SHCO vs. RRR, CHA, ATAT, HGV, TNL, BH.A, PK, SG, ARCO, and PLYA
Should you be buying Soho House & Co Inc. stock or one of its competitors? The main competitors of Soho House & Co Inc. include Red Rock Resorts (RRR), Chagee (CHA), Atour Lifestyle (ATAT), Hilton Grand Vacations (HGV), Travel + Leisure (TNL), Biglari (BH.A), Park Hotels & Resorts (PK), Sweetgreen (SG), Arcos Dorados (ARCO), and Playa Hotels & Resorts (PLYA). These companies are all part of the "restaurants, hotels, motels" industry.
Soho House & Co Inc. vs. Its Competitors
Red Rock Resorts (NASDAQ:RRR) and Soho House & Co Inc. (NYSE:SHCO) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitability, valuation, media sentiment, analyst recommendations, earnings, risk and institutional ownership.
In the previous week, Red Rock Resorts had 5 more articles in the media than Soho House & Co Inc.. MarketBeat recorded 6 mentions for Red Rock Resorts and 1 mentions for Soho House & Co Inc.. Red Rock Resorts' average media sentiment score of 0.98 beat Soho House & Co Inc.'s score of 0.33 indicating that Red Rock Resorts is being referred to more favorably in the media.
Red Rock Resorts has a net margin of 8.01% compared to Soho House & Co Inc.'s net margin of -9.55%. Red Rock Resorts' return on equity of 56.45% beat Soho House & Co Inc.'s return on equity.
Red Rock Resorts has higher revenue and earnings than Soho House & Co Inc.. Soho House & Co Inc. is trading at a lower price-to-earnings ratio than Red Rock Resorts, indicating that it is currently the more affordable of the two stocks.
Red Rock Resorts currently has a consensus target price of $52.55, suggesting a potential downside of 6.39%. Soho House & Co Inc. has a consensus target price of $7.25, suggesting a potential upside of 0.55%. Given Soho House & Co Inc.'s higher possible upside, analysts plainly believe Soho House & Co Inc. is more favorable than Red Rock Resorts.
47.8% of Red Rock Resorts shares are owned by institutional investors. Comparatively, 62.4% of Soho House & Co Inc. shares are owned by institutional investors. 53.8% of Red Rock Resorts shares are owned by company insiders. Comparatively, 74.7% of Soho House & Co Inc. shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Red Rock Resorts has a beta of 1.62, indicating that its share price is 62% more volatile than the S&P 500. Comparatively, Soho House & Co Inc. has a beta of 0.67, indicating that its share price is 33% less volatile than the S&P 500.
Summary
Red Rock Resorts beats Soho House & Co Inc. on 13 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding SHCO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:SHCO) was last updated on 7/12/2025 by MarketBeat.com Staff