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Bally's (BALY) Competitors

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$13.03 -0.42 (-3.13%)
As of 03:57 PM Eastern
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BALY vs. MLCO, MCRI, BRSL, GENI, and ACEL

Should you buy Bally's stock or one of its competitors? Bally's's main competitors and comparable companies include Melco Resorts & Entertainment (MLCO), Monarch Casino & Resort (MCRI), Brightstar Lottery (BRSL), Genius Sports (GENI), and Accel Entertainment (ACEL). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "casinos & gaming" industry.

How does Bally's compare to Melco Resorts & Entertainment?

Melco Resorts & Entertainment (NASDAQ:MLCO) and Bally's (NYSE:BALY) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, risk, dividends, earnings, media sentiment, analyst recommendations, institutional ownership and profitability.

Melco Resorts & Entertainment has a net margin of 4.33% compared to Bally's' net margin of -29.98%. Melco Resorts & Entertainment's return on equity of -32.60% beat Bally's' return on equity.

Company Net Margins Return on Equity Return on Assets
Melco Resorts & Entertainment4.33% -32.60% 4.03%
Bally's -29.98%-56.76%-9.16%

Melco Resorts & Entertainment currently has a consensus target price of $7.32, suggesting a potential upside of 34.07%. Bally's has a consensus target price of $13.25, suggesting a potential upside of 1.70%. Given Melco Resorts & Entertainment's stronger consensus rating and higher possible upside, equities research analysts plainly believe Melco Resorts & Entertainment is more favorable than Bally's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Melco Resorts & Entertainment
2 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.44
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60

In the previous week, Melco Resorts & Entertainment had 1 more articles in the media than Bally's. MarketBeat recorded 3 mentions for Melco Resorts & Entertainment and 2 mentions for Bally's. Melco Resorts & Entertainment's average media sentiment score of 1.44 beat Bally's' score of 0.40 indicating that Melco Resorts & Entertainment is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Melco Resorts & Entertainment
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Bally's
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Melco Resorts & Entertainment has higher revenue and earnings than Bally's. Bally's is trading at a lower price-to-earnings ratio than Melco Resorts & Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Melco Resorts & Entertainment$5.16B0.41$185.04M$0.589.41
Bally's$2.66B0.24-$701.10M-$8.15N/A

Melco Resorts & Entertainment has a beta of 0.59, suggesting that its stock price is 41% less volatile than the broader market. Comparatively, Bally's has a beta of 1.81, suggesting that its stock price is 81% more volatile than the broader market.

39.6% of Melco Resorts & Entertainment shares are held by institutional investors. Comparatively, 70.4% of Bally's shares are held by institutional investors. 57.1% of Melco Resorts & Entertainment shares are held by insiders. Comparatively, 69.3% of Bally's shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Melco Resorts & Entertainment beats Bally's on 14 of the 17 factors compared between the two stocks.

How does Bally's compare to Monarch Casino & Resort?

Bally's (NYSE:BALY) and Monarch Casino & Resort (NASDAQ:MCRI) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, media sentiment, institutional ownership, dividends and analyst recommendations.

Bally's currently has a consensus price target of $13.25, suggesting a potential upside of 1.70%. Monarch Casino & Resort has a consensus price target of $124.40, suggesting a potential upside of 2.63%. Given Monarch Casino & Resort's stronger consensus rating and higher probable upside, analysts clearly believe Monarch Casino & Resort is more favorable than Bally's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60
Monarch Casino & Resort
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17

Monarch Casino & Resort has lower revenue, but higher earnings than Bally's. Bally's is trading at a lower price-to-earnings ratio than Monarch Casino & Resort, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bally's$2.66B0.24-$701.10M-$8.15N/A
Monarch Casino & Resort$561.96M3.87$101.39M$6.2419.42

Monarch Casino & Resort has a net margin of 20.40% compared to Bally's' net margin of -29.98%. Monarch Casino & Resort's return on equity of 20.63% beat Bally's' return on equity.

Company Net Margins Return on Equity Return on Assets
Bally's-29.98% -56.76% -9.16%
Monarch Casino & Resort 20.40%20.63%15.79%

Bally's has a beta of 1.81, suggesting that its share price is 81% more volatile than the broader market. Comparatively, Monarch Casino & Resort has a beta of 1.31, suggesting that its share price is 31% more volatile than the broader market.

70.4% of Bally's shares are owned by institutional investors. Comparatively, 62.4% of Monarch Casino & Resort shares are owned by institutional investors. 69.3% of Bally's shares are owned by insiders. Comparatively, 26.3% of Monarch Casino & Resort shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Bally's had 1 more articles in the media than Monarch Casino & Resort. MarketBeat recorded 2 mentions for Bally's and 1 mentions for Monarch Casino & Resort. Monarch Casino & Resort's average media sentiment score of 1.67 beat Bally's' score of 0.40 indicating that Monarch Casino & Resort is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bally's
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Monarch Casino & Resort
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Summary

Monarch Casino & Resort beats Bally's on 11 of the 16 factors compared between the two stocks.

How does Bally's compare to Brightstar Lottery?

Bally's (NYSE:BALY) and Brightstar Lottery (NYSE:BRSL) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, dividends, analyst recommendations, institutional ownership, valuation, risk, earnings and media sentiment.

70.4% of Bally's shares are held by institutional investors. Comparatively, 44.3% of Brightstar Lottery shares are held by institutional investors. 69.3% of Bally's shares are held by company insiders. Comparatively, 1.2% of Brightstar Lottery shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Brightstar Lottery has a net margin of 10.05% compared to Bally's' net margin of -29.98%. Brightstar Lottery's return on equity of 10.47% beat Bally's' return on equity.

Company Net Margins Return on Equity Return on Assets
Bally's-29.98% -56.76% -9.16%
Brightstar Lottery 10.05%10.47%2.06%

In the previous week, Brightstar Lottery had 13 more articles in the media than Bally's. MarketBeat recorded 15 mentions for Brightstar Lottery and 2 mentions for Bally's. Brightstar Lottery's average media sentiment score of 0.83 beat Bally's' score of 0.40 indicating that Brightstar Lottery is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bally's
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Brightstar Lottery
4 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Bally's has a beta of 1.81, meaning that its share price is 81% more volatile than the broader market. Comparatively, Brightstar Lottery has a beta of 1.03, meaning that its share price is 3% more volatile than the broader market.

Brightstar Lottery has lower revenue, but higher earnings than Bally's. Bally's is trading at a lower price-to-earnings ratio than Brightstar Lottery, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bally's$2.66B0.24-$701.10M-$8.15N/A
Brightstar Lottery$2.51B0.82$147M$1.308.45

Bally's presently has a consensus target price of $13.25, indicating a potential upside of 1.70%. Brightstar Lottery has a consensus target price of $14.77, indicating a potential upside of 34.36%. Given Brightstar Lottery's stronger consensus rating and higher probable upside, analysts plainly believe Brightstar Lottery is more favorable than Bally's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60
Brightstar Lottery
1 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.22

Summary

Brightstar Lottery beats Bally's on 12 of the 16 factors compared between the two stocks.

How does Bally's compare to Genius Sports?

Genius Sports (NYSE:GENI) and Bally's (NYSE:BALY) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, dividends, media sentiment, earnings and risk.

81.9% of Genius Sports shares are owned by institutional investors. Comparatively, 70.4% of Bally's shares are owned by institutional investors. 16.6% of Genius Sports shares are owned by insiders. Comparatively, 69.3% of Bally's shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Genius Sports currently has a consensus target price of $11.44, suggesting a potential upside of 50.54%. Bally's has a consensus target price of $13.25, suggesting a potential upside of 1.70%. Given Genius Sports' stronger consensus rating and higher probable upside, equities analysts clearly believe Genius Sports is more favorable than Bally's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Genius Sports
1 Sell rating(s)
3 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.79
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60

Genius Sports has higher earnings, but lower revenue than Bally's. Genius Sports is trading at a lower price-to-earnings ratio than Bally's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Genius Sports$669.49M2.80-$111.58M-$0.68N/A
Bally's$2.66B0.24-$701.10M-$8.15N/A

Genius Sports has a net margin of -22.99% compared to Bally's' net margin of -29.98%. Genius Sports' return on equity of -23.83% beat Bally's' return on equity.

Company Net Margins Return on Equity Return on Assets
Genius Sports-22.99% -23.83% -12.68%
Bally's -29.98%-56.76%-9.16%

In the previous week, Genius Sports had 22 more articles in the media than Bally's. MarketBeat recorded 24 mentions for Genius Sports and 2 mentions for Bally's. Bally's' average media sentiment score of 0.40 beat Genius Sports' score of 0.38 indicating that Bally's is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Genius Sports
6 Very Positive mention(s)
7 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Bally's
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Genius Sports has a beta of 1.9, suggesting that its share price is 90% more volatile than the broader market. Comparatively, Bally's has a beta of 1.81, suggesting that its share price is 81% more volatile than the broader market.

Summary

Genius Sports beats Bally's on 12 of the 17 factors compared between the two stocks.

How does Bally's compare to Accel Entertainment?

Bally's (NYSE:BALY) and Accel Entertainment (NYSE:ACEL) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, dividends, institutional ownership, profitability, risk, earnings, analyst recommendations and valuation.

In the previous week, Accel Entertainment had 9 more articles in the media than Bally's. MarketBeat recorded 11 mentions for Accel Entertainment and 2 mentions for Bally's. Accel Entertainment's average media sentiment score of 0.75 beat Bally's' score of 0.40 indicating that Accel Entertainment is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bally's
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Accel Entertainment
6 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Bally's currently has a consensus target price of $13.25, indicating a potential upside of 1.70%. Accel Entertainment has a consensus target price of $15.00, indicating a potential upside of 24.79%. Given Accel Entertainment's stronger consensus rating and higher probable upside, analysts plainly believe Accel Entertainment is more favorable than Bally's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60
Accel Entertainment
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.67

Accel Entertainment has lower revenue, but higher earnings than Bally's. Bally's is trading at a lower price-to-earnings ratio than Accel Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bally's$2.66B0.24-$701.10M-$8.15N/A
Accel Entertainment$1.33B0.74$51.47M$0.6717.94

Bally's has a beta of 1.81, suggesting that its share price is 81% more volatile than the broader market. Comparatively, Accel Entertainment has a beta of 1.02, suggesting that its share price is 2% more volatile than the broader market.

70.4% of Bally's shares are owned by institutional investors. Comparatively, 55.4% of Accel Entertainment shares are owned by institutional investors. 69.3% of Bally's shares are owned by company insiders. Comparatively, 14.5% of Accel Entertainment shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Accel Entertainment has a net margin of 4.08% compared to Bally's' net margin of -29.98%. Accel Entertainment's return on equity of 22.30% beat Bally's' return on equity.

Company Net Margins Return on Equity Return on Assets
Bally's-29.98% -56.76% -9.16%
Accel Entertainment 4.08%22.30%5.59%

Summary

Accel Entertainment beats Bally's on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BALY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BALY vs. The Competition

MetricBally'sHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$637.77M$8.21B$13.40B$24.19B
Dividend YieldN/A3.85%53.98%3.69%
P/E Ratio-1.6022.1546.5029.08
Price / Sales0.24340.1491.2513.90
Price / CashN/A22.3019.3119.37
Price / Book0.254.974.544.91
Net Income-$701.10M$261.42M$443.65M$1.06B
7 Day Performance-7.31%0.32%0.61%1.30%
1 Month Performance0.07%0.02%1.79%2.29%
1 Year Performance35.52%-2.53%2.82%19.89%

Bally's Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BALY
Bally's
0.9897 of 5 stars
$13.03
-3.1%
$13.25
+1.7%
+40.9%$637.77M$2.66BN/A11,700
MLCO
Melco Resorts & Entertainment
4.9049 of 5 stars
$5.58
-2.6%
$7.32
+31.2%
-36.3%$2.22B$5.16B9.6222,961
MCRI
Monarch Casino & Resort
3.6631 of 5 stars
$125.13
+1.9%
$124.40
-0.6%
+28.5%$2.20B$561.96M20.052,740
BRSL
Brightstar Lottery
4.7598 of 5 stars
$10.14
+1.0%
$14.77
+45.7%
N/A$1.88B$2.51B12.215,815
GENI
Genius Sports
3.2204 of 5 stars
$7.10
+2.4%
$11.14
+57.0%
-38.4%$1.71B$669.49MN/A2,700

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This page (NYSE:BALY) was last updated on 8/10/2026 by MarketBeat.com Staff.
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