Baozun (BZUN) Expected to Release Earnings on Thursday

Key Points

• Baozun is expected to report Q2 2026 earnings before the market opens on Thursday, August 27. Analysts project earnings of $1.68 per share and revenue of approximately $411.1 million, compared with $0.00 per share and $345.35 million in revenue in the previous quarter.
• BZUN shares recently traded at $2.82, up 3.3%, with a market capitalization of about $163.9 million. Despite recent insider purchases totaling 225,000 shares over three months, analyst sentiment remains cautious, with a consensus rating of “Reduce.”
• Insiders own 59.2% of Baozun, while institutional investors hold 47.29%. The company provides e-commerce services—including store management, marketing, fulfillment, logistics, and analytics—for brands operating in China.

Baozun (NASDAQ:BZUN - Get Free Report) will likely be announcing its Q2 2026 results before the market opens on Thursday, August 27th. Analysts expect Baozun to announce earnings of $1.68 per share and revenue of $411.1420 million for the quarter. Parties are encouraged to explore the company's upcoming Q2 2026 earning report page for the latest details on the call scheduled for Thursday, August 27, 2026 at 7:30 AM ET.

Baozun (NASDAQ:BZUN - Get Free Report) last released its quarterly earnings results on Friday, May 15th. The technology company reported $0.00 earnings per share for the quarter. The company had revenue of $345.35 million for the quarter. Baozun had a positive return on equity of 1.68% and a negative net margin of 1.80%.

Baozun Stock Up 3.3%

Shares of BZUN stock opened at $2.82 on Thursday. The business's fifty day moving average is $2.78 and its 200 day moving average is $2.65. The stock has a market cap of $163.87 million, a price-to-earnings ratio of -6.27 and a beta of 0.51. Baozun has a twelve month low of $2.07 and a twelve month high of $4.88.

Analyst Ratings Changes

A number of analysts have recently commented on the stock. Weiss Ratings restated a "sell (d-)" rating on shares of Baozun in a report on Friday, July 17th. Wall Street Zen lowered shares of Baozun from a "strong-buy" rating to a "buy" rating in a research note on Saturday, August 8th. One equities research analyst has rated the stock with a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, the stock currently has a consensus rating of "Reduce".

Insider Buying and Selling

In related news, insider Junhua Wu acquired 29,000 shares of the stock in a transaction on Wednesday, June 24th. The stock was acquired at an average price of $2.85 per share, for a total transaction of $82,650.00. Following the completion of the purchase, the insider owned 253,770 shares of the company's stock, valued at $723,244.50. This represents a 12.90% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Wenbin Qiu bought 10,000 shares of the company's stock in a transaction on Monday, June 22nd. The stock was bought at an average cost of $2.81 per share, for a total transaction of $28,100.00. Following the completion of the acquisition, the chief executive officer directly owned 1,623,872 shares of the company's stock, valued at approximately $4,563,080.32. This represents a 0.62% increase in their position. The SEC filing for this purchase provides additional information. Over the last three months, insiders bought 225,000 shares of company stock worth $609,830. Insiders own 59.20% of the company's stock.

Hedge Funds Weigh In On Baozun

Institutional investors and hedge funds have recently modified their holdings of the stock. Jane Street Group LLC bought a new position in Baozun in the 2nd quarter worth about $40,000. Quadrature Capital Ltd purchased a new stake in Baozun during the 4th quarter valued at about $51,000. Russell Investments Group Ltd. bought a new stake in Baozun during the 3rd quarter valued at about $64,000. BNP Paribas Financial Markets increased its stake in Baozun by 51.8% during the 2nd quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company's stock valued at $78,000 after purchasing an additional 10,594 shares in the last quarter. Finally, Mackenzie Financial Corp purchased a new position in Baozun in the third quarter worth about $102,000. 47.29% of the stock is currently owned by institutional investors.

Baozun Company Profile

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company's suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.

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