Aaron's Holdings Company, Inc. (NYSE:PRG) Given Consensus Recommendation of "Buy" by Brokerages

Key Points

• Aaron's (NYSE: PRG) has a consensus rating of Buy from seven analysts (2 hold, 3 buy, 2 strong buy) with an average 12‑month price target of $41.80 and several recent upgrades/target raises.
• In the latest quarter the company beat EPS expectations ($0.74 vs. $0.60) but revenue declined to $525.4M year‑over‑year; management set Q1 2026 guidance of $0.70–0.90 and FY2026 guidance of $4.00–4.45 EPS (analysts average ~3.45 EPS).
• Aaron's increased its quarterly dividend to $0.14 (annualized $0.56), yielding about 1.9% with a payout ratio near 15.6%.

Aaron's Holdings Company, Inc. (NYSE:PRG - Get Free Report) has been assigned a consensus rating of "Buy" from the seven research firms that are presently covering the firm, Marketbeat.com reports. Two analysts have rated the stock with a hold rating, three have assigned a buy rating and two have assigned a strong buy rating to the company. The average 12 month price target among analysts that have covered the stock in the last year is $41.80.

PRG has been the subject of several analyst reports. TD Cowen boosted their target price on shares of Aaron's from $42.00 to $43.00 and gave the company a "buy" rating in a research report on Wednesday, March 11th. Wall Street Zen upgraded shares of Aaron's from a "hold" rating to a "buy" rating in a research report on Saturday, February 21st. Weiss Ratings restated a "hold (c)" rating on shares of Aaron's in a research report on Thursday, January 22nd. Zacks Research upgraded shares of Aaron's from a "hold" rating to a "strong-buy" rating in a research report on Friday, February 20th. Finally, B. Riley Financial initiated coverage on shares of Aaron's in a research report on Tuesday, December 16th. They issued a "buy" rating and a $50.00 target price for the company.

Aaron's Price Performance

PRG stock opened at $29.37 on Monday. The company's 50-day moving average price is $31.93 and its two-hundred day moving average price is $30.95. The firm has a market cap of $1.16 billion, a P/E ratio of 8.16 and a beta of 1.81. The company has a quick ratio of 2.32, a current ratio of 4.71 and a debt-to-equity ratio of 0.80. Aaron's has a 12 month low of $24.51 and a 12 month high of $41.14.

Aaron's (NYSE:PRG - Get Free Report) last issued its earnings results on Wednesday, February 18th. The company reported $0.74 EPS for the quarter, beating the consensus estimate of $0.60 by $0.14. The company had revenue of $525.36 million during the quarter, compared to analysts' expectations of $581.82 million. Aaron's had a net margin of 5.97% and a return on equity of 20.99%. The business's revenue for the quarter was down 5.2% compared to the same quarter last year. During the same period in the previous year, the company earned $0.80 EPS. Aaron's has set its Q1 2026 guidance at 0.700-0.900 EPS and its FY 2026 guidance at 4.000-4.450 EPS. On average, analysts anticipate that Aaron's will post 3.45 earnings per share for the current fiscal year.

Aaron's Increases Dividend

The business also recently declared a quarterly dividend, which was paid on Tuesday, March 24th. Investors of record on Thursday, March 12th were issued a dividend of $0.14 per share. This is a boost from Aaron's's previous quarterly dividend of $0.13. The ex-dividend date of this dividend was Thursday, March 12th. This represents a $0.56 annualized dividend and a dividend yield of 1.9%. Aaron's's payout ratio is presently 15.56%.

Hedge Funds Weigh In On Aaron's

Institutional investors have recently added to or reduced their stakes in the stock. Quarry LP increased its position in Aaron's by 82.8% during the 4th quarter. Quarry LP now owns 1,117 shares of the company's stock worth $33,000 after purchasing an additional 506 shares in the last quarter. Federation des caisses Desjardins du Quebec acquired a new position in Aaron's during the 4th quarter worth approximately $44,000. GAMMA Investing LLC increased its position in Aaron's by 45.3% during the 4th quarter. GAMMA Investing LLC now owns 1,806 shares of the company's stock worth $53,000 after purchasing an additional 563 shares in the last quarter. WealthCollab LLC increased its position in Aaron's by 61.9% during the 2nd quarter. WealthCollab LLC now owns 2,092 shares of the company's stock worth $61,000 after purchasing an additional 800 shares in the last quarter. Finally, CWM LLC increased its position in Aaron's by 85.1% during the 3rd quarter. CWM LLC now owns 5,258 shares of the company's stock worth $170,000 after purchasing an additional 2,417 shares in the last quarter. 97.92% of the stock is currently owned by institutional investors and hedge funds.

About Aaron's

PROG Holdings, Inc NYSE: PRG, formerly known as Aaron's, is a North American provider of lease-to-own and consumer finance solutions. The company operates through two primary segments: Aaron's Business Solutions and Progressive Financial Services. Through Aaron's Business Solutions, PROG offers customers access to furniture, electronics, home appliances and technology products via lease ownership arrangements, serving both individual consumers and small businesses.

The Progressive Financial Services segment provides lease-purchase and retail point-of-sale financing programs to customers with limited credit histories.

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