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Bally's (BALY) Competitors

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$14.04 +0.10 (+0.72%)
As of 01:28 PM Eastern
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BALY vs. MCRI, PENN, BRSL, MLCO, and GENI

Should you buy Bally's stock or one of its competitors? Bally's's main competitors and comparable companies include Monarch Casino & Resort (MCRI), PENN Entertainment (PENN), Brightstar Lottery (BRSL), Melco Resorts & Entertainment (MLCO), and Genius Sports (GENI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "casinos & gaming" industry.

How does Bally's compare to Monarch Casino & Resort?

Monarch Casino & Resort (NASDAQ:MCRI) and Bally's (NYSE:BALY) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, institutional ownership, earnings, media sentiment, valuation, risk and analyst recommendations.

62.4% of Monarch Casino & Resort shares are held by institutional investors. Comparatively, 70.4% of Bally's shares are held by institutional investors. 26.3% of Monarch Casino & Resort shares are held by insiders. Comparatively, 69.3% of Bally's shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Monarch Casino & Resort has a net margin of 20.40% compared to Bally's' net margin of -25.83%. Monarch Casino & Resort's return on equity of 20.63% beat Bally's' return on equity.

Company Net Margins Return on Equity Return on Assets
Monarch Casino & Resort20.40% 20.63% 15.79%
Bally's -25.83%-40.97%-7.66%

Monarch Casino & Resort has a beta of 1.37, indicating that its share price is 37% more volatile than the broader market. Comparatively, Bally's has a beta of 1.74, indicating that its share price is 74% more volatile than the broader market.

Monarch Casino & Resort currently has a consensus price target of $124.40, suggesting a potential upside of 8.80%. Bally's has a consensus price target of $11.75, suggesting a potential downside of 15.21%. Given Monarch Casino & Resort's stronger consensus rating and higher possible upside, research analysts clearly believe Monarch Casino & Resort is more favorable than Bally's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Monarch Casino & Resort
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.57
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60

In the previous week, Monarch Casino & Resort had 1 more articles in the media than Bally's. MarketBeat recorded 6 mentions for Monarch Casino & Resort and 5 mentions for Bally's. Monarch Casino & Resort's average media sentiment score of 0.83 beat Bally's' score of 0.00 indicating that Monarch Casino & Resort is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Monarch Casino & Resort
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Bally's
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Monarch Casino & Resort has higher earnings, but lower revenue than Bally's. Bally's is trading at a lower price-to-earnings ratio than Monarch Casino & Resort, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Monarch Casino & Resort$545.12M3.76$101.39M$6.2418.32
Bally's$2.66B0.26-$701.10M-$6.80N/A

Summary

Monarch Casino & Resort beats Bally's on 13 of the 17 factors compared between the two stocks.

How does Bally's compare to PENN Entertainment?

PENN Entertainment (NASDAQ:PENN) and Bally's (NYSE:BALY) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, dividends, risk, institutional ownership, valuation, profitability, media sentiment and analyst recommendations.

PENN Entertainment currently has a consensus target price of $24.00, suggesting a potential upside of 55.04%. Bally's has a consensus target price of $11.75, suggesting a potential downside of 15.21%. Given PENN Entertainment's stronger consensus rating and higher probable upside, research analysts clearly believe PENN Entertainment is more favorable than Bally's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PENN Entertainment
1 Sell rating(s)
6 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.60
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60

PENN Entertainment has a net margin of -12.66% compared to Bally's' net margin of -25.83%. PENN Entertainment's return on equity of 2.93% beat Bally's' return on equity.

Company Net Margins Return on Equity Return on Assets
PENN Entertainment-12.66% 2.93% 0.39%
Bally's -25.83%-40.97%-7.66%

PENN Entertainment has a beta of 1.39, suggesting that its stock price is 39% more volatile than the broader market. Comparatively, Bally's has a beta of 1.74, suggesting that its stock price is 74% more volatile than the broader market.

91.7% of PENN Entertainment shares are owned by institutional investors. Comparatively, 70.4% of Bally's shares are owned by institutional investors. 3.2% of PENN Entertainment shares are owned by company insiders. Comparatively, 69.3% of Bally's shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Bally's has lower revenue, but higher earnings than PENN Entertainment. PENN Entertainment is trading at a lower price-to-earnings ratio than Bally's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PENN Entertainment$6.96B0.30-$843.10M-$6.36N/A
Bally's$2.66B0.26-$701.10M-$6.80N/A

In the previous week, PENN Entertainment had 4 more articles in the media than Bally's. MarketBeat recorded 9 mentions for PENN Entertainment and 5 mentions for Bally's. PENN Entertainment's average media sentiment score of 1.08 beat Bally's' score of 0.00 indicating that PENN Entertainment is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PENN Entertainment
3 Very Positive mention(s)
4 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Bally's
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

PENN Entertainment beats Bally's on 12 of the 16 factors compared between the two stocks.

How does Bally's compare to Brightstar Lottery?

Bally's (NYSE:BALY) and Brightstar Lottery (NYSE:BRSL) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, valuation, risk, media sentiment and profitability.

Bally's presently has a consensus price target of $11.75, suggesting a potential downside of 15.21%. Brightstar Lottery has a consensus price target of $15.10, suggesting a potential upside of 53.39%. Given Brightstar Lottery's stronger consensus rating and higher possible upside, analysts clearly believe Brightstar Lottery is more favorable than Bally's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60
Brightstar Lottery
1 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.33

In the previous week, Bally's had 3 more articles in the media than Brightstar Lottery. MarketBeat recorded 5 mentions for Bally's and 2 mentions for Brightstar Lottery. Brightstar Lottery's average media sentiment score of 0.45 beat Bally's' score of 0.00 indicating that Brightstar Lottery is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bally's
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Brightstar Lottery
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Bally's has a beta of 1.74, indicating that its share price is 74% more volatile than the broader market. Comparatively, Brightstar Lottery has a beta of 1.18, indicating that its share price is 18% more volatile than the broader market.

70.4% of Bally's shares are owned by institutional investors. Comparatively, 44.3% of Brightstar Lottery shares are owned by institutional investors. 69.3% of Bally's shares are owned by company insiders. Comparatively, 1.2% of Brightstar Lottery shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Brightstar Lottery has lower revenue, but higher earnings than Bally's. Bally's is trading at a lower price-to-earnings ratio than Brightstar Lottery, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bally's$2.66B0.26-$701.10M-$6.80N/A
Brightstar Lottery$2.51B0.73$147M$1.307.57

Brightstar Lottery has a net margin of 10.05% compared to Bally's' net margin of -25.83%. Brightstar Lottery's return on equity of 10.47% beat Bally's' return on equity.

Company Net Margins Return on Equity Return on Assets
Bally's-25.83% -40.97% -7.66%
Brightstar Lottery 10.05%10.47%2.06%

Summary

Brightstar Lottery beats Bally's on 11 of the 16 factors compared between the two stocks.

How does Bally's compare to Melco Resorts & Entertainment?

Melco Resorts & Entertainment (NASDAQ:MLCO) and Bally's (NYSE:BALY) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, earnings, profitability, risk, analyst recommendations, dividends and media sentiment.

In the previous week, Bally's had 1 more articles in the media than Melco Resorts & Entertainment. MarketBeat recorded 5 mentions for Bally's and 4 mentions for Melco Resorts & Entertainment. Melco Resorts & Entertainment's average media sentiment score of 1.28 beat Bally's' score of 0.00 indicating that Melco Resorts & Entertainment is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Melco Resorts & Entertainment
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Bally's
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Melco Resorts & Entertainment has higher revenue and earnings than Bally's. Bally's is trading at a lower price-to-earnings ratio than Melco Resorts & Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Melco Resorts & Entertainment$5.16B0.31$185.04M$0.607.05
Bally's$2.66B0.26-$701.10M-$6.80N/A

39.6% of Melco Resorts & Entertainment shares are held by institutional investors. Comparatively, 70.4% of Bally's shares are held by institutional investors. 57.1% of Melco Resorts & Entertainment shares are held by company insiders. Comparatively, 69.3% of Bally's shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Melco Resorts & Entertainment presently has a consensus target price of $7.27, indicating a potential upside of 71.79%. Bally's has a consensus target price of $11.75, indicating a potential downside of 15.21%. Given Melco Resorts & Entertainment's stronger consensus rating and higher probable upside, analysts clearly believe Melco Resorts & Entertainment is more favorable than Bally's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Melco Resorts & Entertainment
2 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60

Melco Resorts & Entertainment has a net margin of 4.50% compared to Bally's' net margin of -25.83%. Melco Resorts & Entertainment's return on equity of -23.81% beat Bally's' return on equity.

Company Net Margins Return on Equity Return on Assets
Melco Resorts & Entertainment4.50% -23.81% 3.18%
Bally's -25.83%-40.97%-7.66%

Melco Resorts & Entertainment has a beta of 0.49, suggesting that its share price is 51% less volatile than the broader market. Comparatively, Bally's has a beta of 1.74, suggesting that its share price is 74% more volatile than the broader market.

Summary

Melco Resorts & Entertainment beats Bally's on 13 of the 17 factors compared between the two stocks.

How does Bally's compare to Genius Sports?

Bally's (NYSE:BALY) and Genius Sports (NYSE:GENI) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, earnings, profitability, risk, analyst recommendations, valuation, dividends and media sentiment.

70.4% of Bally's shares are held by institutional investors. Comparatively, 81.9% of Genius Sports shares are held by institutional investors. 69.3% of Bally's shares are held by insiders. Comparatively, 16.6% of Genius Sports shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Bally's and Bally's both had 5 articles in the media. Genius Sports' average media sentiment score of 0.90 beat Bally's' score of 0.00 indicating that Genius Sports is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bally's
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Genius Sports
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Bally's currently has a consensus price target of $11.75, indicating a potential downside of 15.21%. Genius Sports has a consensus price target of $11.25, indicating a potential upside of 69.56%. Given Genius Sports' stronger consensus rating and higher probable upside, analysts plainly believe Genius Sports is more favorable than Bally's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60
Genius Sports
1 Sell rating(s)
3 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.80

Genius Sports has lower revenue, but higher earnings than Bally's. Genius Sports is trading at a lower price-to-earnings ratio than Bally's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bally's$2.66B0.26-$701.10M-$6.80N/A
Genius Sports$669.49M2.44-$111.58M-$0.68N/A

Genius Sports has a net margin of -22.99% compared to Bally's' net margin of -25.83%. Genius Sports' return on equity of -23.83% beat Bally's' return on equity.

Company Net Margins Return on Equity Return on Assets
Bally's-25.83% -40.97% -7.66%
Genius Sports -22.99%-23.83%-12.68%

Bally's has a beta of 1.74, suggesting that its share price is 74% more volatile than the broader market. Comparatively, Genius Sports has a beta of 1.91, suggesting that its share price is 91% more volatile than the broader market.

Summary

Genius Sports beats Bally's on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BALY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BALY vs. The Competition

MetricBally'sHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$706.58M$7.32B$12.50B$23.12B
Dividend YieldN/A3.97%86.70%3.72%
P/E Ratio-2.0620.9645.0428.61
Price / Sales0.29320.9284.7823.55
Price / CashN/A20.5721.6819.30
Price / Book0.274.303.964.72
Net Income-$701.10M$261.14M$443.43M$1.07B
7 Day Performance1.63%-0.32%-0.21%0.01%
1 Month Performance52.19%-3.68%-2.78%-3.41%
1 Year Performance6.79%-6.92%-4.26%9.55%

Bally's Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BALY
Bally's
1.3068 of 5 stars
$14.04
+0.7%
$11.75
-16.3%
+5.7%$713.39M$2.45BN/A11,700
MCRI
Monarch Casino & Resort
3.9303 of 5 stars
$118.17
+0.5%
$124.40
+5.3%
+18.2%$2.11B$545.12M18.942,740
PENN
PENN Entertainment
4.448 of 5 stars
$15.10
+2.2%
$23.94
+58.6%
-4.7%$1.98B$6.96BN/A23,441
BRSL
Brightstar Lottery
4.4025 of 5 stars
$9.93
+0.8%
$15.10
+52.0%
N/A$1.84B$2.51B7.645,815
MLCO
Melco Resorts & Entertainment
4.6228 of 5 stars
$4.23
+1.0%
$7.27
+71.8%
-46.3%$1.59B$5.18B7.0522,961

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This page (NYSE:BALY) was last updated on 10/12/2026 by MarketBeat.com Staff.
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