Zeta Global (NYSE:ZETA) Raised to Strong-Buy at Zacks Research

Zeta Global (NYSE:ZETA - Get Free Report) was upgraded by equities research analysts at Zacks Research from a "hold" rating to a "strong-buy" rating in a report issued on Wednesday, Zacks reports.

ZETA has been the topic of several other research reports. Freedom Capital cut Zeta Global from a "strong-buy" rating to a "hold" rating in a research note on Thursday, August 6th. KeyCorp restated an "overweight" rating and set a $38.00 price objective on shares of Zeta Global in a report on Tuesday. Needham & Company LLC restated a "buy" rating on shares of Zeta Global in a report on Tuesday. Canaccord Genuity Group upped their target price on Zeta Global from $30.00 to $37.00 and gave the company a "buy" rating in a research report on Friday, October 9th. Finally, Morgan Stanley increased their target price on Zeta Global from $25.00 to $33.00 and gave the company an "equal weight" rating in a research note on Wednesday. One equities research analyst has rated the stock with a Strong Buy rating, twelve have given a Buy rating, two have issued a Hold rating and one has assigned a Sell rating to the company's stock. According to MarketBeat.com, the stock currently has an average rating of "Moderate Buy" and an average target price of $38.25.

Zeta Global Trading Down 1.0%

NYSE ZETA opened at $37.35 on Wednesday. The company's fifty day simple moving average is $32.06 and its 200-day simple moving average is $23.06. Zeta Global has a 52 week low of $14.36 and a 52 week high of $38.46. The company has a current ratio of 2.30, a quick ratio of 2.38 and a debt-to-equity ratio of 0.24. The stock has a market cap of $9.37 billion, a P/E ratio of 266.78, a PEG ratio of 3.59 and a beta of 1.25.

Zeta Global (NYSE:ZETA - Get Free Report) last announced its earnings results on Monday, November 9th. The company reported $0.38 earnings per share for the quarter, beating the consensus estimate of $0.28 by $0.10. Zeta Global had a net margin of 2.30% and a return on equity of 10.87%. The business had revenue of $492.66 million during the quarter, compared to the consensus estimate of $471.08 million. During the same period in the prior year, the firm earned $0.18 earnings per share. The business's quarterly revenue was up 46.1% compared to the same quarter last year. Equities research analysts predict that Zeta Global will post 0.28 EPS for the current fiscal year.

Institutional Investors Weigh In On Zeta Global

Institutional investors have recently made changes to their positions in the company. Bank of America Corp DE boosted its holdings in Zeta Global by 47.7% in the first quarter. Bank of America Corp DE now owns 3,853,723 shares of the company's stock worth $61,351,000 after purchasing an additional 1,244,057 shares during the period. Dimensional Fund Advisors LP increased its stake in Zeta Global by 75.7% during the first quarter. Dimensional Fund Advisors LP now owns 2,864,071 shares of the company's stock valued at $45,583,000 after purchasing an additional 1,234,412 shares during the last quarter. Barrow Hanley Mewhinney & Strauss LLC raised its holdings in shares of Zeta Global by 2.8% during the third quarter. Barrow Hanley Mewhinney & Strauss LLC now owns 2,111,405 shares of the company's stock worth $66,657,000 after purchasing an additional 57,626 shares during the period. Russell Investments Group Ltd. raised its holdings in shares of Zeta Global by 50.3% during the third quarter. Russell Investments Group Ltd. now owns 925,219 shares of the company's stock worth $29,209,000 after purchasing an additional 309,449 shares during the period. Finally, Principal Financial Group Inc. lifted its position in shares of Zeta Global by 7,696.7% in the 1st quarter. Principal Financial Group Inc. now owns 868,239 shares of the company's stock worth $13,822,000 after buying an additional 857,103 shares during the last quarter. 87.75% of the stock is currently owned by institutional investors.

Key Zeta Global News

Investors following ZETA have been watching these news items:

• Positive Sentiment: Q3 results and raised outlook provide the clearest catalyst. Zeta beat earnings and revenue estimates, with AI adoption, customer growth and greater platform use supporting demand. It raised its 2026 revenue guidance to $1.855 billion; requests for proposals more than doubled year over year in Q3. ZETA Q3 Earnings & Revenues Beat Estimates Zeta Global: 3 Key Takeaways for Long-Term Investors
• Positive Sentiment: Some analysts remain constructive. RBC reaffirmed its Buy rating, while reports also cite favorable forecasts from Citigroup and B. Riley. RBC Capital Reaffirms Buy Rating
• Negative Sentiment: Valuation and execution remain risks. Coverage warns that Zeta’s premium valuation leaves less room for disappointment if growth or AI monetization slows. Morgan Stanley maintained an Equal Weight rating despite raising its price target to $33, below the share price cited in the report. Valuation and Growth Risks Morgan Stanley Rating and Price Target

About Zeta Global

Zeta Global is a marketing technology company that helps businesses use consumer data and artificial intelligence to plan and deliver digital marketing. Its platform combines data, analytics and campaign tools to help organizations identify audiences and engage customers throughout the marketing lifecycle. The company's products support marketing activities such as customer acquisition, engagement and retention across channels including email, mobile, social media and the web. Zeta's offerings include its Zeta Marketing Platform and the Zeta Data Cloud, which help clients manage audience insights and coordinate campaigns.

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