ASOS (LON:ASC) Stock Price Passes Below 200-Day Moving Average - Here's What Happened

Key Points

• ASOS Plc's stock price has dropped below its 200-day moving average, currently trading at GBX 242.50 ($3.25), with a low of GBX 237.50 ($3.18).
• Several analysts have issued ratings on ASOS, with Berenberg Bank maintaining a "buy" rating and a target price of GBX 600, while the average price target across all analysts is GBX 458.33.
• ASOS has a market cap of £289.02 million and a troubling price-to-earnings ratio of -98.22, indicating potential struggles in profitability.

ASOS Plc (LON:ASC - Get Free Report) crossed below its 200-day moving average during trading on Wednesday . The stock has a 200-day moving average of GBX 299.19 ($4.01) and traded as low as GBX 237.50 ($3.18). ASOS shares last traded at GBX 242.50 ($3.25), with a volume of 209,527 shares.

Analyst Upgrades and Downgrades

A number of brokerages recently commented on ASC. Berenberg Bank reaffirmed a "buy" rating and issued a GBX 600 target price on shares of ASOS in a research report on Tuesday, September 30th. Peel Hunt reissued an "add" rating and issued a GBX 375 price objective on shares of ASOS in a research note on Tuesday, September 30th. Finally, Shore Capital reissued a "buy" rating and issued a GBX 400 price objective on shares of ASOS in a research note on Wednesday, October 1st. Three research analysts have rated the stock with a Buy rating, Based on data from MarketBeat, the stock presently has an average rating of "Buy" and an average price target of GBX 458.33.

ASOS Stock Down 0.4%

The company has a quick ratio of 0.39, a current ratio of 1.61 and a debt-to-equity ratio of 187.55. The stock has a 50 day simple moving average of GBX 284.94 and a 200 day simple moving average of GBX 299.19. The stock has a market cap of £289.02 million, a price-to-earnings ratio of -98.22, a PEG ratio of -1.26 and a beta of 2.86.

About ASOS

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest and most accurate reporting. This story was reviewed by MarketBeat's editorial team prior to publication. Please send any questions or comments about this story to contact@marketbeat.com.