American Outdoor Brands Corporation engages in the design, manufacturing and distribution of a wide range of outdoor sports, shooting accessories and personal security products. Its offerings include ammunition, cleaning and maintenance supplies, holsters, knives, targets, storage cabinets and a variety of firearm-related components and accessories. The company serves recreational shooters, hunters, law enforcement agencies and home-defense markets through a combination of well-known legacy brands and specialty product lines.
Originally formed as an independent public company in August 2020 following a corporate separation from Smith & Wesson Brands, American Outdoor Brands traces its heritage to more than a century of innovation in the shooting and outdoor recreation industry. Through targeted acquisitions and organic growth, the company has expanded its manufacturing footprint across several U.S. facilities, including sites in Missouri, Ohio and New Hampshire, while maintaining quality control and regulatory compliance at every stage of production.
American Outdoor Brands organizes its business into two principal segments: Firearms & Related Products, which encompasses branded handgun and ammunition offerings, and Accessories & Other Products, which includes knives, multi-tools, cleaning kits, scopes, holsters and home-security devices. Its products reach end users via a diversified network of independent dealers, major retail chains and e-commerce platforms both domestically and in select international markets.
Headquartered in Columbia, Missouri, American Outdoor Brands is led by a seasoned executive team with decades of combined experience in consumer products, manufacturing operations and regulatory affairs. Under this leadership, the company emphasizes ongoing investment in product innovation, rigorous quality assurance programs and strategic market expansion to strengthen its position in the global outdoor and personal-protection sectors.
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