Xponential Fitness, Inc. (NYSE: XPOF) is a leading franchisor of boutique fitness studios, delivering a diversified portfolio of low-impact, high-quality workouts across a variety of disciplines. Established in 2017 and headquartered in Irvine, California, the company has rapidly expanded its footprint through strategic acquisitions and organic growth. Xponential Fitness’s mission is to simplify the franchise experience for operators and to provide members with accessible, specialized workouts in a community-driven environment.
The company’s brand portfolio includes Club Pilates, a reformer-based Pilates concept; CycleBar, offering coach-led indoor cycling classes; Pure Barre, focused on ballet-inspired full-body workouts; StretchLab, providing one-on-one assisted stretching; Rumble, a glove-based boxing format; Row House, centered on low-impact, high-intensity rowing; YogaSix, delivering modern, six-core discipline yoga classes; AKT, combining dance, HIIT, and strength training; and 9Round, a kickboxing-style fitness program. Each brand operates under a franchise model, enabling Xponential Fitness to benefit from recurring royalty streams while minimizing capital expenditures related to studio ownership.
With a network of studios spanning the United States, Canada, Australia, the Middle East, and Southeast Asia, Xponential Fitness continues to explore new markets through multi-unit franchise agreements. The company supports franchisees with comprehensive training, proprietary technology platforms, centralized marketing, and operational guidance, aiming to deliver a consistent member experience across all locations. Its asset-light approach has fostered rapid international expansion while maintaining a focus on local market adaptation and community engagement.
Under the leadership of CEO Anthony Geisler, Xponential Fitness emphasizes innovation in digital offerings, including on-demand workouts and hybrid membership packages, to complement its in-studio services. The management team brings extensive experience in franchising, fitness, and consumer services, and is committed to strengthening brand penetration, enhancing studio-level profitability, and driving long-term sustainable growth in the global boutique fitness sector.
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