Baozun (NASDAQ:BZUN) Insider Junhua Wu Buys 11,084 Shares

Key Points

• Junhua Wu purchased 11,084 Baozun shares on April 13 at $2.49, increasing his direct holdings to 138,770 shares (an 8.68% rise) in a transaction disclosed to the SEC.
• Wu has been accumulating stock across multiple recent trades — a total of 91,342 shares bought in five transactions for roughly $227,000 — indicating substantial insider buying activity.
• Baozun trades around $2.59 with a market cap near $150 million and a negative P/E, and MarketBeat shows a consensus rating of Reduce despite the insider purchases.

Baozun Inc. (NASDAQ:BZUN - Get Free Report) insider Junhua Wu purchased 11,084 shares of Baozun stock in a transaction on Monday, April 13th. The stock was bought at an average price of $2.49 per share, for a total transaction of $27,599.16. Following the transaction, the insider directly owned 138,770 shares in the company, valued at approximately $345,537.30. The trade was a 8.68% increase in their position. The purchase was disclosed in a filing with the SEC, which can be accessed through this hyperlink.

Junhua Wu also recently made the following trade(s):

• On Friday, April 10th, Junhua Wu purchased 5,372 shares of Baozun stock. The stock was bought at an average price of $2.40 per share, for a total transaction of $12,892.80.
• On Wednesday, April 8th, Junhua Wu purchased 30,886 shares of Baozun stock. The stock was bought at an average price of $2.54 per share, for a total transaction of $78,450.44.
• On Thursday, April 2nd, Junhua Wu purchased 30,000 shares of Baozun stock. The stock was bought at an average price of $2.47 per share, for a total transaction of $74,100.00.
• On Tuesday, March 31st, Junhua Wu purchased 14,000 shares of Baozun stock. The stock was bought at an average price of $2.40 per share, for a total transaction of $33,600.00.

Baozun Trading Up 7.0%

NASDAQ BZUN opened at $2.59 on Tuesday. The business's 50-day moving average price is $2.49 and its two-hundred day moving average price is $2.87. Baozun Inc. has a 12 month low of $2.07 and a 12 month high of $4.88. The firm has a market capitalization of $149.84 million, a PE ratio of -4.47 and a beta of 0.40.

Institutional Investors Weigh In On Baozun

Several large investors have recently added to or reduced their stakes in the business. XTX Topco Ltd acquired a new stake in Baozun during the fourth quarter worth approximately $219,000. Quadrature Capital Ltd acquired a new stake in Baozun during the fourth quarter worth approximately $51,000. Millennium Management LLC grew its stake in Baozun by 579.9% during the fourth quarter. Millennium Management LLC now owns 144,052 shares of the technology company's stock worth $383,000 after purchasing an additional 122,865 shares during the period. Jump Financial LLC acquired a new stake in Baozun during the fourth quarter worth approximately $158,000. Finally, Russell Investments Group Ltd. grew its stake in Baozun by 81.4% during the fourth quarter. Russell Investments Group Ltd. now owns 28,760 shares of the technology company's stock worth $75,000 after purchasing an additional 12,907 shares during the period. Institutional investors and hedge funds own 47.29% of the company's stock.

Analyst Upgrades and Downgrades

A number of research firms have commented on BZUN. Weiss Ratings reiterated a "sell (d-)" rating on shares of Baozun in a research report on Wednesday, January 21st. Zacks Research upgraded Baozun to a "hold" rating in a research report on Wednesday, February 18th. One analyst has rated the stock with a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat, the company has a consensus rating of "Reduce".

About Baozun

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company's suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.

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