ASOS (LON:ASC) Share Price Passes Below Two Hundred Day Moving Average - Should You Sell?

Key Points

• Technical breach: ASOS shares dropped below their 200‑day moving average (200‑day MA GBX 263.80), trading as low as GBX 207 and last at GBX 216 on a volume of 4,524,523, a bearish signal for technicians.
• Analysts hold a consensus of Moderate Buy (four Buy, two Hold) with a consensus target of GBX 352.67, though individual targets vary widely from GBX 216 (Shore Capital) to GBX 600 (Berenberg).
• Insiders have been buying (William Barker bought 132,455 shares at GBX 381; insiders own 18.4%), but the company shows financial strain with a market cap of £255.01m, a negative PE (-0.85) and a very high debt‑to‑equity ratio (342.8).

ASOS Plc (LON:ASC - Get Free Report)'s stock price passed below its 200-day moving average during trading on Wednesday . The stock has a 200-day moving average of GBX 263.80 and traded as low as GBX 207. ASOS shares last traded at GBX 216, with a volume of 4,524,523 shares.

Wall Street Analysts Forecast Growth

A number of equities analysts recently weighed in on ASC shares. Berenberg Bank reissued a "buy" rating and issued a GBX 600 price target on shares of ASOS in a research note on Wednesday, March 25th. Shore Capital Group reissued a "buy" rating and issued a GBX 216 price target on shares of ASOS in a research note on Wednesday, April 1st. Four research analysts have rated the stock with a Buy rating and two have issued a Hold rating to the company. According to MarketBeat.com, ASOS currently has a consensus rating of "Moderate Buy" and a consensus target price of GBX 352.67.

ASOS Price Performance

The stock has a 50 day moving average of GBX 260.71 and a two-hundred day moving average of GBX 263.80. The stock has a market cap of £255.01 million, a PE ratio of -0.85, a PEG ratio of -1.26 and a beta of 2.25. The company has a debt-to-equity ratio of 342.80, a quick ratio of 0.39 and a current ratio of 1.02.

Insiders Place Their Bets

In related news, insider William Barker purchased 132,455 shares of the company's stock in a transaction that occurred on Tuesday, January 20th. The shares were purchased at an average price of GBX 381 per share, with a total value of £504,653.55. Over the last 90 days, insiders bought 151,620 shares of company stock valued at $56,206,987. Company insiders own 18.40% of the company's stock.

ASOS Company Profile

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.

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