BNP Paribas Exane Reaffirms Outperform Rating for Hasbro (NASDAQ:HAS)

Key Points

• BNP Paribas Exane reaffirmed its “Outperform” rating on Hasbro and raised its price target from $116 to $127, implying approximately 16% upside from the stock’s current price.
• Hasbro reported a strong quarter, with earnings of $2.90 per share versus the $1.86 consensus estimate and revenue of $1.60 billion, up 15% year over year and ahead of expectations.
• Analyst sentiment remains positive: 13 analysts rate Hasbro a Buy and three rate it a Hold, producing a “Moderate Buy” consensus rating and an average price target of $111.57.

Hasbro (NASDAQ:HAS - Get Free Report)'s stock had its "outperform" rating reaffirmed by stock analysts at BNP Paribas Exane in a report released on Wednesday, Benzinga reports. They currently have a $127.00 price target on the stock, up from their previous price target of $116.00. BNP Paribas Exane's target price would suggest a potential upside of 15.96% from the stock's current price.

Several other equities research analysts have also commented on the company. Roth Capital restated a "buy" rating on shares of Hasbro in a research report on Wednesday, July 22nd. Bank of America decreased their target price on Hasbro from $115.00 to $105.00 and set a "buy" rating for the company in a research note on Thursday, July 16th. The Goldman Sachs Group lowered their target price on Hasbro from $117.00 to $115.00 and set a "buy" rating for the company in a report on Monday, September 21st. UBS Group reissued a "buy" rating on shares of Hasbro in a research note on Thursday, October 8th. Finally, Citigroup increased their price target on Hasbro from $107.00 to $117.00 and gave the stock a "buy" rating in a report on Tuesday, October 13th. Thirteen analysts have rated the stock with a Buy rating and three have issued a Hold rating to the stock. Based on data from MarketBeat, Hasbro presently has an average rating of "Moderate Buy" and an average target price of $111.57.

Hasbro Price Performance

HAS stock opened at $109.52 on Wednesday. The company has a quick ratio of 1.46, a current ratio of 1.66 and a debt-to-equity ratio of 4.16. The firm has a market cap of $15.45 billion, a price-to-earnings ratio of 19.70, a PEG ratio of 1.70 and a beta of 0.45. The company's fifty day simple moving average is $92.67 and its 200 day simple moving average is $90.03. Hasbro has a 12-month low of $69.50 and a 12-month high of $109.81.

Hasbro (NASDAQ:HAS - Get Free Report) last issued its quarterly earnings results on Tuesday, October 20th. The company reported $2.90 earnings per share for the quarter, topping analysts' consensus estimates of $1.86 by $1.04. Hasbro had a return on equity of 141.11% and a net margin of 15.97%. The firm had revenue of $1.60 billion during the quarter, compared to the consensus estimate of $1.48 billion. During the same period last year, the business posted $1.68 EPS. The business's revenue was up 15.0% compared to the same quarter last year. On average, analysts expect that Hasbro will post 6.14 earnings per share for the current year.

Insider Activity at Hasbro

In other news, Director Elizabeth Hamren sold 1,975 shares of the stock in a transaction dated Friday, August 7th. The shares were sold at an average price of $92.84, for a total transaction of $183,359.00. Following the transaction, the director owned 9,896 shares of the company's stock, valued at $918,744.64. This represents a 16.64% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, insider Holly Barbacovi sold 5,057 shares of the firm's stock in a transaction dated Monday, August 31st. The shares were sold at an average price of $94.20, for a total value of $476,369.40. Following the completion of the sale, the insider owned 37,486 shares of the company's stock, valued at approximately $3,531,181.20. This represents a 11.89% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders have sold 50,472 shares of company stock worth $4,736,533. 0.71% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently added to or reduced their stakes in HAS. BlackRock Inc. purchased a new stake in shares of Hasbro during the second quarter valued at approximately $2,204,689,000. Bank of America Corp DE purchased a new position in Hasbro in the second quarter worth $289,258,000. Amundi boosted its position in Hasbro by 21.1% in the first quarter. Amundi now owns 1,699,565 shares of the company's stock worth $159,079,000 after purchasing an additional 296,277 shares during the last quarter. Bank of New York Mellon Corp bought a new position in Hasbro in the 2nd quarter valued at $130,731,000. Finally, Epoch Investment Partners Inc. grew its stake in Hasbro by 1.0% in the 1st quarter. Epoch Investment Partners Inc. now owns 1,174,077 shares of the company's stock valued at $109,894,000 after purchasing an additional 12,182 shares during the period. Institutional investors own 91.83% of the company's stock.

Key Headlines Impacting Hasbro

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Hasbro reported third-quarter adjusted EPS of $2.90, well above the $1.86 analyst consensus, while revenue rose 15% year over year to approximately $1.60 billion, exceeding estimates of $1.48 billion. Hasbro earnings results
• Positive Sentiment: Magic: The Gathering revenue surged 34% to $616.1 million, surpassing $600 million for the first time. Wizards of the Coast and Digital Gaming revenue increased 31% to $747.2 million, highlighting the company’s higher-growth businesses. Hasbro Magic: The Gathering sales
• Positive Sentiment: Management raised its 2026 constant-currency revenue-growth forecast to 7%–9%, from 5%–7%, and improved its margin and EBITDA expectations. Hasbro also doubled its stock-buyback target, providing an additional potential source of shareholder returns. Hasbro outlook and buyback
• Positive Sentiment: Hasbro declared a quarterly dividend of $0.70 per share, equal to $2.80 annually and a reported yield of about 2.6%, supporting the stock’s income appeal.
• Neutral Sentiment: Consumer Products revenue grew 4%, and Entertainment revenue rose 9%, indicating that the strongest momentum remains concentrated in Magic and digital gaming rather than across every business line.
• Negative Sentiment: Recent disclosures cited insider selling, with several executives selling shares and no reported insider purchases in the period reviewed. Unusually heavy put-option activity before earnings also signals that some traders were positioned defensively, although neither necessarily reflects the company’s operating outlook.

About Hasbro

Hasbro, Inc is a global branded entertainment company that develops and markets toys, games, entertainment experiences and consumer products. Its portfolio includes well-known brands such as Monopoly, Play-Doh, Transformers, Nerf, My Little Pony, Dungeons & Dragons and Magic: The Gathering.

The company serves consumers through a range of channels, including retail, e-commerce, digital gaming, entertainment content and licensing. Hasbro also works with third-party partners to extend its brands into film and television, apparel, publishing and other consumer products.

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