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Bally's (BALY) Competitors

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$10.39 +0.01 (+0.10%)
Closing price 09/18/2026 03:59 PM Eastern
Extended Trading
$10.42 +0.02 (+0.24%)
As of 09/18/2026 07:30 PM Eastern
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BALY vs. GENI, ACEL, CDRO, MSC, and MRDN

Should you buy Bally's stock or one of its competitors? Bally's's main competitors and comparable companies include Genius Sports (GENI), Accel Entertainment (ACEL), Codere Online Luxembourg (CDRO), Studio City Ih (MSC), and Meridian (MRDN). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "casinos & gaming" industry.

How does Bally's compare to Genius Sports?

Genius Sports (NYSE:GENI) and Bally's (NYSE:BALY) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, dividends, risk, profitability, institutional ownership and earnings.

Genius Sports has a net margin of -22.99% compared to Bally's' net margin of -25.83%. Genius Sports' return on equity of -23.83% beat Bally's' return on equity.

Company Net Margins Return on Equity Return on Assets
Genius Sports-22.99% -23.83% -12.68%
Bally's -25.83%-40.97%-7.66%

81.9% of Genius Sports shares are owned by institutional investors. Comparatively, 70.4% of Bally's shares are owned by institutional investors. 16.6% of Genius Sports shares are owned by insiders. Comparatively, 69.3% of Bally's shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Genius Sports has higher earnings, but lower revenue than Bally's. Genius Sports is trading at a lower price-to-earnings ratio than Bally's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Genius Sports$669.49M2.07-$111.58M-$0.68N/A
Bally's$2.66B0.20-$701.10M-$6.80N/A

In the previous week, Genius Sports had 7 more articles in the media than Bally's. MarketBeat recorded 20 mentions for Genius Sports and 13 mentions for Bally's. Bally's' average media sentiment score of 0.65 beat Genius Sports' score of 0.24 indicating that Bally's is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Genius Sports
7 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Bally's
5 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Genius Sports currently has a consensus target price of $11.44, indicating a potential upside of 103.40%. Bally's has a consensus target price of $11.75, indicating a potential upside of 13.09%. Given Genius Sports' stronger consensus rating and higher probable upside, research analysts clearly believe Genius Sports is more favorable than Bally's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Genius Sports
2 Sell rating(s)
2 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.74
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60

Genius Sports has a beta of 1.88, suggesting that its share price is 88% more volatile than the broader market. Comparatively, Bally's has a beta of 1.76, suggesting that its share price is 76% more volatile than the broader market.

Summary

Genius Sports beats Bally's on 12 of the 17 factors compared between the two stocks.

How does Bally's compare to Accel Entertainment?

Bally's (NYSE:BALY) and Accel Entertainment (NYSE:ACEL) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, valuation, media sentiment, risk, earnings, analyst recommendations, dividends and institutional ownership.

Bally's presently has a consensus price target of $11.75, indicating a potential upside of 13.09%. Accel Entertainment has a consensus price target of $14.80, indicating a potential upside of 31.39%. Given Accel Entertainment's stronger consensus rating and higher possible upside, analysts clearly believe Accel Entertainment is more favorable than Bally's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60
Accel Entertainment
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

Accel Entertainment has lower revenue, but higher earnings than Bally's. Bally's is trading at a lower price-to-earnings ratio than Accel Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bally's$2.66B0.20-$701.10M-$6.80N/A
Accel Entertainment$1.33B0.69$51.47M$0.6716.81

In the previous week, Bally's had 5 more articles in the media than Accel Entertainment. MarketBeat recorded 13 mentions for Bally's and 8 mentions for Accel Entertainment. Bally's' average media sentiment score of 0.65 beat Accel Entertainment's score of 0.40 indicating that Bally's is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bally's
5 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Accel Entertainment
4 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

70.4% of Bally's shares are held by institutional investors. Comparatively, 55.4% of Accel Entertainment shares are held by institutional investors. 69.3% of Bally's shares are held by company insiders. Comparatively, 14.5% of Accel Entertainment shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Accel Entertainment has a net margin of 4.08% compared to Bally's' net margin of -25.83%. Accel Entertainment's return on equity of 22.30% beat Bally's' return on equity.

Company Net Margins Return on Equity Return on Assets
Bally's-25.83% -40.97% -7.66%
Accel Entertainment 4.08%22.30%5.59%

Bally's has a beta of 1.76, meaning that its stock price is 76% more volatile than the broader market. Comparatively, Accel Entertainment has a beta of 1.01, meaning that its stock price is 1% more volatile than the broader market.

Summary

Accel Entertainment beats Bally's on 10 of the 16 factors compared between the two stocks.

How does Bally's compare to Codere Online Luxembourg?

Codere Online Luxembourg (NASDAQ:CDRO) and Bally's (NYSE:BALY) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, profitability, valuation, dividends, institutional ownership and earnings.

Codere Online Luxembourg has a net margin of 0.00% compared to Bally's' net margin of -25.83%. Codere Online Luxembourg's return on equity of 0.00% beat Bally's' return on equity.

Company Net Margins Return on Equity Return on Assets
Codere Online LuxembourgN/A N/A N/A
Bally's -25.83%-40.97%-7.66%

Codere Online Luxembourg has a beta of 0.44, meaning that its stock price is 56% less volatile than the broader market. Comparatively, Bally's has a beta of 1.76, meaning that its stock price is 76% more volatile than the broader market.

10.3% of Codere Online Luxembourg shares are owned by institutional investors. Comparatively, 70.4% of Bally's shares are owned by institutional investors. 1.2% of Codere Online Luxembourg shares are owned by company insiders. Comparatively, 69.3% of Bally's shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Bally's had 13 more articles in the media than Codere Online Luxembourg. MarketBeat recorded 13 mentions for Bally's and 0 mentions for Codere Online Luxembourg. Bally's' average media sentiment score of 0.65 beat Codere Online Luxembourg's score of 0.00 indicating that Bally's is being referred to more favorably in the news media.

Company Overall Sentiment
Codere Online Luxembourg Neutral
Bally's Positive

Codere Online Luxembourg presently has a consensus target price of $10.00, indicating a potential upside of 11.98%. Bally's has a consensus target price of $11.75, indicating a potential upside of 13.09%. Given Bally's' higher possible upside, analysts clearly believe Bally's is more favorable than Codere Online Luxembourg.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Codere Online Luxembourg
0 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60

Codere Online Luxembourg has higher earnings, but lower revenue than Bally's.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Codere Online Luxembourg$238M1.71$1.46MN/AN/A
Bally's$2.66B0.20-$701.10M-$6.80N/A

Summary

Bally's beats Codere Online Luxembourg on 7 of the 13 factors compared between the two stocks.

How does Bally's compare to Studio City Ih?

Bally's (NYSE:BALY) and Studio City Ih (NYSE:MSC) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, valuation, analyst recommendations, profitability, media sentiment, dividends, earnings and risk.

Studio City Ih has a net margin of -7.79% compared to Bally's' net margin of -25.83%. Studio City Ih's return on equity of -9.26% beat Bally's' return on equity.

Company Net Margins Return on Equity Return on Assets
Bally's-25.83% -40.97% -7.66%
Studio City Ih -7.79%-9.26%-1.89%

Bally's has a beta of 1.76, indicating that its share price is 76% more volatile than the broader market. Comparatively, Studio City Ih has a beta of 0.14, indicating that its share price is 86% less volatile than the broader market.

70.4% of Bally's shares are owned by institutional investors. 69.3% of Bally's shares are owned by insiders. Comparatively, 54.9% of Studio City Ih shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Bally's had 13 more articles in the media than Studio City Ih. MarketBeat recorded 13 mentions for Bally's and 0 mentions for Studio City Ih. Bally's' average media sentiment score of 0.65 beat Studio City Ih's score of 0.00 indicating that Bally's is being referred to more favorably in the media.

Company Overall Sentiment
Bally's Positive
Studio City Ih Neutral

Bally's presently has a consensus price target of $11.75, suggesting a potential upside of 13.09%. Given Bally's' stronger consensus rating and higher possible upside, equities research analysts clearly believe Bally's is more favorable than Studio City Ih.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60
Studio City Ih
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Studio City Ih has lower revenue, but higher earnings than Bally's. Studio City Ih is trading at a lower price-to-earnings ratio than Bally's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bally's$2.66B0.20-$701.10M-$6.80N/A
Studio City Ih$684.08M0.31-$64.30M-$0.28N/A

Summary

Bally's beats Studio City Ih on 9 of the 15 factors compared between the two stocks.

How does Bally's compare to Meridian?

Meridian (NASDAQ:MRDN) and Bally's (NYSE:BALY) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, valuation, risk, analyst recommendations, profitability, institutional ownership, dividends and earnings.

2.7% of Meridian shares are owned by institutional investors. Comparatively, 70.4% of Bally's shares are owned by institutional investors. 9.4% of Meridian shares are owned by company insiders. Comparatively, 69.3% of Bally's shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Meridian has a beta of 0.68, meaning that its share price is 32% less volatile than the broader market. Comparatively, Bally's has a beta of 1.76, meaning that its share price is 76% more volatile than the broader market.

In the previous week, Bally's had 12 more articles in the media than Meridian. MarketBeat recorded 13 mentions for Bally's and 1 mentions for Meridian. Meridian's average media sentiment score of 0.76 beat Bally's' score of 0.65 indicating that Meridian is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Meridian
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Bally's
5 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Meridian presently has a consensus target price of $21.60, indicating a potential upside of 54.07%. Bally's has a consensus target price of $11.75, indicating a potential upside of 13.09%. Given Meridian's higher possible upside, equities research analysts plainly believe Meridian is more favorable than Bally's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Meridian
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60

Bally's has a net margin of -25.83% compared to Meridian's net margin of -41.41%. Bally's' return on equity of -40.97% beat Meridian's return on equity.

Company Net Margins Return on Equity Return on Assets
Meridian-41.41% -117.87% -58.87%
Bally's -25.83%-40.97%-7.66%

Meridian has higher earnings, but lower revenue than Bally's. Meridian is trading at a lower price-to-earnings ratio than Bally's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Meridian$182.86M0.97-$89.90M-$6.74N/A
Bally's$2.66B0.20-$701.10M-$6.80N/A

Summary

Bally's beats Meridian on 10 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BALY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BALY vs. The Competition

MetricBally'sHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$525.39M$7.38B$12.46B$23.09B
Dividend YieldN/A3.94%61.18%3.61%
P/E Ratio-1.5320.9544.2628.21
Price / Sales0.20337.5993.3320.23
Price / CashN/A21.2528.3936.36
Price / Book0.204.433.964.67
Net Income-$701.10M$262.26M$445.74M$1.07B
7 Day Performance12.95%-2.35%-1.62%-1.64%
1 Month Performance4.95%-6.35%-4.59%-3.60%
1 Year Performance-0.76%-7.95%-7.86%8.41%

Bally's Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BALY
Bally's
1.7969 of 5 stars
$10.39
+0.1%
$11.75
+13.1%
-0.8%$525.39M$2.66BN/A11,700
GENI
Genius Sports
2.9986 of 5 stars
$6.81
-0.1%
$11.44
+67.9%
-56.0%$1.68B$790.23MN/A2,700
ACEL
Accel Entertainment
4.4322 of 5 stars
$11.55
-0.5%
$14.80
+28.2%
+1.9%$941.84M$1.39B17.231,500
CDRO
Codere Online Luxembourg
1.2795 of 5 stars
$9.36
+0.4%
$10.00
+6.8%
+28.5%$425.60M$210.41MN/A369
MSC
Studio City Ih
0.6346 of 5 stars
$1.65
-7.1%
N/A-75.3%$372.97M$694.57MN/A5,879

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This page (NYSE:BALY) was last updated on 9/20/2026 by MarketBeat.com Staff.
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