comScore, Inc. (NASDAQ:SCOR) Short Interest Up 155.4% in March

Key Points

• Short interest in comScore jumped 155.4% in March to 16,436 shares, producing a short-interest ratio of 0.7 days and representing roughly 0.1% of shares shorted.
• Hedge funds own 42.15% of the stock, and Cerberus Capital Management dramatically increased its stake by 2,997.5% to 3,396,479 shares (about $22.08 million).
• Analysts are split (one Buy, one Sell) with a MarketBeat consensus of "Hold"; the stock traded near $7.43 with a market capitalization of $111.6 million and a P/E of 6.82.

comScore, Inc. (NASDAQ:SCOR - Get Free Report) saw a significant growth in short interest in March. As of March 31st, there was short interest totaling 16,436 shares, a growth of 155.4% from the March 15th total of 6,436 shares. Based on an average daily trading volume, of 23,943 shares, the short-interest ratio is presently 0.7 days. Approximately 0.1% of the shares of the stock are short sold.

Analyst Ratings Changes

A number of equities research analysts have weighed in on SCOR shares. Craig Hallum restated a "buy" rating on shares of comScore in a research report on Wednesday, March 18th. Weiss Ratings restated a "sell (d-)" rating on shares of comScore in a research report on Friday, March 27th. One equities research analyst has rated the stock with a Buy rating and one has assigned a Sell rating to the company's stock. According to MarketBeat, the company has a consensus rating of "Hold".

Hedge Funds Weigh In On comScore

A number of hedge funds have recently added to or reduced their stakes in the company. Cerberus Capital Management L.P. raised its holdings in comScore by 2,997.5% in the 4th quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company's stock worth $22,077,000 after acquiring an additional 3,286,825 shares during the last quarter. Westerly Capital Management LLC raised its holdings in comScore by 17.5% in the 4th quarter. Westerly Capital Management LLC now owns 470,000 shares of the company's stock worth $3,055,000 after acquiring an additional 70,000 shares during the last quarter. Beartown Capital Management LLC purchased a new position in comScore in the 4th quarter worth approximately $820,000. Susquehanna International Group LLP raised its holdings in comScore by 15.3% in the 3rd quarter. Susquehanna International Group LLP now owns 39,064 shares of the company's stock worth $341,000 after acquiring an additional 5,191 shares during the last quarter. Finally, Citadel Advisors LLC purchased a new position in comScore in the 3rd quarter worth approximately $96,000. 42.15% of the stock is currently owned by hedge funds and other institutional investors.

comScore Trading Down 0.7%

NASDAQ SCOR opened at $7.43 on Friday. comScore has a twelve month low of $4.39 and a twelve month high of $10.18. The company has a market capitalization of $111.60 million, a price-to-earnings ratio of 6.82 and a beta of 1.08. The stock's 50-day simple moving average is $7.23 and its two-hundred day simple moving average is $7.33. The company has a quick ratio of 0.78, a current ratio of 0.78 and a debt-to-equity ratio of 0.35.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company's analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company's product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.