ASOS (LON:ASC) Shares Cross Below 200 Day Moving Average - Here's What Happened

Key Points

• ASOS Plc's stock price fell below its two hundred-day moving average, dipping to as low as GBX 301.50 ($4.06), while the last trade recorded was GBX 309.82 ($4.17).
• Shore Capital maintained a "buy" rating on ASOS shares, despite the stock being rated as a "Hold" on average by analysts, with a price target of GBX 445.
• The company has a significant debt-to-equity ratio of 187.55 and is currently trading down 4.6%, reflecting its volatile financial performance.

ASOS Plc (LON:ASC - Get Free Report)'s stock price passed below its two hundred day moving average during trading on Monday . The stock has a two hundred day moving average of GBX 309.17 ($4.16) and traded as low as GBX 301.50 ($4.06). ASOS shares last traded at GBX 309.82 ($4.17), with a volume of 138,794 shares.

Analyst Upgrades and Downgrades

Separately, Shore Capital reaffirmed a "buy" rating on shares of ASOS in a research note on Monday, August 18th. Two analysts have rated the stock with a Buy rating and one has issued a Sell rating to the company's stock. According to MarketBeat.com, the stock has an average rating of "Hold" and an average price target of GBX 445.

ASOS Trading Down 4.6%

The company has a current ratio of 1.61, a quick ratio of 0.39 and a debt-to-equity ratio of 187.55. The stock has a 50 day simple moving average of GBX 316.64 and a 200-day simple moving average of GBX 309.17. The firm has a market cap of £354.21 million, a P/E ratio of -1.05, a P/E/G ratio of -1.26 and a beta of 2.86.

About ASOS

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.

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