Apple (NASDAQ:AAPL) Stock Price Target Raised at Sanford C. Bernstein

Key Points

• Sanford C. Bernstein raised its Apple price target from $370 to $380 and maintained a “buy” rating, implying 8.72% upside from the prior close.
• Apple beat quarterly expectations, reporting EPS of $2.10 versus $1.99 expected and revenue of $114.48 billion, up 11.7% year over year.
• Analyst views remain mixed: MarketBeat’s consensus is “Moderate Buy” with a $343.74 target, while some firms cite valuation and AI-execution concerns; rising memory and Siri AI costs may also pressure margins.

Apple (NASDAQ:AAPL - Get Free Report) had its target price increased by stock analysts at Sanford C. Bernstein from $370.00 to $380.00 in a report released on Wednesday, Benzinga reports. The brokerage presently has a "buy" rating on the iPhone maker's stock. Sanford C. Bernstein's price target points to a potential upside of 8.72% from the company's previous close.

A number of other brokerages have also recently commented on AAPL. Barclays increased their price target on Apple from $245.00 to $261.00 and gave the company an "underweight" rating in a research note on Tuesday. Seaport Research Partners downgraded Apple from a "buy" rating to a "neutral" rating in a report on Monday, August 17th. Daiwa Securities Group increased their price target on Apple from $325.00 to $335.00 and gave the company an "outperform" rating in a research note on Tuesday, August 11th. Weiss Ratings raised Apple from a "buy (b-)" rating to a "buy (b)" rating in a research note on Thursday, October 8th. Finally, China Renaissance downgraded shares of Apple from a "buy" rating to a "hold" rating and decreased their target price for the company from $329.00 to $280.00 in a research report on Tuesday, August 4th. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-four have issued a Buy rating, fourteen have given a Hold rating and three have given a Sell rating to the company. According to MarketBeat, Apple has a consensus rating of "Moderate Buy" and a consensus target price of $343.74.

Apple Stock Performance

NASDAQ:AAPL opened at $349.51 on Wednesday. The company has a debt-to-equity ratio of 0.61, a quick ratio of 0.93 and a current ratio of 1.02. Apple has a fifty-two week low of $243.42 and a fifty-two week high of $354.50. The company has a market cap of $5.10 trillion, a price-to-earnings ratio of 38.96, a PEG ratio of 2.75 and a beta of 1.07. The stock has a fifty day moving average price of $334.84 and a 200-day moving average price of $297.58.

Apple (NASDAQ:AAPL - Get Free Report) last announced its quarterly earnings data on Monday, November 2nd. The iPhone maker reported $2.10 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.99 by $0.11. Apple had a net margin of 27.60% and a return on equity of 125.35%. The firm had revenue of $114.48 billion for the quarter, compared to the consensus estimate of $113.40 billion. During the same period in the prior year, the company posted $1.85 earnings per share. The business's revenue for the quarter was up 11.7% on a year-over-year basis. As a group, equities analysts anticipate that Apple will post 9.61 EPS for the current fiscal year.

Insider Activity

In other news, CEO John Ternus sold 25,412 shares of the company's stock in a transaction that occurred on Friday, October 2nd. The stock was sold at an average price of $332.94, for a total transaction of $8,460,671.28. Following the transaction, the chief executive officer directly owned 59,567 shares of the company's stock, valued at $19,832,236.98. This represents a 29.90% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Deirdre O'brien sold 46,389 shares of the stock in a transaction on Friday, October 2nd. The stock was sold at an average price of $333.42, for a total value of $15,467,020.38. Following the completion of the transaction, the senior vice president owned 136,810 shares in the company, valued at approximately $45,615,190.20. This represents a 25.32% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last 90 days, insiders have sold 289,252 shares of company stock valued at $96,301,063. Corporate insiders own 0.06% of the company's stock.

Institutional Inflows and Outflows

A number of large investors have recently made changes to their positions in AAPL. State Street Corp grew its holdings in shares of Apple by 4.7% in the 2nd quarter. State Street Corp now owns 630,662,494 shares of the iPhone maker's stock valued at $182,897,769,000 after acquiring an additional 28,321,085 shares in the last quarter. Berkshire Hathaway Inc acquired a new position in Apple during the second quarter worth approximately $65,950,297,000. Bank of America Corp DE bought a new stake in Apple in the second quarter valued at approximately $36,986,090,000. Legal & General Group Plc acquired a new stake in shares of Apple in the second quarter valued at approximately $30,443,242,000. Finally, Amundi boosted its stake in shares of Apple by 23.2% during the 1st quarter. Amundi now owns 73,082,616 shares of the iPhone maker's stock worth $18,547,637,000 after acquiring an additional 13,780,080 shares during the period. 67.73% of the stock is owned by institutional investors.

Key Stories Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple reported fiscal 2026 revenue of $478.8 billion and net income of $132.2 billion. Its latest quarter also topped analyst estimates, with record demand for iPhone and Mac products providing a strong business backdrop. Memory costs and Apple’s results
• Positive Sentiment: Market-wide optimism after the midterm elections helped lift major technology stocks, including Apple. That broader risk-on move has supported the shares independently of company-specific news. Big Tech rallies after election results
• Neutral Sentiment: Analyst views remain divided: some firms see upside, while others maintain cautious or bearish ratings. The split reflects uncertainty over whether Apple’s growth and earnings can justify its current premium valuation. Apple rated Sell on valuation and AI risks
• Negative Sentiment: Management warned that unprecedented memory-chip costs and higher Siri AI expenses are pressuring profitability, forecasting holiday-quarter gross margins of 45%–46%. That outlook has overshadowed strong demand and is a key risk to near-term earnings. Apple CEO discusses rising memory prices
• Negative Sentiment: Recent Sell calls—including DZ Bank’s $300 target—highlight concerns about valuation and AI execution, potentially limiting further gains even as the company posts record results. DZ Bank downgrades Apple to Sell

About Apple

Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.

Apple's services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.

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