Which has stronger earnings and valuation, BALY or SHAK?

Shake Shack has lower revenue, but higher earnings than Bally's. Bally's is trading at a lower price-to-earnings ratio than Shake Shack, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Bally's $2.66B 0.27 -$701.10M -$8.15 N/A Shake Shack $1.45B 1.68 $45.72M $0.98 57.92

Is BALY or SHAK more profitable?

Shake Shack has a net margin of 2.76% compared to Bally's' net margin of -29.98%. Shake Shack's return on equity of 9.62% beat Bally's' return on equity. Company Net Margins Return on Equity Return on Assets Bally's -29.98% -56.76% -9.16% Shake Shack 2.76% 9.62% 2.81%

Which has preferable valuation & earnings, BALY or CHA?

Chagee has lower revenue, but higher earnings than Bally's. Bally's is trading at a lower price-to-earnings ratio than Chagee, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Bally's $2.66B 0.27 -$701.10M -$8.15 N/A Chagee $1.85B 1.20 $167.47M $0.70 17.31

Is BALY or CHA more profitable?

Chagee has a net margin of 7.25% compared to Bally's' net margin of -29.98%. Chagee's return on equity of 11.66% beat Bally's' return on equity. Company Net Margins Return on Equity Return on Assets Bally's -29.98% -56.76% -9.16% Chagee 7.25% 11.66% 8.22%

Bally's (BALY) Competitors

$14.84 +0.38 (+2.60%)

Closing price 06/26/2026 03:59 PM Eastern

Extended Trading

$14.92 +0.08 (+0.53%)

As of 06/26/2026 04:31 PM Eastern

Compare

BALY vs. SHAK, MLCO, CHA, TH, and XHR

Should you buy Bally's stock or one of its competitors? MarketBeat compares Bally's with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Bally's include Shake Shack (SHAK), Melco Resorts & Entertainment (MLCO), Chagee (CHA), Target Hospitality (TH), and Xenia Hotels & Resorts (XHR). These companies are all part of the "restaurants, hotels, motels" industry.

How does Bally's compare to Shake Shack?

Bally's (NYSE:BALY) and Shake Shack (NYSE:SHAK) are both restaurants, hotels, motels companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, risk, profitability, media sentiment, valuation, analyst recommendations, dividends and institutional ownership.

Shake Shack has a net margin of 2.76% compared to Bally's' net margin of -29.98%. Shake Shack's return on equity of 9.62% beat Bally's' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bally's	-29.98%	-56.76%	-9.16%
Shake Shack	2.76%	9.62%	2.81%

Bally's presently has a consensus target price of $12.75, indicating a potential downside of 14.06%. Shake Shack has a consensus target price of $91.00, indicating a potential upside of 60.33%. Given Shake Shack's stronger consensus rating and higher probable upside, analysts plainly believe Shake Shack is more favorable than Bally's.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bally's	2 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.60
Shake Shack	1 Sell rating(s)	11 Hold rating(s)	15 Buy rating(s)	0 Strong Buy rating(s)	2.52

Bally's has a beta of 1.8, meaning that its stock price is 80% more volatile than the broader market. Comparatively, Shake Shack has a beta of 1.63, meaning that its stock price is 63% more volatile than the broader market.

In the previous week, Shake Shack had 12 more articles in the media than Bally's. MarketBeat recorded 12 mentions for Shake Shack and 0 mentions for Bally's. Shake Shack's average media sentiment score of 0.09 beat Bally's' score of 0.00 indicating that Shake Shack is being referred to more favorably in the news media.

Company	Overall Sentiment
Bally's	Neutral
Shake Shack	Neutral

70.4% of Bally's shares are owned by institutional investors. Comparatively, 86.1% of Shake Shack shares are owned by institutional investors. 69.3% of Bally's shares are owned by company insiders. Comparatively, 8.3% of Shake Shack shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Shake Shack has lower revenue, but higher earnings than Bally's. Bally's is trading at a lower price-to-earnings ratio than Shake Shack, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bally's	$2.66B	0.27	-$701.10M	-$8.15	N/A
Shake Shack	$1.45B	1.68	$45.72M	$0.98	57.92

Summary

Shake Shack beats Bally's on 13 of the 16 factors compared between the two stocks.

How does Bally's compare to Melco Resorts & Entertainment?

Bally's (NYSE:BALY) and Melco Resorts & Entertainment (NASDAQ:MLCO) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, earnings, valuation, profitability, dividends, institutional ownership, analyst recommendations and media sentiment.

70.4% of Bally's shares are owned by institutional investors. Comparatively, 39.6% of Melco Resorts & Entertainment shares are owned by institutional investors. 69.3% of Bally's shares are owned by company insiders. Comparatively, 57.1% of Melco Resorts & Entertainment shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Melco Resorts & Entertainment has higher revenue and earnings than Bally's. Bally's is trading at a lower price-to-earnings ratio than Melco Resorts & Entertainment, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bally's	$2.66B	0.27	-$701.10M	-$8.15	N/A
Melco Resorts & Entertainment	$5.16B	0.40	$185.04M	$0.58	9.27

Bally's presently has a consensus target price of $12.75, suggesting a potential downside of 14.06%. Melco Resorts & Entertainment has a consensus target price of $8.47, suggesting a potential upside of 57.52%. Given Melco Resorts & Entertainment's stronger consensus rating and higher probable upside, analysts plainly believe Melco Resorts & Entertainment is more favorable than Bally's.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bally's	2 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.60
Melco Resorts & Entertainment	2 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.40

Melco Resorts & Entertainment has a net margin of 4.33% compared to Bally's' net margin of -29.98%. Melco Resorts & Entertainment's return on equity of -32.60% beat Bally's' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bally's	-29.98%	-56.76%	-9.16%
Melco Resorts & Entertainment	4.33%	-32.60%	4.03%

In the previous week, Melco Resorts & Entertainment had 3 more articles in the media than Bally's. MarketBeat recorded 3 mentions for Melco Resorts & Entertainment and 0 mentions for Bally's. Melco Resorts & Entertainment's average media sentiment score of 0.94 beat Bally's' score of 0.00 indicating that Melco Resorts & Entertainment is being referred to more favorably in the news media.

Company	Overall Sentiment
Bally's	Neutral
Melco Resorts & Entertainment	Positive

Bally's has a beta of 1.8, suggesting that its stock price is 80% more volatile than the broader market. Comparatively, Melco Resorts & Entertainment has a beta of 0.58, suggesting that its stock price is 42% less volatile than the broader market.

Summary

Melco Resorts & Entertainment beats Bally's on 14 of the 17 factors compared between the two stocks.

How does Bally's compare to Chagee?

Bally's (NYSE:BALY) and Chagee (NASDAQ:CHA) are both restaurants, hotels, motels companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, valuation, risk, institutional ownership, analyst recommendations, media sentiment, earnings and profitability.

70.4% of Bally's shares are held by institutional investors. 69.3% of Bally's shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Chagee has lower revenue, but higher earnings than Bally's. Bally's is trading at a lower price-to-earnings ratio than Chagee, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bally's	$2.66B	0.27	-$701.10M	-$8.15	N/A
Chagee	$1.85B	1.20	$167.47M	$0.70	17.31

Bally's currently has a consensus target price of $12.75, indicating a potential downside of 14.06%. Chagee has a consensus target price of $14.68, indicating a potential upside of 21.20%. Given Chagee's stronger consensus rating and higher possible upside, analysts plainly believe Chagee is more favorable than Bally's.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bally's	2 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.60
Chagee	1 Sell rating(s)	5 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.13

In the previous week, Chagee had 3 more articles in the media than Bally's. MarketBeat recorded 3 mentions for Chagee and 0 mentions for Bally's. Chagee's average media sentiment score of 1.30 beat Bally's' score of 0.00 indicating that Chagee is being referred to more favorably in the news media.

Company	Overall Sentiment
Bally's	Neutral
Chagee	Positive

Bally's has a beta of 1.8, indicating that its stock price is 80% more volatile than the broader market. Comparatively, Chagee has a beta of 1.72, indicating that its stock price is 72% more volatile than the broader market.

Chagee has a net margin of 7.25% compared to Bally's' net margin of -29.98%. Chagee's return on equity of 11.66% beat Bally's' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bally's	-29.98%	-56.76%	-9.16%
Chagee	7.25%	11.66%	8.22%

Summary

Chagee beats Bally's on 12 of the 16 factors compared between the two stocks.

How does Bally's compare to Target Hospitality?

Target Hospitality (NASDAQ:TH) and Bally's (NYSE:BALY) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, earnings, dividends, analyst recommendations, valuation and media sentiment.

32.4% of Target Hospitality shares are held by institutional investors. Comparatively, 70.4% of Bally's shares are held by institutional investors. 3.8% of Target Hospitality shares are held by company insiders. Comparatively, 69.3% of Bally's shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Target Hospitality has a net margin of -13.47% compared to Bally's' net margin of -29.98%. Target Hospitality's return on equity of -11.11% beat Bally's' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Target Hospitality	-13.47%	-11.11%	-8.13%
Bally's	-29.98%	-56.76%	-9.16%

Target Hospitality has higher earnings, but lower revenue than Bally's. Target Hospitality is trading at a lower price-to-earnings ratio than Bally's, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Target Hospitality	$320.64M	6.33	-$37.12M	-$0.44	N/A
Bally's	$2.66B	0.27	-$701.10M	-$8.15	N/A

In the previous week, Target Hospitality had 4 more articles in the media than Bally's. MarketBeat recorded 4 mentions for Target Hospitality and 0 mentions for Bally's. Target Hospitality's average media sentiment score of 0.63 beat Bally's' score of 0.00 indicating that Target Hospitality is being referred to more favorably in the media.

Company	Overall Sentiment
Target Hospitality	Positive
Bally's	Neutral

Target Hospitality has a beta of 1.47, meaning that its stock price is 47% more volatile than the broader market. Comparatively, Bally's has a beta of 1.8, meaning that its stock price is 80% more volatile than the broader market.

Target Hospitality presently has a consensus target price of $19.33, indicating a potential downside of 4.62%. Bally's has a consensus target price of $12.75, indicating a potential downside of 14.06%. Given Target Hospitality's stronger consensus rating and higher possible upside, equities research analysts clearly believe Target Hospitality is more favorable than Bally's.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Target Hospitality	1 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.60
Bally's	2 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.60

Summary

Target Hospitality beats Bally's on 12 of the 17 factors compared between the two stocks.

How does Bally's compare to Xenia Hotels & Resorts?

Bally's (NYSE:BALY) and Xenia Hotels & Resorts (NYSE:XHR) are both small-cap restaurants, hotels, motels companies, but which is the better business? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, profitability, valuation, analyst recommendations, media sentiment and dividends.

Bally's presently has a consensus price target of $12.75, suggesting a potential downside of 14.06%. Xenia Hotels & Resorts has a consensus price target of $19.25, suggesting a potential downside of 7.07%. Given Xenia Hotels & Resorts' stronger consensus rating and higher possible upside, analysts plainly believe Xenia Hotels & Resorts is more favorable than Bally's.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bally's	2 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.60
Xenia Hotels & Resorts	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75

Xenia Hotels & Resorts has a net margin of 6.20% compared to Bally's' net margin of -29.98%. Xenia Hotels & Resorts' return on equity of 5.53% beat Bally's' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bally's	-29.98%	-56.76%	-9.16%
Xenia Hotels & Resorts	6.20%	5.53%	2.38%

70.4% of Bally's shares are owned by institutional investors. Comparatively, 92.4% of Xenia Hotels & Resorts shares are owned by institutional investors. 69.3% of Bally's shares are owned by company insiders. Comparatively, 4.4% of Xenia Hotels & Resorts shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Xenia Hotels & Resorts has lower revenue, but higher earnings than Bally's. Bally's is trading at a lower price-to-earnings ratio than Xenia Hotels & Resorts, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bally's	$2.66B	0.27	-$701.10M	-$8.15	N/A
Xenia Hotels & Resorts	$1.08B	1.77	$63.09M	$0.70	29.59

In the previous week, Xenia Hotels & Resorts had 2 more articles in the media than Bally's. MarketBeat recorded 2 mentions for Xenia Hotels & Resorts and 0 mentions for Bally's. Bally's' average media sentiment score of 0.00 equaled Xenia Hotels & Resorts'average media sentiment score.

Company	Overall Sentiment
Bally's	Neutral
Xenia Hotels & Resorts	Neutral

Bally's has a beta of 1.8, meaning that its share price is 80% more volatile than the broader market. Comparatively, Xenia Hotels & Resorts has a beta of 1.17, meaning that its share price is 17% more volatile than the broader market.

Summary

Xenia Hotels & Resorts beats Bally's on 12 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BALY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

BALY vs. The Competition

Export

Metric	Bally's	GAMING Industry	Discretionary Sector	NYSE Exchange
Market Cap	$733.25M	$6.37B	$7.23B	$23.32B
Dividend Yield	N/A	1.12%	3.06%	4.07%
P/E Ratio	-1.82	29.57	20.84	31.64
Price / Sales	0.27	2.50	4.16	21.38
Price / Cash	N/A	20.76	13.55	18.60
Price / Book	0.29	7.19	3.78	4.75
Net Income	-$701.10M	$34.24M	$247.92M	$1.07B
7 Day Performance	7.38%	-0.83%	-0.24%	0.99%
1 Month Performance	5.32%	-3.37%	-0.86%	0.46%
1 Year Performance	48.43%	-17.47%	3.94%	25.30%

Bally's Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
BALY Bally's	0.4829 of 5 stars	$14.84 +2.6%	$12.75 -14.1%	+48.4%	$733.25M	$2.66B	N/A	11,700	Analyst Downgrade High Trading Volume
SHAK Shake Shack	4.5449 of 5 stars	$55.78 -5.6%	$94.56 +69.5%	-59.1%	$2.53B	$1.49B	56.92	13,873
MLCO Melco Resorts & Entertainment	4.5283 of 5 stars	$5.30 -4.2%	$8.47 +59.7%	-25.3%	$2.15B	$5.16B	9.14	22,961	Analyst Downgrade
CHA Chagee	4.7378 of 5 stars	$11.22 -3.7%	$14.68 +30.9%	-53.9%	$2.06B	$13.06B	16.03	3,812	Positive News Analyst Forecast
TH Target Hospitality	1.828 of 5 stars	$20.14 -0.1%	$19.33 -4.0%	+182.7%	$2.02B	$320.64M	N/A	820	News Coverage Analyst Forecast

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This page (NYSE:BALY) was last updated on 6/28/2026 by MarketBeat.com Staff.

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Bally's (BALY) Competitors

BALY vs. SHAK, MLCO, CHA, TH, and XHR

How does Bally's compare to Shake Shack?

Summary

How does Bally's compare to Melco Resorts & Entertainment?

Summary

How does Bally's compare to Chagee?

Summary

How does Bally's compare to Target Hospitality?

Summary

How does Bally's compare to Xenia Hotels & Resorts?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BALY vs. The Competition

Bally's Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

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Terms & Info

Bally's (BALY) Competitors

BALY vs. SHAK, MLCO, CHA, TH, and XHR

How does Bally's compare to Shake Shack?

Is BALY or SHAK more profitable?

Do analysts prefer BALY or SHAK?

Which has more risk & volatility, BALY or SHAK?

Does the media favor BALY or SHAK?

Do institutionals & insiders have more ownership in BALY or SHAK?

Which has stronger earnings and valuation, BALY or SHAK?

Summary

How does Bally's compare to Melco Resorts & Entertainment?

Do insiders & institutionals hold more shares of BALY or MLCO?

Which has stronger valuation & earnings, BALY or MLCO?

Do analysts rate BALY or MLCO?

Is BALY or MLCO more profitable?

Does the media favor BALY or MLCO?

Which has more risk & volatility, BALY or MLCO?

Summary

How does Bally's compare to Chagee?

Do institutionals and insiders believe in BALY or CHA?

Which has preferable valuation & earnings, BALY or CHA?

Do analysts recommend BALY or CHA?

Does the media prefer BALY or CHA?

Which has more risk & volatility, BALY or CHA?

Is BALY or CHA more profitable?

Summary

How does Bally's compare to Target Hospitality?

Do insiders & institutionals believe in TH or BALY?

Is TH or BALY more profitable?

Which has higher valuation and earnings, TH or BALY?

Does the media favor TH or BALY?

Which has more risk & volatility, TH or BALY?

Do analysts recommend TH or BALY?

Summary

How does Bally's compare to Xenia Hotels & Resorts?

Do analysts rate BALY or XHR?

Is BALY or XHR more profitable?

Do institutionals and insiders have more ownership in BALY or XHR?

Which has higher valuation & earnings, BALY or XHR?

Does the media refer more to BALY or XHR?

Which has more risk and volatility, BALY or XHR?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BALY vs. The Competition

Bally's Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools