Baozun (NASDAQ:BZUN) Cut to Buy at Wall Street Zen

Key Points

• Wall Street Zen downgraded Baozun from “strong buy” to “buy,” while Weiss Ratings maintained a “sell (D-)” rating; MarketBeat reports a consensus rating of “Reduce.”
• Baozun shares opened at $2.96, up 2.1%, with a $172 million market capitalization. The company recently reported $345.35 million in quarterly revenue and break-even EPS, but posted a negative 1.80% net margin.
• Insiders bought 225,000 shares worth about $609,830 over the past three months, and insiders own 59.2% of the company; institutional investors hold 47.29%.

Baozun (NASDAQ:BZUN - Get Free Report) was downgraded by equities research analysts at Wall Street Zen from a "strong-buy" rating to a "buy" rating in a report issued on Saturday.

Separately, Weiss Ratings reaffirmed a "sell (d-)" rating on shares of Baozun in a research report on Friday, July 17th. One analyst has rated the stock with a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, the stock has a consensus rating of "Reduce".

Baozun Stock Up 2.1%

Baozun stock opened at $2.96 on Friday. Baozun has a 12 month low of $2.07 and a 12 month high of $4.88. The stock has a market cap of $172.01 million, a P/E ratio of -6.58 and a beta of 0.51. The company's fifty day simple moving average is $2.76 and its 200-day simple moving average is $2.65.

Baozun (NASDAQ:BZUN - Get Free Report) last announced its quarterly earnings data on Friday, May 15th. The technology company reported $0.00 earnings per share (EPS) for the quarter. The business had revenue of $345.35 million during the quarter. Baozun had a positive return on equity of 1.68% and a negative net margin of 1.80%.

Insider Activity at Baozun

In other Baozun news, CEO Wenbin Qiu bought 10,000 shares of the firm's stock in a transaction on Monday, June 22nd. The stock was bought at an average cost of $2.81 per share, with a total value of $28,100.00. Following the completion of the transaction, the chief executive officer directly owned 1,623,872 shares of the company's stock, valued at approximately $4,563,080.32. The trade was a 0.62% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, insider Junhua Wu purchased 29,000 shares of the company's stock in a transaction dated Wednesday, June 24th. The shares were acquired at an average price of $2.85 per share, for a total transaction of $82,650.00. Following the purchase, the insider owned 253,770 shares in the company, valued at $723,244.50. The trade was a 12.90% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Insiders acquired 225,000 shares of company stock valued at $609,830 over the last three months. Insiders own 59.20% of the company's stock.

Hedge Funds Weigh In On Baozun

Several institutional investors have recently bought and sold shares of BZUN. Russell Investments Group Ltd. acquired a new stake in shares of Baozun in the third quarter worth about $64,000. Jane Street Group LLC acquired a new position in shares of Baozun during the 2nd quarter valued at about $40,000. Quadrature Capital Ltd bought a new position in shares of Baozun in the 4th quarter valued at approximately $51,000. Mackenzie Financial Corp bought a new position in shares of Baozun in the 3rd quarter valued at approximately $102,000. Finally, BNP Paribas Financial Markets raised its stake in shares of Baozun by 51.8% in the 2nd quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company's stock valued at $78,000 after acquiring an additional 10,594 shares in the last quarter. 47.29% of the stock is currently owned by institutional investors.

About Baozun

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company's suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.

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