaking.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MaxsMaking
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
J.Jill
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29

Summary

J.Jill beats MaxsMaking on 11 of the 12 factors compared between the two stocks.

How does J.Jill compare to Superior Group of Companies?

Superior Group of Companies (NASDAQ:SGC) and J.Jill (NYSE:JILL) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitability, valuation, media sentiment, analyst recommendations, earnings, risk and institutional ownership.

In the previous week, Superior Group of Companies and Superior Group of Companies both had 2 articles in the media. Superior Group of Companies' average media sentiment score of 1.04 beat J.Jill's score of 1.01 indicating that Superior Group of Companies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Superior Group of Companies
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
J.Jill
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

J.Jill has a net margin of 3.56% compared to Superior Group of Companies' net margin of 1.51%. J.Jill's return on equity of 24.44% beat Superior Group of Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
Superior Group of Companies1.51% 4.45% 2.06%
J.Jill 3.56%24.44%6.81%

33.8% of Superior Group of Companies shares are owned by institutional investors. Comparatively, 40.7% of J.Jill shares are owned by institutional investors. 29.1% of Superior Group of Companies shares are owned by company insiders. Comparatively, 4.4% of J.Jill shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

J.Jill has higher revenue and earnings than Superior Group of Companies. J.Jill is trading at a lower price-to-earnings ratio than Superior Group of Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Superior Group of Companies$566.18M0.33$7M$0.5720.79
J.Jill$587.35M0.46$27.89M$1.3713.21

Superior Group of Companies has a beta of 1.45, indicating that its stock price is 45% more volatile than the broader market. Comparatively, J.Jill has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market.

Superior Group of Companies pays an annual dividend of $0.56 per share and has a dividend yield of 4.7%. J.Jill pays an annual dividend of $0.36 per share and has a dividend yield of 2.0%. Superior Group of Companies pays out 98.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. J.Jill pays out 26.3% of its earnings in the form of a dividend. J.Jill has raised its dividend for 1 consecutive years.

Superior Group of Companies currently has a consensus target price of $15.50, suggesting a potential upside of 30.80%. J.Jill has a consensus target price of $15.50, suggesting a potential downside of 14.34%. Given Superior Group of Companies' stronger consensus rating and higher possible upside, equities research analysts plainly believe Superior Group of Companies is more favorable than J.Jill.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Superior Group of Companies
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
J.Jill
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29

Summary

J.Jill beats Superior Group of Companies on 10 of the 17 factors compared between the two stocks.

How does J.Jill compare to Lanvin Group?

Lanvin Group (NYSE:LANV) and J.Jill (NYSE:JILL) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, profitability, valuation, risk, analyst recommendations, earnings, dividends and institutional ownership.

Lanvin Group has a beta of -0.17, indicating that its stock price is 117% less volatile than the broader market. Comparatively, J.Jill has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market.

J.Jill has higher revenue and earnings than Lanvin Group.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lanvin Group$281.43M0.53-$269.83MN/AN/A
J.Jill$587.35M0.46$27.89M$1.3713.21

In the previous week, J.Jill had 2 more articles in the media than Lanvin Group. MarketBeat recorded 2 mentions for J.Jill and 0 mentions for Lanvin Group. J.Jill's average media sentiment score of 1.01 beat Lanvin Group's score of 0.00 indicating that J.Jill is being referred to more favorably in the news media.

Company Overall Sentiment
Lanvin Group Neutral
J.Jill Positive

J.Jill has a net margin of 3.56% compared to Lanvin Group's net margin of 0.00%. J.Jill's return on equity of 24.44% beat Lanvin Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Lanvin GroupN/A N/A N/A
J.Jill 3.56%24.44%6.81%

86.4% of Lanvin Group shares are held by institutional investors. Comparatively, 40.7% of J.Jill shares are held by institutional investors. 2.7% of Lanvin Group shares are held by company insiders. Comparatively, 4.4% of J.Jill shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

J.Jill has a consensus target price of $15.50, suggesting a potential downside of 14.34%. Given J.Jill's stronger consensus rating and higher possible upside, analysts clearly believe J.Jill is more favorable than Lanvin Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lanvin Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
J.Jill
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29

Summary

J.Jill beats Lanvin Group on 12 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding JILL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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JILL vs. The Competition

MetricJ.JillSpecialty Retail IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$270.54M$11.32B$13.06B$23.66B
Dividend Yield2.03%97.64%53.33%4.21%
P/E Ratio13.2130.2347.4931.00
Price / Sales0.4617.5791.2081.85
Price / Cash4.7013.3318.9318.73
Price / Book2.255.864.514.76
Net Income$27.89M$439.42M$444.15M$1.07B
7 Day Performance2.96%0.19%1.51%-0.34%
1 Month Performance9.28%1.30%0.50%-0.53%
1 Year Performance17.58%6.10%3.28%19.19%

J.Jill Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
JILL
J.Jill
2.9507 of 5 stars
$18.10
-0.7%
$15.50
-14.3%
+17.6%$270.54M$587.35M13.213,140
GOOS
Canada Goose
3.8249 of 5 stars
$9.23
+1.2%
$12.53
+35.8%
-20.5%$896.12M$1.11B70.964,289
RCKY
Rocky Brands
2.7469 of 5 stars
$42.30
+1.8%
$42.00
-0.7%
+94.7%$318.87M$481.98M17.122,200
MAMK
MaxsMaking
N/A$13.00
flat
N/AN/A$216.13M$29.22MN/AN/A
SGC
Superior Group of Companies
4.5633 of 5 stars
$12.90
+3.2%
$15.50
+20.2%
+24.1%$202.77M$566.18M22.766,520

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This page (NYSE:JILL) was last updated on 8/3/2026 by MarketBeat.com Staff.
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