Berenberg Bank Issues Positive Forecast for WPP (LON:WPP) Stock Price

Key Points

• Berenberg Bank raised its WPP price target from GBX 470 to GBX 480 and maintained a “buy” rating, implying 15.58% upside from the prior close.
• WPP shares opened at GBX 415.30 and have risen 2.6%, while analysts overall assign the stock a “Moderate Buy” consensus rating with an average target of GBX 431.25.
• Recent operating trends are mixed: WPP Media returned to growth and management reaffirmed its fiscal 2026 outlook, but the broader group still reported a 2.1% revenue decline, with creative operations remaining weak.

WPP (LON:WPP - Get Free Report) had its target price upped by equities research analysts at Berenberg Bank from GBX 470 to GBX 480 in a note issued to investors on Friday, Digital Look reports. The firm currently has a "buy" rating on the stock. Berenberg Bank's target price suggests a potential upside of 15.58% from the stock's previous close.

Other equities analysts have also recently issued research reports about the stock. Citigroup upped their price target on shares of WPP from GBX 285 to GBX 430 and gave the stock a "neutral" rating in a research note on Monday, August 10th. JPMorgan Chase & Co. lifted their price target on shares of WPP from GBX 350 to GBX 390 and gave the stock a "neutral" rating in a research note on Friday, August 7th. Finally, Deutsche Bank Aktiengesellschaft reissued a "buy" rating and issued a GBX 425 target price on shares of WPP in a report on Friday, August 7th. Two investment analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the company. According to data from MarketBeat.com, the stock currently has an average rating of "Moderate Buy" and an average target price of GBX 431.25.

WPP Trading Up 2.6%

Shares of WPP opened at GBX 415.30 on Friday. The company has a debt-to-equity ratio of 276.02, a quick ratio of 0.89 and a current ratio of 0.87. WPP has a fifty-two week low of GBX 218.50 and a fifty-two week high of GBX 420. The firm has a 50 day moving average price of GBX 385.15 and a 200-day moving average price of GBX 305.42. The firm has a market cap of £4.48 billion, a price-to-earnings ratio of -18.62, a PEG ratio of 13.47 and a beta of 0.74.

WPP (LON:WPP - Get Free Report) last posted its earnings results on Friday, August 7th. The company reported GBX 1.80 earnings per share (EPS) for the quarter. WPP had a negative return on equity of 9.33% and a negative net margin of 1.81%. As a group, equities research analysts forecast that WPP will post 81.61 earnings per share for the current year.

Key Stories Impacting WPP

Here are the key news stories impacting WPP this week:

• Positive Sentiment: WPP reported third-quarter revenue of approximately £3.27 billion, with the rate of decline easing and WPP Media returning to growth. Management reiterated its fiscal 2026 guidance, supporting confidence that the Elevate28 turnaround plan is beginning to gain traction. WPP Q3 Revenue Edges Up; Confirms FY26 Outlook
• Positive Sentiment: Media growth is offsetting weakness in creative operations, while management is targeting a return to broader organic growth in 2027. The improving performance helped WPP outperform the wider market in the latest trading session. WPP Shows Signs of Stabilization as Q3 Revenue Decline Eases
• Positive Sentiment: WPP India returned to 2.9% growth in the third quarter, outperforming the broader Asia-Pacific market and providing evidence that regional execution is improving. WPP India Returns to 2.9% Growth
• Neutral Sentiment: CEO Cindy Rose is challenging “handshake” or pitchless agency deals, signaling a push for more disciplined commercial practices. The strategy could improve margins, but it may also affect client relationships and new-business volumes. WPP's Cindy Rose Fights Back at Pitchless Deals
• Negative Sentiment: The holding company still recorded a 2.1% revenue decline, and creative remains WPP’s soft spot. Continued pressure in parts of APAC and weaker creative demand could limit the pace of the recovery. WPP Media Returns to Growth in Q3

About WPP

WPP is the creative transformation company, using the power of creativity to build better futures for our people, planet, clients and communities. We are a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent.

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