Bally's (BALY) Stock Price, News & Analysis

Company Overview

Bally’s Corporation is an integrated casino entertainment company operating a diversified portfolio of land-based casinos, online gaming platforms and sports betting venues across the United States. The company’s physical properties include full-service resort casinos, racinos and entertainment destinations offering gaming, hospitality, dining and live events. In addition to its traditional brick-and-mortar footprint, Bally’s has developed digital gaming and sports wagering platforms under brands such as Bally Bet and iCasino, leveraging proprietary technology and strategic partnerships to deliver online sports betting and interactive casino experiences.

Tracing its roots to the Bally Manufacturing Company founded in 1932, the modern Bally’s emerged through a series of mergers and acquisitions led by investment firm Standard General. In 2020, Twin River Worldwide Holdings acquired the rights to the Bally’s name and subsequently rebranded the combined enterprise as Bally’s Corporation. This transformation revived the iconic gaming brand while positioning the company for growth in both land-based and digital segments of the gaming industry.

Today, Bally’s operates properties in more than a dozen states, including key markets such as New Jersey, Illinois, Massachusetts, Louisiana and Nevada. Its land-based portfolio features marquee destinations like Bally’s Atlantic City and Bally’s Chicago, alongside regional casinos and racetracks that provide pari-mutuel wagering, slot machines and table games. Bally’s continues to expand through development projects, joint ventures and partnerships aimed at enhancing its destination resorts and broadening its presence in emerging markets.

Under the leadership of CEO George Papanier and Chairman Soo Kim of Standard General, Bally’s has prioritized technological integration, brand expansion and operational efficiency. The company’s digital segment, powered by Bet.Works technology, supports online sports wagering and iGaming offerings in multiple jurisdictions. Bally’s ongoing strategy focuses on expanding its omnichannel platform, leveraging data analytics and strengthening its entertainment portfolio to drive long-term value for shareholders and customers alike.

Key Stats

• Today's Range: $9.61 to $10.43
• 50-Day Range: $8.81 to $12.01
• 52-Week Range: $8.46 to $18.98
• Volume: 74,129 shs
• Average Volume: 296,979 shs
• Market Capitalization: $481.77 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $16.96
• Consensus Rating: Hold

Bally's Stock Analysis - MarketRank™

Bally's scored higher than 42% of companies evaluated by MarketBeat, and ranked 187th out of 289 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.1 / 5
• Analyst Rating: Hold

Consensus Rating

Bally's has received a consensus rating of Hold. The company's average rating score is 2.14, and is based on 1 buy rating, 6 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Bally's has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Bally's are expected to grow in the coming year, from ($7.26) to ($3.57) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Bally's is -0.84, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Bally's is -0.84, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Bally's has a P/B Ratio of 12.93. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

10.49% of the float of Bally's has been sold short.

Short Interest Ratio / Days to Cover

Bally's has a short interest ratio ("days to cover") of 4.

Change versus previous month

Short interest in Bally's has recently increased by 206.82%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Bally's does not currently pay a dividend.

Dividend Growth

Bally's does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

10.49% of the float of Bally's has been sold short.

Short Interest Ratio / Days to Cover

Bally's has a short interest ratio ("days to cover") of 4.

Change versus previous month

Short interest in Bally's has recently increased by 206.82%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.0 / 5
• News Sentiment: 0.62

News Sentiment

Bally's has a news sentiment score of 0.62. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.82 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for Bally's this week, compared to 5 articles on an average week.

Search Interest

2 people have searched for BALY on MarketBeat in the last 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Bally's insiders have not sold or bought any company stock.

Percentage Held by Insiders

74.90% of the stock of Bally's is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

70.41% of the stock of Bally's is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

BALY Stock Analysis - Frequently Asked Questions

How have BALY shares performed this year?

Bally's' stock was trading at $17.89 at the start of the year. Since then, BALY stock has decreased by 45.1% and is now trading at $9.83.

How were Bally's' earnings last quarter?

Bally's Corporation (NYSE:BALY) announced its quarterly earnings data on Monday, March, 17th. The company reported $0.58 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of ($0.76) by $1.34. The business earned $580.37 million during the quarter, compared to the consensus estimate of $589.83 million. Bally's had a negative net margin of 16.95% and a negative trailing twelve-month return on equity of 34.11%.

How do I buy shares of Bally's?

Shares of BALY stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Bally's own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Bally's investors own include American Water Works (AWK), AU Optronics (AUOTY), Waste Connections (WCN), DiamondRock Hospitality (DRH), The RMR Group (RMR), iShares Micro-Cap ETF (IWC) and Triple Flag Precious Metals (TFPM).

Company Calendar

• Last Earnings: 3/17/2025
• Today: 7/16/2025
• Next Earnings (Estimated): 7/30/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: GAMING
• Sub-Industry: Restaurants, Hotels, Motels
• Current Symbol: NYSE:BALY
• CIK: 1747079
• Web: www.twinriverwwholdings.com
• Phone: (401) 475-8474
• Fax: N/A
• Employees: 10,000
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Bally's: $16.96
• High Price Target: $18.25
• Low Price Target: $13.00
• Potential Upside/Downside: +72.5%
• Consensus Rating: Hold
• Rating Score (0-4): 2.14
• Research Coverage: 7 Analysts

Profitability

• EPS (Trailing Twelve Months): ($11.71)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$567.75 million
• Net Margins: -16.95%
• Pretax Margin: -21.60%
• Return on Equity: -34.11%
• Return on Assets: -1.90%

Debt

• Debt-to-Equity Ratio: 4.24
• Current Ratio: 0.75
• Quick Ratio: 0.72

Sales & Book Value

• Annual Sales: $2.45 billion
• Price / Sales: 0.20
• Cash Flow: $2.70 per share
• Price / Cash Flow: 3.64
• Book Value: $0.76 per share
• Price / Book: 12.93

Miscellaneous

• Outstanding Shares: 49,010,000
• Free Float: 12,302,000
• Market Cap: $481.77 million
• Optionable: Optionable
• Beta: 1.82