Bath & Body Works, Inc. (NYSE: BBWI) is a leading specialty retailer in North America, offering a broad assortment of personal care, fragrance and home fragrance products. The company’s Bath & Body Works brand is best known for its wide variety of shower gels, body lotions, fine fragrance mists and hand soaps, while its White Barn brand provides premium home fragrance items such as scented candles, wax melts and diffusers. Through seasonal and limited-edition collections, the company cultivates customer engagement and loyalty at both its brick-and-mortar stores and digital channels.
Founded in 1990 and headquartered in Columbus, Ohio, Bath & Body Works began as a single mall shop offering hand soaps and gradually expanded to hundreds of locations across the United States and Canada. The company grew rapidly throughout the 1990s and 2000s under the umbrella of L Brands, where it became one of the organization’s most recognizable and profitable banners. In August 2021, Bath & Body Works completed its separation from L Brands, becoming an independent, publicly traded company focused exclusively on its core personal care and home fragrance businesses.
Bath & Body Works operates more than 1,700 stores across North America and maintains a robust e-commerce platform that serves customers in the U.S. and Canada. The company’s product strategy leverages data-driven insights to tailor assortments by region and season, with an emphasis on giftable packaging and curated scent stories. Key offerings include the flagship signature fragrances, seasonal scent card programs and value-priced collections such as “Five for $15” body care sets.
Under the leadership of President and Chief Executive Officer Andrew Meslow, Bath & Body Works has prioritized operational excellence and brand innovation. The senior management team continues to invest in supply chain efficiencies, digital capabilities and in-store experiences designed to strengthen the company’s competitive position in the specialty retail sector. Bath & Body Works remains committed to sustainable sourcing initiatives and community engagement as it furthers its mission to delight customers through fragrance and personal care.
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