Baozun (NASDAQ:BZUN) Posts Earnings Results

Key Points

• Baozun reported a quarterly earnings loss of ($0.08) per share, with a negative return on equity of 4.46% and a negative net margin of 1.93%.
• The stock opened at $2.83 and has a market capitalization of $163.43 million, with an average target price of $3.20 from analysts.
• Institutional investors own 47.29% of Baozun, with several hedge funds increasing their stakes significantly during the second quarter.

Baozun (NASDAQ:BZUN - Get Free Report) released its quarterly earnings results on Thursday. The technology company reported ($0.08) earnings per share for the quarter, Zacks reports. Baozun had a negative return on equity of 4.46% and a negative net margin of 1.93%.

Baozun Stock Performance

BZUN stock opened at $2.83 on Thursday. The stock has a market capitalization of $163.43 million, a price-to-earnings ratio of -6.58 and a beta of 0.28. Baozun has a 1 year low of $2.12 and a 1 year high of $4.38. The stock's fifty day moving average is $2.74 and its two-hundred day moving average is $2.90.

Analyst Ratings Changes

Separately, Wall Street Zen cut Baozun from a "buy" rating to a "hold" rating in a research note on Saturday, May 24th. One analyst has rated the stock with a Buy rating and one has assigned a Hold rating to the company. Based on data from MarketBeat.com, the company has an average rating of "Moderate Buy" and an average target price of $3.20.

Institutional Investors Weigh In On Baozun

A number of hedge funds and other institutional investors have recently modified their holdings of BZUN. Jane Street Group LLC bought a new stake in shares of Baozun during the second quarter valued at about $40,000. BNP Paribas Financial Markets raised its stake in shares of Baozun by 51.8% during the second quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company's stock valued at $78,000 after purchasing an additional 10,594 shares in the last quarter. Jump Financial LLC bought a new stake in shares of Baozun during the second quarter valued at about $174,000. Qube Research & Technologies Ltd raised its stake in shares of Baozun by 109.6% during the second quarter. Qube Research & Technologies Ltd now owns 148,950 shares of the technology company's stock valued at $372,000 after purchasing an additional 77,891 shares in the last quarter. Finally, JPMorgan Chase & Co. raised its stake in shares of Baozun by 6.0% during the second quarter. JPMorgan Chase & Co. now owns 171,051 shares of the technology company's stock valued at $428,000 after purchasing an additional 9,627 shares in the last quarter. 47.29% of the stock is currently owned by institutional investors.

About Baozun

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.

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