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Bally's (BALY) Competitors

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$9.52 +0.09 (+0.95%)
Closing price 08/28/2026 03:58 PM Eastern
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$9.48 -0.04 (-0.47%)
As of 03:59 AM Eastern
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BALY vs. GENI, ACEL, CDRO, MSC, and MRDN

Should you buy Bally's stock or one of its competitors? Bally's's main competitors and comparable companies include Genius Sports (GENI), Accel Entertainment (ACEL), Codere Online Luxembourg (CDRO), Studio City Ih (MSC), and Meridian (MRDN). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "casinos & gaming" industry.

How does Bally's compare to Genius Sports?

Bally's (NYSE:BALY) and Genius Sports (NYSE:GENI) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, media sentiment, institutional ownership, risk, valuation, profitability and dividends.

Bally's has a beta of 1.81, meaning that its share price is 81% more volatile than the broader market. Comparatively, Genius Sports has a beta of 1.9, meaning that its share price is 90% more volatile than the broader market.

In the previous week, Bally's had 1 more articles in the media than Genius Sports. MarketBeat recorded 3 mentions for Bally's and 2 mentions for Genius Sports. Genius Sports' average media sentiment score of 0.24 beat Bally's' score of 0.05 indicating that Genius Sports is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bally's
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Genius Sports
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Bally's presently has a consensus price target of $11.75, indicating a potential upside of 23.42%. Genius Sports has a consensus price target of $11.44, indicating a potential upside of 42.66%. Given Genius Sports' stronger consensus rating and higher possible upside, analysts plainly believe Genius Sports is more favorable than Bally's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60
Genius Sports
2 Sell rating(s)
2 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.74

70.4% of Bally's shares are owned by institutional investors. Comparatively, 81.9% of Genius Sports shares are owned by institutional investors. 69.3% of Bally's shares are owned by insiders. Comparatively, 16.6% of Genius Sports shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Genius Sports has a net margin of -22.99% compared to Bally's' net margin of -25.83%. Genius Sports' return on equity of -23.83% beat Bally's' return on equity.

Company Net Margins Return on Equity Return on Assets
Bally's-25.83% -40.97% -7.66%
Genius Sports -22.99%-23.83%-12.68%

Genius Sports has lower revenue, but higher earnings than Bally's. Genius Sports is trading at a lower price-to-earnings ratio than Bally's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bally's$2.66B0.18-$701.10M-$6.80N/A
Genius Sports$669.49M2.95-$111.58M-$0.68N/A

Summary

Genius Sports beats Bally's on 12 of the 17 factors compared between the two stocks.

How does Bally's compare to Accel Entertainment?

Accel Entertainment (NYSE:ACEL) and Bally's (NYSE:BALY) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, earnings, institutional ownership, media sentiment, valuation, risk, analyst recommendations and dividends.

Accel Entertainment has higher earnings, but lower revenue than Bally's. Bally's is trading at a lower price-to-earnings ratio than Accel Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Accel Entertainment$1.33B0.73$51.47M$0.6717.84
Bally's$2.66B0.18-$701.10M-$6.80N/A

Accel Entertainment has a beta of 1.02, indicating that its share price is 2% more volatile than the broader market. Comparatively, Bally's has a beta of 1.81, indicating that its share price is 81% more volatile than the broader market.

Accel Entertainment has a net margin of 4.08% compared to Bally's' net margin of -25.83%. Accel Entertainment's return on equity of 22.30% beat Bally's' return on equity.

Company Net Margins Return on Equity Return on Assets
Accel Entertainment4.08% 22.30% 5.59%
Bally's -25.83%-40.97%-7.66%

Accel Entertainment presently has a consensus target price of $14.80, suggesting a potential upside of 23.85%. Bally's has a consensus target price of $11.75, suggesting a potential upside of 23.42%. Given Accel Entertainment's stronger consensus rating and higher probable upside, research analysts clearly believe Accel Entertainment is more favorable than Bally's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Accel Entertainment
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60

In the previous week, Bally's had 2 more articles in the media than Accel Entertainment. MarketBeat recorded 3 mentions for Bally's and 1 mentions for Accel Entertainment. Accel Entertainment's average media sentiment score of 0.92 beat Bally's' score of 0.05 indicating that Accel Entertainment is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Accel Entertainment
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Bally's
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

55.4% of Accel Entertainment shares are held by institutional investors. Comparatively, 70.4% of Bally's shares are held by institutional investors. 14.5% of Accel Entertainment shares are held by company insiders. Comparatively, 69.3% of Bally's shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Accel Entertainment beats Bally's on 11 of the 16 factors compared between the two stocks.

How does Bally's compare to Codere Online Luxembourg?

Codere Online Luxembourg (NASDAQ:CDRO) and Bally's (NYSE:BALY) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, profitability, analyst recommendations, earnings, dividends, risk and media sentiment.

10.3% of Codere Online Luxembourg shares are held by institutional investors. Comparatively, 70.4% of Bally's shares are held by institutional investors. 1.2% of Codere Online Luxembourg shares are held by insiders. Comparatively, 69.3% of Bally's shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Codere Online Luxembourg has a net margin of 0.00% compared to Bally's' net margin of -25.83%. Codere Online Luxembourg's return on equity of 0.00% beat Bally's' return on equity.

Company Net Margins Return on Equity Return on Assets
Codere Online LuxembourgN/A N/A N/A
Bally's -25.83%-40.97%-7.66%

In the previous week, Bally's had 2 more articles in the media than Codere Online Luxembourg. MarketBeat recorded 3 mentions for Bally's and 1 mentions for Codere Online Luxembourg. Codere Online Luxembourg's average media sentiment score of 1.87 beat Bally's' score of 0.05 indicating that Codere Online Luxembourg is being referred to more favorably in the media.

Company Overall Sentiment
Codere Online Luxembourg Very Positive
Bally's Neutral

Codere Online Luxembourg has higher earnings, but lower revenue than Bally's.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Codere Online Luxembourg$210.41M1.94$1.46MN/AN/A
Bally's$2.66B0.18-$701.10M-$6.80N/A

Codere Online Luxembourg presently has a consensus price target of $10.00, suggesting a potential upside of 11.11%. Bally's has a consensus price target of $11.75, suggesting a potential upside of 23.42%. Given Bally's' higher probable upside, analysts plainly believe Bally's is more favorable than Codere Online Luxembourg.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Codere Online Luxembourg
0 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60

Codere Online Luxembourg has a beta of 0.45, suggesting that its stock price is 55% less volatile than the broader market. Comparatively, Bally's has a beta of 1.81, suggesting that its stock price is 81% more volatile than the broader market.

Summary

Codere Online Luxembourg beats Bally's on 7 of the 13 factors compared between the two stocks.

How does Bally's compare to Studio City Ih?

Studio City Ih (NYSE:MSC) and Bally's (NYSE:BALY) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, profitability, analyst recommendations, dividends, earnings, risk, valuation and institutional ownership.

70.4% of Bally's shares are held by institutional investors. 54.9% of Studio City Ih shares are held by insiders. Comparatively, 69.3% of Bally's shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Bally's had 1 more articles in the media than Studio City Ih. MarketBeat recorded 3 mentions for Bally's and 2 mentions for Studio City Ih. Bally's' average media sentiment score of 0.05 beat Studio City Ih's score of -0.01 indicating that Bally's is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Studio City Ih
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Bally's
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Studio City Ih has a net margin of -7.79% compared to Bally's' net margin of -25.83%. Studio City Ih's return on equity of -9.26% beat Bally's' return on equity.

Company Net Margins Return on Equity Return on Assets
Studio City Ih-7.79% -9.26% -1.89%
Bally's -25.83%-40.97%-7.66%

Studio City Ih has higher earnings, but lower revenue than Bally's. Studio City Ih is trading at a lower price-to-earnings ratio than Bally's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Studio City Ih$694.57M0.54-$64.30M-$0.28N/A
Bally's$2.66B0.18-$701.10M-$6.80N/A

Studio City Ih has a beta of 0.14, indicating that its share price is 86% less volatile than the broader market. Comparatively, Bally's has a beta of 1.81, indicating that its share price is 81% more volatile than the broader market.

Bally's has a consensus target price of $11.75, suggesting a potential upside of 23.42%. Given Bally's' stronger consensus rating and higher probable upside, analysts clearly believe Bally's is more favorable than Studio City Ih.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Studio City Ih
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60

Summary

Bally's beats Studio City Ih on 9 of the 15 factors compared between the two stocks.

How does Bally's compare to Meridian?

Bally's (NYSE:BALY) and Meridian (NASDAQ:MRDN) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, earnings, media sentiment, risk, dividends and valuation.

Meridian has lower revenue, but higher earnings than Bally's. Meridian is trading at a lower price-to-earnings ratio than Bally's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bally's$2.66B0.18-$701.10M-$6.80N/A
Meridian$182.86M0.97-$89.90M-$6.74N/A

70.4% of Bally's shares are held by institutional investors. Comparatively, 2.7% of Meridian shares are held by institutional investors. 69.3% of Bally's shares are held by company insiders. Comparatively, 24.0% of Meridian shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Meridian had 1 more articles in the media than Bally's. MarketBeat recorded 4 mentions for Meridian and 3 mentions for Bally's. Meridian's average media sentiment score of 0.89 beat Bally's' score of 0.05 indicating that Meridian is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bally's
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Meridian
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Bally's presently has a consensus price target of $11.75, suggesting a potential upside of 23.42%. Meridian has a consensus price target of $21.60, suggesting a potential upside of 54.95%. Given Meridian's higher possible upside, analysts plainly believe Meridian is more favorable than Bally's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bally's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60
Meridian
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Bally's has a beta of 1.81, indicating that its stock price is 81% more volatile than the broader market. Comparatively, Meridian has a beta of 0.65, indicating that its stock price is 35% less volatile than the broader market.

Bally's has a net margin of -25.83% compared to Meridian's net margin of -41.41%. Bally's' return on equity of -40.97% beat Meridian's return on equity.

Company Net Margins Return on Equity Return on Assets
Bally's-25.83% -40.97% -7.66%
Meridian -41.41%-117.87%-58.87%

Summary

Bally's beats Meridian on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BALY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BALY vs. The Competition

MetricBally'sHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$480.47M$8.20B$13.11B$24.12B
Dividend YieldN/A3.74%57.00%3.72%
P/E Ratio-1.4023.0247.0130.01
Price / Sales0.18319.4388.3516.90
Price / CashN/A22.1819.0019.75
Price / Book0.184.834.304.84
Net Income-$701.10M$260.47M$445.55M$1.07B
7 Day Performance2.73%-1.49%-0.54%-0.41%
1 Month Performance-31.81%0.61%0.05%2.04%
1 Year Performance-4.32%-4.31%-2.22%13.37%

Bally's Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BALY
Bally's
2.4629 of 5 stars
$9.52
+1.0%
$11.75
+23.4%
-4.3%$480.47M$2.66BN/A11,700
GENI
Genius Sports
3.2791 of 5 stars
$7.98
-1.0%
$11.44
+43.3%
-37.2%$1.99B$669.49MN/A2,700
ACEL
Accel Entertainment
4.5557 of 5 stars
$11.99
-0.6%
$14.80
+23.5%
+3.1%$979.19M$1.33B17.891,500
CDRO
Codere Online Luxembourg
1.9504 of 5 stars
$9.07
-0.7%
$10.00
+10.3%
+9.0%$415.14M$210.41MN/A230
MSC
Studio City Ih
0.3183 of 5 stars
$1.78
-4.0%
N/A-64.5%$390.88M$694.57MN/A5,879

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This page (NYSE:BALY) was last updated on 8/31/2026 by MarketBeat.com Staff.
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