Amazon.com (NASDAQ:AMZN) Price Target Raised to $320.00

Key Points

• DZ Bank raised its price target to $320, implying about a 17.7% upside; overall analyst consensus is a "Moderate Buy" with a $311.65 average target and 56 Buy vs. 3 Hold ratings.
• Amazon reported a strong quarter, delivering $2.78 EPS versus $1.63 expected and $181.52 billion in revenue (up 16.6% year‑over‑year), supporting its valuation (market cap ~$2.92T).
• Amazon launched "Amazon Supply Chain Services", opening its logistics network to outside businesses — a move that lifted AMZN shares, triggered a selloff in UPS/FedEx, and coincided with heavy options activity and notable institutional buying.

Amazon.com (NASDAQ:AMZN) had its target price increased by equities researchers at DZ Bank from $295.00 to $320.00 in a research note issued to investors on Monday,MarketScreener Latest Ratings reports. The firm presently has a "buy" rating on the e-commerce giant's stock. DZ Bank's price target indicates a potential upside of 17.69% from the company's current price.

A number of other brokerages also recently commented on AMZN. Mizuho boosted their price objective on shares of Amazon.com from $315.00 to $325.00 and gave the company an "outperform" rating in a research report on Tuesday, April 28th. Raymond James Financial restated an "outperform" rating and issued a $280.00 price objective on shares of Amazon.com in a research note on Friday. Piper Sandler reaffirmed an "overweight" rating and set a $315.00 price objective (up from $260.00) on shares of Amazon.com in a report on Thursday. Wedbush cut their target price on shares of Amazon.com from $340.00 to $300.00 and set an "outperform" rating for the company in a research note on Friday, February 6th. Finally, Stifel Nicolaus set a $319.00 target price on shares of Amazon.com and gave the company a "buy" rating in a research note on Thursday. Fifty-six investment analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company's stock. According to data from MarketBeat, Amazon.com currently has a consensus rating of "Moderate Buy" and a consensus target price of $311.65.

Amazon.com Price Performance

Shares of AMZN stock traded up $3.64 during midday trading on Monday, reaching $271.90. 47,948,246 shares of the company were exchanged, compared to its average volume of 50,405,219. Amazon.com has a 12 month low of $183.85 and a 12 month high of $276.10. The company has a market cap of $2.92 trillion, a P/E ratio of 32.52, a PEG ratio of 2.01 and a beta of 1.46. The company's 50 day moving average price is $223.63 and its two-hundred day moving average price is $227.48. The company has a debt-to-equity ratio of 0.27, a quick ratio of 1.01 and a current ratio of 1.18.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, topping analysts' consensus estimates of $1.63 by $1.15. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The business had revenue of $181.52 billion for the quarter, compared to the consensus estimate of $177.28 billion. During the same period in the previous year, the firm earned $1.59 EPS. The business's revenue for the quarter was up 16.6% on a year-over-year basis. On average, sell-side analysts expect that Amazon.com will post 7.71 earnings per share for the current year.

Insiders Place Their Bets

In other Amazon.com news, CEO Douglas J. Herrington sold 20,500 shares of the firm's stock in a transaction that occurred on Tuesday, April 14th. The shares were sold at an average price of $245.00, for a total transaction of $5,022,500.00. Following the sale, the chief executive officer directly owned 499,861 shares in the company, valued at approximately $122,465,945. This trade represents a 3.94% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 10,649 shares of the firm's stock in a transaction that occurred on Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the sale, the senior vice president owned 41,190 shares in the company, valued at $8,461,661.70. This trade represents a 20.54% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 128,035 shares of company stock worth $28,827,479 over the last ninety days. Company insiders own 8.90% of the company's stock.

Institutional Inflows and Outflows

A number of hedge funds have recently bought and sold shares of AMZN. Vanguard Group Inc. lifted its position in Amazon.com by 1.1% during the first quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant's stock worth $158,348,557,000 after purchasing an additional 8,913,959 shares during the period. State Street Corp lifted its holdings in shares of Amazon.com by 1.8% in the fourth quarter. State Street Corp now owns 388,653,121 shares of the e-commerce giant's stock worth $89,708,913,000 after acquiring an additional 6,971,680 shares during the last quarter. Geode Capital Management LLC increased its stake in shares of Amazon.com by 1.1% in the fourth quarter. Geode Capital Management LLC now owns 225,120,994 shares of the e-commerce giant's stock valued at $51,753,622,000 after buying an additional 2,479,324 shares during the period. Norges Bank acquired a new position in shares of Amazon.com in the fourth quarter valued at approximately $32,868,735,000. Finally, Auto Owners Insurance Co increased its stake in shares of Amazon.com by 27,376.7% in the fourth quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant's stock valued at $2,272,397,000 after buying an additional 98,090,585 shares during the period. 72.20% of the stock is currently owned by institutional investors.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Launch of Amazon Supply Chain Services — Amazon formally opened its freight, distribution, fulfillment and parcel network to outside businesses, signaling a new monetization path for its logistics footprint (an "AWS‑like" play for logistics). This expands AMZN’s addressable market and is the primary catalyst for today's strength. Amazon Launches Amazon Supply Chain Services (BusinessWire)
• Positive Sentiment: Immediate market reaction favors Amazon — Investors bid AMZN up as legacy carriers (UPS, FDX) sold off sharply, reflecting belief that Amazon can undercut incumbents on cost and capture third‑party logistics spend. The sector repricing reinforces the growth/competitive narrative for AMZN. UPS, FedEx stocks sink after Amazon expands logistics network (CNBC)
• Positive Sentiment: Analyst support: higher price target and buy ratings — New Street raised AMZN’s target to $350 and Jefferies reaffirmed a buy; analyst upgrades/targets give investors near‑term upside conviction tied to AWS and new initiatives. New Street adjusts price target on Amazon to $350 (MarketScreener)
• Positive Sentiment: AWS opening new defense opportunity — With Pentagon cyber rules tightening, AWS could win additional defense/cloud contracts, supporting recurring high‑margin revenue beyond e‑commerce. This is another bullish fundamental tailwind for AMZN. AWS sees new defense opportunity as Pentagon cyber rules tighten (TipRanks)
• Neutral Sentiment: Unusual options activity — Large institutional volume in AMZN options today indicates active positioning (both calls and puts); this increases intraday volatility risk but also shows heavy interest/liquidity. Watch options flow for directional conviction. Huge, Unusual Volume of Amazon Options Trade Today (Barchart)
• Negative Sentiment: Heavy capex and near‑term cash flow pressure — Amazon’s massive AI/data‑center and logistics capex has compressed free cash flow; some investors remain concerned about cash burn and execution risk as capex continues. This is a longer‑term margin/cash‑conversion risk to monitor. Amazon's Massive Capex Spending Reduces FCF (Barchart)
• Negative Sentiment: Macro/geopolitical drag can still weigh on shares — Oil/market shocks and broader risk‑off moves (e.g., Middle East tensions and a jump in oil) could pressure AMZN along with the rest of tech, even as company‑specific news remains positive. Oil jumps 5%, S&P 500 drops as Iran strikes UAE port (Benzinga)

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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