British American Tobacco plc (NYSE: BTI) is one of the world’s leading consumer goods companies, principally engaged in the manufacture, promotion and sale of tobacco and nicotine products. Established in 1902 as a joint venture between the United Kingdom’s Imperial Tobacco Company and the United States’ American Tobacco Company, the firm has grown into a global powerhouse with a diversified product portfolio that includes cigarettes, tobacco heating systems, oral tobacco and vaping products.
The company’s traditional tobacco business remains anchored by well-known cigarette brands such as Dunhill, Lucky Strike, Pall Mall and Rothmans. These products are sold in over 180 markets, supported by extensive manufacturing capabilities and distribution networks that enable widespread market penetration. BAT continually adapts its marketing strategies to account for shifting consumer preferences and regulatory environments in different jurisdictions.
In recent years, British American Tobacco has accelerated investment in next-generation products designed to reduce the health impact of nicotine consumption. This segment encompasses vaping devices, heated tobacco products like glo™, nicotine pouches and other oral alternatives. Through dedicated research and development centers, BAT aims to offer adult smokers viable alternatives to combustible tobacco, while adhering to rigorous product standards and engaging with health authorities on regulatory compliance.
The company’s operations are organized across regional divisions covering Europe, North America, Latin America & the Caribbean, Asia Pacific & Middle East, and Africa. Under the leadership of Chief Executive Officer Jack Bowles and Chairman Richard Burrows, British American Tobacco continues to pursue innovation, market expansion and sustainability initiatives, including commitments to reduce carbon emissions and advance responsible tobacco harm reduction strategies worldwide.
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