Amazon.com (NASDAQ:AMZN) Stock Price Expected to Rise, Robert W. Baird Analyst Says

Key Points

• Analyst upgrades: Robert W. Baird raised its price target on Amazon to $300 (from $285) and multiple firms boosted targets (Oppenheimer to $320, Barclays to $330), leaving a consensus target of $310.25 and implying roughly a 10% upside from current levels.
• Strong earnings but mixed outlook: Amazon beat Q1 estimates (EPS $2.78 vs. $1.63; revenue $181.5B) with AWS growing ~28% and new AI/cloud partnerships (including OpenAI on Bedrock) bolstering upside, while heavy AI/capex spending is pressuring free cash flow and near‑term guidance.
• Insider activity: Company insiders sold shares totaling roughly $28.8M last quarter (including a director’s ~$1.0M sale), which some investors may view as a near‑term selling signal despite institutional ownership remaining high.

Amazon.com (NASDAQ:AMZN) had its price objective upped by stock analysts at Robert W. Baird from $285.00 to $300.00 in a research note issued to investors on Thursday,MarketScreener reports. The brokerage presently has an "outperform" rating on the e-commerce giant's stock. Robert W. Baird's price objective suggests a potential upside of 10.45% from the stock's current price.

Several other equities analysts have also recently issued reports on the stock. Oppenheimer boosted their price target on shares of Amazon.com from $275.00 to $320.00 and gave the company an "outperform" rating in a research report on Thursday. President Capital cut their price objective on shares of Amazon.com from $320.00 to $296.00 and set a "buy" rating on the stock in a report on Tuesday, February 10th. Monness Crespi & Hardt upped their target price on shares of Amazon.com from $280.00 to $315.00 and gave the stock a "buy" rating in a research note on Thursday. Tigress Financial upped their target price on shares of Amazon.com from $305.00 to $315.00 and gave the stock a "buy" rating in a research note on Wednesday, March 25th. Finally, Barclays restated an "overweight" rating and set a $330.00 price objective (up from $300.00) on shares of Amazon.com in a research report on Thursday. One investment analyst has rated the stock with a Strong Buy rating, fifty-five have assigned a Buy rating and three have given a Hold rating to the company. According to data from MarketBeat, the stock currently has an average rating of "Moderate Buy" and an average target price of $310.25.

Amazon.com Trading Up 2.5%

Shares of AMZN stock traded up $6.56 during mid-day trading on Thursday, reaching $271.62. The stock had a trading volume of 11,655,056 shares, compared to its average volume of 49,990,484. The stock's 50-day moving average price is $223.63 and its two-hundred day moving average price is $227.35. Amazon.com has a 52-week low of $183.85 and a 52-week high of $273.88. The firm has a market capitalization of $2.92 trillion, a PE ratio of 32.58, a price-to-earnings-growth ratio of 1.97 and a beta of 1.38. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.63 by $1.15. Amazon.com had a net margin of 12.22% and a return on equity of 20.87%. The firm had revenue of $181.52 billion for the quarter, compared to analysts' expectations of $177.28 billion. During the same quarter in the previous year, the company earned $1.59 earnings per share. The company's revenue for the quarter was up 16.6% compared to the same quarter last year. Equities analysts expect that Amazon.com will post 7.7 earnings per share for the current fiscal year.

Insider Buying and Selling at Amazon.com

In other news, Director Jonathan Rubinstein sold 3,849 shares of the stock in a transaction on Friday, April 24th. The shares were sold at an average price of $260.00, for a total value of $1,000,740.00. Following the completion of the sale, the director directly owned 78,654 shares of the company's stock, valued at $20,450,040. This represents a 4.67% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 10,649 shares of the stock in a transaction on Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the completion of the sale, the senior vice president directly owned 41,190 shares of the company's stock, valued at approximately $8,461,661.70. This trade represents a 20.54% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 128,035 shares of company stock valued at $28,827,479 in the last quarter. Insiders own 8.90% of the company's stock.

Hedge Funds Weigh In On Amazon.com

Institutional investors have recently bought and sold shares of the stock. American Capital Advisory LLC boosted its stake in Amazon.com by 63.9% during the third quarter. American Capital Advisory LLC now owns 8,081 shares of the e-commerce giant's stock valued at $1,774,000 after buying an additional 3,152 shares in the last quarter. Compagnie Lombard Odier SCmA bought a new position in Amazon.com during the third quarter valued at about $451,642,000. Weaver Capital Management LLC boosted its stake in Amazon.com by 13.6% during the fourth quarter. Weaver Capital Management LLC now owns 39,264 shares of the e-commerce giant's stock valued at $9,063,000 after buying an additional 4,713 shares in the last quarter. Ethos Financial Group LLC boosted its stake in Amazon.com by 9.6% during the fourth quarter. Ethos Financial Group LLC now owns 36,485 shares of the e-commerce giant's stock valued at $8,421,000 after buying an additional 3,196 shares in the last quarter. Finally, Baltimore Washington Financial Advisors Inc. boosted its position in shares of Amazon.com by 1.9% in the 3rd quarter. Baltimore Washington Financial Advisors Inc. now owns 239,862 shares of the e-commerce giant's stock valued at $52,667,000 after purchasing an additional 4,558 shares during the period. 72.20% of the stock is owned by hedge funds and other institutional investors.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS outperformed: Amazon reported stronger‑than‑expected cloud growth (AWS +28% y/y), which is driving margin expansion and underpins the AI infrastructure opportunity. Amazon beats quarterly cloud growth estimates
• Positive Sentiment: OpenAI models coming to AWS/Bedrock strengthens Amazon’s cloud positioning and commercial AI offering — a direct revenue lever for Bedrock and enterprise customers. Amazon’s AWS, OpenAI Partner to Integrate Frontier Models into Amazon Bedrock Ecosystem
• Positive Sentiment: Wall Street is bullish post‑earnings: multiple firms raised price targets and reiterated buy/overweight ratings, signaling analyst confidence in AWS/AI-driven upside. Wall Street Floods Amazon With Price Target Hikes After Q1 Beat
• Positive Sentiment: Strategic wins & government deals: the Pentagon reached agreements with several AI firms — including AWS — which supports enterprise/government demand for cloud and AI services. Pentagon reaches agreements with leading AI companies
• Neutral Sentiment: Amazon is diversifying infrastructure investments (including a large commitment to small modular reactors/energy projects), which could lower power/capex risks long term but adds complexity in the near term. NuScale Power Stock Soars as Amazon Commits $500M to Small Modular Reactors
• Neutral Sentiment: Broader AI ecosystem noise: reports of internal OpenAI issues are creating uncertainty across Big Tech and could influence AI partner dynamics and timelines. Is OpenAI's Trillion Dollar AI Bet Starting to Crack? Here's What It Means for Big Tech
• Negative Sentiment: Capex and cash‑flow pressure: coverage highlights that Amazon’s AI spending is denting free cash flow and prompted cautious near‑term operating guidance — the main reason shares dipped after the earnings beat. Amazon's AI spending boom is eating into free cash flow
• Negative Sentiment: Insider sale: a director disclosed a roughly $1.0M stock sale, which can be interpreted as a near‑term selling signal for some investors. Insider Selling: Amazon.com Director Sells $1,000,740 in Stock

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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