Advantage Solutions (NASDAQ: ADV) is a global provider of outsourced sales, marketing and category management solutions for consumer goods, health and beauty, home and specialty retail brands. Headquartered in Minneapolis, Minnesota, the company delivers integrated in‐store and digital services across North America and Europe, supporting manufacturers and retailers with end‐to‐end execution designed to drive brand awareness, optimize retail presence and grow sales.
The company’s offerings span retail merchandising, in‐store marketing, shopper insights, e‐commerce optimization and performance analytics. Through its field marketing teams, Advantage Solutions conducts shelf audits, product demonstrations and promotional events. Its category management and data science groups combine syndicated and proprietary data to help clients refine pricing, assortment and promotional strategies. In the digital realm, the firm provides omnichannel support, managing retailer portals, content development, search engine marketing and social media activation.
Founded in 2003, Advantage Solutions has expanded through a series of strategic acquisitions, including leading sales agencies and technology platforms that broaden its service capabilities. The company now operates in the United States, Canada, Mexico and select European markets, serving a diverse roster of Fortune 500 consumer packaged goods companies, regional manufacturers and specialty retailers. Over the years, it has built a reputation for flexible, scalable in‐store solutions that adapt to shifting retail environments.
Advantage Solutions is guided by a seasoned leadership team with deep experience in sales, marketing and retail operations. The organization invests in proprietary technologies and training programs to ensure its field teams remain aligned with evolving shopper behaviors and retailer requirements. By combining local execution expertise with data‐driven insights, the company aims to deliver measurable improvements in distribution, sell‐through and overall category performance for its clients.
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