Helen of Troy (HELE) Stock Price, News & Analysis

Company Overview

Helen of Troy Limited (NASDAQ: HELE) is a global designer, marketer and developer of consumer brand-name products across three primary segments: Housewares, Health & Home and Beauty. The company partners with leading brands to deliver solutions for everyday living, offering products that range from kitchenware and hydration bottles to personal care and home environment appliances. With a focus on innovation, Helen of Troy leverages design, engineering and supply chain expertise to bring differentiated products to market under both licensed and proprietary brands.

In its Housewares segment, Helen of Troy features such brands as OXO Good Grips, known for ergonomically designed kitchen tools and gadgets, and Hydro Flask, a premium insulated hydration bottle. The Health & Home division includes Vicks humidifiers and thermometers, Braun oral care products and thermometers, Honeywell air quality and conditioning solutions, and PUR water filtration systems. These offerings address home health, comfort and wellness, and are distributed through mass merchants, grocery, club, drug and specialty retail channels in North America and beyond.

The Beauty segment comprises hair care and styling tools, including Hot Tools, Drybar, T3 Micro and Revlon-branded appliances. This portfolio serves professional stylists and consumers alike, featuring hair dryers, straighteners, curling irons and styling brushes that emphasize performance, innovation and salon-quality results. By blending proprietary product development with partnerships and licensing arrangements, the company adapts quickly to beauty trends and consumer preferences in established and emerging markets.

Founded in 1968 by Michael and Thomas Marks, Helen of Troy is headquartered in El Paso, Texas, and maintains operations and customer support offices in the United States, Canada, the United Kingdom, Mexico, Hong Kong and China. Under the leadership of President and Chief Executive Officer Julien Mininberg, the company continues to expand its global footprint via strategic acquisitions, brand partnerships and a commitment to sustainability and product quality. Its diverse brand portfolio and cross-segment expertise position it to capitalize on evolving consumer needs worldwide.

Key Stats

• Today's Range: $22.11 to $24.59
• 50-Day Range: $22.55 to $33.25
• 52-Week Range: $21.20 to $77.95
• Volume: 2.46 million shs
• Average Volume: 614,352 shs
• Market Capitalization: $517.30 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $44.33
• Consensus Rating: Hold

Helen of Troy Stock Analysis - MarketRank™

Helen of Troy scored higher than 39% of companies evaluated by MarketBeat, and ranked 94th out of 153 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.0 / 5
• Analyst Rating: Hold

Consensus Rating

Helen of Troy has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 3 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Helen of Troy has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 7.28%

Earnings Growth

Earnings for Helen of Troy are expected to grow by 7.28% in the coming year, from $6.46 to $6.93 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Helen of Troy is -1.55, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Helen of Troy is -1.55, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Growth Ratio

Helen of Troy has a PEG Ratio of 1.15. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Helen of Troy has a P/B Ratio of 0.42. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

13.24% of the float of Helen of Troy has been sold short.

Short Interest Ratio / Days to Cover

Helen of Troy has a short interest ratio ("days to cover") of 3.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Helen of Troy has recently increased by 5.30%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Helen of Troy does not currently pay a dividend.

Dividend Growth

Helen of Troy does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

13.24% of the float of Helen of Troy has been sold short.

Short Interest Ratio / Days to Cover

Helen of Troy has a short interest ratio ("days to cover") of 3.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Helen of Troy has recently increased by 5.30%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 1.5 / 5
• News Sentiment: -0.31

News Sentiment

Helen of Troy has a news sentiment score of -0.31. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.92 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 48 news articles for Helen of Troy this week, compared to 7 articles on an average week.

Search Interest

20 people have searched for HELE on MarketBeat in the last 30 days. This is an increase of 567% compared to the previous 30 days.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Helen of Troy insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 0.45% of the stock of Helen of Troy is held by insiders.

HELE Stock Analysis - Frequently Asked Questions

How have HELE shares performed this year?

Helen of Troy's stock was trading at $59.83 at the beginning of 2025. Since then, HELE shares have decreased by 62.3% and is now trading at $22.55.

How were Helen of Troy's earnings last quarter?

Helen of Troy Limited (NASDAQ:HELE) posted its quarterly earnings data on Thursday, July, 10th. The company reported $0.41 EPS for the quarter, missing the consensus estimate of $0.91 by $0.50. Helen of Troy's revenue for the quarter was down 10.8% on a year-over-year basis.
Read the conference call transcript.

Is Helen of Troy buying back stock?

Helen of Troy's Board of Directors approved a stock buyback plan on Thursday, September 5th 2024, which authorizes the company to repurchase $500,000,000 in outstanding shares, according to EventVestor. This means that the company could repurchase up to 39.8% of its shares through open market purchases. Shares buyback plans are often an indication that the company's board of directors believes its stock is undervalued.

Who are Helen of Troy's major shareholders?

Helen of Troy's top institutional shareholders include Wealth Enhancement Advisory Services LLC (0.05%) and Parallel Advisors LLC (0.01%).
View institutional ownership trends.

How do I buy shares of Helen of Troy?

Shares of HELE stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Helen of Troy own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Helen of Troy investors own include NVIDIA (NVDA), Tesla (TSLA), Meta Platforms (META), Advanced Micro Devices (AMD), Netflix (NFLX), JPMorgan Chase & Co. (JPM) and Home Depot (HD).

Company Calendar

• Last Earnings: 7/10/2025
• Today: 7/12/2025
• Fiscal Year End: 2/28/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Staples
• Industry: COSMETICS&TLTRS
• Sub-Industry: Household Appliances
• Current Symbol: NASDAQ:HELE
• CIK: 916789
• Web: www.helenoftroy.com
• Phone: (915) 225-8000
• Fax: 915-225-8004
• Employees: 1,883
• Year Founded: 1968

Price Target and Rating

• Average Price Target for Helen of Troy: $44.33
• High Price Target: $78.00
• Low Price Target: $26.00
• Potential Upside/Downside: +96.6%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): $5.39
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 3.49
• P/E Growth: 1.15
• Net Income: $123.75 million
• Net Margins: -17.89%
• Pretax Margin: 4.80%
• Return on Equity: 8.96%
• Return on Assets: 4.70%

Debt

• Debt-to-Equity Ratio: 0.75
• Current Ratio: 1.70
• Quick Ratio: 1.03

Sales & Book Value

• Annual Sales: $1.91 billion
• Price / Sales: 0.27
• Cash Flow: $8.29 per share
• Price / Cash Flow: 2.72
• Book Value: $53.51 per share
• Price / Book: 0.42

Miscellaneous

• Outstanding Shares: 22,940,000
• Free Float: 22,840,000
• Market Cap: $517.30 million
• Optionable: Optionable
• Beta: 0.87